![\"tip\"](\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\")
<\/div>\nHow open tracking works<\/a><\/p>\n How to enable or disable open tracking<\/a><\/p>\n How to check your open rate<\/a><\/p>\n How to check opens for each sequence step<\/a><\/p>\n How to see which recipients opened your emails<\/a><\/p>\n How to filter recipients by opens<\/a><\/p>\n Snov.io adds a small invisible image (a tracking pixel) to each email in the campaign. When the recipient's email app loads this image, Snov.io records an open.<\/p>\n With open data, you can:<\/p>\n Open and click tracking are off by default in new campaigns. To change the setting in a running campaign, pause it and open it in Edit<\/strong> mode first.<\/p>\n Go to Step 3: Sending options<\/strong>. In the Tracking<\/strong> section, turn the Track opens<\/strong> toggle on or off. Then click Save<\/strong>.<\/p>\n When you turn off open tracking, Snov.io removes the pixel from all future emails in this campaign.<\/p>\n You can also turn tracking on or off for a single email sent from a prospect's profile<\/a>.<\/p>\n Open the campaign from the campaign list<\/a> and go to the Statistics<\/strong> tab.<\/p>\n The Email opens<\/strong> metric shows the share and the number of recipients who opened at least one email from the sequence.<\/p>\n Choose the period on the right: Week<\/strong>, Month<\/strong>, All time<\/strong>, or Custom period<\/strong>.<\/p>\n To compare open rates across campaigns, check the Email opens<\/strong> column in the campaign list<\/a>.<\/p>\n For totals across all campaigns and sender accounts, use the Reports<\/a> dashboard.<\/p>\n Use open rate as a secondary signal and judge results by replies. To see what different open rates mean, see this guide<\/a>.<\/p>\n On the Statistics<\/strong> tab, scroll down to Campaign steps<\/strong>. Each email in the sequence, and each A\/B variant, shows its own open rate and number of opens.<\/p>\n Click the subject line to preview the email. This shows you which subject lines and follow-ups get opened and which ones get ignored.<\/p>\nHow open tracking works<\/strong><\/h2>\n
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![\"note\"](\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/ph_circle-wavy-warning.svg\")
<\/div>\nHow to enable or disable open tracking<\/strong><\/h2>\n
![\"Track](\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-open-tracking-settings.jpg\"){kind=tracking}
<\/p>\n<\/div>\nHow to check your open rate<\/strong><\/h2>\n
<\/div>\n![\"Email](\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-open-tracking-statistics.jpg\"){kind=tracking}
<\/p>\nHow to check opens for each sequence step<\/strong><\/h2>\n
![\"\"](\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261009-moxk.png\")
<\/a><\/p>\n![\"Recipients](\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-open-tracking-recipients.jpg\"){kind=tracking}
<\/p>\n![\"Opens](\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-open-tracking-opens-filter.jpg\"){kind=tracking}
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