{"id":16696,"date":"2026-10-05T09:06:19","date_gmt":"2026-10-05T06:06:19","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=16696"},"modified":"2026-10-08T20:29:19","modified_gmt":"2026-10-08T17:29:19","slug":"email-sending-limits","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/email-sending-limits\/","title":{"rendered":"How to set and update account sending limits"},"content":{"rendered":"<p>Learn about default sending limits for Gmail, Outlook, and SMTP accounts, how to edit them, when daily limits reset, and how sending intervals work.<\/p>\n<p><a href=\"#default-limits\">Default sending limits<\/a><\/p>\n<p><a href=\"#change-sending-limits\">Change sending limits<\/a><\/p>\n<p><a href=\"#limit-reset-and-timezone\">Set a timezone for limit reset<\/a><\/p>\n<p><a href=\"#sending-intervals\">Sending intervals<\/a><\/p>\n<p><a href=\"#next-steps\">Next steps<\/a><\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p>Snov.io <a href=\"https:\/\/snov.io\/outreach-campaigns\" target=\"_blank\" rel=\"noopener\">automates your outreach<\/a> but doesn't send emails from its own servers. Your email provider sends them from your <a href=\"https:\/\/app.snov.io\/account\/email-account\" target=\"_blank\" rel=\"noopener\">connected mailboxes<\/a>. Before you start, connect a mailbox <a href=\"https:\/\/snov.io\/knowledgebase\/connect-your-mailbox\/\" target=\"_blank\" rel=\"noopener\">using this guide<\/a>.<\/p>\n<\/div>\n<\/div>\n<h2 id=\"default-limits\"><strong>Default sending limits after connection<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The sending limit directly affects deliverability. <\/span><span style=\"font-weight: 400;\">When you first connect a mailbox, it gets safe starting limits to avoid spam filters.\u00a0<\/span><\/p>\n<p>Here are the starting limits we set based on your provider and connection type:<\/p>\n<p><span style=\"font-weight: 400;\">Our recommended starting limits per mailbox are:<\/span><\/p>\n<ul>\n<li><strong>Gmail API or Google Workspace SMTP<\/strong>: 15 emails\/day<\/li>\n<li><strong>Microsoft Outlook:<\/strong> 5 emails\/day<\/li>\n<li><strong>SMTP (custom or any provider)<\/strong>: 50 emails\/day<\/li>\n<\/ul>\n<p>These limits are safe for starting targeted, personalized cold outreach.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><b>50 emails\/day is <\/b><span style=\"font-weight: 400;\">not recommended for cold campaigns. Above this threshold, higher volume directly hurts deliverability and engagement. <\/span><\/div>\n<\/div>\n<p>The limits you may see in provider docs, like 2,000 per day, are the maximums for regular business email. Spam filters react to cold email at much lower volumes.<\/p>\n<p>Keep the default limits at first to protect your domain reputation, then raise your volume gradually with a ramp-up schedule (see our <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-scale-email-sending-volume\/\" target=\"_blank\" rel=\"noopener\">scaling guide<\/a>).<\/p>\n<h2 id=\"change-sending-limits\"><strong>Edit account sending limits<\/strong><\/h2>\n<p>You can update the limit for one mailbox or for multiple at once if the limit will be the same.<\/p>\n<p id=\"change-the-limit-for-one-mailbox\"><strong>Change the limit for one mailbox<\/strong><\/p>\n<p>Go to <a href=\"https:\/\/app.snov.io\/account\/email-account\" target=\"_blank\" rel=\"noopener\">Email Accounts<\/a> and click <strong>Edit<\/strong>. Open the <strong>Daily sending limit<\/strong> tab and enter a value in <strong>Messages per day<\/strong>.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261007-jhhj.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-49357 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261007-jhhj.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261007-jhhj.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261007-jhhj-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261007-jhhj-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261007-jhhj-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261007-jhhj-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<p id=\"change-the-limit-for-many-mailboxes\"><strong>Change the limit in bulk<\/strong><\/p>\n<p>Select the accounts with the checkboxes and click <strong>Edit<\/strong> at the top. Change the settings in the left-side panel.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261007-jnsj.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-49360 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261007-jnsj.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261007-jnsj.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261007-jnsj-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261007-jnsj-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261007-jnsj-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261007-jnsj-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<h2 id=\"limit-reset-and-timezone\"><strong>Set a timezone for limit reset<\/strong><\/h2>\n<p>When a mailbox reaches its daily limit, campaigns pause for that account until the limit resets the next day.