{"id":16358,"date":"2026-04-20T10:51:04","date_gmt":"2026-04-20T07:51:04","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=16358"},"modified":"2026-04-22T13:47:57","modified_gmt":"2026-04-22T10:47:57","slug":"how-to-start-warming-up-your-mailbox-with-snov-io","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-start-warming-up-your-mailbox-with-snov-io\/","title":{"rendered":"How to prepare your sender accounts for campaigns"},"content":{"rendered":"<div style=\"position: relative; padding-bottom: calc(59.985580389329485% + 41px); height: 0; width: 100%;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" title=\"Introduction to Email Warm-up\" src=\"https:\/\/demo.arcade.software\/DxUVDoBGwjSnhunpo3jA?embed&amp;embed_mobile=modal&amp;embed_desktop=inline&amp;show_copy_link=true\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" loading=\"lazy\"><\/iframe><\/div>\n<p>This guide shows how to warm up your sender accounts using Snov.io\u2019s <a href=\"https:\/\/snov.io\/email-warm-up\" target=\"_blank\" rel=\"noopener\">Email Warm-up tool<\/a> and check their deliverability before starting automated campaigns.<\/p>\n<div class=\"flex flex-col text-sm pb-25\">\n<section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:bbfa9323-4135-4b1c-be53-0322726a0f0b-53\" data-testid=\"conversation-turn-6\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"4411a7b2-73eb-4d8c-ac6b-818364a1532d\" data-message-model-slug=\"gpt-5-3\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"0\" data-end=\"86\"><a href=\"#warm-up-sender-accounts-before-campaigns\">Warm-up sender accounts before campaigns<\/a><\/p>\n<p data-start=\"88\" data-end=\"140\"><a href=\"#add-accounts-to-warm-up\">Add accounts to warm-up<\/a><\/p>\n<p data-start=\"142\" data-end=\"196\"><a href=\"#one-click-warm-up-launch\">One-click warm-up launch<\/a><\/p>\n<p data-start=\"198\" data-end=\"258\"><a href=\"#recommended-warm-up-presets\">Recommended warm-up presets<\/a><\/p>\n<p data-start=\"260\" data-end=\"310\"><a href=\"#advanced-warm-up-setup\">Advanced warm-up setup<\/a><\/p>\n<p data-start=\"312\" data-end=\"362\"><a href=\"#manage-active-warm-ups\">Manage active warm-ups<\/a><\/p>\n<p data-start=\"364\" data-end=\"426\"><a href=\"#check-account-deliverability\">Check account deliverability<\/a><\/p>\n<p data-start=\"428\" data-end=\"482\"><a href=\"#warm-up-during-campaigns\">Warm-up during campaigns<\/a><\/p>\n<p data-start=\"484\" data-end=\"560\"><a href=\"#warm-up-and-campaign-sending-limits\">Warm-up and campaign sending limits<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<p data-start=\"92\" data-end=\"279\">To improve account performance and deliverability on all providers, warm up your senders before launching campaigns.<\/p>\n<p data-start=\"430\" data-end=\"673\">Email warm-up gradually increases sending volume and recreates real email activity by sending and receiving messages with other real accounts.<\/p>\n<p data-start=\"2188\" data-end=\"2326\">It helps ensure your campaigns reach the inbox consistently, especially when sending to large segments or running regular campaigns.<\/p>\n<h2 id=\"warm-up-sender-accounts-before-campaigns\" data-start=\"705\" data-end=\"767\"><strong>Warm-up sender accounts before campaigns<\/strong><\/h2>\n<p>Before launching campaigns, run accounts through the initial warm-up period and do not send campaign emails during this time to get the full effect:<\/p>\n<ul>\n<li data-section-id=\"gnp5yw\" data-start=\"921\" data-end=\"970\"><strong data-start=\"923\" data-end=\"935\">4 weeks:<\/strong> for new domains and new accounts<\/li>\n<li data-section-id=\"jreh9n\" data-start=\"971\" data-end=\"1044\"><strong data-start=\"973\" data-end=\"985\">2 weeks:<\/strong> for existing accounts or accounts inactive for some time<\/li>\n<\/ul>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Warm-up is especially important before sending campaigns to new or large segments. After the initial period, keep warm-up active at all times to maintain deliverability.