{"id":27877,"date":"2026-03-23T10:21:24","date_gmt":"2026-03-23T07:21:24","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=27877"},"modified":"2026-03-23T12:01:41","modified_gmt":"2026-03-23T09:01:41","slug":"how-to-use-email-warm-up-tips-and-advice-for-best-results","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-use-email-warm-up-tips-and-advice-for-best-results\/","title":{"rendered":"How to warm up your email for cold outreach"},"content":{"rendered":"<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">This guide explains how email warm-up improves deliverability and shows how to set it up using Snovio\u2019s recommended settings, both before campaigns and during outreach.<\/div>\n<\/div>\n<p>Warming up your email accounts the right way is one of the best things you can do to improve deliverability.<\/p>\n<p data-start=\"265\" data-end=\"453\">It helps build a strong sender reputation, so your emails are more likely to land in the Inbox.<\/p>\n<p data-start=\"595\" data-end=\"667\">Let\u2019s walk through the most important do\u2019s and don\u2019ts for email warm-up. It works best when you take a consistent approach and follow proven best practices.<\/p>\n<p><strong><a href=\"#warmup-period\">Warm-up period<\/a><\/strong><\/p>\n<p><strong><a href=\"#warm-up-strategy\">Warm-up strategy<\/a><\/strong><\/p>\n<p><strong><a href=\"#warm-up-pool\">Warm-up pool<\/a><\/strong><\/p>\n<p><strong><a href=\"#warm-up-content\">Warm-up email content<\/a><\/strong><\/p>\n<p><strong><a href=\"#warmup-statistics\">Warm-up statistics<\/a><\/strong><\/p>\n<p><a href=\"#deliverability-during-warmup\"><strong>Deliverability checks during warm-up<\/strong><\/a><\/p>\n<p><strong><a href=\"#warm-up and campaign sending limits\">Warm-up and Campaign sending limits<\/a><\/strong><\/p>\n<p><strong><a href=\"#deliverability-protection\">Deliverability protection<\/a><\/strong><\/p>\n<p><strong><a href=\"#mailbox-rotation\">Mailbox rotation<\/a><\/strong><\/p>\n<h2 data-start=\"846\" data-end=\"1009\"><strong>Recommended warm-up settings<\/strong><\/h2>\n<p>Add your email accounts to <a href=\"https:\/\/app.snov.io\/deliverability\/#\/warm-up\" target=\"_blank\" rel=\"noopener\">automatic warm-up.<\/a> Here are the settings we recommend for best results.<\/p>\n<h3 id=\"warmup-period\"><strong>Warm-up period<\/strong><\/h3>\n<p>A warm-up needs to run long enough to have a real impact. If you start sending too early, you can lose the progress from the warm-up or make it take longer to reach good deliverability.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-checked=\"false\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>4 weeks:<\/strong> recommended for new domains and new accounts to prepare them for campaigns<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>2 weeks:<\/strong> reactivate account after a pause; improve the deliverability of accounts with issues<\/span><\/li>\n<\/ul>\n<div class=\"notification-block note\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/ph_circle-wavy-warning.svg\" alt=\"note\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><span style=\"font-weight: 400;\">Never launch campaigns without warm-up. Warm up every sender account properly before any campaign.<\/span><\/div>\n<\/div>\n<div>\n<p><b>When to warm up new senders:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Right after you set up accounts, before starting campaigns<\/span><\/li>\n<\/ul>\n<p><b>When to warm up existing senders:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you already started sending without warm-up, pause all active campaigns and do the warm-up period first.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After a pause in outreach (the account hasn\u2019t been used in campaigns for some time)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Before increasing sending limits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">To fix existing deliverability issues<\/span><\/li>\n<\/ul>\n<\/div>\n<h3 id=\"warm-up-strategy\"><strong>Warm-up strategy<\/strong><\/h3>\n<p>Both new and existing email accounts should be warmed up. In <a href=\"https:\/\/app.snov.io\/deliverability\/#\/warm-up\" target=\"_blank\" rel=\"noopener\">the warm-up settings<\/a>, choose a strategy based on your account.