{"id":15337,"date":"2026-01-08T13:52:26","date_gmt":"2026-01-08T10:52:26","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=15337"},"modified":"2026-01-28T16:42:09","modified_gmt":"2026-01-28T13:42:09","slug":"snov-io-email-warm-up-tool","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/snov-io-email-warm-up-tool\/","title":{"rendered":"How to set up Email Warm-up to improve deliverability"},"content":{"rendered":"<p style=\"position: relative; padding-bottom: calc(59.985580389329485% + 41px); height: 0; width: 100%;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" title=\"Introduction to Email Warm-up\" src=\"https:\/\/demo.arcade.software\/DxUVDoBGwjSnhunpo3jA?embed&amp;embed_mobile=tab&amp;embed_desktop=inline&amp;show_copy_link=true\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" loading=\"lazy\"><\/iframe><\/p>\n<p data-start=\"518\" data-end=\"545\">This guide explains how <a href=\"https:\/\/snov.io\/email-warm-up\">Email Warm-up<\/a> helps your emails reach your prospects.<\/p>\n<ul data-start=\"546\" data-end=\"710\">\n<li data-start=\"546\" data-end=\"583\">\n<p data-start=\"548\" data-end=\"583\"><a href=\"#set-settings\">Add email accounts and configure settings<\/a><\/p>\n<\/li>\n<li data-start=\"546\" data-end=\"583\">\n<p data-start=\"548\" data-end=\"583\"><a href=\"#set-strategy\">Choose the right warm-up strategy<\/a><\/p>\n<\/li>\n<li data-start=\"546\" data-end=\"583\">\n<p data-start=\"548\" data-end=\"583\"><a href=\"#add-content\">Choose the right email content<\/a><\/p>\n<\/li>\n<li data-start=\"546\" data-end=\"583\">\n<p data-start=\"548\" data-end=\"583\"><a href=\"#monitor-results\">Monitor warm-up progress<\/a><\/p>\n<\/li>\n<li data-start=\"665\" data-end=\"710\">\n<p data-start=\"667\" data-end=\"710\"><a href=\"#manage-active-warm-ups\">Manage active warm-ups<\/a><\/p>\n<\/li>\n<li data-start=\"665\" data-end=\"710\">\n<p data-start=\"667\" data-end=\"710\"><a href=\"#deliverability-check\">Run Deliverability check<\/a><\/p>\n<\/li>\n<\/ul>\n<p>Launching campaigns too soon can hurt deliverability and your sender reputation. Warm up your sender accounts first to improve your inbox placement.<\/p>\n<p>Snov.io includes these features to make warm-up simple and effective:<\/p>\n<div class=\"notification-block note\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/ph_circle-wavy-warning.svg\" alt=\"note\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p data-start=\"453\" data-end=\"481\"><strong>1) Bulk warm-up launch<\/strong><\/p>\n<p data-start=\"482\" data-end=\"553\">Start the warm-up process for multiple email accounts at the same time.<\/p>\n<p data-start=\"555\" data-end=\"586\"><strong>2) Targeted email warm-up<\/strong><\/p>\n<p data-start=\"587\" data-end=\"710\">Warm up email accounts from any provider and run targeted warm-ups to improve deliverability with specific inbox providers.<\/p>\n<p data-start=\"712\" data-end=\"740\"><strong>3) Premium sender pool<\/strong><\/p>\n<p data-start=\"741\" data-end=\"858\">Warm-up runs automatically using a premium sender pool. You only need to monitor progress and deliverability results.<\/p>\n<p data-start=\"860\" data-end=\"888\"><strong>4) Built-in automated strategies<\/strong><\/p>\n<p data-start=\"889\" data-end=\"1005\">Choose warm-up strategies tailored for new email accounts or for accounts with deliverability and reputation issues.<\/p>\n<\/div>\n<\/div>\n<h2 data-start=\"1365\" data-end=\"1391\"><strong>How Email Warm-up works<\/strong><\/h2>\n<p data-start=\"0\" data-end=\"179\">Email warm-up boosts deliverability by creating realistic sending and reply activity through a network of real mailboxes, helping your account look like an active, trusted sender.<\/p>\n<p data-start=\"181\" data-end=\"315\">During warm-up, Snov.io also pulls messages out of Spam and marks them as read and important, reinforcing positive engagement signals.<\/p>\n<p data-start=\"317\" data-end=\"426\" data-is-last-node=\"\" data-is-only-node=\"\">Over time, this steady activity helps email providers trust your mailbox and improves your sender reputation.<\/p>\n<h2 id=\"set-settings\"><strong>Start email warm-up<\/strong><\/h2>\n<p>To get started, <a href=\"https:\/\/snov.io\/knowledgebase\/connect-your-mailbox\/\" target=\"_blank\" rel=\"noopener\">connect your mailbox<\/a> to Snov.io first.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p data-start=\"0\" data-end=\"88\">If you previously connected a Gmail mailbox using Google sign-in, reconnect via SMTP so warm-up can run.<\/p>\n<p data-start=\"0\" data-end=\"88\">In the email settings, use an <a href=\"https:\/\/myaccount.google.com\/apppasswords\" target=\"_blank\" rel=\"noopener\">app password<\/a> instead of your regular password. To generate an app password, you\u2019ll need to <a href=\"https:\/\/myaccount.google.com\/signinoptions\/twosv\" target=\"_blank\" rel=\"noopener\">enable 2-step verification<\/a> in your Google account first.<\/p>\n<\/div>\n<\/div>\n<h3><strong>Sender accounts<\/strong><\/h3>\n<p>Go to <a href=\"https:\/\/app.snov.io\/deliverability\/#\/warm-up\" target=\"_blank\" rel=\"noopener\">Email Warm-up<\/a> and click <strong data-start=\"1845\" data-end=\"1860\">Add mailbox<\/strong>.