{"id":15337,"date":"2026-05-05T13:52:26","date_gmt":"2026-05-05T10:52:26","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=15337"},"modified":"2026-05-06T13:50:05","modified_gmt":"2026-05-06T10:50:05","slug":"snov-io-email-warm-up-tool","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/snov-io-email-warm-up-tool\/","title":{"rendered":"How to set up Email Warm-up to improve deliverability"},"content":{"rendered":"<p style=\"position: relative; padding-bottom: calc(59.985580389329485% + 41px); height: 0; width: 100%;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" title=\"Introduction to Email Warm-up\" src=\"https:\/\/demo.arcade.software\/DxUVDoBGwjSnhunpo3jA?embed&amp;embed_mobile=tab&amp;embed_desktop=inline&amp;show_copy_link=true\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" loading=\"lazy\"><\/iframe><\/p>\n<p data-start=\"518\" data-end=\"545\">This guide explains how <a href=\"https:\/\/snov.io\/email-warm-up\">Email Warm-up<\/a> helps your emails reach your prospects.<\/p>\n<ul data-start=\"546\" data-end=\"710\">\n<li data-start=\"546\" data-end=\"583\">\n<p data-start=\"548\" data-end=\"583\"><a href=\"#set-settings\">Add email accounts and configure settings<\/a><\/p>\n<\/li>\n<li data-start=\"546\" data-end=\"583\">\n<p data-start=\"548\" data-end=\"583\"><a href=\"#set-strategy\">Choose the right warm-up strategy<\/a><\/p>\n<\/li>\n<li data-start=\"546\" data-end=\"583\">\n<p data-start=\"548\" data-end=\"583\"><a href=\"#add-content\">Choose the right email content<\/a><\/p>\n<\/li>\n<li data-start=\"546\" data-end=\"583\">\n<p data-start=\"548\" data-end=\"583\"><a href=\"#monitor-results\">Monitor warm-up progress<\/a><\/p>\n<\/li>\n<li data-start=\"665\" data-end=\"710\">\n<p data-start=\"667\" data-end=\"710\"><a href=\"#manage-active-warm-ups\">Manage active warm-ups<\/a><\/p>\n<\/li>\n<li data-start=\"665\" data-end=\"710\">\n<p data-start=\"667\" data-end=\"710\"><a href=\"#deliverability-check\">Run Deliverability check<\/a><\/p>\n<\/li>\n<\/ul>\n<p>Launching campaigns too soon can hurt deliverability and your sender reputation. Warm up your sender accounts first to improve your inbox placement.<\/p>\n<p>Snov.io includes these features to make warm-up simple and effective:<\/p>\n<div class=\"notification-block note\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/ph_circle-wavy-warning.svg\" alt=\"note\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p data-start=\"453\" data-end=\"481\"><strong>1) Bulk warm-up launch<\/strong><\/p>\n<p data-start=\"482\" data-end=\"553\">Start the warm-up process for multiple email accounts at the same time.<\/p>\n<p data-start=\"555\" data-end=\"586\"><strong>2) Targeted email warm-up<\/strong><\/p>\n<p data-start=\"587\" data-end=\"710\">Warm up email accounts from any provider and run targeted warm-ups to improve deliverability with specific inbox providers.<\/p>\n<p data-start=\"712\" data-end=\"740\"><strong>3) Premium sender pool<\/strong><\/p>\n<p data-start=\"741\" data-end=\"858\">Warm-up runs automatically using a premium sender pool. You only need to monitor progress and deliverability results.<\/p>\n<p data-start=\"860\" data-end=\"888\"><strong>4) Built-in automated strategies<\/strong><\/p>\n<p data-start=\"889\" data-end=\"1005\">Choose warm-up strategies tailored for new email accounts or for accounts with deliverability and reputation issues.<\/p>\n<\/div>\n<\/div>\n<h2 data-start=\"1365\" data-end=\"1391\"><strong>How Email Warm-up works<\/strong><\/h2>\n<p data-start=\"231\" data-end=\"414\">Email warm-up boosts deliverability by creating realistic sending and reply activity through a network of real mailboxes, helping your account look like an active, trusted sender.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">While your email account is active in Email Warm-up, it joins Snov.io\u2019s deliverability improvement network. This network includes our managed mailboxes and other users\u2019 mailboxes running warm-up.<\/div>\n<\/div>\n<p data-start=\"723\" data-end=\"857\">During warm-up, your account sends and receives automated emails, including emails used for warm-up itself and <a href=\"https:\/\/app.snov.io\/deliverability\/#\/check\" target=\"_blank\" rel=\"noopener\">Deliverability Check<\/a>.<\/p>\n<p data-start=\"723\" data-end=\"857\">Snov.io also pulls messages out of Spam and marks them as read and important, reinforcing positive engagement signals. Over time, this steady activity helps email providers trust your mailbox and improves your sender reputation.<\/p>\n<h2 id=\"set-settings\"><strong>Start email warm-up<\/strong><\/h2>\n<p>To get started, <a href=\"https:\/\/snov.io\/knowledgebase\/connect-your-mailbox\/\" target=\"_blank\" rel=\"noopener\">connect your mailbox<\/a> to Snov.io first.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p data-start=\"0\" data-end=\"88\">If you previously connected a Gmail mailbox using Google sign-in, reconnect via SMTP so warm-up can run.<\/p>\n<p data-start=\"0\" data-end=\"88\">In the email settings, use an <a href=\"https:\/\/myaccount.google.com\/apppasswords\" target=\"_blank\" rel=\"noopener\">app password<\/a> instead of your regular password. To generate an app password, you\u2019ll need to <a href=\"https:\/\/myaccount.google.com\/signinoptions\/twosv\" target=\"_blank\" rel=\"noopener\">enable 2-step verification<\/a> in your Google account first.