<\/p>\n<div>\n<p>For new accounts, use <b>Progressive <\/b><strong>warm-up<\/strong> strategy:<\/p>\n<ul data-start=\"3393\" data-end=\"3499\">\n<li data-start=\"3395\" data-end=\"3426\"><strong>Starting volume:<\/strong> This is the number of emails we\u2019ll send on the first day of the warm-up. Snovio recommends starting with 2 emails per day.<\/li>\n<li data-start=\"3427\" data-end=\"3459\">\n<p data-start=\"3429\" data-end=\"3459\"><strong>Daily volume increase:<\/strong> The number of emails added to the limit each day. Set it to 2 emails.<\/p>\n<\/li>\n<li data-start=\"3460\" data-end=\"3499\">\n<p data-start=\"3462\" data-end=\"3499\"><strong>Daily sending goal:<\/strong> The maximum daily warm-up volume. Snovio recommends your warm-up goal 40 emails per day.<\/p>\n<\/li>\n<\/ul>\n<p>For existing accounts, use a <strong>Steady <b>warm-up<\/b><\/strong> strategy:<\/p>\n<ul>\n<li data-start=\"524\" data-end=\"542\"><strong data-start=\"524\" data-end=\"542\">Emails per day:<\/strong> Snovio recommends setting this limit to 40 emails. This number cannot be higher than your <a href=\"https:\/\/app.snov.io\/account\/email-account\" target=\"_blank\" rel=\"noopener\">email account\u2019s Messages per day limit.<\/a><\/li>\n<\/ul>\n<h3 id=\"warm-up-pool\"><b>Warm-up pool<\/b><\/h3>\n<p data-start=\"0\" data-end=\"94\">Turn on the <strong data-start=\"12\" data-end=\"28\">Premium sender pool<\/strong> in Snovio to warm up your account using business email addresses.<\/p>\n<p data-start=\"96\" data-end=\"259\" data-is-last-node=\"\" data-is-only-node=\"\">Choose the providers you want to use for <strong>provider-specific warm-up<\/strong>. This way, your emails are sent to the same providers, which helps improve deliverability <span style=\"font-weight: 400;\"> by provider (Gmail\/Outlook).<\/span><\/p>\n<\/div>\n<h3 id=\"warm-up-content\"><strong>Warm-up email content<\/strong><\/h3>\n<p>In Email content settings, choose between the options depending on your warm-up goal.<\/p>\n<p data-start=\"95\" data-end=\"118\"><strong>Specific template<\/strong><\/p>\n<p data-start=\"120\" data-end=\"271\">You can add your own email template that you plan to use in real campaigns. Warm-up will use this exact template to improve deliverability.<\/p>\n<p data-start=\"273\" data-end=\"464\">Because the same content is used, keep the daily warm-up limit lower\u2014around 5\u201310 emails per day.<\/p>\n<p data-start=\"466\" data-end=\"653\">Repetitive content can look suspicious. To make the warm-up less repetitive, use\u00a0<strong>Spintax<\/strong>.<\/p>\n<p data-start=\"466\" data-end=\"653\">You can insert spintaxes from the\u00a0<strong>Variable<\/strong>\u00a0menu in the Email content settings (it's available only in Specific content type).<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><strong data-start=\"42\" data-end=\"50\">Tip:<\/strong>\u00a0Spintax adds variation that helps both cold emails and warm-up. For best results, use meaningful variations. Random simple phrases may not be effective and can even harm the warm-up progress.<\/div>\n<div><\/div>\n<\/div>\n<ul>\n<li class=\"sr-only\"><strong data-start=\"0\" data-end=\"20\">Bad Spintax uses<\/strong><\/li>\n<\/ul>\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"8ef41204-0bcc-47c1-8632-9d93e596b5d9\" data-message-model-slug=\"gpt-5-thinking\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p data-start=\"22\" data-end=\"99\"><em>{Hi|Hey|Hello}<\/em>\u00a0\u2014 a simple change in the greeting will have little to no impact.<\/p>\n<p data-start=\"101\" data-end=\"162\"><em>{Thanks|Thanks a lot}<\/em>\u00a0\u2014 micro-variations will have no effect.<\/p>\n<p data-start=\"164\" data-end=\"246\">I\u00a0<em>{want|would like}<\/em>\u00a0to talk \u2014 a rephrase that doesn\u2019t change the sentence at all.<\/p>\n<p data-start=\"248\" data-end=\"368\" data-is-last-node=\"\" data-is-only-node=\"\">We\u00a0<em>{accelerate|turbocharge|10x}<\/em>\u00a0growth \u2014 adding hype synonyms to Spintax increases the risk of triggering spam filters.