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Snov.io resets each mailbox limit once a day. By default, the reset occurs at 00:00 UTC.<\/div>\n<\/div>\n<p data-path-to-node=\"2,1\"><b data-path-to-node=\"2,1\" data-index-in-node=\"0\">How to choose your reset timezone<\/b><\/p>\n<p data-path-to-node=\"2,1\">Match the reset timezone to your <a href=\"https:\/\/app.snov.io\/campaigns\/schedule\" target=\"_blank\" rel=\"noopener\">campaign\u2019s schedule.<\/a><\/p>\n<p data-path-to-node=\"2,1\">This ensures your daily limit resets right before the start of your sending window.<\/p>\n<p data-path-to-node=\"2,2\">If your active sending window crosses midnight UTC with a default reset timezone, your daily campaign stats may show twice the sending limit.<\/p>\n<div class=\"notification-block note\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/ph_circle-wavy-warning.svg\" alt=\"note\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">A reset timezone change takes effect after the emails already scheduled in active campaigns finish sending in the original timezone.<\/div>\n<\/div>\n<div><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261007-jhqp.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-49358 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261007-jhqp.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261007-jhqp.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261007-jhqp-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261007-jhqp-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261007-jhqp-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261007-jhqp-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/div>\n<h2><strong>Sending interval<\/strong><\/h2>\n<p>By default, Snov.io sends emails at a random interval of <strong>600 to 900 seconds<\/strong> (10 to 15 minutes).<\/p>\n<p>This helps you avoid spam filters, because emails sent close together look like bulk sending. For the same reason, don't set short intervals.<\/p>\n<p>If you need a predictable sending window, you can set a <strong>Fixed<\/strong> interval instead.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Make sure your campaign schedule is long enough to send the full daily limit. For example, 30 emails per day take about 6 hours.<\/div>\n<\/div>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261007-jmef.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-49359 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261007-jmef.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261007-jmef.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261007-jmef-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261007-jmef-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261007-jmef-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261007-jmef-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<h2 id=\"next-steps\"><strong>Next steps<\/strong><\/h2>\n<p>After you set the limits, go to <a href=\"https:\/\/app.snov.io\/deliverability\/#\/warm-up\" target=\"_blank\" rel=\"noopener\">Email Warm-up<\/a> to start preparing your mailboxes.<\/p>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">\n<h3><strong>Related articles<\/strong><\/h3>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-scale-email-sending-volume\/\" target=\"_blank\" rel=\"noopener\">How to scale your sending volume safely<\/a><br \/>\n<a href=\"https:\/\/snov.io\/knowledgebase\/how-to-split-outreach-and-warm-up-limits\/\" target=\"_blank\" rel=\"noopener\">How sending limits work in Snov.io<\/a><br \/>\n<a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-mailbox-rotation-to-increase-sending-limit\/\" target=\"_blank\" rel=\"noopener\">How to use email account rotation in campaigns<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn about default sending limits for Gmail, Outlook, and SMTP accounts, how to edit them, when daily limits reset, and how sending intervals work. Default sending limits Change sending limits Set a timezone for limit reset Sending intervals Next steps Snov.io automates your outreach but doesn&#8217;t send emails from its own servers. Your email provider [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1938],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/16696"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=16696"}],"version-history":[{"count":48,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/16696\/revisions"}],"predecessor-version":[{"id":49454,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/16696\/revisions\/49454"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=16696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=16696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=16696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}