<\/p>\n<\/div>\n<\/div>\n<h3><strong>Sender accounts<\/strong><\/h3>\n<p>Go to <a href=\"https:\/\/app.snov.io\/deliverability\/#\/warm-up\" target=\"_blank\" rel=\"noopener\">Email Warm-up<\/a> and click <strong data-start=\"1845\" data-end=\"1860\">Add mailbox<\/strong>.<\/p>\n<p>Select one or more email accounts to warm up. You can start the warm-up in bulk for multiple mailboxes.<\/p>\n<p><span style=\"font-weight: 400;\">When to warm up new senders:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-checked=\"false\" aria-level=\"1\"><span style=\"font-weight: 400;\">Right after you connect them, before starting campaigns<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When to warm up existing senders:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-checked=\"false\" aria-level=\"1\"><span style=\"font-weight: 400;\">After a pause in outreach (the account hasn\u2019t been used in campaigns for some time)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-checked=\"false\" aria-level=\"1\"><span style=\"font-weight: 400;\">To fix existing deliverability issues<\/span><\/li>\n<\/ul>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">The number of email accounts you can warm up simultaneously depends on the number of <a href=\"https:\/\/snov.io\/knowledgebase\/warm-up-slots-and-warm-up-volume-limits\/\" target=\"_blank\" rel=\"noopener\">warm-up slots available<\/a> on your plan.<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44019 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_13_PM.png\" alt=\"\" width=\"1424\" height=\"797\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_13_PM.png 1424w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_13_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_13_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_13_PM-768x430.png 768w\" sizes=\"(max-width: 1424px) 100vw, 1424px\" \/><\/p>\n<h3><b>Email providers<\/b><\/h3>\n<p data-start=\"2084\" data-end=\"2223\">Choose specific email providers to run a targeted warm-up.<\/p>\n<p data-start=\"2084\" data-end=\"2223\">Targeted warm-ups help restore or improve reputation with certain inboxes and improve deliverability for recipients who use them. <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-warm-up-your-email-on-specific-providers\/\" target=\"_blank\" rel=\"noopener\">Learn more about targeted warm-up.<\/a><\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">If no providers are selected, the warm-up runs in general mode across all providers.<\/div>\n<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44020 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_15_PM.png\" alt=\"\" width=\"1334\" height=\"335\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_15_PM.png 1334w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_15_PM-300x75.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_15_PM-1024x257.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_15_PM-768x193.png 768w\" sizes=\"(max-width: 1334px) 100vw, 1334px\" \/><\/div>\n<h3><b>Premium sender pool<\/b><\/h3>\n<p data-start=\"2326\" data-end=\"2426\">Enable premium warm-up pool to warm up your account only with business email domains (instead of free domains). This better recreates B2B communication and speeds up reputation growth.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><span style=\"font-weight: 400;\">Premium warm-up features are available on Pro plans. To unlock access, <\/span><a href=\"https:\/\/app.snov.io\/account\/billing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">upgrade your plan.<\/span><\/a><\/div>\n<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44021 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_15_PM-1.png\" alt=\"\" width=\"1294\" height=\"265\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_15_PM-1.png 1294w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_15_PM-1-300x61.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_15_PM-1-1024x210.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_15_PM-1-768x157.png 768w\" sizes=\"(max-width: 1294px) 100vw, 1294px\" \/><\/div>\n<h3><strong>Reply rate<\/strong><\/h3>\n<p data-start=\"2536\" data-end=\"2591\">Set the reply rate \u2014 what percentage of emails should get replies during warm-up.<\/p>\n<p data-start=\"2594\" data-end=\"2614\">Snovio recommends setting your warm-up reply rate to 30%. The maximum is 45% because a higher reply rate may look unnatural.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p>Replies have the strongest impact on sender reputation. Automatic replies during warm-up help build it more effectively.<\/p>\n<\/div>\n<\/div>\n<h3><strong>Campaign deadline<\/strong><\/h3>\n<p data-start=\"2772\" data-end=\"2806\">Choose a warm-up end date.<\/p>\n<p data-start=\"0\" data-end=\"27\"><strong>Recommended warm-up period:<\/strong><\/p>\n<ul>\n<li data-start=\"29\" data-end=\"175\"><strong>New domains and accounts:<\/strong> For a first-time warm-up of a new mailbox, Snov.io recommends 4 weeks of warm-up before you start sending real outreach.