<\/div>\n<\/div>\n<h2 id=\"add-accounts-to-warm-up\"><strong>Add accounts to warm-up<\/strong><\/h2>\n<p data-start=\"705\" data-end=\"767\">Start warm-up right after <a href=\"https:\/\/snov.io\/knowledgebase\/connect-your-mailbox\/\" target=\"_blank\" rel=\"noopener\">connecting your accounts in Snov.io<\/a>.<\/p>\n<div class=\"notification-block note\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/ph_circle-wavy-warning.svg\" alt=\"note\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><span style=\"font-weight: 400;\">Warm-up requires slots.<\/span><a href=\"https:\/\/app.snov.io\/account\/billing\"> <span style=\"font-weight: 400;\">Pro and Ultra plans<\/span><\/a><span style=\"font-weight: 400;\"> in Snov.io include unlimited warm-up slots. On other plans, the number of slots depends on your plan.<\/span><a href=\"https:\/\/snov.io\/knowledgebase\/warm-up-slots-and-warm-up-volume-limits\/\"> <span style=\"font-weight: 400;\">See warm-up limits<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/div>\n<\/div>\n<p data-start=\"552\" data-end=\"676\">You can start warm-up in two ways: automatic (quick launch) or manual configuration with advanced settings.<\/p>\n<h3 id=\"one-click-warm-up-launch\" data-section-id=\"1ao260u\" data-start=\"100\" data-end=\"127\"><strong>One-click warm-up launch<\/strong><\/h3>\n<p data-start=\"875\" data-end=\"987\">Quick warm-up launch automatically selects the optimal preset based on your sender activity over the last month:<\/p>\n<ul data-start=\"989\" data-end=\"1171\">\n<li data-section-id=\"1we66dh\" data-start=\"989\" data-end=\"1076\"><strong data-start=\"991\" data-end=\"1024\">New or low-activity accounts:<\/strong> gradual ramp-up to prepare accounts for campaigns<\/li>\n<li data-section-id=\"8i4cqj\" data-start=\"1077\" data-end=\"1171\"><strong data-start=\"1079\" data-end=\"1099\">Active accounts:<\/strong> fixed daily warm-up to maintain deliverability<\/li>\n<\/ul>\n<p data-start=\"692\" data-end=\"768\">Go to <a href=\"https:\/\/app.snov.io\/account\/email-account\" target=\"_blank\" rel=\"noopener\">Email Accounts<\/a> and use the Quick launch button under <strong>Warm-up<\/strong>.<\/p>\n<p data-start=\"770\" data-end=\"866\">To launch in bulk, select accounts with checkboxes and click <strong data-start=\"831\" data-end=\"848\">Start warm-up<\/strong> in the top panel.<\/p>\n<h3 id=\"recommended-warm-up-presets\"><strong>Recommended warm-up presets<\/strong><\/h3>\n<p>Here are the strategies Snov.io uses for warm-up.<\/p>\n<p data-start=\"432\" data-end=\"475\"><strong data-start=\"432\" data-end=\"475\">For new accounts (Progressive warm-up):<\/strong><\/p>\n<ul data-start=\"477\" data-end=\"767\">\n<li data-section-id=\"1sm9zrn\" data-start=\"477\" data-end=\"573\"><strong data-start=\"479\" data-end=\"499\">Starting volume:<\/strong> Number of emails sent on the first day. Warm-up starts with 2 emails by default<\/li>\n<li data-section-id=\"1odzgh5\" data-start=\"574\" data-end=\"679\"><strong data-start=\"576\" data-end=\"602\">Daily volume increase:<\/strong> Number of emails added each day. Warm-up increases by 2 emails per day<\/li>\n<li data-section-id=\"1xhovzj\" data-start=\"680\" data-end=\"767\"><strong data-start=\"682\" data-end=\"705\">Daily sending goal:<\/strong> The limit at which warm-up stops increasing. We recommend setting the warm-up goal to 40 emails per day<\/li>\n<\/ul>\n<p data-start=\"769\" data-end=\"812\"><strong data-start=\"769\" data-end=\"812\">For existing accounts (Steady warm-up):<\/strong><\/p>\n<ul data-start=\"814\" data-end=\"885\">\n<li data-section-id=\"kgv3cg\" data-start=\"814\" data-end=\"885\"><strong data-start=\"816\" data-end=\"835\">Emails per day:<\/strong> Warm-up sends the same number of emails every day. We recommend setting this limit to 40 emails per day<\/li>\n<\/ul>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">The warm-up sending limit cannot be higher than your <a href=\"https:\/\/app.snov.io\/account\/email-account\" target=\"_blank\" rel=\"noopener\">email account\u2019s Messages per day limit<\/a>. If it is set lower, we will automatically adjust the warm-up limit to the maximum allowed by your account settings.