<\/p>\n<p>Select one or more email accounts to warm up. You can start the warm-up in bulk for multiple mailboxes.<\/p>\n<p><span style=\"font-weight: 400;\">When to warm up new senders:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-checked=\"false\" aria-level=\"1\"><span style=\"font-weight: 400;\">Right after you connect them, before starting campaigns<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When to warm up existing senders:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-checked=\"false\" aria-level=\"1\"><span style=\"font-weight: 400;\">After a pause in outreach (the account hasn\u2019t been used in campaigns for some time)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-checked=\"false\" aria-level=\"1\"><span style=\"font-weight: 400;\">To fix existing deliverability issues<\/span><\/li>\n<\/ul>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">The number of email accounts you can warm up simultaneously depends on the number of <a href=\"https:\/\/snov.io\/knowledgebase\/warm-up-slots-and-warm-up-volume-limits\/\" target=\"_blank\" rel=\"noopener\">warm-up slots available<\/a> on your plan.<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44019 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_13_PM.png\" alt=\"\" width=\"1424\" height=\"797\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_13_PM.png 1424w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_13_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_13_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_13_PM-768x430.png 768w\" sizes=\"(max-width: 1424px) 100vw, 1424px\" \/><\/p>\n<h3><b>Email providers<\/b><\/h3>\n<p data-start=\"2084\" data-end=\"2223\">Choose specific email providers to run a targeted warm-up.<\/p>\n<p data-start=\"2084\" data-end=\"2223\">Targeted warm-ups help restore or improve reputation with certain inboxes and improve deliverability for recipients who use them. <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-warm-up-your-email-on-specific-providers\/\" target=\"_blank\" rel=\"noopener\">Learn more about targeted warm-up.<\/a><\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">If no providers are selected, the warm-up runs in general mode across all providers.<\/div>\n<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44020 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_15_PM.png\" alt=\"\" width=\"1334\" height=\"335\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_15_PM.png 1334w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_15_PM-300x75.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_15_PM-1024x257.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_15_PM-768x193.png 768w\" sizes=\"(max-width: 1334px) 100vw, 1334px\" \/><\/div>\n<h3><b>Premium sender pool<\/b><\/h3>\n<p data-start=\"2326\" data-end=\"2426\">Enable premium warm-up pool to warm up your account only with business email domains (instead of free domains). This better recreates B2B communication and speeds up reputation growth.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><span style=\"font-weight: 400;\">Premium warm-up features are available on Pro plans. To unlock access, <\/span><a href=\"https:\/\/app.snov.io\/account\/billing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">upgrade your plan.<\/span><\/a><\/div>\n<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44021 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_15_PM-1.png\" alt=\"\" width=\"1294\" height=\"265\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_15_PM-1.png 1294w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_15_PM-1-300x61.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_15_PM-1-1024x210.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_15_PM-1-768x157.png 768w\" sizes=\"(max-width: 1294px) 100vw, 1294px\" \/><\/div>\n<h3><strong>Reply rate<\/strong><\/h3>\n<p data-start=\"2536\" data-end=\"2591\">Set the reply rate \u2014 what percentage of emails should get replies during warm-up.<\/p>\n<p data-start=\"2594\" data-end=\"2614\">Snovio recommends setting your warm-up reply rate to 30%. The maximum is 45% because a higher reply rate may look unnatural.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p>Replies have the strongest impact on sender reputation. Automatic replies during warm-up help build it more effectively.<\/p>\n<\/div>\n<\/div>\n<h3><strong>Campaign deadline<\/strong><\/h3>\n<p data-start=\"2772\" data-end=\"2806\">Choose a warm-up end date.<\/p>\n<p data-start=\"0\" data-end=\"27\"><strong>Recommended warm-up period:<\/strong><\/p>\n<ul>\n<li data-start=\"29\" data-end=\"175\"><strong>New domains and accounts:<\/strong> For a first-time warm-up of a new mailbox, Snov.io recommends 4 weeks of warm-up before you start sending real outreach.<\/li>\n<li data-start=\"177\" data-end=\"333\"><strong>Existing mailboxes:<\/strong> When returning to outreach after a break or resolving minor deliverability issues, Snov.io recommends warming up for at least two weeks.<\/li>\n<li data-start=\"335\" data-end=\"439\"><strong>Reputation recovery:<\/strong> 6 weeks of warm-up for domains with serious deliverability problems or spam issues.