<\/li>\n<li data-start=\"177\" data-end=\"333\"><strong>Existing mailboxes:<\/strong> When returning to outreach after a break or resolving minor deliverability issues, Snov.io recommends warming up for at least two weeks.<\/li>\n<li data-start=\"335\" data-end=\"439\"><strong>Reputation recovery:<\/strong> 6 weeks of warm-up for domains with serious deliverability problems or spam issues.<\/li>\n<\/ul>\n<p data-start=\"869\" data-end=\"1168\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44024 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_22_PM.png\" alt=\"\" width=\"1359\" height=\"500\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_22_PM.png 1359w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_22_PM-300x110.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_22_PM-1024x377.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_22_PM-768x283.png 768w\" sizes=\"(max-width: 1359px) 100vw, 1359px\" \/><\/p>\n<h3 data-start=\"2899\" data-end=\"2911\"><strong>Warm-up schedule<\/strong><\/h3>\n<p data-start=\"2912\" data-end=\"2963\">Set the warm-up activity time \u2014 the days and hours when warm-up emails are sent.<\/p>\n<p data-start=\"2965\" data-end=\"2982\"><strong>For best results:<\/strong><\/p>\n<ul data-start=\"2983\" data-end=\"3074\">\n<li data-start=\"2983\" data-end=\"3032\">\n<p data-start=\"2985\" data-end=\"3032\">Match the schedule to your real campaign timing<\/p>\n<\/li>\n<li data-start=\"3033\" data-end=\"3074\">\n<p data-start=\"3035\" data-end=\"3074\">Use the same timezone and working hours<\/p>\n<\/li>\n<\/ul>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">If no schedule is set, the warm-up runs throughout the day.<\/div>\n<\/div>\n<p data-start=\"3076\" data-end=\"3135\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44025 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_23_PM.png\" alt=\"\" width=\"1292\" height=\"414\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_23_PM.png 1292w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_23_PM-300x96.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_23_PM-1024x328.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_23_PM-768x246.png 768w\" sizes=\"(max-width: 1292px) 100vw, 1292px\" \/><\/p>\n<h2 id=\"set-strategy\" data-start=\"3142\" data-end=\"3178\"><strong>Choose a warm-up strategy<\/strong><\/h2>\n<h3><strong>Progressive warm-up<\/strong><\/h3>\n<p>The number of emails increases gradually over time until you reach your goal limit. This is the recommended setting.<\/p>\n<p data-start=\"3237\" data-end=\"3246\"><strong>Best for:<\/strong><\/p>\n<ul data-start=\"3247\" data-end=\"3306\">\n<li data-start=\"3247\" data-end=\"3267\">\n<p data-start=\"3249\" data-end=\"3267\">First-time warm-up on a new account<\/p>\n<\/li>\n<li data-start=\"3268\" data-end=\"3306\">\n<p data-start=\"3270\" data-end=\"3306\">Re-warm previously used accounts after a period of inactivity<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3376\" data-end=\"3392\"><strong data-start=\"3376\" data-end=\"3392\">Recommended settings<\/strong><\/p>\n<ul data-start=\"3393\" data-end=\"3499\">\n<li data-start=\"3395\" data-end=\"3426\"><strong>Starting volume:<\/strong> This is the number of emails we\u2019ll send on the first day of the warm-up. Snovio recommends starting with 2 emails per day. The maximum starting limit is 5 emails.<\/li>\n<li data-start=\"3427\" data-end=\"3459\">\n<p data-start=\"3429\" data-end=\"3459\"><strong>Daily volume increase:<\/strong> The number of emails added to the limit each day. Set it to 2 emails.<\/p>\n<\/li>\n<li data-start=\"3460\" data-end=\"3499\">\n<p data-start=\"3462\" data-end=\"3499\"><strong>Daily sending goal:<\/strong> The maximum daily warm-up volume. Snovio recommends your warm-up goal 40 emails per day.<\/p>\n<\/li>\n<\/ul>\n<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:4e07c6fc-e134-4be6-99fa-3adabb5d4758-16\" data-testid=\"conversation-turn-34\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"><\/div>\n<\/article>\n<\/div>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Warm-up emails don\u2019t count toward your <a href=\"https:\/\/app.snov.io\/account\/email-account\" target=\"_blank\" rel=\"noopener\">Messages per day<\/a> limit in Snovio, but they do count toward your total mailbox\u00a0 limit. We recommend keeping your total sends (warm-up + campaign) at 50 emails per day or fewer.<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44026 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_44_PM.png\" alt=\"\" width=\"1424\" height=\"797\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_44_PM.png 1424w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_44_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_44_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_44_PM-768x430.png 768w\" sizes=\"(max-width: 1424px) 100vw, 1424px\" \/><\/p>\n<h3><strong>Steady warm-up<\/strong><\/h3>\n<p data-start=\"0\" data-end=\"164\">Warm-up sends the same number of emails each day until it ends. This option is best if your mailbox is already warmed up and you want to maintain high deliverability.