{"id":18654,"date":"2022-11-25T17:10:18","date_gmt":"2022-11-25T14:10:18","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=18654"},"modified":"2025-03-03T10:57:57","modified_gmt":"2025-03-03T07:57:57","slug":"how-to-add-an-email-to-your-campaign","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-add-an-email-to-your-campaign\/","title":{"rendered":"How to add email content for better deliverability and more replies"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">This guide provides practical tips on creating email content that is relevant for your prospects and follows best practices for email deliverability.<\/span><\/i><\/p>\n<p><strong><a href=\"#how-to-add-email-content\">Step 1: Add email content to campaign --&gt;<\/a><\/strong><\/p>\n<p><strong><a href=\"#how-to-add-email-components\">Step 2: Add email components --&gt;<\/a><\/strong><\/p>\n<p><strong><a href=\"#preview-and-test\">Step 3: Preview and test email --&gt;<\/a><\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/M9clA6KLyQ0?list=PLTZ0_znnlLp4BdupFCiP2sLqA_X_n79Gq&amp;index=16\" width=\"900\" height=\"505\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Effective email content is crucial for your campaign's success.\u00a0<\/span><span style=\"font-weight: 400;\">To land in the primary inbox and get more positive responses, your emails should follow best practices and be relevant to your recipients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Snov.io\u2019s email editor, you can craft personalized emails with all the necessary components: text, images, links, variables, etc.<\/span><\/p>\n<p><b>To create email content in Snov.io:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In the <\/span><b>Sequence<\/b><span style=\"font-weight: 400;\"> step of <\/span><a href=\"https:\/\/app.snov.io\/campaigns\/new#\/create\/0\/sequence\"><span style=\"font-weight: 400;\">the campaign builder<\/span><\/a><span style=\"font-weight: 400;\">, find the <\/span><b>Email<\/b><span style=\"font-weight: 400;\"> element in the right-side menu.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Drag and drop it into the sequence field or click to place it directly. <\/span><span style=\"font-weight: 400;\">After that, click on it (where it says Add email content) to open the email editor.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-image shadow aligncenter wp-image-28980\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-email-element.png\" alt=\"\" width=\"1000\" height=\"468\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-email-element.png 1579w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-email-element-300x140.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-email-element-1024x479.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-email-element-768x359.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-email-element-1536x719.png 1536w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2 id=\"how-to-add-email-components\"><strong>How to add email components for higher engagement<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Every part of an email plays a crucial role in making it effective. <\/span><span style=\"font-weight: 400;\">Now, let's dive into tips and insights for each component.<\/span><\/p>\n<h3><strong>1) Add subject line<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A subject line is what helps your email be noticed and opened. Don\u2019t make it long or sound like a sales pitch; i<\/span><span style=\"font-weight: 400;\">t should be short and clear, ensuring it is fully visible in email previews, especially on mobile devices.<\/span><\/p>\n<p>Highlight the email's purpose in it, so your subject line immediately draws interest. <span style=\"font-weight: 400;\">Always include {{first_name}} or {{company_name}} variables \u2013 your leads are more likely to notice emails that are addressed to them.<\/span><\/p>\n<h3><strong>2) Add personalization<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Personalized emails have a higher chance of landing into the primary inbox and getting a response. <\/span><span style=\"font-weight: 400;\">The minimum you should always do is incorporate {{first_name}} or {{company_name}} variables throughout the email content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best personalization means the email is focused on your lead -- show that you care about them and have done your research. <\/span>When you get more specific, addressing leads' pain points and finding common ground in your emails, it makes your message more relevant.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-increase-reply-rate-with-email-best-practices\/\" target=\"_blank\" rel=\"noopener\">Read more tips on how to personalize content to get more replies --&gt;\u00a0<\/a><\/p>\n<p><b>Dynamic variables:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Dynamic variables automatically change the email content based on conditions you choose. The condition could be the recipient's position or other information from their profile. For every condition, you can add a specific, personalized piece of text.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-personalize-emails-with-dynamic-content\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Learn more on how to add dynamic content \u2192<\/span><\/a><\/p>\n<p><b>Spintax:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Add variables that randomize words or phrases and automatically create email variations. It helps s<\/span><span style=\"font-weight: 400;\">ending unique emails in bulk for better deliverability.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-spintax-variables-for-better-email-deliverability\/\"><span style=\"font-weight: 400;\">Learn more about using Spintax in your email content \u2192<\/span><\/a><\/p>\n<p><b>Regular email variables:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In Snov.io campaigns, you can use your lead data to personalize your emails automatically. This is done by uploading lead details into <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-manage-custom-fields-and-data-tabs\/\" target=\"_blank\" rel=\"noopener\">custom data fields<\/a> you can create during list import or manually.