<\/li>\n<\/ul>\n<p data-start=\"869\" data-end=\"1168\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44024 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_22_PM.png\" alt=\"\" width=\"1359\" height=\"500\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_22_PM.png 1359w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_22_PM-300x110.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_22_PM-1024x377.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_22_PM-768x283.png 768w\" sizes=\"(max-width: 1359px) 100vw, 1359px\" \/><\/p>\n<h3 data-start=\"2899\" data-end=\"2911\"><strong>Warm-up schedule<\/strong><\/h3>\n<p data-start=\"2912\" data-end=\"2963\">Set the warm-up activity time \u2014 the days and hours when warm-up emails are sent.<\/p>\n<p data-start=\"2965\" data-end=\"2982\"><strong>For best results:<\/strong><\/p>\n<ul data-start=\"2983\" data-end=\"3074\">\n<li data-start=\"2983\" data-end=\"3032\">\n<p data-start=\"2985\" data-end=\"3032\">Match the schedule to your real campaign timing<\/p>\n<\/li>\n<li data-start=\"3033\" data-end=\"3074\">\n<p data-start=\"3035\" data-end=\"3074\">Use the same timezone and working hours<\/p>\n<\/li>\n<\/ul>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">If no schedule is set, the warm-up runs throughout the day.<\/div>\n<\/div>\n<p data-start=\"3076\" data-end=\"3135\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44025 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_23_PM.png\" alt=\"\" width=\"1292\" height=\"414\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_23_PM.png 1292w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_23_PM-300x96.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_23_PM-1024x328.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_23_PM-768x246.png 768w\" sizes=\"(max-width: 1292px) 100vw, 1292px\" \/><\/p>\n<h2 id=\"set-strategy\" data-start=\"3142\" data-end=\"3178\"><strong>Choose a warm-up strategy<\/strong><\/h2>\n<h3><strong>Progressive warm-up<\/strong><\/h3>\n<p>The number of emails increases gradually over time until you reach your goal limit. This is the recommended setting.<\/p>\n<p data-start=\"3237\" data-end=\"3246\"><strong>Best for:<\/strong><\/p>\n<ul data-start=\"3247\" data-end=\"3306\">\n<li data-start=\"3247\" data-end=\"3267\">\n<p data-start=\"3249\" data-end=\"3267\">First-time warm-up on a new account<\/p>\n<\/li>\n<li data-start=\"3268\" data-end=\"3306\">\n<p data-start=\"3270\" data-end=\"3306\">Re-warm previously used accounts after a period of inactivity<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3376\" data-end=\"3392\"><strong data-start=\"3376\" data-end=\"3392\">Recommended settings<\/strong><\/p>\n<ul data-start=\"3393\" data-end=\"3499\">\n<li data-start=\"3395\" data-end=\"3426\"><strong>Starting volume:<\/strong> This is the number of emails we\u2019ll send on the first day of the warm-up. Snovio recommends starting with 2 emails per day. The maximum starting limit is 5 emails.<\/li>\n<li data-start=\"3427\" data-end=\"3459\">\n<p data-start=\"3429\" data-end=\"3459\"><strong>Daily volume increase:<\/strong> The number of emails added to the limit each day. Set it to 2 emails.<\/p>\n<\/li>\n<li data-start=\"3460\" data-end=\"3499\">\n<p data-start=\"3462\" data-end=\"3499\"><strong>Daily sending goal:<\/strong> The maximum daily warm-up volume. Snovio recommends your warm-up goal 40 emails per day.<\/p>\n<\/li>\n<\/ul>\n<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:4e07c6fc-e134-4be6-99fa-3adabb5d4758-16\" data-testid=\"conversation-turn-34\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"><\/div>\n<\/article>\n<\/div>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Warm-up emails don\u2019t count toward your <a href=\"https:\/\/app.snov.io\/account\/email-account\" target=\"_blank\" rel=\"noopener\">Messages per day<\/a> limit in Snovio, but they do count toward your total mailbox\u00a0 limit. We recommend keeping your total sends (warm-up + campaign) at 50 emails per day or fewer.<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44026 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_44_PM.png\" alt=\"\" width=\"1424\" height=\"797\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_44_PM.png 1424w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_44_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_44_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_44_PM-768x430.png 768w\" sizes=\"(max-width: 1424px) 100vw, 1424px\" \/><\/p>\n<h3><strong>Steady warm-up<\/strong><\/h3>\n<p data-start=\"0\" data-end=\"164\">Warm-up sends the same number of emails each day until it ends. This option is best if your mailbox is already warmed up and you want to maintain high deliverability.