<\/div>\n<div><\/div>\n<\/div>\n<h2 id=\"advanced-warm-up-setup\" data-start=\"129\" data-end=\"243\"><strong>Advanced warm-up setup<\/strong><\/h2>\n<p data-start=\"900\" data-end=\"972\">Use advanced settings to customize warm-up based on your current needs. Go to <a href=\"https:\/\/app.snov.io\/deliverability\/#\/warm-up\" target=\"_blank\" rel=\"noopener\">Email Warm-up<\/a> to configure and start it manually.<\/p>\n<p data-start=\"900\" data-end=\"972\">Here are the settings we recommend:<\/p>\n<h3 data-start=\"172\" data-end=\"188\"><strong data-start=\"172\" data-end=\"188\">Warm-up pool<\/strong><\/h3>\n<p data-start=\"190\" data-end=\"372\">Enable the <strong>Premium sender pool<\/strong> to warm up with business email addresses only. This simulates exchanging emails with other companies and has a stronger effect on sender reputation.<\/p>\n<h3 data-start=\"374\" data-end=\"394\"><strong data-start=\"374\" data-end=\"394\">Targeted warm-up<\/strong><\/h3>\n<p data-start=\"396\" data-end=\"609\">Select the providers your contacts use (for example, Gmail or Outlook). Warm-up emails will be sent to the same providers, improving inbox placement and reputation on that specific provider.<\/p>\n<h3 data-start=\"611\" data-end=\"645\"><strong data-start=\"611\" data-end=\"645\">Custom tracking domain warm-up<\/strong><\/h3>\n<p data-start=\"647\" data-end=\"869\">If you use a custom tracking domain for open and link tracking, <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-warm-up-custom-tracking-domain\/\" target=\"_blank\" rel=\"noopener\">include it in your warm-up<\/a>. This helps build trust for tracked links and reduces the risk of emails being flagged when tracking is enabled in campaigns.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Tracking (opens and clicks) can affect deliverability, so warming up your tracking domain helps reduce risks when tracking is enabled.<\/div>\n<\/div>\n<h3 data-start=\"2495\" data-end=\"2629\"><strong>Specific template warm-up<\/strong><\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">In warm-up settings, you can add your own email template, the same one you plan to use in campaigns. Warm-up will send emails using this template, improving deliverability for that specific content.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">This option works best after completing the initial warm-up with AI-generated emails. AI content is unique in every message, which makes it more effective for the first warm-up. Once the initial warm-up is complete, switch to your own template in warm-up.<\/div>\n<\/div>\n<div>\n<h2 id=\"manage-active-warm-ups\"><b>Manage active warm-ups<\/b><\/h2>\n<p data-start=\"281\" data-end=\"374\">To check warm-up status and each account\u2019s deliverability score, go to the <a href=\"https:\/\/app.snov.io\/deliverability\/#\/warm-up\" target=\"_blank\" rel=\"noopener\">Warm-up dashboard<\/a>.