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Snov.io will automatically generate variables for these fields, which you can insert into your emails. These variables will be replaced with lead details or custom text specific to each recipient once the email is sent.<\/span><\/p>\n<p><b>To add a variable to email content:<\/b><\/p>\n<p>Click on <strong>Variable<\/strong> in the toolbar, then select the specific variable you need from the dropdown menu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31697 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/Snov-io-2024-05-20T191352.010.jpg\" alt=\"\" width=\"1920\" height=\"1008\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/Snov-io-2024-05-20T191352.010.jpg 1920w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/Snov-io-2024-05-20T191352.010-300x158.jpg 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/Snov-io-2024-05-20T191352.010-1024x538.jpg 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/Snov-io-2024-05-20T191352.010-768x403.jpg 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/Snov-io-2024-05-20T191352.010-1536x806.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3><strong>3) Add links<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Don\u2019t add more than two or three links to prevent your email from being flagged as promotional or spam.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Only add a link if it serves a purpose and provides direction for the next step \u2013 as a call-to-action at the end of the email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using tracked links comes with deliverability risks. The only secure method for link tracking is with a <\/span><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-set-up-your-custom-tracking-domain\/\"><span style=\"font-weight: 400;\">custom tracking domain --&gt;<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Pasting a link directly into the email editor won't track it. Use the <\/span><b>Insert link<\/b><span style=\"font-weight: 400;\"> option on the toolbar to add a link.\u00a0<\/span><\/p>\n<p><b>Remember:<\/b><span style=\"font-weight: 400;\"> the Unsubscribe link also counts as a link.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-image shadow aligncenter wp-image-28988 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-links.jpg\" alt=\"\" width=\"988\" height=\"498\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-links.jpg 988w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-links-300x151.jpg 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-links-768x387.jpg 768w\" sizes=\"(max-width: 988px) 100vw, 988px\" \/><\/p>\n<h3><strong>4) Add an unsubscribe link<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Having an unsubscribe link in your email is a must \u2013 it\u2019s a requirement for all email senders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If it\u2019s difficult for your recipients to unsubscribe, they\u2019re more likely to mark your emails as spam.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure the link is visible and the opt-out process is easy to complete. It will help decrease the spam complaint rate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Click the <\/span><b>Unsubscribe link<\/b><span style=\"font-weight: 400;\"> icon on the toolbar to add it.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-add-an-unsubscribe-link-to-your-email-drip-campaign-emails\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Learn how to add the link to your email signature --&gt;<\/span><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-image shadow aligncenter wp-image-28989\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-unsubscribe.jpg\" alt=\"\" width=\"1000\" height=\"501\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-unsubscribe.jpg 1772w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-unsubscribe-300x150.jpg 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-unsubscribe-1024x513.jpg 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-unsubscribe-768x385.jpg 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-unsubscribe-1536x770.jpg 1536w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3><strong>5) Add media: images\/ Youtube videos<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Adding images and videos to your email can help convey an important point visually.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For better deliverability, limit the use of graphic elements \u20141-2 images or 1 embed video won't affect it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Always check the image file size and compress it to 50-100 KB for faster email loading on the recipient's end.<\/span><\/p>\n<p><b>To add an image or a video:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Click the required icon on the toolbar: <\/span><b>Upload image<\/b> or <strong>Add<\/strong><b> Youtube video<\/b>.<\/p>\n<p><span style=\"font-weight: 400;\">Supported image formats are JPG, PNG, GIF. When adding a video, paste the link from YouTube into the pop-up window after clicking the icon on the toolbar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t add GIFs to avoid deliverability risks \u2014 they can trigger spam filters due to their larger file sizes.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-image shadow aligncenter wp-image-28990\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-media.jpg\" alt=\"\" width=\"1000\" height=\"502\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-media.jpg 1748w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-media-300x151.jpg 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-media-1024x514.jpg 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-media-768x385.jpg 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-media-1536x771.jpg 1536w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3><strong>6) Add attachments<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Adding attachments carries deliverability risks \u2013 avoid attaching files in your opening emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use this option only when necessary to share documents or presentations with prospects you have already communicated with.<\/span><\/p>\n<p><b>To add an attachment:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Click the <\/span><b>Upload file<\/b><span style=\"font-weight: 400;\"> icon on the email editor toolbar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can upload TXT, DOC, CSV, XLS, PDF, PPTX file formats. The size of all attached files must not exceed 6 MB.