<\/p>\n<p data-start=\"166\" data-end=\"175\"><strong>Best for:<\/strong><\/p>\n<ul data-start=\"176\" data-end=\"360\" data-is-last-node=\"\" data-is-only-node=\"\">\n<li data-start=\"176\" data-end=\"240\">\n<p data-start=\"178\" data-end=\"240\">improving deliverability for accounts with a low inbox rate<\/p>\n<\/li>\n<li data-start=\"241\" data-end=\"291\">\n<p data-start=\"243\" data-end=\"291\">rebuilding sender reputation after spam issues<\/p>\n<\/li>\n<li data-start=\"292\" data-end=\"360\" data-is-last-node=\"\">\n<p data-start=\"294\" data-end=\"360\" data-is-last-node=\"\">supporting deliverability while your campaigns are already running<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"524\" data-end=\"542\"><strong data-start=\"524\" data-end=\"542\">Emails per day:<\/strong> Snovio recommends setting this limit to 40 emails.<\/p>\n<p data-start=\"524\" data-end=\"542\">This number cannot be higher than your <a href=\"https:\/\/app.snov.io\/account\/email-account\" target=\"_blank\" rel=\"noopener\">email account\u2019s Messages per day limit.<\/a> When running campaigns alongside warm-up, ensure your total sending isn't higher than 50 emails per day.<\/p>\n<p data-start=\"524\" data-end=\"542\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44027 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_51_PM.png\" alt=\"\" width=\"1424\" height=\"797\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_51_PM.png 1424w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_51_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_51_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_51_PM-768x430.png 768w\" sizes=\"(max-width: 1424px) 100vw, 1424px\" \/><\/p>\n<h2 id=\"add-content\"><strong>Warm-up email content<\/strong><\/h2>\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"8ef41204-0bcc-47c1-8632-9d93e596b5d9\" data-message-model-slug=\"gpt-5-thinking\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<h3 data-start=\"248\" data-end=\"368\"><strong>AI-powered warm-up<\/strong><\/h3>\n<p data-start=\"66\" data-end=\"157\">AI-powered Email Warm-up generates unique text for each email to avoid repetitive messages.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Snov.io uses the GPT-4 model to create a large pool of warm-up emails that resemble real conversations. These emails rotate automatically during warm-up to help improve your sender reputation.<\/div>\n<\/div>\n<p data-start=\"4506\" data-end=\"4515\"><strong>Best for:<\/strong><\/p>\n<ul data-start=\"4516\" data-end=\"4588\">\n<li data-start=\"4516\" data-end=\"4548\">\n<p data-start=\"4518\" data-end=\"4548\">First-time warm-up on a new account<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"148\" data-end=\"173\"><strong data-start=\"148\" data-end=\"173\">Recommended settings:<\/strong><\/p>\n<ul data-start=\"174\" data-end=\"271\">\n<li data-start=\"174\" data-end=\"201\">Add the same <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-warm-up-custom-tracking-domain\/\" target=\"_blank\" rel=\"noopener\">custom tracking domain<\/a> you use for campaigns to improve deliverability.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44186 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/01\/New-warm-up-campaign-01-14-2026_08_14_PM.png\" alt=\"\" width=\"1424\" height=\"715\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/01\/New-warm-up-campaign-01-14-2026_08_14_PM.png 1424w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/01\/New-warm-up-campaign-01-14-2026_08_14_PM-300x151.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/01\/New-warm-up-campaign-01-14-2026_08_14_PM-1024x514.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/01\/New-warm-up-campaign-01-14-2026_08_14_PM-768x386.png 768w\" sizes=\"(max-width: 1424px) 100vw, 1424px\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 data-start=\"4185\" data-end=\"4206\"><strong>Specific template warm-up<\/strong><\/h3>\n<p>The specific content type is best for active accounts that are already sending campaigns or have sent campaigns before.<\/p>\n<p data-start=\"0\" data-end=\"146\">Use the real email template you plan to send in your campaigns. Warm-up helps improve its deliverability before you start emailing real prospects.<\/p>\n<p data-start=\"148\" data-end=\"173\"><strong data-start=\"148\" data-end=\"173\">Recommended settings:<\/strong><\/p>\n<ul data-start=\"174\" data-end=\"271\">\n<li data-start=\"234\" data-end=\"271\">\n<p data-start=\"236\" data-end=\"271\">Add <strong>Spintax<\/strong> variables to make your warm-up more natural<\/p>\n<\/li>\n<li data-start=\"234\" data-end=\"271\">\n<p data-start=\"236\" data-end=\"271\">Enable <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-enable-plain-text-for-email-warm-up\/\" target=\"_blank\" rel=\"noopener\">Plain text\u00a0mode<\/a> to improve warm-up progress<\/p>\n<\/li>\n<li data-start=\"234\" data-end=\"271\">Add the same <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-warm-up-custom-tracking-domain\/\" target=\"_blank\" rel=\"noopener\">custom tracking domain<\/a> you use for campaigns to improve deliverability.<\/li>\n<\/ul>\n<p data-start=\"273\" data-end=\"404\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44030 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_01_01_PM.png\" alt=\"\" width=\"1424\" height=\"797\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_01_01_PM.png 1424w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_01_01_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_01_01_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_01_01_PM-768x430.png 768w\" sizes=\"(max-width: 1424px) 100vw, 1424px\" \/><\/p>\n<h3 data-start=\"466\" data-end=\"653\"><strong>Spintax in Warm-up<\/strong><\/h3>\n<p>Spintax is a great way to improve warm-up progress by adding variation to your emails. For best results, add meaningful variations.