<\/p>\n<p data-start=\"376\" data-end=\"479\">From here, you can see which accounts are currently warming up and manage them individually or in bulk:<\/p>\n<ul data-start=\"481\" data-end=\"545\">\n<li data-section-id=\"1jmdavz\" data-start=\"481\" data-end=\"508\">Pause or resume warm-up<\/li>\n<li data-section-id=\"r99y7x\" data-start=\"509\" data-end=\"545\">Edit warm-up settings and limits<\/li>\n<\/ul>\n<h2 id=\"check-account-deliverability\"><strong>Check account deliverability after warm-up<\/strong><\/h2>\n<p data-start=\"1093\" data-end=\"1256\">Warm-up helps build sender reputation, but inbox placement also depends on your sending setup and what\u2019s inside the message:<\/p>\n<ul data-start=\"1257\" data-end=\"1422\">\n<li data-start=\"1257\" data-end=\"1341\">\n<p data-start=\"1259\" data-end=\"1341\"><strong data-start=\"1259\" data-end=\"1278\">DNS records:<\/strong> SPF, DKIM, DMARC configuration<\/p>\n<\/li>\n<li data-start=\"1342\" data-end=\"1422\">\n<p data-start=\"1344\" data-end=\"1422\"><strong data-start=\"1344\" data-end=\"1356\">Content:<\/strong> HTML or plain text, links, wording<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"997\" data-end=\"1091\">Go to <a href=\"https:\/\/app.snov.io\/deliverability\/#\/check\" target=\"_blank\" rel=\"noopener\">Deliverability check<\/a> to run tests under real sending conditions.<\/p>\n<div class=\"notification-block note\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/ph_circle-wavy-warning.svg\" alt=\"note\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Run deliverability tests regularly: after warm-up and every week while your campaigns are active.<\/div>\n<\/div>\n<p data-start=\"66\" data-end=\"110\">Check these results after running tests:<\/p>\n<ul>\n<li data-start=\"112\" data-end=\"157\"><strong data-start=\"112\" data-end=\"129\">Domain health: <\/strong>100% score is recommended<\/li>\n<li data-start=\"112\" data-end=\"157\"><strong><strong>Inbox rate: <\/strong><\/strong><strong data-start=\"101\" data-end=\"116\">90%+:<\/strong> ready for campaigns; if inbox rate is <strong>80% or lower<\/strong>, continue warm-up until it improves<\/li>\n<li data-start=\"335\" data-end=\"350\"><strong data-start=\"335\" data-end=\"348\">Spam rate: <\/strong><strong data-start=\"353\" data-end=\"366\">5%+:<\/strong> do not use this sender for campaigns. Fix detected issues and keep it on warm-up only until the score improves<\/li>\n<\/ul>\n<\/div>\n<div>\n<h2 id=\"warm-up-during-campaigns\"><strong>Warm-up during campaigns<\/strong><\/h2>\n<div>\n<p data-start=\"300\" data-end=\"494\">Your sender reputation changes based on your email activity. Campaigns can bring negative signals, like bounces or spam reports. Warm-up helps maintain reputation by generating positive signals.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Keep warm-up running when you\u2019re not sending campaigns to prevent gaps in account activity. Long breaks in sending can hurt your reputation and may require re-warm-up before your next campaign.<\/div>\n<\/div>\n<ul data-start=\"691\" data-end=\"926\">\n<li data-section-id=\"11ziu5t\" data-start=\"691\" data-end=\"743\">Keep warm-up active during and between campaigns<\/li>\n<li data-section-id=\"1hl89mx\" data-start=\"744\" data-end=\"774\">Avoid long gaps in sending<\/li>\n<li data-section-id=\"10imdjq\" data-start=\"775\" data-end=\"857\">When campaigns are active, split your daily limit between campaign and warm-up<\/li>\n<li data-section-id=\"1yp2jhm\" data-start=\"858\" data-end=\"926\">When campaigns are paused, use your full daily limit for warm-up<\/li>\n<\/ul>\n<\/div>\n<h3 id=\"warm-up-and-campaign-sending-limits\"><strong>Warm-up and campaign sending limits<\/strong><\/h3>\n<p data-start=\"1142\" data-end=\"1282\">When you start campaigns, don\u2019t use your full daily sending limit for campaigns only.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p data-start=\"554\" data-end=\"683\">For automated campaigns, keep your total daily sending (warm-up + campaign) at 100 emails\/day or less. Exceeding the recommended total limit can negatively affect deliverability.