<\/p>\n<ul>\n<li><strong>Good Spintax uses<\/strong><\/li>\n<\/ul>\n<p><strong>Openers (different sentence structure, same intent):<\/strong><\/p>\n<p><em>{Reaching out|Following up}<\/em>\u00a0about\u00a0<em>{your outbound results|reply rates}.<\/em><\/p>\n<p>Noticed you are\u00a0<em>{hiring AEs|increasing SDRs}<\/em>\u2014thought this might help.<\/p>\n<p>I work with\u00a0<em>{teams like|companies similar to}<\/em>\u00a0yours on\u00a0<em>{reply rate|meetings booked}.<\/em><\/p>\n<p><strong>Rephrase problem + value:<\/strong><\/p>\n<p>Recently helped\u00a0<em>{Acme|Company} {double meetings|reduce bounces by 35%}.<\/em><\/p>\n<p>Seeing\u00a0<em>{low reply rates|slow pipeline}<\/em>\u00a0from cold emails? We help teams\u00a0<em>{improve replies by 20\u201330%|book more first meetings}<\/em>\u00a0by\u00a0<em>{clarifying ICP + cleaning data|fixing list quality + email copy}.<\/em><\/p>\n<p><strong>CTA:<\/strong><\/p>\n<p><em>{Happy to share a 2-min breakdown of what worked |Are you open for a quick run-down?}<\/em><\/p>\n<p>If not the right fit, mind pointing me to\u00a0<em>{the right person|who does outbound}<\/em>?<\/p>\n<p data-start=\"248\" data-end=\"368\"><strong>AI-generated emails<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p data-start=\"58\" data-end=\"183\">This option is best suited for the first warm-up of a new account or for restoring reputation after a period of inactivity.<\/p>\n<p data-start=\"185\" data-end=\"346\">AI-generated warm-up emails have unique content to avoid repetitiveness. To make them look less generic, we add manually pre-written subject lines and phrases.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">AI-generated emails use\u00a0<a href=\"https:\/\/snov.io\/knowledgebase\/how-to-enable-plain-text-for-email-warm-up\/\" target=\"_blank\" rel=\"noopener\"><strong>plain text mode\u00a0<\/strong><\/a>by default to improve warm-up effectiveness. If you add a custom tracking domain to warm-up, plain text mode will be disabled automatically because adding a link turns the email into HTML.<\/div>\n<div>\n<p data-start=\"63\" data-end=\"293\">\n<\/div>\n<\/div>\n<h3 id=\"warmup-statistics\"><b>Warm-up statistics<\/b><\/h3>\n<div>\n<p>Monitor <strong>Deliverability score<\/strong> <a href=\"https:\/\/app.snov.io\/deliverability\/#\/warm-up\" target=\"_blank\" rel=\"noopener\">on the warm-up dashboard<\/a> to decide whether to extend or adjust your warm-up. <span style=\"font-weight: 400;\">If inbox score is lower than 80% \u2192<\/span> <span style=\"font-weight: 400;\">extend warm-up until the score improves.<\/span><\/p>\n<div>\n<p>If deliverability shows bad results during warm-up, decide the best approach based on your account:<\/p>\n<ul>\n<li data-list-item-id=\"e79d236c5fec1a0c8a2049be212d3a28d\"><strong>New mailbox<\/strong>:<\/li>\n<\/ul>\n<p>If it's a new account with little to no sending history, continue the warm-up. If you stop it before completing a 4 week warm-up, it may impact your sender reputation. Check your mailbox health with the <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-test-and-improve-email-deliverability\/\" target=\"_blank\" rel=\"noopener\">deliverability tests<\/a> and review <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-setup-dns-records-spf-dkim-dmarc-and-mx\/\" target=\"_blank\" rel=\"noopener\">DNS records.<\/a><\/p>\n<ul>\n<li data-list-item-id=\"ea182c1969df666a5f12ccce6e50736c1\"><strong>Existing mailbox<\/strong>:<\/li>\n<\/ul>\n<p>If your email account is already active and is used to send campaigns, don\u2019t pause warm-up. Check your mailbox health with the <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-test-and-improve-email-deliverability\/\" target=\"_blank\" rel=\"noopener\">deliverability tests,<\/a> review <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-setup-dns-records-spf-dkim-dmarc-and-mx\/\" target=\"_blank\" rel=\"noopener\">DNS records,<\/a> and\u00a0<a href=\"https:\/\/snov.io\/knowledgebase\/email-sending-limits\/\" target=\"_blank\" rel=\"noopener\">reduce email sending limits<\/a> while warm-up continues.