<\/p>\n<p>Using only synonyms in your spintax may not yield the desired results.<\/p>\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"8ef41204-0bcc-47c1-8632-9d93e596b5d9\" data-message-model-slug=\"gpt-5-thinking\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p><span style=\"font-size: 12pt;\"><strong data-start=\"0\" data-end=\"20\">Bad Spintax uses<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"8ef41204-0bcc-47c1-8632-9d93e596b5d9\" data-message-model-slug=\"gpt-5-thinking\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p data-start=\"22\" data-end=\"99\"><em>{Hi|Hey|Hello}<\/em> \u2014 a simple change in the greeting will have little to no impact.<\/p>\n<p data-start=\"101\" data-end=\"162\"><em>{Thanks|Thanks a lot}<\/em> \u2014 micro-variations will have no effect.<\/p>\n<p data-start=\"164\" data-end=\"246\">I <em>{want|would like}<\/em> to talk \u2014 a rephrase that doesn\u2019t change the sentence at all.<\/p>\n<p data-start=\"248\" data-end=\"368\" data-is-last-node=\"\" data-is-only-node=\"\">We <em>{accelerate|turbocharge|10x}<\/em> growth \u2014 adding hype synonyms to Spintax increases the risk of triggering spam filters.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"notification-block note\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/ph_circle-wavy-warning.svg\" alt=\"note\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p><strong>Good Spintax uses<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Openers (different sentence structure, same intent):<\/strong><\/p>\n<p><em>{Reaching out|Following up}<\/em> about <em>{your outbound results|reply rates}.<\/em><\/p>\n<p>Noticed you are <em>{hiring AEs|increasing SDRs}<\/em>\u2014thought this might help.<\/p>\n<p>I work with <em>{teams like|companies similar to}<\/em> yours on <em>{reply rate|meetings booked}.<\/em><\/p>\n<p><strong>Rephrase problem + value:<\/strong><\/p>\n<p>Recently helped <em>{Acme|Company} {double meetings|reduce bounces by 35%}.<\/em><\/p>\n<p>Seeing <em>{low reply rates|slow pipeline}<\/em> from cold emails? We help teams <em>{improve replies by 20\u201330%|book more first meetings}<\/em> by <em>{clarifying ICP + cleaning data|fixing list quality + email copy}.<\/em><\/p>\n<p><strong>CTA:<\/strong><\/p>\n<p><em>{Happy to share a 2-min breakdown of what worked |Are you open for a quick run-down?}<\/em><\/p>\n<p>If not the right fit, mind pointing me to <em>{the right person|who does outbound}<\/em>?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"monitor-results\"><strong>Check warm-up status<\/strong><\/h2>\n<p>To check your warm-up status, go to the <a href=\"https:\/\/app.snov.io\/deliverability\/#\/warm-up\" target=\"_blank\" rel=\"noopener\">Warm-up dashboard.<\/a><\/p>\n<p>Your deliverability score will improve over time as the warm-up progresses. <strong>Saved from Spam<\/strong> shows how many emails Snov.io marked as safe to improve your sender reputation.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44031 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/Email-Warm-up-01-08-2026_01_17_PM.png\" alt=\"\" width=\"1424\" height=\"797\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/Email-Warm-up-01-08-2026_01_17_PM.png 1424w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/Email-Warm-up-01-08-2026_01_17_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/Email-Warm-up-01-08-2026_01_17_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/Email-Warm-up-01-08-2026_01_17_PM-768x430.png 768w\" sizes=\"(max-width: 1424px) 100vw, 1424px\" \/><\/p>\n<h2 id=\"manage-active-warm-ups\"><strong>Manage active warm-ups<\/strong><\/h2>\n<p data-start=\"0\" data-end=\"66\">From the <a href=\"https:\/\/app.snov.io\/deliverability\/#\/warm-up\" target=\"_blank\" rel=\"noopener\">Warm-up dashboard<\/a>, you can:<\/p>\n<ul data-start=\"93\" data-end=\"391\" data-is-last-node=\"\" data-is-only-node=\"\">\n<li data-start=\"93\" data-end=\"143\">\n<p data-start=\"95\" data-end=\"143\">View which accounts are currently warming up<\/p>\n<\/li>\n<li data-start=\"144\" data-end=\"193\">\n<p data-start=\"146\" data-end=\"193\">Pause a warm-up or mark it as completed<\/p>\n<\/li>\n<li data-start=\"194\" data-end=\"247\">\n<p data-start=\"196\" data-end=\"247\">Reactivate accounts that were paused or stopped<\/p>\n<\/li>\n<li data-start=\"248\" data-end=\"302\">\n<p data-start=\"250\" data-end=\"302\">Update settings\/strategy and warm-up limits in bulk<\/p>\n<\/li>\n<li data-start=\"303\" data-end=\"391\" data-is-last-node=\"\">\n<p data-start=\"305\" data-end=\"391\" data-is-last-node=\"\">Review warm-up progress and check each account\u2019s deliverability score<\/p>\n<\/li>\n<\/ul>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Even if your deliverability score improves quickly, a proper warm-up still takes at least 2 weeks. Keep the warm-up running to continue building and strengthening your sender reputation.