{"id":23771,"date":"2025-09-11T10:11:32","date_gmt":"2025-09-11T07:11:32","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=23771"},"modified":"2025-12-02T12:29:48","modified_gmt":"2025-12-02T09:29:48","slug":"how-to-track-open-rates-in-email-campaigns","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-track-open-rates-in-email-campaigns\/","title":{"rendered":"How to track email opens in campaigns"},"content":{"rendered":"<p>This article explains how Snov.io's open tracking works, how to enable or disable it in your <a href=\"https:\/\/snov.io\/cold-email\" target=\"_blank\" rel=\"noopener\">email campaigns<\/a>, and how to monitor the open statistics.<\/p>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">\n<p data-start=\"282\" data-end=\"543\"><strong>TL; DR<\/strong><\/p>\n<p data-start=\"74\" data-end=\"280\">Using open and click tracking in email campaigns can lower deliverability, as providers may flag these emails as suspicious.<br \/>\nSnov.io recommends using tracking only when necessary for your sequence or reporting, and with a custom tracking domain. In all other cases,\u00a0<a href=\"https:\/\/snov.io\/knowledgebase\/how-to-track-open-rates-in-email-campaigns\/\" target=\"_blank\" rel=\"noopener\">disable tracking to protect your sender reputation.<\/a><\/p>\n<p data-start=\"74\" data-end=\"280\">To minimize risks, warm up your custom tracking domain using the <a href=\"https:\/\/app.snov.io\/deliverability\/#\/warm-up\" target=\"_blank\" rel=\"noopener\">Email Warm-up<\/a> tool.<\/p>\n<\/div>\n<\/div>\n<p data-start=\"282\" data-end=\"543\"><a href=\"#how-open-tracking-affects-deliverability\">How open tracking affects deliverability<\/a><\/p>\n<p><a href=\"#how-to-reduce-risks-open-tracking\">How to reduce the risks of using open tracking<\/a><\/p>\n<p><a href=\"#how-to-enable-open-tracking\">How to enable\/disable open tracking<\/a><\/p>\n<p><a href=\"#how-to-monitor-open-rate\">How to monitor open rate<\/a><\/p>\n<h2><strong>How open tracking works<\/strong><\/h2>\n<p>Email opens are tracked using a tiny tracking pixel added to your emails. Open tracking can be a helpful tool in email campaigns. When enabled, it allows you to:<\/p>\n<ul data-start=\"185\" data-end=\"560\">\n<li data-start=\"185\" data-end=\"294\">\n<p data-start=\"187\" data-end=\"294\">Create sequences using the <a href=\"https:\/\/snov.io\/knowledgebase\/how-triggers-work-in-drip-campaigns\/\" target=\"_blank\" rel=\"noopener\">\u201cemail opened\u201d<\/a> condition to trigger follow-ups based on prospect behavior<\/p>\n<\/li>\n<li data-start=\"295\" data-end=\"403\">\n<p data-start=\"297\" data-end=\"403\">Monitor open rates in the <a href=\"https:\/\/app.snov.io\/campaigns\/reports\" target=\"_blank\" rel=\"noopener\">Reports dashboard<\/a> or export lists of recipients who opened your emails<\/p>\n<\/li>\n<li data-start=\"404\" data-end=\"477\">\n<p data-start=\"406\" data-end=\"477\">Receive <a href=\"https:\/\/app.snov.io\/account\/notifications\" target=\"_blank\" rel=\"noopener\">real-time notifications<\/a> when a recipient opens your email<\/p>\n<\/li>\n<li data-start=\"478\" data-end=\"560\">\n<p data-start=\"480\" data-end=\"560\"><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-send-a-b-testing-campaigns\/\" target=\"_blank\" rel=\"noopener\">Run A\/B tests<\/a> on subject lines and intro sentences to optimize performance<\/p>\n<\/li>\n<\/ul>\n<h2 id=\"how-open-tracking-affects-deliverability\"><strong>How open tracking affects your campaigns<\/strong><\/h2>\n<p data-start=\"72\" data-end=\"131\">Tracking opens can affect several aspects of your outreach:<\/p>\n<p data-start=\"138\" data-end=\"294\"><strong data-start=\"138\" data-end=\"167\">Impact on deliverability:<\/strong> Because the tracking pixel is loaded as an image, it increases the chances that your emails are flagged as spam.<\/p>\n<p data-start=\"301\" data-end=\"469\"><strong data-start=\"301\" data-end=\"326\">Impact on engagement:<\/strong> Email providers like Gmail may detect the pixel and display a warning banner (for example, that the message looks suspicious) to recipients.