{"id":25668,"date":"2023-07-04T10:50:25","date_gmt":"2023-07-04T07:50:25","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=25668"},"modified":"2025-02-23T19:26:38","modified_gmt":"2025-02-23T16:26:38","slug":"how-to-write-custom-prompts-for-email-ai","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-write-custom-prompts-for-email-ai\/","title":{"rendered":"How to write custom prompts for Email AI"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">In this article, you will learn how to write custom instructions for the AI assistant to generate emails and improve your templates.\u00a0<\/span><\/i><\/p>\n<ul>\n<li><a href=\"#step1\"><strong>Step 1: Define the purpose of the email<\/strong><\/a><\/li>\n<li><a href=\"#step2\"><strong>Step 2: Determine your audience<\/strong><\/a><\/li>\n<li><a href=\"#step3\"><strong>Step 3: Write a short description of your product or service<\/strong><\/a><\/li>\n<li><a href=\"#step4\"><strong>Step 4: Generate email using your custom prompt<\/strong><\/a><\/li>\n<li><a href=\"#step5\"><strong>Step 5: Check results<\/strong><\/a><\/li>\n<li><a href=\"#step6\"><strong>Step 6: Improve the generated email copy<\/strong><\/a><\/li>\n<\/ul>\n<p><b>Email AI <\/b><span style=\"font-weight: 400;\">is your GPT-powered writing assistant, helping you write engaging emails in no time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides using built-in presets, you can write your own prompts to generate emails specifically personalized for your business goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Custom prompts are text instructions that you provide to Email AI while creating your email content.<\/span><\/p>\n<p><strong><a href=\"https:\/\/snov.io\/knowledgebase\/email-ai-overview-how-to-write-emails-with-ai-powered-assistant\/\" target=\"_blank\" rel=\"noopener\">Learn more about in-built Email AI capabilities and how it works \u21d2<\/a><\/strong><\/p>\n<h2><strong>How to write a custom prompt<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Providing the right prompts is the key to getting exceptional results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They should include details about your product, target audience, and goals for sending the email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email AI will analyze your input and generate the email text based on it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use the following guidelines to write better custom prompts:<\/span><\/p>\n<h3 id=\"step1\"><strong>Step 1: Define the purpose of the email<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Is it to inform leads\/customers about a new product or service that you launch? Or to increase engagement and generate sales?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By adding the purpose in your prompt, Email AI can generate emails that are directly relevant to your needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some examples of email purposes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Launch a new product or service<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost sales<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase brand awareness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate leads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve customer retention<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer a discount<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>For example<\/strong>, your prompt will begin with: \u201cWrite a sales email for me to boost my sales.\u201d<\/span><\/p>\n<h3 id=\"step2\"><strong>Step 2: Determine your audience<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">For example, you want to send a sales email to grow your conversion rate. In this case, the target audience are your potential customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider adding details about their preferences, pain points and needs. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>For example<\/strong>, <strong>add this to your prompt:<\/strong><\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u201cThe target audience includes businesses of various sizes and industries who rely on email marketing and lead generation to reach their target audience and boost conversions. It also includes sales teams and entrepreneurs who value effective outreach and streamlined lead generation processes.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By providing this information to the Email AI, you can ensure that it generates targeted email text that encourages action, like purchasing your service.<\/span><\/p>\n<h3 id=\"step3\"><strong>Step 3: Write a short description of your product or service<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Describe your product or service using one or two concise sentences and include relevant keywords.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Include details such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the name of your product<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">important features or benefits, value proposition<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">add a detail that highlights your product among competitors<\/span><\/li>\n<\/ul>\n<p><strong>For example, refer to the description of our services:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe product I sell is called Snov.io. It is a powerful all-in-one platform that combines lead generation, email verification, and outreach tools to help businesses grow, connect with their target audience, and increase conversions.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By adding details about your company, you can ensure that Email AI generates effective email content that highlights the advantages of your product to potential customers.<\/span><\/p>\n<h3 id=\"step4\"><strong>Step 4: Generate email using your custom prompt<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Now that you have prepared your custom prompt, it's time to submit it to the Email AI.\u00a0<\/span><\/p>\n<p><b>To generate emails using custom prompt:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">1. Open the <\/span><b>Email AI<\/b><span style=\"font-weight: 400;\"> menu in the email editor while <\/span><a href=\"https:\/\/app.snov.io\/campaigns\/new#\/create\/0\/sequence\"><span style=\"font-weight: 400;\">creating your sequence<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-image shadow aligncenter wp-image-26474 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/07\/2023-07-18_10-00-55.jpg\" alt=\"\" width=\"1000\" height=\"416\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/07\/2023-07-18_10-00-55.jpg 1000w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/07\/2023-07-18_10-00-55-300x125.jpg 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/07\/2023-07-18_10-00-55-768x319.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">2. Select <\/span><b>Enter custom prompt<\/b><span style=\"font-weight: 400;\"> option.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3. Type or paste the prompt into the input field.<\/span><\/p>\n<p>4. Click <b>Generate email<\/b>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-image shadow aligncenter wp-image-26473 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/07\/2023-07-18_09-58-43.jpg\" alt=\"\" width=\"1000\" height=\"685\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/07\/2023-07-18_09-58-43.jpg 1000w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/07\/2023-07-18_09-58-43-300x206.jpg 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/07\/2023-07-18_09-58-43-768x526.