<\/div>\n<\/div>\n<h2 data-start=\"4927\" data-end=\"4944\"><strong>Review warm-up analytics<\/strong><\/h2>\n<p>Click your <a href=\"https:\/\/app.snov.io\/deliverability\/#\/warm-up\" target=\"_blank\" rel=\"noopener\">warm-up campaign<\/a> from the list to view its metrics.<\/p>\n<p data-start=\"4927\" data-end=\"4944\"><strong>What to track in warm-up:<\/strong><\/p>\n<ul data-start=\"4945\" data-end=\"5049\">\n<li data-start=\"4945\" data-end=\"4993\">\n<p data-start=\"4947\" data-end=\"4993\">Deliverability score (main success metric): the total percentage of emails that reached the inbox during the warm-up<\/p>\n<\/li>\n<li data-start=\"4994\" data-end=\"5021\">\n<p data-start=\"4996\" data-end=\"5021\">Inbox placement over time: Review results in the <strong>Two-week<\/strong> or <strong>Month timeframe<\/strong> to track improvement over time.<\/p>\n<\/li>\n<li data-start=\"5022\" data-end=\"5049\">\n<p data-start=\"5024\" data-end=\"5049\">Results by email provider<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"0\" data-end=\"171\">Below the overall deliverability score, you\u2019ll see a breakdown by email provider. If you selected specific providers for warm-up, results will appear for those providers.<\/p>\n<p data-start=\"173\" data-end=\"318\" data-is-last-node=\"\" data-is-only-node=\"\">This helps you understand your reputation with each provider and the deliverability you can expect when emailing recipients who use them.<\/p>\n<div class=\"notification-block note\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/ph_circle-wavy-warning.svg\" alt=\"note\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p data-start=\"5051\" data-end=\"5091\">A warm-up is considered successful when your <strong>Deliverability reaches<\/strong> <strong data-start=\"5117\" data-end=\"5134\">90% or higher<\/strong> and your daily sending goal is reached.<\/p>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44034 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/Warm-up-campaign-progress-01-08-2026_02_02_PM-1.png\" alt=\"\" width=\"1424\" height=\"797\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/Warm-up-campaign-progress-01-08-2026_02_02_PM-1.png 1424w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/Warm-up-campaign-progress-01-08-2026_02_02_PM-1-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/Warm-up-campaign-progress-01-08-2026_02_02_PM-1-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/Warm-up-campaign-progress-01-08-2026_02_02_PM-1-768x430.png 768w\" sizes=\"(max-width: 1424px) 100vw, 1424px\" \/><\/p>\n<h2 id=\"deliverability-check\"><strong>After warm-up: Next steps<\/strong><\/h2>\n<p data-start=\"0\" data-end=\"232\">For mailboxes with an existing reputation problem, warm-up alone may not be enough\u2014especially if other issues are affecting deliverability. Make sure your <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-setup-dns-records-spf-dkim-dmarc-and-mx\/\" target=\"_blank\" rel=\"noopener\">domain is properly configured<\/a> and follow <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-avoid-spam-filters\/\" target=\"_blank\" rel=\"noopener\">email deliverability best practices<\/a>.<\/p>\n<p data-start=\"234\" data-end=\"380\" data-is-last-node=\"\" data-is-only-node=\"\">Snov.io also offers a comprehensive <a href=\"https:\/\/www.youtube.com\/watch?v=iO6JVidihg8&amp;list=PLTZ0_znnlLp4BdupFCiP2sLqA_X_n79Gq\" target=\"_blank\" rel=\"noopener\">Email Deliverability video course<\/a> to help you identify what\u2019s holding your campaigns back and improve results.<\/p>\n<h3><strong>Check your deliverability score<\/strong><\/h3>\n<p data-start=\"1093\" data-end=\"1256\">Warm-up helps build sender reputation, but inbox placement also depends on your sending setup and what\u2019s inside the message:<\/p>\n<ul data-start=\"1257\" data-end=\"1422\">\n<li data-start=\"1257\" data-end=\"1341\">\n<p data-start=\"1259\" data-end=\"1341\"><strong data-start=\"1259\" data-end=\"1278\">Infrastructure:<\/strong> domain reputation, SPF\/DKIM\/DMARC, and sending configuration<\/p>\n<\/li>\n<li data-start=\"1342\" data-end=\"1422\">\n<p data-start=\"1344\" data-end=\"1422\"><strong data-start=\"1344\" data-end=\"1356\">Content:<\/strong> HTML\/plain text balance, links, wording, and other spam signals<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"997\" data-end=\"1091\">Run <a href=\"https:\/\/app.snov.io\/deliverability\/#\/check\" target=\"_blank\" rel=\"noopener\">deliverability tests<\/a> under realistic campaign conditions to spot issues before you launch.<\/p>\n<h3 data-start=\"997\" data-end=\"1091\"><strong>Follow email deliverability best practices<\/strong><\/h3>\n<p>To help your emails avoid spam filters and improve sender reputation, follow <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-avoid-spam-filters\/\" target=\"_blank\" rel=\"noopener\">email best practices<\/a>. This increases your chances of reaching the inbox and can reduce bounce rates.