<\/p>\n<\/div>\n<\/div>\n<p>Split your daily sending limit between campaign and warm-up emails:<\/p>\n<ul data-start=\"456\" data-end=\"626\">\n<li data-section-id=\"z1amg1\" data-start=\"456\" data-end=\"546\">during active campaigns, use about <strong data-start=\"493\" data-end=\"517\">70\u201380% for campaigns<\/strong> and <strong data-start=\"522\" data-end=\"544\">20\u201330% for warm-up<\/strong><\/li>\n<li data-section-id=\"10zhbiq\" data-start=\"547\" data-end=\"626\">for example, out of 100 emails\/day: <strong>80 campaign emails + 20 warm-up emails<\/strong><\/li>\n<\/ul>\n<p data-start=\"628\" data-end=\"723\">Warm-up and campaign sending limits are set separately, but both count toward your total daily sending as seen by your mailbox provider.<\/p>\n<p data-start=\"628\" data-end=\"723\">When you start a campaign, warm-up emails are not shown in the limit in email account settings. Only campaign emails are controlled by that limit.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set the warm-up limit in<\/span><a href=\"https:\/\/app.snov.io\/deliverability\/\"> <span style=\"font-weight: 400;\">warm-up settings<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set the campaign sending limit per mailbox in<\/span><a href=\"https:\/\/app.snov.io\/account\/email-account\"> <span style=\"font-weight: 400;\">email account settings<\/span><\/a><\/li>\n<\/ul>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">You can update both limits for multiple accounts at once. <span style=\"font-weight: 400;\">To update in bulk: select accounts with checkboxes on <a href=\"https:\/\/app.snov.io\/account\/email-account\">email accounts<\/a> or on <a href=\"https:\/\/app.snov.io\/deliverability\/#\/warm-up\">warm-up dashboard.<\/a><\/span><\/div>\n<\/div>\n<h3><b>Adjust limits based on metrics<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Increasing limits gradually based on performance is the safest way to do it.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If campaigns perform well, you can increase campaign and lower warm-up limit<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If engagement drops, lower campaign limit and increase warm-up<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Use bounce rate and deliverability metrics as your signal for safe limit increase.<\/span><\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Deliverability is above 90% and Bounce rate is 5% or less: increase campaign emails and lower warm-up emails.<\/div>\n<\/div>\n<p>If you notice issues during deliverability tests or your bounce rate is above 5%, reduce campaign sending and increase warm-up.<\/p>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">\n<h3 class=\"notification-block__text\"><strong>Related articles<\/strong><\/h3>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/warm-up-slots-and-warm-up-volume-limits\/\" target=\"_blank\" rel=\"noopener\">Warm-up slots and limits<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This guide shows how to warm up your sender accounts using Snov.io\u2019s Email Warm-up tool and check their deliverability before starting automated campaigns. Warm-up sender accounts before campaigns Add accounts to warm-up One-click warm-up launch Recommended warm-up presets Advanced warm-up setup Manage active warm-ups Check account deliverability Warm-up during campaigns Warm-up and campaign sending limits [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1958],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/16358"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=16358"}],"version-history":[{"count":124,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/16358\/revisions"}],"predecessor-version":[{"id":45894,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/16358\/revisions\/45894"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=16358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=16358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=16358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}