<\/p>\n<p data-start=\"166\" data-end=\"175\"><strong>Best for:<\/strong><\/p>\n<ul data-start=\"176\" data-end=\"360\" data-is-last-node=\"\" data-is-only-node=\"\">\n<li data-start=\"176\" data-end=\"240\">\n<p data-start=\"178\" data-end=\"240\">improving deliverability for accounts with a low inbox rate<\/p>\n<\/li>\n<li data-start=\"241\" data-end=\"291\">\n<p data-start=\"243\" data-end=\"291\">rebuilding sender reputation after spam issues<\/p>\n<\/li>\n<li data-start=\"292\" data-end=\"360\" data-is-last-node=\"\">\n<p data-start=\"294\" data-end=\"360\" data-is-last-node=\"\">supporting deliverability while your campaigns are already running<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"524\" data-end=\"542\"><strong data-start=\"524\" data-end=\"542\">Emails per day:<\/strong> Snovio recommends setting this limit to 40 emails.<\/p>\n<p data-start=\"524\" data-end=\"542\">This number cannot be higher than your <a href=\"https:\/\/app.snov.io\/account\/email-account\" target=\"_blank\" rel=\"noopener\">email account\u2019s Messages per day limit.<\/a> When running campaigns alongside warm-up, ensure your total sending isn't higher than 50 emails per day.<\/p>\n<p data-start=\"524\" data-end=\"542\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44027 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_51_PM.png\" alt=\"\" width=\"1424\" height=\"797\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_51_PM.png 1424w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_51_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_51_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_12_51_PM-768x430.png 768w\" sizes=\"(max-width: 1424px) 100vw, 1424px\" \/><\/p>\n<h2 id=\"add-content\"><strong>Warm-up email content<\/strong><\/h2>\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"8ef41204-0bcc-47c1-8632-9d93e596b5d9\" data-message-model-slug=\"gpt-5-thinking\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<h3 data-start=\"248\" data-end=\"368\"><strong>AI-powered warm-up<\/strong><\/h3>\n<p data-start=\"66\" data-end=\"157\">AI-powered Email Warm-up generates unique text for each email to avoid repetitive messages.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Snov.io uses the GPT-4 model to create a large pool of warm-up emails that resemble real conversations. These emails rotate automatically during warm-up to help improve your sender reputation.<\/div>\n<\/div>\n<p data-start=\"4506\" data-end=\"4515\"><strong>Best for:<\/strong><\/p>\n<ul data-start=\"4516\" data-end=\"4588\">\n<li data-start=\"4516\" data-end=\"4548\">\n<p data-start=\"4518\" data-end=\"4548\">First-time warm-up on a new account<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"148\" data-end=\"173\"><strong data-start=\"148\" data-end=\"173\">Recommended settings:<\/strong><\/p>\n<ul data-start=\"174\" data-end=\"271\">\n<li data-start=\"174\" data-end=\"201\">Add the same <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-warm-up-custom-tracking-domain\/\" target=\"_blank\" rel=\"noopener\">custom tracking domain<\/a> you use for campaigns to improve deliverability.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44186 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/01\/New-warm-up-campaign-01-14-2026_08_14_PM.png\" alt=\"\" width=\"1424\" height=\"715\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/01\/New-warm-up-campaign-01-14-2026_08_14_PM.png 1424w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/01\/New-warm-up-campaign-01-14-2026_08_14_PM-300x151.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/01\/New-warm-up-campaign-01-14-2026_08_14_PM-1024x514.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/01\/New-warm-up-campaign-01-14-2026_08_14_PM-768x386.png 768w\" sizes=\"(max-width: 1424px) 100vw, 1424px\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3 data-start=\"4185\" data-end=\"4206\"><strong>Specific template warm-up<\/strong><\/h3>\n<p>The specific content type is best for active accounts that are already sending campaigns or have sent campaigns before.<\/p>\n<p data-start=\"0\" data-end=\"146\">Use the real email template you plan to send in your campaigns. Warm-up helps improve its deliverability before you start emailing real prospects.<\/p>\n<p data-start=\"148\" data-end=\"173\"><strong data-start=\"148\" data-end=\"173\">Recommended settings:<\/strong><\/p>\n<ul data-start=\"174\" data-end=\"271\">\n<li data-start=\"234\" data-end=\"271\">\n<p data-start=\"236\" data-end=\"271\">Add <strong>Spintax<\/strong> variables to make your warm-up more natural<\/p>\n<\/li>\n<li data-start=\"234\" data-end=\"271\">\n<p data-start=\"236\" data-end=\"271\">Enable <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-enable-plain-text-for-email-warm-up\/\" target=\"_blank\" rel=\"noopener\">Plain text\u00a0mode<\/a> to improve warm-up progress<\/p>\n<\/li>\n<li data-start=\"234\" data-end=\"271\">Add the same <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-warm-up-custom-tracking-domain\/\" target=\"_blank\" rel=\"noopener\">custom tracking domain<\/a> you use for campaigns to improve deliverability.