<\/p>\n<h3><strong>Start writing your email templates<\/strong><\/h3>\n<p>Prepare more email templates for your outreach. Use Snov.io\u2019s AI Studio <a href=\"https:\/\/app.snov.io\/ai-studio\" target=\"_blank\" rel=\"noopener\">Email AI Writer<\/a> to generate value-driven drafts personalized to your product\u2019s key selling points.<!-- FAQ Accordion \u2014 each dropdown is a grey block with a subtle border (WordPress-ready) --><!-- FAQ Accordion \u2014 each dropdown is a grey block with a subtle border (WordPress-ready) --><\/p>\n<section class=\"snov-faq-embed\" aria-label=\"FAQ\">\n<style>\n    .snov-faq-embed{<br \/>      --box-bg:#f2f4f7;                 \/* grey fill *\/<br \/>      --box-border:#e4e7ec;             \/* subtle border *\/<br \/>      --text:#101828;<br \/>      --muted:#667085;<br \/>      --accent:#7d63ec;<br \/>      --divider:rgba(16,24,40,.06);<br \/>      --shadow:0 10px 30px rgba(16,24,40,.06);<\/p>\n<p>      max-width: 880px;<br \/>      margin: 0 auto;<br \/>      font-family: inherit;<br \/>      color: var(--text);<br \/>    }<\/p>\n<p>    .snov-faq-embed h2{<br \/>      margin: 0 0 14px;<br \/>      font-size: 24px;<br \/>      line-height: 1.2;<br \/>      letter-spacing: -0.02em;<br \/>    }<\/p>\n<p>    .snov-faq-embed .snov-faq__list{<br \/>      display: grid;<br \/>      gap: 14px;<br \/>    }<\/p>\n<p>    \/* Outer grey block + border (this is what you asked for) *\/<br \/>    .snov-faq-embed details.snov-faq__item{<br \/>      background: var(--box-bg);<br \/>      border: 1px solid var(--box-border);<br \/>      border-radius: 18px;<br \/>      overflow: hidden;<br \/>      transition: transform 180ms ease, box-shadow 180ms ease, border-color 180ms ease;<br \/>    }<\/p>\n<p>    .snov-faq-embed details.snov-faq__item:hover{<br \/>      transform: translateY(-1px);<br \/>      box-shadow: var(--shadow);<br \/>      border-color: rgba(125,99,236,.22);<br \/>    }<\/p>\n<p>    .snov-faq-embed details.snov-faq__item[open]{<br \/>      border-color: rgba(125,99,236,.28);<br \/>      box-shadow: var(--shadow);<br \/>    }<\/p>\n<p>    .snov-faq-embed summary.snov-faq__q{<br \/>      list-style: none;<br \/>      cursor: pointer;<br \/>      display: flex;<br \/>      align-items: center;<br \/>      justify-content: space-between;<br \/>      gap: 14px;<br \/>      padding: 22px 22px;<br \/>      font-weight: 600;<br \/>      font-size: 20px;<br \/>      line-height: 1.25;<br \/>      color: var(--muted);<br \/>      outline: none;<br \/>    }<\/p>\n<p>    .snov-faq-embed summary.snov-faq__q::-webkit-details-marker{ display:none; }<\/p>\n<p>    .snov-faq-embed summary.snov-faq__q:focus-visible{<br \/>      box-shadow: 0 0 0 4px rgba(125,99,236,.18);<br \/>      border-radius: 14px;<br \/>      margin: 8px;<br \/>      padding: 14px;<br \/>      background: rgba(255,255,255,.55);<br \/>    }<\/p>\n<p>    \/* Chevron icon *\/<br \/>    .snov-faq-embed .snov-faq__icon{<br \/>      width: 18px;<br \/>      height: 18px;<br \/>      flex: 0 0 18px;<br \/>      display: inline-flex;<br \/>      align-items: center;<br \/>      justify-content: center;<br \/>      opacity: .9;<br \/>    }<br \/>    .snov-faq-embed .snov-faq__icon::before{<br \/>      content:\"\";<br \/>      width: 8px;<br \/>      height: 8px;<br \/>      border-right: 2px solid var(--muted);<br \/>      border-bottom: 2px solid var(--muted);<br \/>      transform: rotate(45deg);<br \/>      transition: transform 180ms ease, border-color 180ms ease;<br \/>    }<br \/>    .snov-faq-embed details[open] .snov-faq__icon::before{<br \/>      transform: rotate(-135deg);<br \/>      border-color: var(--accent);<br \/>    }<\/p>\n<p>    \/* Answer area *\/<br \/>    .snov-faq-embed .snov-faq__a{<br \/>      padding: 0 22px 22px 22px;<br \/>      color: var(--text);<br \/>      font-size: 16px;<br \/>      line-height: 1.6;<br \/>    }<\/p>\n<p>    .snov-faq-embed details[open] .snov-faq__a{<br \/>      border-top: 1px solid var(--divider);<br \/>      padding-top: 16px;<br \/>    }<\/p>\n<p>    .snov-faq-embed .snov-faq__a p{ margin: 0; }<\/p>\n<p>    @media (max-width: 640px){<br \/>      .snov-faq-embed h2{ font-size: 22px; }<br \/>      .snov-faq-embed summary.snov-faq__q{ padding: 18px 16px; font-size: 16px; }<br \/>      .snov-faq-embed .snov-faq__a{ padding: 0 16px 18px; font-size: 15px; }<br \/>      .snov-faq-embed details[open] .snov-faq__a{ padding-top: 12px; }<br \/>    }<br \/>  <\/style>\n<h2>FAQ<\/h2>\n<div class=\"snov-faq__list\" data-snov-faq=\"\">\n<details class=\"snov-faq__item\">\n<summary class=\"snov-faq__q\">How long should I run Email Warm-up?<\/summary>\n<div class=\"snov-faq__a\">\n<p>For new mailboxes, run warm-up for at least 30 days. For existing accounts with minor deliverability issues, 14 days may be enough. If your domain has serious reputation problems, run warm-up for 4\u20136 weeks.<\/p>\n<\/div>\n<\/details>\n<details class=\"snov-faq__item\">\n<summary class=\"snov-faq__q\">What deliverability score means warm-up is successful?<\/summary>\n<div class=\"snov-faq__a\">\n<p>Warm-up is typically successful when deliverability reaches 90% or higher and your daily warm-up sending goal is reached. Keep warm-up running for at least 2 weeks to strengthen reputation, even if results improve quickly.