<\/p>\n<p data-start=\"476\" data-end=\"726\" data-is-last-node=\"\"><strong data-start=\"321\" data-end=\"355\">Impact on metrics and reports:<\/strong> Many email providers now use privacy features and security bots that scan emails before they reach the inbox. This can produce \u201cfake opens,\u201d making open rates inflated.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p data-start=\"172\" data-end=\"298\">To minimize potential risks, use open tracking only when it\u2019s necessary for specific campaigns. Our data shows that campaigns without it tend to have better deliverability and higher reply rates.<\/p>\n<\/div>\n<\/div>\n<h2 id=\"how-to-reduce-risks-open-tracking\" data-start=\"1029\" data-end=\"1228\"><strong>How to reduce the risks of using open tracking<\/strong><\/h2>\n<p data-start=\"110\" data-end=\"274\">Deliverability depends more on following best practices than on using tracking.<\/p>\n<p data-start=\"276\" data-end=\"380\">You should enable tracking only if you have a strong sender reputation, quality email content and reasonable sending volume.<\/p>\n<p data-start=\"276\" data-end=\"380\">Follow these best practices consistently to minimize the risks.<\/p>\n<p data-start=\"138\" data-end=\"313\"><strong>1) Set up a custom tracking domain<\/strong><\/p>\n<p data-start=\"91\" data-end=\"367\">A custom tracking domain replaces the default Snov.io domain with your branded company domain.<\/p>\n<p data-start=\"91\" data-end=\"367\"><span style=\"font-weight: 400;\">Snov.io issues SSL certificates for your custom tracking domains. All tracked links in Snov.io use HTTPS, making your emails appear safer to spam filters. Set up custom domain <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-set-up-your-custom-tracking-domain\/\" target=\"_blank\" rel=\"noopener\">using our guide<\/a>.<\/span><\/p>\n<p>To minimize the risks of tracking further, warm up your custom tracking domain. In our <a href=\"https:\/\/app.snov.io\/deliverability\/#\/warm-up\" target=\"_blank\" rel=\"noopener\">Email Warm-up<\/a>\u00a0tool, you can enable <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-warm-up-custom-tracking-domain\/\" target=\"_blank\" rel=\"noopener\">tracking domain warm-up<\/a> as part of the automatic process.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">A custom tracking domain can improve deliverability, but it doesn\u2019t make tracking completely safe.<\/div>\n<\/div>\n<p><strong>2) <\/strong><strong data-start=\"77\" data-end=\"153\">Set up proper email authentication (SPF, DKIM, and DMARC) on your domain<\/strong><\/p>\n<p data-start=\"155\" data-end=\"286\">These protocols prove that your emails are legitimate and help prevent them from being flagged as spam or rejected by mail servers.<\/p>\n<p data-start=\"155\" data-end=\"286\"><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">Our\u00a0<a href=\"https:\/\/app.snov.io\/deliverability\/#\/check\" target=\"_blank\" rel=\"noopener\">deliverability tests<\/a> can verify every DNS record and provide instructions on how to update the domain parameters that have issues.<\/span><\/p>\n<p data-start=\"155\" data-end=\"286\"><strong>3) Monitor your deliverability<\/strong><\/p>\n<p data-start=\"152\" data-end=\"271\">Run <a href=\"https:\/\/app.snov.io\/deliverability\/#\/check\" target=\"_blank\" rel=\"noopener\">deliverability tests<\/a> to check your sending setup and catch potential issues before they affect your campaigns.<\/p>\n<p data-start=\"273\" data-end=\"486\">These tests evaluate your domain health and detect common problems such as blacklisting, spammy language, or a poor sender IP reputation. You'll also receive personalized recommendations to help resolve them.<\/p>\n<p><span style=\"font-weight: 400;\"><strong>4) Focus on reply rates as your main KPI<\/strong><\/span><\/p>\n<p data-start=\"1537\" data-end=\"1635\">Replies are a much more accurate metric for measuring lead interest.<\/p>\n<p data-start=\"1537\" data-end=\"1635\"><span style=\"font-weight: 400;\">Snov.io tracks replies for emails and messages sent through LinkedIn Automation. Plus, our <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-determine-prospects-interest-level-automatically\/\" target=\"_blank\" rel=\"noopener\">Sentiment analysis<\/a> automatically detects the interest level of each reply.