<\/li>\n<\/ul>\n<p data-start=\"273\" data-end=\"404\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44030 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_01_01_PM.png\" alt=\"\" width=\"1424\" height=\"797\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_01_01_PM.png 1424w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_01_01_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_01_01_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/New-warm-up-campaign-01-08-2026_01_01_PM-768x430.png 768w\" sizes=\"(max-width: 1424px) 100vw, 1424px\" \/><\/p>\n<h3 data-start=\"466\" data-end=\"653\"><strong>Spintax in Warm-up<\/strong><\/h3>\n<p>Spintax is a great way to improve warm-up progress by adding variation to your emails. For best results, add meaningful variations.<\/p>\n<p>Using only synonyms in your spintax may not yield the desired results.<\/p>\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"8ef41204-0bcc-47c1-8632-9d93e596b5d9\" data-message-model-slug=\"gpt-5-thinking\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p><span style=\"font-size: 12pt;\"><strong data-start=\"0\" data-end=\"20\">Bad Spintax uses<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"8ef41204-0bcc-47c1-8632-9d93e596b5d9\" data-message-model-slug=\"gpt-5-thinking\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p data-start=\"22\" data-end=\"99\"><em>{Hi|Hey|Hello}<\/em> \u2014 a simple change in the greeting will have little to no impact.<\/p>\n<p data-start=\"101\" data-end=\"162\"><em>{Thanks|Thanks a lot}<\/em> \u2014 micro-variations will have no effect.<\/p>\n<p data-start=\"164\" data-end=\"246\">I <em>{want|would like}<\/em> to talk \u2014 a rephrase that doesn\u2019t change the sentence at all.<\/p>\n<p data-start=\"248\" data-end=\"368\" data-is-last-node=\"\" data-is-only-node=\"\">We <em>{accelerate|turbocharge|10x}<\/em> growth \u2014 adding hype synonyms to Spintax increases the risk of triggering spam filters.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"notification-block note\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/ph_circle-wavy-warning.svg\" alt=\"note\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p><strong>Good Spintax uses<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Openers (different sentence structure, same intent):<\/strong><\/p>\n<p><em>{Reaching out|Following up}<\/em> about <em>{your outbound results|reply rates}.<\/em><\/p>\n<p>Noticed you are <em>{hiring AEs|increasing SDRs}<\/em>\u2014thought this might help.<\/p>\n<p>I work with <em>{teams like|companies similar to}<\/em> yours on <em>{reply rate|meetings booked}.<\/em><\/p>\n<p><strong>Rephrase problem + value:<\/strong><\/p>\n<p>Recently helped <em>{Acme|Company} {double meetings|reduce bounces by 35%}.<\/em><\/p>\n<p>Seeing <em>{low reply rates|slow pipeline}<\/em> from cold emails? We help teams <em>{improve replies by 20\u201330%|book more first meetings}<\/em> by <em>{clarifying ICP + cleaning data|fixing list quality + email copy}.<\/em><\/p>\n<p><strong>CTA:<\/strong><\/p>\n<p><em>{Happy to share a 2-min breakdown of what worked |Are you open for a quick run-down?}<\/em><\/p>\n<p>If not the right fit, mind pointing me to <em>{the right person|who does outbound}<\/em>?<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"monitor-results\"><strong>Check warm-up status<\/strong><\/h2>\n<p>To check your warm-up status, go to the <a href=\"https:\/\/app.snov.io\/deliverability\/#\/warm-up\" target=\"_blank\" rel=\"noopener\">Warm-up dashboard.<\/a><\/p>\n<p>Your deliverability score will improve over time as the warm-up progresses. <strong>Saved from Spam<\/strong> shows how many emails Snov.io marked as safe to improve your sender reputation.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44031 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/Email-Warm-up-01-08-2026_01_17_PM.png\" alt=\"\" width=\"1424\" height=\"797\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/Email-Warm-up-01-08-2026_01_17_PM.png 1424w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/Email-Warm-up-01-08-2026_01_17_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/Email-Warm-up-01-08-2026_01_17_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/Email-Warm-up-01-08-2026_01_17_PM-768x430.png 768w\" sizes=\"(max-width: 1424px) 100vw, 1424px\" \/><\/p>\n<h2 id=\"manage-active-warm-ups\"><strong>Manage active warm-ups<\/strong><\/h2>\n<p data-start=\"0\" data-end=\"66\">From the <a href=\"https:\/\/app.snov.io\/deliverability\/#\/warm-up\" target=\"_blank\" rel=\"noopener\">Warm-up dashboard<\/a>, you can:<\/p>\n<ul data-start=\"93\" data-end=\"391\" data-is-last-node=\"\" data-is-only-node=\"\">\n<li data-start=\"93\" data-end=\"143\">\n<p data-start=\"95\" data-end=\"143\">View which accounts are currently warming up<\/p>\n<\/li>\n<li data-start=\"144\" data-end=\"193\">\n<p data-start=\"146\" data-end=\"193\">Pause a warm-up or mark it as completed<\/p>\n<\/li>\n<li data-start=\"194\" data-end=\"247\">\n<p data-start=\"196\" data-end=\"247\">Reactivate accounts that were paused or stopped<\/p>\n<\/li>\n<li data-start=\"248\" data-end=\"302\">\n<p data-start=\"250\" data-end=\"302\">Update settings\/strategy and warm-up limits in bulk<\/p>\n<\/li>\n<li data-start=\"303\" data-end=\"391\" data-is-last-node=\"\">\n<p data-start=\"305\" data-end=\"391\" data-is-last-node=\"\">Review warm-up progress and check each account\u2019s deliverability score<\/p>\n<\/li>\n<\/ul>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Even if your deliverability score improves quickly, a proper warm-up still takes at least 2 weeks. Keep the warm-up running to continue building and strengthening your sender reputation.