<\/p>\n<\/div>\n<\/details>\n<details class=\"snov-faq__item\">\n<summary class=\"snov-faq__q\">Why am I seeing automatic warm-up emails in my inbox?<\/summary>\n<div class=\"snov-faq__a\">\n<p>This is expected. During warm-up, your mailbox sends and receives emails to build natural sending history and engagement. Don\u2019t reply to or delete these emails\u2014warm-up runs automatically.<\/p>\n<\/div>\n<\/details>\n<details class=\"snov-faq__item\">\n<summary class=\"snov-faq__q\">How many mailboxes can I warm-up?<\/summary>\n<div class=\"snov-faq__a\">\n<p>You can warm up as many mailboxes as your plan allows at the same time. The exact number depends on your available warm-up slots.<\/p>\n<\/div>\n<\/details>\n<details class=\"snov-faq__item\">\n<summary class=\"snov-faq__q\">Can I send campaign emails while my mailbox is warming up?<\/summary>\n<div class=\"snov-faq__a\">\n<p>It\u2019s best to let warm-up build a baseline before running campaigns. If you need to send emails during warm-up, keep volumes low and make sure your total daily sends (warm-up + campaigns) stay within your email provider\u2019s daily limit.<\/p>\n<\/div>\n<\/details>\n<details class=\"snov-faq__item\">\n<summary class=\"snov-faq__q\">What reply rate should I set during warm-up?<\/summary>\n<div class=\"snov-faq__a\">\n<p>30% is a safe default. Avoid unusually high reply rates because they can look unnatural and may hurt deliverability.<\/p>\n<\/div>\n<\/details>\n<details class=\"snov-faq__item\">\n<summary class=\"snov-faq__q\">Should I use a Progressive or Steady warm-up strategy?<\/summary>\n<div class=\"snov-faq__a\">\n<p>Use Progressive warm-up for brand-new accounts or accounts with no recent sending history. Use Steady warm-up to recover deliverability for accounts that were actively sending and saw inbox placement drop.<\/p>\n<\/div>\n<\/details>\n<details class=\"snov-faq__item\">\n<summary class=\"snov-faq__q\">Should I use AI-powered content or a specific template?<\/summary>\n<div class=\"snov-faq__a\">\n<p>Use AI-powered content for first-time warm-up or when restoring reputation after inactivity. Use a specific template if you want to warm up the exact email you plan to send in campaigns. If using a specific template, keep volume low and add Spintax to reduce repetition.<\/p>\n<\/div>\n<\/details>\n<details class=\"snov-faq__item\">\n<summary class=\"snov-faq__q\">Does Email Warm-up count toward my sending limits?<\/summary>\n<div class=\"snov-faq__a\">\n<p>Warm-up emails don\u2019t count toward your daily sending limit in Snov.io. However, they do count toward your email provider\u2019s daily sending limit.<\/p>\n<\/div>\n<\/details>\n<details class=\"snov-faq__item\">\n<summary class=\"snov-faq__q\">Can I target specific email providers during warm-up?<\/summary>\n<div class=\"snov-faq__a\">\n<p>Yes. Targeted warm-up lets you select specific providers so your mailbox exchanges emails only with mailboxes hosted by those providers. This can help restore reputation with specific inbox providers.<\/p>\n<\/div>\n<\/details>\n<\/div>\n<p><script>\n    \/\/ Optional: keep only one item open at a time (may be stripped by WP; still works without it)\n    (function () {\n      const root = document.querySelector(\".snov-faq-embed [data-snov-faq]\");\n      if (!root) return;\n      const items = Array.from(root.querySelectorAll(\"details\"));\n      items.forEach((item) => {\n        item.addEventListener(\"toggle\", () => {\n          if (!item.open) return;\n          items.forEach((other) => { if (other !== item) other.open = false; });\n        });\n      });\n    })();\n  <\/script><\/p>\n<\/section>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">\n<h3 class=\"notification-block__text\">Related articles:<\/h3>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-start-warming-up-your-mailbox-with-snov-io\/\" target=\"_blank\" rel=\"noopener\">Email Warm-up:\u00a0<\/a><\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/warm-up-slots-and-warm-up-volume-limits\/\" target=\"_blank\" rel=\"noopener\">Warm-up slots and limits<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This guide explains how Email Warm-up helps your emails reach your prospects. Add email accounts and configure settings Choose the right warm-up strategy Choose the right email content Monitor warm-up progress Manage active warm-ups Run Deliverability check Launching campaigns too soon can hurt deliverability and your sender reputation. Warm up your sender accounts first to [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1958],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/15337"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=15337"}],"version-history":[{"count":139,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/15337\/revisions"}],"predecessor-version":[{"id":44540,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/15337\/revisions\/44540"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=15337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=15337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=15337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}