<\/span><\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Our analysis of thousands of user campaigns shows that emails without open tracking can get <strong data-start=\"1733\" data-end=\"1758\">up to 2x more replies<\/strong>.<\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">Monitor the reply rate on the statistics <\/span><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-view-email-campaign-statistics\/\"><span style=\"font-weight: 400;\">dashboard for campaigns<\/span><\/a><span style=\"font-weight: 400;\"> and the general <\/span><a href=\"https:\/\/app.snov.io\/campaigns\/reports\"><span style=\"font-weight: 400;\">Reports<\/span><\/a><span style=\"font-weight: 400;\"> dashboard. <\/span><span style=\"font-weight: 400;\">You can also use <\/span><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-set-up-a-calendly-integration\/\"><span style=\"font-weight: 400;\">the integration with Calendly<\/span><\/a><span style=\"font-weight: 400;\"> to track booked meetings.<\/span><\/p>\n<p data-start=\"70\" data-end=\"477\"><strong>5) Keep in mind that open rates may be inflated<\/strong><\/p>\n<p data-start=\"50\" data-end=\"156\">While open rates can offer a general sense of engagement, they are not a reliable metric on their own.<\/p>\n<p data-start=\"2334\" data-end=\"2470\">Some email apps and spam filters automatically scan emails, which can trigger false opens before the message even reaches the inbox.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Because it\u2019s difficult to distinguish real opens from bot activity, not every open in your stats reflects human engagement.<\/div>\n<\/div>\n<div>\n<p><strong>6)<\/strong> <b>Improve your sender reputation<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Having a good sender reputation is crucial now\u2014your emails are less likely to be flagged if your reputation is strong. <a href=\"https:\/\/app.snov.io\/deliverability\/#\/warm-up\" target=\"_blank\" rel=\"noopener\">Email warm-up<\/a> can help you gain a good sender score or restore a damaged reputation.<\/span><\/p>\n<p><strong>7)<\/strong> <b>Send multichannel campaigns<\/b><b><\/b><\/p>\n<p data-start=\"64\" data-end=\"233\">Email isn\u2019t the only outreach channel. Combine email with <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-snov-io-linkedin-automation\/\" target=\"_blank\" rel=\"noopener\">LinkedIn actions<\/a> to create additional touchpoints and have an additional way to communicate your value to prospects.<\/p>\n<\/div>\n<h2 id=\"how-to-enable-open-tracking\" data-start=\"145\" data-end=\"205\"><strong>How to enable or disable open tracking<\/strong><\/h2>\n<p data-start=\"207\" data-end=\"374\">By default, open and click tracking are disabled in all new campaigns.<\/p>\n<p data-start=\"207\" data-end=\"374\">Turn off open tracking anytime in your campaign settings. When you do, the tracking pixel is removed from all future emails in that campaign.<\/p>\n<p data-start=\"207\" data-end=\"374\">To enable or disable open tracking, pause your campaign and go to <strong>Edit<\/strong> mode.<\/p>\n<p data-start=\"207\" data-end=\"374\">Go to <strong data-start=\"238\" data-end=\"265\">Step 3: Sending options<\/strong>. In the <strong data-start=\"299\" data-end=\"320\">Tracking <\/strong>settings, check or uncheck the <strong data-start=\"351\" data-end=\"366\">Track opens<\/strong>.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\u00a0If your campaign does not depend on tracking opens, we recommend disabling it.\u00a0<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">Enable it only if your email sequence includes\u00a0<a href=\"https:\/\/snov.io\/knowledgebase\/how-triggers-work-in-drip-campaigns\/\" target=\"_blank\" rel=\"noopener\">\u201cemail opened\u201d conditions<\/a>, or if you need it for reporting purposes<\/span>.<\/span><\/div>\n<\/div>\n<div>\n<p data-start=\"980\" data-end=\"1014\"><strong>When to turn off open tracking<\/strong><\/p>\n<p data-start=\"1016\" data-end=\"1270\">Once your sending accounts are warmed up and performing well, turn off open tracking. Removing the tracking pixel from your emails can help improve deliverability over the long term.