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<div style=\"border-radius: 10px; background-color: #cffcd1; padding: 10px; border: 1px solid #7ACC7E;\"><span style=\"color: #66b86a;\"><strong>Note:<\/strong> <span style=\"font-weight: 400;\">To make sure that Email AI correctly interprets your prompt, limit it to 500 characters or fewer. Additionally, please note that Email AI is not able to process images, tables, or special characters, so please ensure that your prompt consists only of text.<\/span><\/span><\/div>\n<h3><\/h3>\n<h3 id=\"step5\"><strong>Step 5: Check results<\/strong><\/h3>\n<p>Make sure your prompt delivers the desired outcome. The email text will show up in the email editor field.<\/p>\n<p>Choose your next move with the quick actions bar.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-image shadow aligncenter wp-image-26477 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/07\/2023-07-18_10-28-13-e1689665353400.jpg\" alt=\"\" width=\"1001\" height=\"447\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/07\/2023-07-18_10-28-13-e1689665353400.jpg 1001w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/07\/2023-07-18_10-28-13-e1689665353400-300x134.jpg 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/07\/2023-07-18_10-28-13-e1689665353400-768x343.jpg 768w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/p>\n<p>You've got three choices: approve the current email version, give it another go with the same prompt, or delete the generated email.<\/p>\n<p>Give it a thumbs up or thumbs down to let us know if you're satisfied with the generated email text.<\/p>\n<h3 id=\"step6\"><strong>Step 6: Improve the generated email copy<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Once the email is generated, you can edit and make changes to it in the email editor field.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also further improve an existing version with the AI assistant\u2019s help.<\/span><\/p>\n<p><b>To access the Email AI menu:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Highlight the desired section of the email<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click on <\/span><b>Email AI<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-image shadow aligncenter wp-image-26478 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/07\/2023-07-18_10-29-49.jpg\" alt=\"\" width=\"1001\" height=\"418\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/07\/2023-07-18_10-29-49.jpg 1001w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/07\/2023-07-18_10-29-49-300x125.jpg 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2023\/07\/2023-07-18_10-29-49-768x321.jpg 768w\" sizes=\"(max-width: 1001px) 100vw, 1001px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can either enter an additional custom prompt into the input field or choose one from the menu.<\/span><\/p>\n<div style=\"border-radius: 10px; background-color: #cffcd1; padding: 10px; border: 1px solid #7ACC7E;\"><span style=\"color: #66b86a;\"><b>Note:<\/b><span style=\"font-weight: 400;\"> Combining default prompts and custom prompts within a single preset is not possible. But you can stack up to three improving prompts together.<\/span><\/span><\/div>\n<h2><strong>Additional tips and prompt examples<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">To sum up, here are a few extra tips for writing prompts, along with examples that you can use as a reference.<\/span><b><\/b><\/p>\n<p><b>#1 Email AI works best with clear and specific prompts.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Avoid being unclear and only provide clear prompts. Include specific details about your product,\u00a0 email's topic, and objective.<\/span><b><\/b><\/p>\n<p><b>#2 Set the tone of your email<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In your custom prompts, you can also specify what language, writing style, or tone of voice should be used when generating the email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can add this to your prompt: Change the tone of my email to be more: Formal, Informal, Sincere, Friendly, Persuasive, Professional, Casual.<\/span><b><\/b><\/p>\n<p><b>#3 Provide email copy examples<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You can ask an Email AI to imitate your personal writing style by providing it with the content of emails written by you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can add this to your prompt:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cHelp me write emails in my writing style. Analyze content of my previous emails and use that as a basis for generating new emails for me. Here\u2019s the <\/span><b>[email content]<\/b><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">It's important that the emails sound like they were written by me, so pay attention to my tone, word choice, and sentence structure.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will give the assistant a clear understanding of the tone, style, and format you want to achieve.<\/span><\/p>\n<p><b>#4 Custom prompt example:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAs a leading sales expert, write a sales email for me to boost my sales. The target audience includes businesses of various sizes who rely on email marketing and lead generation to boost conversions. It also includes sales teams. <\/span><span style=\"font-weight: 400;\">The product I sell is called Snov.io. It is a powerful all-in-one platform for sales that combines lead generation, email verification, and outreach tools to help businesses grow, connect with their target audience, and increase conversions.<\/span>\u201d<\/p>\n<h2><strong>FAQs<\/strong><b><\/b><\/h2>\n<ul>\n<li aria-level=\"1\"><b>Can I use Email AI for free?\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The Email AI functionality is included in all premium plans. If you're currently on a Trial, <\/span><a href=\"https:\/\/snov.io\/pricing\"><span style=\"font-weight: 400;\">upgrade here<\/span><\/a><span style=\"font-weight: 400;\"> to unlock its amazing features.<\/span><\/p>\n<p><em>If you feel that this article doesn't address your question, please don't hesitate to reach out to our support directly via email help@snov.io or live chat.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article, you will learn how to write custom instructions for the AI assistant to generate emails and improve your templates.\u00a0 Step 1: Define the purpose of the email Step 2: Determine your audience Step 3: Write a short description of your product or service Step 4: Generate email using your custom prompt Step [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1984],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/25668"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=25668"}],"version-history":[{"count":0,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/25668\/revisions"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=25668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=25668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=25668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}