{"id":29236,"date":"2024-10-28T16:18:58","date_gmt":"2024-10-28T13:18:58","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=29236"},"modified":"2025-10-29T16:22:31","modified_gmt":"2025-10-29T13:22:31","slug":"setup-domains-and-email-accounts","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/setup-domains-and-email-accounts\/","title":{"rendered":"How to setup your outreach system"},"content":{"rendered":"

The first step in your outreach journey with Snov.io is to set up your sender domains, email and LinkedIn accounts for multichannel campaigns.<\/p>\n

The preparation phase, including the warm-up process, usually takes at least 3 to 4 weeks. Before getting started, log in to your Snov.io account<\/a>, as a key part of the setup will be done there.<\/p>\n

If you skip and ignore these best practices, your emails are more likely to have deliverability issues. This can seriously hurt your campaign success.<\/p>\n

We won\u2019t just show you what to do - we\u2019ll explain why each step matters, so you can set up your outreach system with confidence.<\/p>\n

Follow the steps below to prepare your cold outreach setup the right way. Let\u2019s dive in!<\/p>\n

Step 1:<\/strong> Purchase domains and email accounts<\/span><\/a><\/p>\n

Step 2:<\/strong> Connect email accounts<\/span><\/a><\/p>\n

Step 3:<\/strong> Connect LinkedIn accounts<\/a><\/p>\n

Step 4:<\/strong> Check domain health<\/span><\/a><\/p>\n

Step 5:<\/strong> Set up DNS records<\/span><\/a><\/p>\n

Step 6:<\/strong> Add custom tracking domain<\/span><\/a><\/p>\n

Step 7:<\/strong> Warm-up email accounts<\/span><\/a><\/p>\n

Step 8:<\/strong> Run deliverability tests<\/span><\/a><\/p>\n

--> Bonus: Outreach system cost & expected results<\/a><\/p>\n

Step 1: Set up sender domains and accounts<\/strong><\/h2>\n

Strong sender domains and properly set up email accounts are crucial for successful cold outreach.<\/p>\n

If you plan to do outreach with new email accounts<\/strong><\/span><\/h3>\n

Start with low volumes\/limits, build a positive sender reputation and then raise your limits gradually. It's the only way to avoid getting blocked and protect your sender reputation at the start of your outreach.<\/span><\/p>\n

\n

Email providers keep a close eye on new mailboxes. If you send more than the guidelines suggest, the provider can mark your emails as spam and even block them. In fact, even 50 emails a day can look suspicious for a new mailbox with no sending history.<\/p>\n

\n
\"tip\"<\/div>\n
Never exceed the recommended limits on new outreach accounts. This will guarantee that your sender reputation grows and your emails reach the inbox.
\n
\nUp to 30 emails per day - <\/strong>Our recommended daily limit for new email accounts.<\/span><\/span>
\n20 emails per day - <\/strong>The optimal limit to start with, if you want to be extra careful.<\/span><\/div>\n<\/div>\n

Why follow our daily limit recommendations?<\/b><\/p>\n

Do you agree that sending fewer emails and getting some engagement is better than sending more emails that go to spam folders and burn your accounts?<\/span><\/p>\n

With low limits, you\u2019ll gradually build your email\/domain reputation while keeping your deliverability high. Your emails will actually start bringing you results instead of deliverability issues.<\/span><\/p>\n

The outreach volume itself isn\u2019t what you care about with cold outreach; you care about replies and sales. Your prospects will only see the emails that reached their inbox. While you may think it\u2019s too slow for an outreach, sticking to lower limits will pay off in the long run.<\/span><\/p>\n

\n

What accounts are considered new?
\n<\/strong><\/p>\n<\/div>\n

Providers often have their own definition of it. \"New\" account doesn't mean it was just created. Generally, any email address that is up to one year old is considered \"new.\" <\/span>This affects whether the email provider trusts you as a sender; new accounts are always seen as potential spammers.<\/span><\/p>\n<\/div>\n

When is it safe to increase the daily limit for new accounts?<\/b><\/p>\n

It\u2019s safe to raise limits only after email providers see you as a trusted sender.<\/p>\n