<\/p>\n<\/div>\n<p data-pm-slice=\"1 1 []\">You can also enable or disable tracking for individual emails <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-edit-prospects-info\/#send\" target=\"_blank\" rel=\"noopener\">sent from a prospect's profile<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-36213 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/12\/New-Campaign-12-26-2024_12_06_PM.png\" alt=\"\" width=\"1920\" height=\"911\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/12\/New-Campaign-12-26-2024_12_06_PM.png 1920w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/12\/New-Campaign-12-26-2024_12_06_PM-300x142.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/12\/New-Campaign-12-26-2024_12_06_PM-1024x486.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/12\/New-Campaign-12-26-2024_12_06_PM-768x364.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/12\/New-Campaign-12-26-2024_12_06_PM-1536x729.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h2 id=\"how-to-monitor-open-rate\"><strong>How to monitor open rate<\/strong><\/h2>\n<p>You can track the total open rate and the number of email opens in your campaign's statistics. To view this data, open the campaign from the <a href=\"https:\/\/app.snov.io\/campaigns\" target=\"_blank\" rel=\"noopener\">campaign list<\/a> and go to the <strong>Statistics<\/strong> tab.<\/p>\n<p>Check the <strong>Email opens<\/strong> metric: it shows the percentage and the number of recipients who opened your email at least once during the selected time period (adjust it on the right).<\/p>\n<div class=\"notification-block note\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase\/assets\/img\/ph_circle-wavy-warning.svg\" alt=\"note\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p><strong>How open rate is calculated:<\/strong><br \/>\nThe total open rate only includes unique opens. Multiple opens from the same recipient are not considered in the open rate metric.<\/p>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-36215 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/12\/Campaign-Statistics-12-26-2024_12_09_PM.png\" alt=\"\" width=\"1920\" height=\"911\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/12\/Campaign-Statistics-12-26-2024_12_09_PM.png 1920w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/12\/Campaign-Statistics-12-26-2024_12_09_PM-300x142.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/12\/Campaign-Statistics-12-26-2024_12_09_PM-1024x486.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/12\/Campaign-Statistics-12-26-2024_12_09_PM-768x364.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/12\/Campaign-Statistics-12-26-2024_12_09_PM-1536x729.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>When a recipient opens your email, this action is also recorded in the <strong>Email opens<\/strong> column on the <strong>Recipients<\/strong> tab. To get a list of recipients who have opened your emails, use the <strong>Filter<\/strong> menu on the right.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/11\/Campaign-Recipients-11-18-2024_02_45_PM.png\" width=\"1322\" height=\"651\" \/><\/p>\n<p>If you need assistance with something not covered in this article, please contact us at help@snov.io or through our live support chat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article explains how Snov.io&#8217;s open tracking works, how to enable or disable it in your email campaigns, and how to monitor the open statistics. TL; DR Using open and click tracking in email campaigns can lower deliverability, as providers may flag these emails as suspicious. Snov.io recommends using tracking only when necessary for your [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1960],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/23771"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=23771"}],"version-history":[{"count":41,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/23771\/revisions"}],"predecessor-version":[{"id":43496,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/23771\/revisions\/43496"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=23771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=23771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=23771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}