{"id":17529,"date":"2025-07-23T13:16:37","date_gmt":"2025-07-23T10:16:37","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=17529"},"modified":"2025-10-16T10:44:07","modified_gmt":"2025-10-16T07:44:07","slug":"how-triggers-work-in-drip-campaigns","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-triggers-work-in-drip-campaigns\/","title":{"rendered":"How to add conditions to your sequence"},"content":{"rendered":"

This guide shows you how to add conditions to your campaigns. You'll learn to create smart multichannel outreach<\/a> flows that adapt to prospect actions throughout the sequence.<\/p>\n

Step 1. Add the condition step<\/a><\/strong><\/p>\n

Step 2. Choose a condition type<\/a><\/strong><\/p>\n

--> Opened email<\/a><\/p>\n

--> Clicked on link<\/a><\/p>\n

--> Connection degree on LinkedIn<\/a><\/p>\n

--> Connected on LinkedIn<\/a><\/p>\n

Example flows with LinkedIn conditions<\/a><\/p>\n

--> Booked meeting on Calendly<\/a><\/p>\n

Step 3. Set a waiting time<\/a><\/strong><\/p>\n

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Why use conditions in your sequence?<\/strong><\/p>\n

- Personalize next steps based on each prospect\u2019s engagement<\/p>\n

- Use a different flow with cold or unresponsive leads<\/p>\n

- Switch channels when one channel doesn't get a response<\/p>\n<\/div>\n<\/div>\n

In Snov.io Campaigns<\/a>, you can personalize not just your emails and LinkedIn messages, but the entire sequence.<\/p>\n

With conditions, you can route each prospect through the right flow based on their actions (or inactions) during your outreach. This helps you focus on engaged leads and follow up smarter with everyone else.<\/p>\n

Let's see how to set up conditions in your multichannel outreach.<\/p>\n

Step 1. Add the Condition step<\/b><\/h2>\n

In the sequence editor<\/span><\/a>, drag and drop or click on Condition<\/strong> from the right side to add it to your sequence.<\/p>\n

Add a condition step at any point in your sequence. For example, if you want to check whether prospects opened your previous email, add a condition step right after the Email<\/strong> step.<\/p>\n

The sequence splits into two separate flows: Yes<\/strong> (if the condition is met) or\u00a0No<\/strong> (if the condition is\u00a0<\/span>not met). We'll check the condition and distribute your recipients accordingly.<\/p>\n

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One step in your sequence can contain one condition. However, your full sequence can include multiple conditions at different points.<\/p>\n<\/div>\n<\/div>\n

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Step 2. Choose a condition type<\/b><\/h2>\n

There are different condition types available for each outreach channel \u2014 Email<\/strong>, LinkedIn,<\/strong> and Calendly<\/strong>.<\/p>\n

When adding a condition to your sequence, choose the action or status you expect the prospect to have taken by the time they reach that step.<\/p>\n

--> Email conditions<\/strong> let you track opens and clicks on links in your emails.<\/p>\n

--> LinkedIn conditions <\/strong>improve your outreach based on each prospect\u2019s relationship with you on LinkedIn.<\/p>\n

In sequences with LinkedIn actions<\/a>, set conditions to check the connection status and the connection level. To use LinkedIn conditions, add the LinkedIn Automation add-on<\/a> to your account.<\/p>\n

--><\/strong> The Calendly condition<\/strong> helps you continue your sequence based on the meeting status (whether the meeting is booked or not).<\/p>\n

Opened email<\/strong><\/h3>\n

This condition allows you to check if a recipient viewed the previous email in the sequence at least once.<\/p>\n

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How to use it:<\/strong>
\nAdd after the Email step. You can send a follow-up assuming the prospect has read your previous email.<\/div>\n<\/div>\n
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Clicked on link (Email)<\/strong><\/h3>\n

Check if a recipient clicked any links from the previous email in the sequence. This doesn't include links in your email signature, only in the email body.<\/p>\n