<\/p>\n<\/div>\n<div>\n<h3 id=\"deliverability-during-warmup\"><span style=\"font-size: 14pt;\"><b>Deliverability checks during warm-up<\/b><\/span><\/h3>\n<\/div>\n<p><span style=\"font-weight: 400;\">Simulation sending is a must for every stage of your outreach. You can do it with Snovio\u2019s all-in-one checker<\/span><a href=\"https:\/\/app.snov.io\/deliverability\/#\/check\"> <span style=\"font-weight: 400;\">Deliverability Check<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div class=\"notification-block note\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/ph_circle-wavy-warning.svg\" alt=\"note\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Run deliverability tests and decide if your account is ready based on its results.<\/div>\n<\/div>\n<p><b>Test frequency<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After warm-up (Before launching any campaign)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">At least once a week while campaigns are active<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Every time before you increase the sending limit<\/span><\/li>\n<\/ul>\n<p><b>Metrics to monitor<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Check these results after running tests:<\/span><\/p>\n<p><b>Domain health<\/b><\/p>\n<p><b>75%<\/b><span style=\"font-weight: 400;\"> is the minimum acceptable score to start campaigns; <\/span><b>100%<\/b><span style=\"font-weight: 400;\"> score is recommended before you increase sending limits.<\/span><\/p>\n<p><b>Inbox placement<\/b><\/p>\n<p><span style=\"font-weight: 400;\">90% inbox across target providers (Gmail\/Outlook): the sender can be used.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">80% inbox: fix any underlying issues. Rebalance more volume from campaigns into warm-up<\/span><\/p>\n<p><b>Spam rate<\/b><\/p>\n<p><span style=\"font-weight: 400;\">5% or more spam: Don\u2019t use this sender for campaign \u2192 run on the warm-up only<\/span><\/p>\n<h2><strong>Warm-up during campaigns<\/strong><\/h2>\n<p data-start=\"1142\" data-end=\"1282\">When you start outreach, don\u2019t use your full daily limit for campaigns only.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Always keep part of account's limit for warm-up. Your daily sending limit should be split between cold emails and warm-up emails to protect deliverability.<\/div>\n<\/div>\n<h3 id=\"warm-up and campaign sending limits\" data-start=\"1409\" data-end=\"1562\"><strong>Warm-up and campaign sending limits<\/strong><\/h3>\n<p data-start=\"1409\" data-end=\"1562\">Remember, emails sent for warm-up count as real emails. To get the best deliverability, keep your total daily sending (warm-up + campaign) at 50 emails\/day or less.<\/p>\n<p data-start=\"1564\" data-end=\"1621\">For your first campaign after warm-up, Snovio recommends these limits:<\/p>\n<ul data-start=\"1622\" data-end=\"1678\">\n<li data-start=\"1622\" data-end=\"1649\">\n<p data-start=\"1624\" data-end=\"1649\">40 warm-up emails\/day<\/p>\n<\/li>\n<li data-start=\"1650\" data-end=\"1678\">\n<p data-start=\"1652\" data-end=\"1678\">10 campaign emails\/day<\/p>\n<\/li>\n<\/ul>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p data-start=\"1680\" data-end=\"1699\">Warm-up and campaign sending limits are set separately in the settings, but they both count toward your total daily limit per email account.<\/p>\n<p data-start=\"1702\" data-end=\"1762\">- Set the warm-up limit in <a href=\"https:\/\/app.snov.io\/deliverability\/#\/warm-up\" target=\"_blank\" rel=\"noopener\">the warm-up settings<\/a><\/p>\n<p data-start=\"1765\" data-end=\"1841\">- Set the campaign sending limit in your <a href=\"https:\/\/app.snov.io\/account\/email-account\" target=\"_blank\" rel=\"noopener\">email account settings<\/a><\/p>\n<\/div>\n<\/div>\n<p data-start=\"1843\" data-end=\"1972\">If deliverability stays above <strong data-start=\"1918\" data-end=\"1925\">90%<\/strong>, gradually shift limit from warm-up to campaign:<\/p>\n<ul data-start=\"1973\" data-end=\"2042\">\n<li data-start=\"1973\" data-end=\"2042\">\n<p data-start=\"1975\" data-end=\"2042\">Each week, add <strong data-start=\"1991\" data-end=\"2008\">5 emails\/day <\/strong>to campaign sending<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2044\" data-end=\"2075\">For your active campaign sending phase, Snovio recommends these limits for campaigns and warm-up:<\/p>\n<ul data-start=\"2076\" data-end=\"2132\">\n<li data-start=\"2076\" data-end=\"2104\">\n<p data-start=\"2078\" data-end=\"2104\">30 campaign emails\/day<\/p>\n<\/li>\n<li data-start=\"2105\" data-end=\"2132\">\n<p data-start=\"2107\" data-end=\"2132\">20 warm-up emails\/day<\/p>\n<\/li>\n<li data-start=\"2105\" data-end=\"2132\">If you notice deliverability issues, reduce campaign sending and increase warm-up<\/li>\n<\/ul>\n<div>\n<h3 id=\"deliverability-protection\"><strong>Deliverability protection<\/strong><\/h3>\n<p>Your sender reputation changes based on your email activity. Cold outreach can bring negative signals, like bounces or spam reports. Warm-up helps keep steady activity and adds positive signals.