<\/div>\n<\/div>\n<h2 data-start=\"4927\" data-end=\"4944\"><strong>Review warm-up analytics<\/strong><\/h2>\n<p>Click your <a href=\"https:\/\/app.snov.io\/deliverability\/#\/warm-up\" target=\"_blank\" rel=\"noopener\">warm-up campaign<\/a> from the list to view its metrics.<\/p>\n<p data-start=\"4927\" data-end=\"4944\"><strong>What to track in warm-up:<\/strong><\/p>\n<ul data-start=\"4945\" data-end=\"5049\">\n<li data-start=\"4945\" data-end=\"4993\">\n<p data-start=\"4947\" data-end=\"4993\">Deliverability score (main success metric): the total percentage of emails that reached the inbox during the warm-up<\/p>\n<\/li>\n<li data-start=\"4994\" data-end=\"5021\">\n<p data-start=\"4996\" data-end=\"5021\">Inbox placement over time: Review results in the <strong>Two-week<\/strong> or <strong>Month timeframe<\/strong> to track improvement over time.<\/p>\n<\/li>\n<li data-start=\"5022\" data-end=\"5049\">\n<p data-start=\"5024\" data-end=\"5049\">Results by email provider<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"0\" data-end=\"171\">Below the overall deliverability score, you\u2019ll see a breakdown by email provider. If you selected specific providers for warm-up, results will appear for those providers.<\/p>\n<p data-start=\"173\" data-end=\"318\" data-is-last-node=\"\" data-is-only-node=\"\">This helps you understand your reputation with each provider and the deliverability you can expect when emailing recipients who use them.<\/p>\n<div class=\"notification-block note\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/ph_circle-wavy-warning.svg\" alt=\"note\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p data-start=\"5051\" data-end=\"5091\">A warm-up is considered successful when your <strong>Deliverability reaches<\/strong> <strong data-start=\"5117\" data-end=\"5134\">90% or higher<\/strong> and your daily sending goal is reached.<\/p>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44034 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/Warm-up-campaign-progress-01-08-2026_02_02_PM-1.png\" alt=\"\" width=\"1424\" height=\"797\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/Warm-up-campaign-progress-01-08-2026_02_02_PM-1.png 1424w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/Warm-up-campaign-progress-01-08-2026_02_02_PM-1-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/Warm-up-campaign-progress-01-08-2026_02_02_PM-1-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/02\/Warm-up-campaign-progress-01-08-2026_02_02_PM-1-768x430.png 768w\" sizes=\"(max-width: 1424px) 100vw, 1424px\" \/><\/p>\n<h2 id=\"deliverability-check\"><strong>After warm-up: Next steps<\/strong><\/h2>\n<p data-start=\"0\" data-end=\"232\">For mailboxes with an existing reputation problem, warm-up alone may not be enough\u2014especially if other issues are affecting deliverability. Make sure your <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-setup-dns-records-spf-dkim-dmarc-and-mx\/\" target=\"_blank\" rel=\"noopener\">domain is properly configured<\/a> and follow <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-avoid-spam-filters\/\" target=\"_blank\" rel=\"noopener\">email deliverability best practices<\/a>.<\/p>\n<p data-start=\"234\" data-end=\"380\" data-is-last-node=\"\" data-is-only-node=\"\">Snov.io also offers a comprehensive <a href=\"https:\/\/www.youtube.com\/watch?v=iO6JVidihg8&amp;list=PLTZ0_znnlLp4BdupFCiP2sLqA_X_n79Gq\" target=\"_blank\" rel=\"noopener\">Email Deliverability video course<\/a> to help you identify what\u2019s holding your campaigns back and improve results.<\/p>\n<h3><strong>Check your deliverability score<\/strong><\/h3>\n<p data-start=\"1093\" data-end=\"1256\">Warm-up helps build sender reputation, but inbox placement also depends on your sending setup and what\u2019s inside the message:<\/p>\n<ul data-start=\"1257\" data-end=\"1422\">\n<li data-start=\"1257\" data-end=\"1341\">\n<p data-start=\"1259\" data-end=\"1341\"><strong data-start=\"1259\" data-end=\"1278\">Infrastructure:<\/strong> domain reputation, SPF\/DKIM\/DMARC, and sending configuration<\/p>\n<\/li>\n<li data-start=\"1342\" data-end=\"1422\">\n<p data-start=\"1344\" data-end=\"1422\"><strong data-start=\"1344\" data-end=\"1356\">Content:<\/strong> HTML\/plain text balance, links, wording, and other spam signals<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"997\" data-end=\"1091\">Run <a href=\"https:\/\/app.snov.io\/deliverability\/#\/check\" target=\"_blank\" rel=\"noopener\">deliverability tests<\/a> under realistic campaign conditions to spot issues before you launch.<\/p>\n<h3 data-start=\"997\" data-end=\"1091\"><strong>Follow email deliverability best practices<\/strong><\/h3>\n<p>To help your emails avoid spam filters and improve sender reputation, follow <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-avoid-spam-filters\/\" target=\"_blank\" rel=\"noopener\">email best practices<\/a>. This increases your chances of reaching the inbox and can reduce bounce rates.