{"id":19011,"date":"2025-06-24T13:46:48","date_gmt":"2025-06-24T10:46:48","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=19011"},"modified":"2026-01-28T15:22:36","modified_gmt":"2026-01-28T12:22:36","slug":"how-to-create-and-use-gmail-app-password","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-create-and-use-gmail-app-password\/","title":{"rendered":"How to create app passwords in your Google account"},"content":{"rendered":"<p>In this article, you\u2019ll learn how to generate app-specific passwords for your Google account.<\/p>\n<hr \/>\n<p>An app password is a unique, auto-generated code provided by your email service (like Gmail or Outlook). It lets you securely connect your email account to Snov.io.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">If you get a \"password incorrect\" error <a href=\"https:\/\/app.snov.io\/account\/email-account\" target=\"_blank\" rel=\"noopener\">when connecting Gmail to Snov.io<\/a>, use an app password in the SMTP settings instead of your real Google password.<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40687 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/04\/Snov-io-06-24-2025_08_18_PM.png\" alt=\"\" width=\"1440\" height=\"788\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/04\/Snov-io-06-24-2025_08_18_PM.png 1440w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/04\/Snov-io-06-24-2025_08_18_PM-300x164.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/04\/Snov-io-06-24-2025_08_18_PM-1024x560.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/04\/Snov-io-06-24-2025_08_18_PM-768x420.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<h2><strong>Step 1. Enable 2-Step Verification<\/strong><\/h2>\n<p>Sign in to your <a href=\"https:\/\/accounts.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Account<\/a>. In the left menu,\u00a0<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">select\u00a0<a href=\"https:\/\/myaccount.google.com\/security?hl=en\" target=\"_blank\" rel=\"noopener\">Security &amp; sign in<\/a> and scroll down to\u00a0<strong>How you sign in to Google<\/strong>.<\/span><\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><strong>Important:\u00a0<\/strong>To create an app password, you need to enable <a href=\"https:\/\/myaccount.google.com\/signinoptions\/twosv\" target=\"_blank\" rel=\"noopener\">2-Step Verification<\/a>. If it is disabled (Off), the app passwords won't show up in your account.<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-44527 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/06\/Security-01-28-2026_02_20_PM.png\" alt=\"\" width=\"1424\" height=\"731\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/06\/Security-01-28-2026_02_20_PM.png 1424w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/06\/Security-01-28-2026_02_20_PM-300x154.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/06\/Security-01-28-2026_02_20_PM-1024x526.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/06\/Security-01-28-2026_02_20_PM-768x394.png 768w\" sizes=\"(max-width: 1424px) 100vw, 1424px\" \/><\/p>\n<h2><strong>Step 2. Access your app passwords<\/strong><\/h2>\n<p>In <a class=\"cursor-pointer\" href=\"https:\/\/myaccount.google.com\/signinoptions\/twosv\" target=\"_blank\" rel=\"noopener\" data-start=\"258\" data-end=\"352\">2-Step Verification<\/a> settings, scroll down to the bottom of the page and click <strong data-start=\"409\" data-end=\"426\">App passwords<\/strong>.<\/p>\n<p data-start=\"100\" data-end=\"247\">You can also follow this link to access them directly: <a class=\"\" href=\"https:\/\/myaccount.google.com\/apppasswords\" target=\"_blank\" rel=\"noopener\" data-start=\"134\" data-end=\"220\">https:\/\/myaccount.google.com\/apppasswords<\/a>.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p>If you\u2019ve set up 2-Step Verification but still can\u2019t find the option to use app passwords, it might be because:<\/p>\n<p>&nbsp;<\/p>\n<p>--&gt; Your Google Account has 2-Step Verification <a href=\"https:\/\/support.google.com\/accounts\/answer\/6103523\" rel=\"noopener\">only for security keys<\/a><\/p>\n<p>--&gt; You\u2019re using a work, school, or another organization account that manages your security settings<\/p>\n<p>--&gt; Your Google Account has <a href=\"https:\/\/support.google.com\/accounts\/answer\/7539956\" rel=\"noopener\">Advanced Protection<\/a><\/p>\n<\/div>\n<\/div>\n<p>To create a new app password: Type <strong data-start=\"91\" data-end=\"104\">\"Snov.io\"<\/strong> (or any name you\u2019ll recognize) in the app name field, then click <strong data-start=\"170\" data-end=\"180\">Create<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31546 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/03\/App-passwords.jpg\" alt=\"\" width=\"1920\" height=\"1031\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/03\/App-passwords.jpg 1920w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/03\/App-passwords-300x161.jpg 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/03\/App-passwords-1024x550.jpg 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/03\/App-passwords-768x412.jpg 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/03\/App-passwords-1536x825.