{"id":2498,"date":"2024-05-09T15:00:08","date_gmt":"2024-05-09T12:00:08","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=2498"},"modified":"2025-02-23T19:20:13","modified_gmt":"2025-02-23T16:20:13","slug":"how-does-the-fallback-feature-work","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-does-the-fallback-feature-work\/","title":{"rendered":"How to add a fallback text to email variables"},"content":{"rendered":"

After reading this article, you'll learn how to add fallbacks to email variables. Fallbacks are default values used when a prospect field does not contain the required personalization details.<\/em><\/p>\n

What is a fallback and how it works --><\/a><\/strong><\/p>\n

How to add fallback to a variable --><\/a><\/strong><\/p>\n

How to enable variable check in campaigns --><\/a><\/strong><\/p>\n

In Snov.io, all default and custom prospect fields have corresponding variables that you can use for email personalization<\/a>.<\/p>\n

When you insert a variable into an email, it automatically pulls and uses the value specific to that recipient.<\/p>\n

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\"learn\"<\/div>\n
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Using variables in email automation allows you to include dynamic content specific to the recipient instead of sending the same email template to everyone.<\/p>\n<\/div>\n<\/div>\n

What is a fallback and how it works<\/strong><\/h2>\n

A fallback acts as a default value when the required prospect field is empty. This prevents blank spaces in your email by filling in the missing data with a fixed value that suits every recipient.<\/p>\n

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\"tip\"<\/div>\n
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Fallbacks are needed when the required personalization data is missing from the prospect's profile. If there is no fallback, there will be a blank space where the placeholder was.<\/p>\n<\/div>\n<\/div>\n

How to add fallback to a variable<\/strong><\/h2>\n

To add a fallback to a variable, click on the placeholder and type the fallback text in the pop-up window.<\/p>\n

\"\"<\/p>\n

For example, if you use the {{position}} variable and some leads don't have a position specified in their profile, you can use a backup word like \"professional.\"<\/p>\n

In this example, if a recipient has no data in the Position<\/strong> field, they will receive an email with \"professional\" as the default value.<\/p>\n

\"\"<\/p>\n

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\"tip\"<\/div>\n
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You can add fallbacks to the following variable types: default, custom, and dynamic variables.<\/p>\n

For dynamic content, enter the fallback text in the \"If none of the above\"<\/strong> field.<\/p>\n<\/div>\n<\/div>\n

How to enable variable check in campaigns<\/strong><\/h2>\n

When setting up your campaign, you can choose how to handle variables when data is missing from a prospect's profile.<\/p>\n

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  • Option 1:<\/strong> Add them to the \u201cTo Check\u201d list (default option) \u2013 Prospects with missing data will be transferred to the \u201cTo Check\u201d list, where you can manually add the missing data.<\/li>\n
  • Option 2:<\/strong> Send the campaign anyway \u2013 Prospects with missing information will still receive the email. If there's a fallback, it will be used.<\/li>\n<\/ul>\n

    \"\"<\/p>\n

    If you have a question that we haven't covered, feel free to reach out to our Customer Care team. You can contact us at help@snov.io or through live chat. We're here to assist you!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    After reading this article, you’ll learn how to add fallbacks to email variables. Fallbacks are default values used when a prospect field does not contain the required personalization details. What is a fallback and how it works –> How to add fallback to a variable –> How to enable variable check in campaigns –> In […]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1978],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/2498"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=2498"}],"version-history":[{"count":0,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/2498\/revisions"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=2498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=2498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=2498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}