<\/p>\n<h3><strong>Start writing your email templates<\/strong><\/h3>\n<p>Prepare more email templates for your outreach. Use Snov.io\u2019s AI Studio <a href=\"https:\/\/app.snov.io\/ai-studio\" target=\"_blank\" rel=\"noopener\">Email AI Writer<\/a> to generate value-driven drafts personalized to your product\u2019s key selling points.<!-- FAQ Accordion \u2014 each dropdown is a grey block with a subtle border (WordPress-ready) --><!-- FAQ Accordion \u2014 each dropdown is a grey block with a subtle border (WordPress-ready) --><\/p>\n<section class=\"snov-faq-embed\" aria-label=\"FAQ\">\n<style>\n    .snov-faq-embed{<br \/>      --box-bg:#f2f4f7;                 \/* grey fill *\/<br \/>      --box-border:#e4e7ec;             \/* subtle border *\/<br \/>      --text:#101828;<br \/>      --muted:#667085;<br \/>      --accent:#7d63ec;<br \/>      --divider:rgba(16,24,40,.06);<br \/>      --shadow:0 10px 30px rgba(16,24,40,.06);<\/p>\n<p>      max-width: 880px;<br \/>      margin: 0 auto;<br \/>      font-family: inherit;<br \/>      color: var(--text);<br \/>    }<\/p>\n<p>    .snov-faq-embed h2{<br \/>      margin: 0 0 14px;<br \/>      font-size: 24px;<br \/>      line-height: 1.2;<br \/>      letter-spacing: -0.02em;<br \/>    }<\/p>\n<p>    .snov-faq-embed .snov-faq__list{<br \/>      display: grid;<br \/>      gap: 14px;<br \/>    }<\/p>\n<p>    \/* Outer grey block + border (this is what you asked for) *\/<br \/>    .snov-faq-embed details.snov-faq__item{<br \/>      background: var(--box-bg);<br \/>      border: 1px solid var(--box-border);<br \/>      border-radius: 18px;<br \/>      overflow: hidden;<br \/>      transition: transform 180ms ease, box-shadow 180ms ease, border-color 180ms ease;<br \/>    }<\/p>\n<p>    .snov-faq-embed details.snov-faq__item:hover{<br \/>      transform: translateY(-1px);<br \/>      box-shadow: var(--shadow);<br \/>      border-color: rgba(125,99,236,.22);<br \/>    }<\/p>\n<p>    .snov-faq-embed details.snov-faq__item[open]{<br \/>      border-color: rgba(125,99,236,.28);<br \/>      box-shadow: var(--shadow);<br \/>    }<\/p>\n<p>    .snov-faq-embed summary.snov-faq__q{<br \/>      list-style: none;<br \/>      cursor: pointer;<br \/>      display: flex;<br \/>      align-items: center;<br \/>      justify-content: space-between;<br \/>      gap: 14px;<br \/>      padding: 22px 22px;<br \/>      font-weight: 600;<br \/>      font-size: 20px;<br \/>      line-height: 1.25;<br \/>      color: var(--muted);<br \/>      outline: none;<br \/>    }<\/p>\n<p>    .snov-faq-embed summary.snov-faq__q::-webkit-details-marker{ display:none; }<\/p>\n<p>    .snov-faq-embed summary.snov-faq__q:focus-visible{<br \/>      box-shadow: 0 0 0 4px rgba(125,99,236,.18);<br \/>      border-radius: 14px;<br \/>      margin: 8px;<br \/>      padding: 14px;<br \/>      background: rgba(255,255,255,.55);<br \/>    }<\/p>\n<p>    \/* Chevron icon *\/<br \/>    .snov-faq-embed .snov-faq__icon{<br \/>      width: 18px;<br \/>      height: 18px;<br \/>      flex: 0 0 18px;<br \/>      display: inline-flex;<br \/>      align-items: center;<br \/>      justify-content: center;<br \/>      opacity: .9;<br \/>    }<br \/>    .snov-faq-embed .snov-faq__icon::before{<br \/>      content:\"\";<br \/>      width: 8px;<br \/>      height: 8px;<br \/>      border-right: 2px solid var(--muted);<br \/>      border-bottom: 2px solid var(--muted);<br \/>      transform: rotate(45deg);<br \/>      transition: transform 180ms ease, border-color 180ms ease;<br \/>    }<br \/>    .snov-faq-embed details[open] .snov-faq__icon::before{<br \/>      transform: rotate(-135deg);<br \/>      border-color: var(--accent);<br \/>    }<\/p>\n<p>    \/* Answer area *\/<br \/>    .snov-faq-embed .snov-faq__a{<br \/>      padding: 0 22px 22px 22px;<br \/>      color: var(--text);<br \/>      font-size: 16px;<br \/>      line-height: 1.6;<br \/>    }<\/p>\n<p>    .snov-faq-embed details[open] .snov-faq__a{<br \/>      border-top: 1px solid var(--divider);<br \/>      padding-top: 16px;<br \/>    }<\/p>\n<p>    .snov-faq-embed .snov-faq__a p{ margin: 0; }<\/p>\n<p>    @media (max-width: 640px){<br \/>      .snov-faq-embed h2{ font-size: 22px; }<br \/>      .snov-faq-embed summary.snov-faq__q{ padding: 18px 16px; font-size: 16px; }<br \/>      .snov-faq-embed .snov-faq__a{ padding: 0 16px 18px; font-size: 15px; }<br \/>      .snov-faq-embed details[open] .snov-faq__a{ padding-top: 12px; }<br \/>    }<br \/>  <\/style>\n<h2>FAQ<\/h2>\n<div class=\"snov-faq__list\" data-snov-faq=\"\">\n<details class=\"snov-faq__item\">\n<summary class=\"snov-faq__q\">How long should I run Email Warm-up?<\/summary>\n<div class=\"snov-faq__a\">\n<p>For new mailboxes, run warm-up for at least 30 days. For existing accounts with minor deliverability issues, 14 days may be enough. If your domain has serious reputation problems, run warm-up for 4\u20136 weeks.<\/p>\n<\/div>\n<\/details>\n<details class=\"snov-faq__item\">\n<summary class=\"snov-faq__q\">What deliverability score means warm-up is successful?<\/summary>\n<div class=\"snov-faq__a\">\n<p>Warm-up is typically successful when deliverability reaches 90% or higher and your daily warm-up sending goal is reached. Keep warm-up running for at least 2 weeks to strengthen reputation, even if results improve quickly.