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p data-start=\"72\" data-end=\"183\"><strong data-start=\"72\" data-end=\"107\">Copy the generated app password<\/strong> by right-clicking and selecting <strong data-start=\"140\" data-end=\"148\">Copy<\/strong>, or using the keyboard shortcut:<\/p>\n<ul data-start=\"184\" data-end=\"242\">\n<li data-start=\"184\" data-end=\"211\">\n<p data-start=\"186\" data-end=\"211\"><strong data-start=\"186\" data-end=\"198\">Ctrl + C<\/strong> on Windows<\/p>\n<\/li>\n<li data-start=\"212\" data-end=\"242\">\n<p data-start=\"214\" data-end=\"242\"><strong data-start=\"214\" data-end=\"233\">Command (\u2318) + C<\/strong> on Mac<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"244\" data-end=\"338\" data-is-last-node=\"\" data-is-only-node=\"\">You\u2019ll need this password in the next step when adding your <a href=\"https:\/\/app.snov.io\/account\/email-account\" target=\"_blank\" rel=\"noopener\">email account in Snov.io<\/a> settings.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p><strong data-start=\"50\" data-end=\"59\">Note:<\/strong> If you close the pop-up without copying the password, you won\u2019t be able to see it again. You\u2019ll need to repeat the steps to generate a new app password.<\/p>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31548 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/03\/App-passwords-2.jpg\" alt=\"\" width=\"1920\" height=\"1031\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/03\/App-passwords-2.jpg 1920w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/03\/App-passwords-2-300x161.jpg 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/03\/App-passwords-2-1024x550.jpg 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/03\/App-passwords-2-768x412.jpg 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/03\/App-passwords-2-1536x825.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p>If you change your Google account password, any previously generated app passwords will stop working. Every app password can only be used once.<\/p>\n<\/div>\n<\/div>\n<p>To keep your connection with Snov.io active, you\u2019ll need to create a new app password and update it in your email account settings on Snov.io. You can generate a new app password anytime.<\/p>\n<p>After connecting your Gmail to Snov.io, our app will appear in the <strong>Your connections to third-party apps &amp; services <\/strong>section on the <a href=\"https:\/\/myaccount.google.com\/security?hl=en\" target=\"_blank\" rel=\"nofollow noopener\">Security --&gt;<\/a> page.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31598 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/04\/Third-party-apps-services.jpg\" alt=\"\" width=\"1920\" height=\"1013\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/04\/Third-party-apps-services.jpg 1920w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/04\/Third-party-apps-services-300x158.jpg 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/04\/Third-party-apps-services-1024x540.jpg 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/04\/Third-party-apps-services-768x405.jpg 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/04\/Third-party-apps-services-1536x810.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>If this article doesn't cover your question, feel free to reach out to our Customer Care team for personalized assistance at <a href=\"mailto:help@snov.io\" target=\"_new\" rel=\"noopener\">help@snov.io<\/a> or via live chat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article, you\u2019ll learn how to generate app-specific passwords for your Google account. An app password is a unique, auto-generated code provided by your email service (like Gmail or Outlook). It lets you securely connect your email account to Snov.io. If you get a &#8220;password incorrect&#8221; error when connecting Gmail to Snov.io, use an [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1938],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/19011"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=19011"}],"version-history":[{"count":12,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/19011\/revisions"}],"predecessor-version":[{"id":44532,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/19011\/revisions\/44532"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=19011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=19011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=19011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}