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-image shadow aligncenter wp-image-28992 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-attachment.jpg\" alt=\"\" width=\"1000\" height=\"514\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-attachment.jpg 1000w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-attachment-300x154.jpg 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-attachment-768x395.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2 id=\"preview-and-test\"><strong>Preview and test email<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Once your email is ready, use preview mode to ensure personalization displays correctly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Click <\/span><b>Preview email and test<\/b><span style=\"font-weight: 400;\"> at the bottom.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-image shadow aligncenter wp-image-28995 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/preview-and-test.jpg\" alt=\"\" width=\"945\" height=\"482\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/preview-and-test.jpg 945w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/preview-and-test-300x153.jpg 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/preview-and-test-768x392.jpg 768w\" sizes=\"(max-width: 945px) 100vw, 945px\" \/><\/p>\n<h2><strong>Alternative ways to add email content<\/strong><\/h2>\n<p>There are few additional options to add your email's content in the email editor.<\/p>\n<p><b>1) Use Email AI assistant<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The email editor's coolest feature is a built-in <\/span><b>Email AI<\/b><span style=\"font-weight: 400;\"> writing assistant.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It helps create email drafts from scratch based on the email's purpose and improve your existing drafts.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-image shadow aligncenter wp-image-28999 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/email-ai-writer.jpg\" alt=\"\" width=\"917\" height=\"470\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/email-ai-writer.jpg 917w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/email-ai-writer-300x154.jpg 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/email-ai-writer-768x394.jpg 768w\" sizes=\"(max-width: 917px) 100vw, 917px\" \/><\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/email-ai-overview-how-to-write-emails-with-ai-powered-assistant\/\"><span style=\"font-weight: 400;\">Read how to write emails with AI-powered assistant \u2192<\/span><\/a><\/p>\n<p><b>2) Insert HTML template<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you've got an email template made in the HTML email creator, you can put the code into Snov.io's email editor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To add an <\/span><b>HTML<\/b> <b>email<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Click the <\/span><b>Source code<\/b><span style=\"font-weight: 400;\"> icon on the toolbar.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-image shadow aligncenter wp-image-28998 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-source-code.jpg\" alt=\"\" width=\"999\" height=\"508\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-source-code.jpg 999w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-source-code-300x153.jpg 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-source-code-768x391.jpg 768w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><\/p>\n<p><b>3) A\/B testing variants<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Use A\/B testing to try out different versions of an email and see which one works best.<\/span><\/p>\n<p><b>To add an email variant (up to 15):<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Click<\/span><b> + Add variant<\/b><span style=\"font-weight: 400;\"> under the <\/span><b>Email <\/b><span style=\"font-weight: 400;\">element.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-image shadow aligncenter wp-image-29000 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-variant.jpg\" alt=\"\" width=\"934\" height=\"479\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-variant.jpg 934w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-variant-300x154.jpg 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/add-variant-768x394.jpg 768w\" sizes=\"(max-width: 934px) 100vw, 934px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Learn more about<\/span><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-send-a-b-testing-campaigns\/\"> <span style=\"font-weight: 400;\">how to send A\/B testing campaigns<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After adding the email content of the opening email, <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-increase-reply-rate-with-email-best-practices\/#adding-value-with-follow-up\" target=\"_blank\" rel=\"noopener\">add follow ups to your sequence<\/a>.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">If you have a question that we haven't covered, feel free to reach out to our Customer Care team. You can contact us at help@snov.io or through live chat.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This guide provides practical tips on creating email content that is relevant for your prospects and follows best practices for email deliverability. Step 1: Add email content to campaign &#8211;&gt; Step 2: Add email components &#8211;&gt; Step 3: Preview and test email &#8211;&gt; Effective email content is crucial for your campaign&#8217;s success.\u00a0To land in the [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1976],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/18654"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=18654"}],"version-history":[{"count":1,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/18654\/revisions"}],"predecessor-version":[{"id":37732,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/18654\/revisions\/37732"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=18654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=18654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=18654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}