With<\/span> \u201cnew\u201d accounts, before you can increase your daily volume to 50 emails per day, you need to build your sender reputation.<\/span><\/p>\n

It takes over a year of B2B emailing or at least having that domain age <\/strong>to establish a good sender reputation. You can speed up this process to some extent with email warm-up<\/a>, but it cannot be rushed entirely.<\/p>\n

\n
\"learn\"<\/div>\n
\n

Safe outreach for new accounts:<\/strong><\/p>\n

--> up to 20-30 emails per day is a proven limit for optimal deliverability<\/p>\n

--> 3 - 4 mailboxes on the same domain to avoid reputation issues<\/p>\n

--> After a year of consistent sending, raise gradually to 40\u201350 emails<\/p>\n<\/div>\n<\/div>\n

If you plan to do outreach with existing email accounts<\/strong><\/h3>\n

Mailboxes that are at least a year old and have a sending history will already have some reputation.<\/p>\n

Use<\/span>\u00a0Email warm-up<\/a> to strengthen it before starting campaigns.<\/span><\/p>\n

\n
\"tip\"<\/div>\n
Existing accounts (one year or older) can send up to 50 emails per day<\/strong>. With a strong reputation, the safe sending limit can reach 75\u2013100 emails<\/strong> per day. However, if you suddenly start sending this much, the risk of being suspected of spam increases.<\/span><\/div>\n<\/div>\n

To prevent this risk, start with a smaller volume and gradually increase it. This careful approach shows email providers you have a natural growth pattern and you're not just spamming people.<\/span><\/p>\n

--> Day 1:<\/b> 2-4 emails<\/span><\/p>\n

--> Days 2-14:<\/b> Daily increase by 2-4 emails each day<\/span><\/p>\n

--> By day 14-18:<\/b> 50 emails target limit reached<\/span><\/p>\n

Eventually, as your reputation grows, you can raise the limit gradually to 75-100 emails daily per mailbox, but it will be a bit riskier.<\/p>\n

\n
\"learn\"<\/div>\n
\n

Safe outreach limit for existing accounts: <\/b><\/p>\n

--> Start with 2-4 emails on day one of your outreach<\/span><\/p>\n

--> Raise gradually by a few emails every day to 40\u201350 emails<\/span><\/p>\n

--> After that, keep the limit consistent and warm up accounts when campaigns are inactive<\/span><\/p>\n<\/div>\n<\/div>\n

How to size your sending setup<\/strong><\/h3>\n

First, decide how many emails you\u2019ll send each day and how many people you want to reach. Then you can figure out how many domains and email accounts you need.<\/p>\n

\n

Calculate the email accounts needed:<\/strong><\/p>\n

Divide your planned daily volume by 25 (recommended limit) to see how many mailboxes you need. For example, to send 200 emails daily, you'll need 8 email accounts.<\/p>\n<\/div>\n

\n
\n
\"learn\"<\/div>\n
To scale your volume, create additional sender domains and accounts. Don't increase the sending limit above the recommended level. Keep the 3\u20134 mailboxes-per-domain rule and add new domains to your system.<\/span><\/div>\n<\/div>\n

Calculate the domains needed:<\/strong><\/p>\n

3-4 mailboxes per domain keeps each domain safe while minimizing domain costs.<\/p>\n

More than four email accounts on one domain can make the entire domain look suspicious. This increases the risk that providers will flag it as a \"spam domain\".<\/p>\n<\/div>\n

Example:<\/strong><\/p>\n

To send 200 emails per day, you\u2019ll need 8 email accounts. If you need 8-10 mailboxes, spread them across 2-3 domains, and so on.<\/p>\n

\n
\n\n\n\n\n\n\n\n
Daily email limit<\/th>\nEmail accounts (= 25 emails daily each)<\/th>\nDomains<\/th>\n<\/tr>\n<\/thead>\n
100<\/strong><\/td>\n4 accounts<\/td>\n1 domain<\/td>\n<\/tr>\n
200<\/strong><\/td>\n\u00a08 accounts<\/td>\n2 domains<\/td>\n<\/tr>\n
300<\/strong><\/td>\n12 accounts<\/td>\n\u00a03 domains<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n

Choosing cold email domains<\/strong><\/h3>\n