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How to use it:<\/strong>
\nAdd after the Email step, where you included links. Create a separate flow for prospects who visit your website. Send more targeted follow-ups or special offers with that in mind.<\/div>\n<\/div>\n
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Connection degree (LinkedIn)<\/strong><\/h3>\n

This condition checks each prospect\u2019s connection level (1st, 2nd, or 3rd degree) and automatically filters them\u00a0before continuing the sequence.<\/p>\n

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Why use this condition in LinkedIn outreach?<\/strong><\/p>\n

--> Plan the next actions based on the connection level<\/p>\n

--> Send personalized flows for each degree<\/p>\n

--> Make your outreach safer by removing 3rd-degree prospects<\/span><\/p>\n<\/div>\n<\/div>\n

How to use the \"Connection degree\" condition:<\/b><\/p>\n

Insert the Condition<\/strong> step anywhere in your sequence (even right after the Start<\/strong> step).<\/p>\n

Select one or two connection degrees in the condition settings. If a prospect\u2019s connection level matches any of the selected degrees, the sequence will continue in the Yes<\/strong> flow. If it doesn\u2019t match, the sequence will follow the No<\/strong> flow instead.<\/p>\n

For example, if you select 1st and 2nd degree<\/strong>, the next step in the main sequence will run only for prospects with those connection levels. Prospects with a 3rd degree<\/strong> connection will go through the No flow.<\/p>\n

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You can include up to two degrees in one condition step to expand your targeting.<\/div>\n<\/div>\n

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What are connection degrees on LinkedIn?<\/b><\/p>\n

1st-degree:<\/strong> These are prospects you\u2019re already connected with on LinkedIn. They\u2019re more likely to respond, and you can message them directly without sending a connection request.<\/p>\n

2nd-degree:<\/strong> These are prospects who are not yet part of your LinkedIn network, but you share at least one mutual connection\u2014making them warmer leads. Leverage that mutual connection or a shared professional background to personalize your connection requests.<\/p>\n

3rd-degree:<\/strong> These are prospects with whom you don\u2019t share any mutual connections. Sending connection requests to 3rd-degree profiles can be risky, as LinkedIn may flag this as suspicious activity. To protect your account from potential restrictions, it\u2019s best to remove them from your campaign.<\/p>\n

If you still want to reach out, consider warming them up first with engagement actions like viewing their profile or liking a post. Alternatively, you can send an InMail with a soft, value-driven introduction.<\/p>\n

Connected on LinkedIn<\/strong><\/h3>\n

This condition checks whether a prospect has accepted your LinkedIn connection request.<\/p>\n

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How to use it: <\/strong> <\/strong>Add after \"Connection request\" to segment your sequence based on request status.<\/div>\n<\/div>\n

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Booked meeting via Calendly (Email)<\/strong><\/h3>\n

You need an active Calendly integration<\/a> to use this condition.<\/p>\n

This condition checks whether a prospect has used a booking link from a previous email.<\/p>\n

In your sequence, it lets you create separate flows \u2014 for example, one for prospects who already booked a meeting and another to send reminders to those who haven\u2019t booked yet.<\/p>\n

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How to use it:<\/strong><\/p>\n

The Calendly condition can only be used after an email that includes your Calendly link added via the integration. Directly pasting the link into the email won\u2019t trigger the condition.<\/p>\n<\/div>\n<\/div>\n

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Step 3. Set a waiting time<\/strong><\/h2>\n

To give your prospects time to respond before continuing, some conditions include a waiting period.<\/p>\n

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By default, the waiting time is set to 1 day for all condition types that support it. You can adjust this time according to your strategy.<\/p>\n<\/div>\n<\/div>\n

During the waiting time, the sequence pauses to check whether the prospect takes the expected action.<\/p>\n

Once the waiting time ends, any new actions taken after that point will not count \u2014 the condition will be considered not met.<\/p>\n

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Depending on the condition type, Snov.io either checks the result once at the end or continuously throughout the waiting time.<\/div>\n<\/div>\n<\/div>\n
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Conditions checked once:<\/strong><\/p>\n