<\/p>\n<p><span style=\"font-weight: 400;\">Run warm-up always. <\/span>Keep warm-up running when you\u2019re not sending campaigns. Long breaks in sending can hurt your reputation, and you may need to warm up again before your next campaign.<\/p>\n<div class=\"notification-block note\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/ph_circle-wavy-warning.svg\" alt=\"note\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Use warm-up as a background process to protect deliverability \u2014 not just a one-time step.<\/div>\n<\/div>\n<\/div>\n<ul>\n<li data-start=\"799\" data-end=\"860\">\n<p data-start=\"801\" data-end=\"860\">Keep warm-up active during campaigns and between campaigns<\/p>\n<\/li>\n<li data-start=\"861\" data-end=\"890\">\n<p data-start=\"863\" data-end=\"890\">Avoid long gaps in sending<\/p>\n<\/li>\n<li data-start=\"891\" data-end=\"972\">\n<p data-start=\"893\" data-end=\"972\">When campaigns are active, split your daily limit between campaign and warm-up<\/p>\n<\/li>\n<li data-start=\"973\" data-end=\"1040\">\n<p data-start=\"975\" data-end=\"1040\">When campaigns are paused, use your full daily limit for warm-up<\/p>\n<\/li>\n<li data-start=\"1041\" data-end=\"1133\">\n<p data-start=\"1043\" data-end=\"1133\">On days when you send fewer emails than usual, add warm-up emails to keep activity steady<\/p>\n<\/li>\n<\/ul>\n<h3 id=\"mailbox-rotation\"><b>Mailbox rotation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Warm up more mailboxes to always have additional senders in your back-up. When you need to reach more prospects, add warmed-up senders from your back-up pool, not completely new accounts.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-mailbox-rotation-to-increase-sending-limit\/\" target=\"_blank\" rel=\"noopener\">Use mailbox rotation<\/a> to increase your total limits safely. <span style=\"font-weight: 400;\">Add as many accounts as your need to hit your sending goal. <\/span><span style=\"font-weight: 400;\">Every mailbox in rotation should use the recommended limits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Review performance for each mailbox in the <a href=\"https:\/\/app.snov.io\/campaigns\/reports\" target=\"_blank\" rel=\"noopener\">Reports<\/a> dashboard.<\/span><\/p>\n<\/div>\n<div>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">\n<h3><strong>Related articles:<\/strong><\/h3>\n<p class=\"notification-block__text\"><a href=\"https:\/\/snov.io\/knowledgebase\/snov-io-email-warm-up-tool\/\" target=\"_blank\" rel=\"noopener\">How to set up Email Warm-up to improve deliverability<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This guide explains how email warm-up improves deliverability and shows how to set it up using Snovio\u2019s recommended settings, both before campaigns and during outreach. Warming up your email accounts the right way is one of the best things you can do to improve deliverability. It helps build a strong sender reputation, so your emails [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1958],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/27877"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=27877"}],"version-history":[{"count":31,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/27877\/revisions"}],"predecessor-version":[{"id":45503,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/27877\/revisions\/45503"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=27877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=27877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=27877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}