{"id":28835,"date":"2023-12-07T21:14:39","date_gmt":"2023-12-07T18:14:39","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=28835"},"modified":"2026-02-01T15:46:02","modified_gmt":"2026-02-01T12:46:02","slug":"how-to-prepare-for-googles-new-requirements-for-email-senders","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-prepare-for-googles-new-requirements-for-email-senders\/","title":{"rendered":"How to follow new Google’s requirements for senders"},"content":{"rendered":"

Google will roll out new requirements for email senders starting February 1, 2024.<\/em><\/p>\n

Throughout this guide, we\u2019ll help you prepare your sending setup and be ready to follow them before the change goes into effect.<\/span><\/em><\/p>\n

Email providers want to protect their users from spam, recipients want to only get relevant emails, you want to reach their inboxes and we, Snov.io, want your email campaigns to succeed. <\/span>This is where everyone's wishes intersect \u2013 complying with the new sender guidelines from Google<\/strong> is now a necessity to satisfy all the parties.<\/p>\n

Who do they apply to:<\/strong><\/h2>\n

All email senders (including Google Workspace users) who use email outreach tools<\/a> to send emails to Gmail accounts must follow new sender requirements.<\/p>\n

Bulk email senders who send over 5,000 emails per day to Gmail recipients will have extra requirements.<\/p>\n

What are the new major requirements:<\/strong><\/h2>\n
    \n
  1. Authenticate your emails through domain records: SPF, DKIM, DMARC, rDNS --><\/span><\/a><\/li>\n
  2. Send wanted emails and keep spam rate below 0.3 % --><\/span><\/a><\/li>\n
  3. Don\u2019t fake sending from a Gmail address --><\/span><\/a><\/li>\n
  4. Make the unsubscribe easy --><\/span><\/a><\/li>\n<\/ol>\n

    What you get by following them:<\/strong><\/h2>\n
      \n
    • Providers see you as a trusted sender.<\/span><\/li>\n
    • Your deliverability score improves.<\/span><\/li>\n
    • Your emails are qualified for the primary inbox.<\/span><\/li>\n
    • Your email engagement raises.<\/li>\n<\/ul>\n

      What is the timeframe:<\/strong><\/h2>\n

      You\u2019ll need to complete this guide by<\/strong> February 2024.<\/strong> If you don\u2019t follow the requirements, your emails might be flagged as spam or not delivered.<\/span><\/p>\n

      How to follow new sender requirements<\/strong><\/h2>\n

      It's crucial to make sure that your sending setup and email content fully complies with the requirements.<\/p>\n

      You might already be doing some of them, as we've suggested them in our Email Deliverability Challenge<\/a> as best practices.<\/p>\n

      Let\u2019s check-in and take a look at what you need to do to prepare.<\/span><\/p>\n

      Step 1: Configure domain\u2019s technical settings<\/strong><\/h2>\n

      First, make sure your technical setup is well-configured for a proper email authentication.<\/p>\n

      Set up SPF and DKIM email authentication<\/strong><\/h3>\n

      SPF and DKIM are the records configured in your domain\u2019s DNS settings.<\/span><\/p>\n

      Email providers use them for authentication \u2014 as a means to verify your identity as a sender and confirm that an email is sent from a trusted server.<\/span><\/p>\n

      SPF ensures that your email is sent from a server allowed by you to do so.<\/span><\/p>\n

      DKIM provides a digital signature to verify that email is actually sent from your email account.<\/span><\/p>\n

      What you get: <\/b>A healthy sender domain; improved deliverability score; providers don\u2019t flag your emails as spam.<\/span><\/p>\n

      What to do: To check your SPF and DKIM, <\/span>run a domain health test \u2192<\/a>\u00a0 If they're missing, s<\/span><\/b>et them up in your domain\u2019s DNS settings.\u00a0<\/span><\/p>\n

      Read text guide: SPF \u2192<\/span><\/a> DKIM \u2192\u00a0<\/span><\/a><\/p>\n

      Watch video guide: SPF \u2192<\/span><\/a> DKIM \u2192<\/span><\/a><\/p>\n