{"id":28934,"date":"2024-12-11T14:54:31","date_gmt":"2024-12-11T11:54:31","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=28934"},"modified":"2025-11-14T18:22:00","modified_gmt":"2025-11-14T15:22:00","slug":"how-to-test-and-improve-email-deliverability","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-test-and-improve-email-deliverability\/","title":{"rendered":"How to perform a deliverability test"},"content":{"rendered":"

In this article, you will learn how to do deliverability tests<\/span> to detect email issues and get personalized reports with advice on how to fix email issues and improve your results.<\/span><\/p>\n

Start deliverability test<\/a><\/strong><\/p>\n

Review deliverability report<\/a><\/strong><\/p>\n

Email deliverability refers to an email's ability to reach the primary inbox and avoid spam filters. It depends on several factors, such as your domain health, sender reputation, email content quality, and whether your domain or IP is listed on blacklists.<\/p>\n

With Snov.io's Deliverability Check<\/strong><\/a>, you can test your email account and content against all of these factors to detect and fix issues that might affect their performance in campaigns.<\/p>\n

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When to do deliverability tests:<\/strong><\/p>\n

Run tests regularly, before launching any campaign, and during active campaigns if you notice certain metrics are lower than expected:<\/p>\n

An email open rate below 30% may indicate issues with emails being sent to the spam folder.<\/p>\n<\/div>\n<\/div>\n

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