{"id":18764,"date":"2022-11-28T14:44:38","date_gmt":"2022-11-28T11:44:38","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=18764"},"modified":"2025-02-23T19:10:50","modified_gmt":"2025-02-23T16:10:50","slug":"how-to-add-a-goal-to-your-email-sequence","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-add-a-goal-to-your-email-sequence\/","title":{"rendered":"How to add a goal to your email sequence"},"content":{"rendered":"

This article explains the purpose of the Goal element in email campaign sequence.\u00a0<\/em><\/p>\n

Are you building a sequence with conditions and multiple flows to qualify leads based on their engagement?\u00a0<\/span><\/p>\n

Add Goals <\/strong>to put a logical end to your sequence and pick out recipients who've completed a certain email sequence path.<\/p>\n

How goals work<\/strong><\/h2>\n

After completing the sequence path, recipients enter the Goal element so you can see how many have reached it.<\/p>\n

Goal can be placed after any element in the sequence. When you have multiple email flows within one sequence, goal is especially useful. <\/span><\/p>\n

As an example, in a sequence with conditional triggers, you can place a goal for recipients who engage along the way and a goal for those who don't to qualify them as cold leads or hot leads.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

1) Add sequence goal<\/b><\/b><\/h2>\n

On the <\/span>sequence editor<\/span><\/a> page, drag & drop a goal element to the field:<\/span><\/p>\n