{"id":18412,"date":"2022-11-28T03:30:33","date_gmt":"2022-11-28T00:30:33","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=18412"},"modified":"2025-05-13T14:14:43","modified_gmt":"2025-05-13T11:14:43","slug":"como-funciona-el-recurso-de-fallback","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/es\/como-funciona-el-recurso-de-fallback\/","title":{"rendered":"C\u00f3mo funciona el recurso de fallback?"},"content":{"rendered":"<p><strong>Esquema:<\/strong><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><a href=\"#fallbackwork\"><span style=\"font-weight: 400;\">\u00bfQu\u00e9 es un fallback y c\u00f3mo funciona?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"#removefallback\"><span style=\"font-weight: 400;\">C\u00f3mo eliminar un fallback<\/span><\/a><\/li>\n<li><a href=\"#tocheck\">Acerca de la pesta\u00f1a A verificar<\/a><\/li>\n<\/ol>\n<h2 id=\"fallbackwork\">\u00bfQu\u00e9 es un fallback y c\u00f3mo funciona?<\/h2>\n<p>Un fallback es una palabra o una frase que se muestra en lugar de su variable si la informaci\u00f3n necesaria para su variable no est\u00e1 disponible.<\/p>\n<p>Para aplicar la funci\u00f3n, haga lo siguiente:<\/p>\n<ol>\n<li>En su campa\u00f1a email, elija una variable.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"shadow alignnone wp-image-2499 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2020\/02\/1-\u0430.png\" alt=\"fallback\" width=\"837\" height=\"398\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2020\/02\/1-\u0430.png 837w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2020\/02\/1-\u0430-300x143.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2020\/02\/1-\u0430-768x365.png 768w\" sizes=\"(max-width: 837px) 100vw, 837px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0 \u00a0 \u00a0 2. En lugar de la palabra \"FALLBACK\", inserte una palabra o una frase que desee que aparezca en su email si su prospecto carece de los datos necesarios para completar la variable. Ej:<\/span><b> {{primer_nombre: aqu\u00ed}}<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"shadow alignnone wp-image-2500 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2020\/02\/02.png\" alt=\"fallback\" width=\"900\" height=\"290\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2020\/02\/02.png 900w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2020\/02\/02-300x97.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2020\/02\/02-768x247.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>Esto es lo que ver\u00e1 su destinatario si le faltan los datos variables iniciales:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"shadow alignnone wp-image-2502 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2020\/02\/result-2-2.png\" alt=\"fallback\" width=\"889\" height=\"259\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2020\/02\/result-2-2.png 889w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2020\/02\/result-2-2-300x87.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2020\/02\/result-2-2-768x224.png 768w\" sizes=\"(max-width: 889px) 100vw, 889px\" \/><\/p>\n<h2 id=\"removefallback\"><strong>C\u00f3mo eliminar un fallback<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Si no desea utilizar un fallback, simplemente elim\u00ednelo manualmente y conserve su variable inicial. Ej&gt;<\/span><b>{{primer_nombre}}<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"shadow alignnone wp-image-2501 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2020\/02\/01.png\" alt=\"fallback\" width=\"900\" height=\"321\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2020\/02\/01.png 900w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2020\/02\/01-300x107.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2020\/02\/01-768x274.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<h2 id=\"tocheck\">Acerca de la pesta\u00f1a A verificar<\/h2>\n<p>Tenga en cuenta que si la opci\u00f3n <strong>A verificar variables<\/strong> <strong>faltantes<\/strong> en la configuraci\u00f3n de su campa\u00f1a est\u00e1 habilitada y a las variables les faltan los datos necesarios, la pesta\u00f1a A verificar se mostrar\u00e1 en el tablero de su campa\u00f1a antes de enviarla.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"shadow alignnone wp-image-2512 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2020\/02\/xtr-1.png\" alt=\"fallback\" width=\"901\" height=\"784\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2020\/02\/xtr-1.png 901w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2020\/02\/xtr-1-300x261.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2020\/02\/xtr-1-768x668.png 768w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><\/p>\n<p>En esta pesta\u00f1a, puede elegir la opci\u00f3n <strong>Enviar sin chequear<\/strong> para continuar enviando. Y su palabra o frase alternativa se sustituir\u00e1 por las perspectivas sin una variable.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"shadow alignnone wp-image-2514 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2020\/02\/xtr-2.png\" alt=\"fallback\" width=\"1163\" height=\"645\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2020\/02\/xtr-2.png 1163w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2020\/02\/xtr-2-300x166.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2020\/02\/xtr-2-1024x568.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2020\/02\/xtr-2-768x426.png 768w\" sizes=\"(max-width: 1163px) 100vw, 1163px\" \/><\/p>\n<p>Puede deshabilitar la opci\u00f3n <strong>A verificar variables faltantes<\/strong> para que la campa\u00f1a ir\u00e1 directamente con variables o retroceder\u00e1 sin verificaci\u00f3n.<\/p>\n<p>Si elimina la palabra \"fallback\" y no hay datos para completar la variable, la variable no se mostrar\u00e1 en su email.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esquema: \u00bfQu\u00e9 es un fallback y c\u00f3mo funciona? C\u00f3mo eliminar un fallback Acerca de la pesta\u00f1a A verificar \u00bfQu\u00e9 es un fallback y c\u00f3mo funciona? Un fallback es una palabra o una frase que se muestra en lugar de su variable si la informaci\u00f3n necesaria para su variable no est\u00e1 disponible. Para aplicar la funci\u00f3n, [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2194],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/18412"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=18412"}],"version-history":[{"count":1,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/18412\/revisions"}],"predecessor-version":[{"id":39941,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/18412\/revisions\/39941"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=18412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=18412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=18412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}