<\/p>\n<\/div>\n<\/details>\n<details class=\"snov-faq__item\">\n<summary class=\"snov-faq__q\">Why am I seeing automatic warm-up emails in my inbox?<\/summary>\n<div class=\"snov-faq__a\">\n<p>This is expected. During warm-up, your mailbox sends and receives emails to build natural sending history and engagement. Don\u2019t reply to or delete these emails\u2014warm-up runs automatically.<\/p>\n<\/div>\n<\/details>\n<details class=\"snov-faq__item\">\n<summary class=\"snov-faq__q\">How many mailboxes can I warm-up?<\/summary>\n<div class=\"snov-faq__a\">\n<p>You can warm up as many mailboxes as your plan allows at the same time. The exact number depends on your available warm-up slots.<\/p>\n<\/div>\n<\/details>\n<details class=\"snov-faq__item\">\n<summary class=\"snov-faq__q\">Can I send campaign emails while my mailbox is warming up?<\/summary>\n<div class=\"snov-faq__a\">\n<p>It\u2019s best to let warm-up build a baseline before running campaigns. If you need to send emails during warm-up, keep volumes low and make sure your total daily sends (warm-up + campaigns) stay within your email provider\u2019s daily limit.<\/p>\n<\/div>\n<\/details>\n<details class=\"snov-faq__item\">\n<summary class=\"snov-faq__q\">What reply rate should I set during warm-up?<\/summary>\n<div class=\"snov-faq__a\">\n<p>30% is a safe default. Avoid unusually high reply rates because they can look unnatural and may hurt deliverability.<\/p>\n<\/div>\n<\/details>\n<details class=\"snov-faq__item\">\n<summary class=\"snov-faq__q\">Should I use a Progressive or Steady warm-up strategy?<\/summary>\n<div class=\"snov-faq__a\">\n<p>Use Progressive warm-up for brand-new accounts or accounts with no recent sending history. Use Steady warm-up to recover deliverability for accounts that were actively sending and saw inbox placement drop.<\/p>\n<\/div>\n<\/details>\n<details class=\"snov-faq__item\">\n<summary class=\"snov-faq__q\">Should I use AI-powered content or a specific template?<\/summary>\n<div class=\"snov-faq__a\">\n<p>Use AI-powered content for first-time warm-up or when restoring reputation after inactivity. Use a specific template if you want to warm up the exact email you plan to send in campaigns. If using a specific template, keep volume low and add Spintax to reduce repetition.<\/p>\n<\/div>\n<\/details>\n<details class=\"snov-faq__item\">\n<summary class=\"snov-faq__q\">Does Email Warm-up count toward my sending limits?<\/summary>\n<div class=\"snov-faq__a\">\n<p>Warm-up emails don\u2019t count toward your daily sending limit in Snov.io. However, they do count toward your email provider\u2019s daily sending limit.<\/p>\n<\/div>\n<\/details>\n<details class=\"snov-faq__item\">\n<summary class=\"snov-faq__q\">Can I target specific email providers during warm-up?<\/summary>\n<div class=\"snov-faq__a\">\n<p>Yes. Targeted warm-up lets you select specific providers so your mailbox exchanges emails only with mailboxes hosted by those providers. This can help restore reputation with specific inbox providers.<\/p>\n<\/div>\n<\/details>\n<\/div>\n<p><script>\n    \/\/ Optional: keep only one item open at a time (may be stripped by WP; still works without it)\n    (function () {\n      const root = document.querySelector(\".snov-faq-embed [data-snov-faq]\");\n      if (!root) return;\n      const items = Array.from(root.querySelectorAll(\"details\"));\n      items.forEach((item) => {\n        item.addEventListener(\"toggle\", () => {\n          if (!item.open) return;\n          items.forEach((other) => { if (other !== item) other.open = false; });\n        });\n      });\n    })();\n  <\/script><\/p>\n<\/section>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">\n<h3 class=\"notification-block__text\">Related articles:<\/h3>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-start-warming-up-your-mailbox-with-snov-io\/\" target=\"_blank\" rel=\"noopener\">Email Warm-up:\u00a0<\/a><\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/warm-up-slots-and-warm-up-volume-limits\/\" target=\"_blank\" rel=\"noopener\">Warm-up slots and limits<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This guide explains how Email Warm-up helps your emails reach your prospects. Add email accounts and configure settings Choose the right warm-up strategy Choose the right email content Monitor warm-up progress Manage active warm-ups Run Deliverability check Launching campaigns too soon can hurt deliverability and your sender reputation. Warm up your sender accounts first to [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1958],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/15337"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=15337"}],"version-history":[{"count":143,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/15337\/revisions"}],"predecessor-version":[{"id":46436,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/15337\/revisions\/46436"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=15337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=15337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=15337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}