{"id":29248,"date":"2025-08-16T15:01:47","date_gmt":"2025-08-16T12:01:47","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=29248"},"modified":"2026-02-04T13:17:35","modified_gmt":"2026-02-04T10:17:35","slug":"define-your-icp-and-pack-prospect-lists","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/define-your-icp-and-pack-prospect-lists\/","title":{"rendered":"How to define your perfect ICP and find leads"},"content":{"rendered":"<p><!--ARCADE EMBED START--><\/p>\n<div style=\"position: relative; padding-bottom: calc(56.5602% + 41px); height: 0px; width: 100%;\"><iframe src=\"https:\/\/demo.arcade.software\/tWb8wCR0KIjjQ1MU3zim?embed&embed_mobile=tab&embed_desktop=inline&show_copy_link=true\" title=\"Introduction to AI Buyer Persona Generator\" frameborder=\"0\" loading=\"lazy\" webkitallowfullscreen mozallowfullscreen allowfullscreen allow=\"clipboard-write\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" ><\/iframe><\/div>\n<p><!--ARCADE EMBED END--><\/p>\n<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"b16b5f58-88cd-4e37-89bc-d224a2092463\" data-testid=\"conversation-turn-192\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"d2af92ae-6b4a-464d-bd64-2fe672184218\" data-message-model-slug=\"gpt-5\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p data-start=\"32\" data-end=\"186\" data-is-last-node=\"\" data-is-only-node=\"\">In this guide, you\u2019ll learn how to define your ICP in Snov.io, build targeted prospect lists, enrich prospect data, and verify emails, so you create a pipeline of qualified leads.<\/p>\n<p data-start=\"32\" data-end=\"186\" data-is-last-node=\"\" data-is-only-node=\"\"><a href=\"#define-ideal-customer-profile\"><b>Step 1:<\/b> Define your ICP<\/a><\/p>\n<ul>\n<li data-start=\"32\" data-end=\"186\"><a href=\"#create-icp-manually\">Create ICP manually<\/a><\/li>\n<li data-start=\"32\" data-end=\"186\"><a href=\"#create-icp-using-ai\">Create ICP using AI Buyer Persona Generator<\/a><\/li>\n<li data-start=\"32\" data-end=\"186\"><a href=\"#create-icp-from-existing-customers\">Create ICP from existing customers<\/a><\/li>\n<\/ul>\n<p data-start=\"32\" data-end=\"186\" data-is-last-node=\"\" data-is-only-node=\"\"><a href=\"#create-folders-and-lists\"><b>Step 2: <\/b>Create folders and lists for prospects<\/a><\/p>\n<p data-start=\"32\" data-end=\"186\" data-is-last-node=\"\" data-is-only-node=\"\"><a href=\"#collect-leads\"><b>Step 3: <\/b>Find prospects based on ICP using Snov.io tools<\/a><\/p>\n<p data-start=\"32\" data-end=\"186\" data-is-last-node=\"\" data-is-only-node=\"\"><a href=\"#verify-list\"><b>Step 4:<\/b> Verify your own email lists<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">\n<p data-start=\"60\" data-end=\"161\">Log in to <a href=\"https:\/\/app.snov.io\/login\" target=\"_blank\" rel=\"noopener\">your Snov.io account<\/a> to get started \u2014 most of the steps in this guide will be done there.<\/p>\n<p data-start=\"163\" data-end=\"311\">You can follow this guide on a free plan and find up to 50 test leads. <strong>Pro<\/strong> and <strong>Ultra<\/strong> plans unlock bulk prospecting and list verification features.<\/p>\n<p data-start=\"313\" data-end=\"518\" data-is-last-node=\"\" data-is-only-node=\"\"><a href=\"https:\/\/app.snov.io\/pricing-plans\" target=\"_blank\" rel=\"noopener\">Choose the plan<\/a> that fits the number of leads you need to collect, verify, and contact each month. For example, the <strong>Pro S plan<\/strong> lets you collect up to <strong>5,000 verified prospects<\/strong> using the tools in this guide.<\/p>\n<\/div>\n<\/div>\n<h2 data-start=\"313\" data-end=\"518\"><strong>Step 1: Define your ICPs and buyer personas<\/strong><\/h2>\n<p data-start=\"81\" data-end=\"307\">To succeed with outreach, start by defining your <strong>Ideal Customer Profile (ICP)<\/strong>. Do this before collecting prospects or writing offers. It\u2019s the only way to target prospects who need your product and are likely to convert.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p data-start=\"45\" data-end=\"66\"><strong data-start=\"45\" data-end=\"64\">What is an ICP:<\/strong><\/p>\n<p data-start=\"68\" data-end=\"212\">An ICP is a detailed profile of the prospects or companies that will benefit most from what you offer and are most likely to buy your product.<\/p>\n<\/div>\n<\/div>\n<p data-start=\"51\" data-end=\"95\">Once your ICP is ready, you can use it to:<\/p>\n<ul>\n<li data-start=\"97\" data-end=\"164\"><span style=\"font-weight: 400;\">Find leads based on it using <a href=\"https:\/\/app.snov.io\/finder-tools\" target=\"_blank\" rel=\"noopener\">Finder<\/a> tools (<\/span><b>Database Search<\/b><span style=\"font-weight: 400;\"> or <\/span><b>Bulk Domain Search<\/b>)<\/li>\n<li data-start=\"219\" data-end=\"274\" data-is-last-node=\"\">\n<p data-start=\"221\" data-end=\"274\" data-is-last-node=\"\">Create personalized emails based on ICP using Snovio's <a href=\"https:\/\/app.snov.io\/ai-studio\" target=\"_blank\" rel=\"noopener\">Persona-driven Email Builder<\/a><\/p>\n<\/li>\n<\/ul>\n<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:a2d0d541-131b-4cb6-abc0-a2e2b2f5e912-87\" data-testid=\"conversation-turn-176\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"3e08588a-0cc1-4873-b1ce-5197b4fbfa94\" data-message-model-slug=\"gpt-5\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\"><strong>Add your company and product<\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:a2d0d541-131b-4cb6-abc0-a2e2b2f5e912-88\" data-testid=\"conversation-turn-178\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"1af375b7-0605-4163-8cea-460cb0b09105\" data-message-model-slug=\"gpt-5\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p data-start=\"32\" data-end=\"242\" data-is-last-node=\"\" data-is-only-node=\"\">To get started with your ICP, first define the value and the benefits your product provides to potential customers.<\/p>\n<p data-start=\"32\" data-end=\"242\" data-is-last-node=\"\" data-is-only-node=\"\">This makes it easier to personalize your outreach around your strongest selling points.<\/p>\n<p data-start=\"32\" data-end=\"242\" data-is-last-node=\"\" data-is-only-node=\"\">In your Snov.io account, the <a href=\"https:\/\/app.snov.io\/account\/product-and-icp\" target=\"_blank\" rel=\"noopener\">Products &amp; ICPs<\/a> section lets you add and store information about your products.<\/p>\n<p data-start=\"32\" data-end=\"242\" data-is-last-node=\"\" data-is-only-node=\"\">From there, you can add ICPs manually or let our AI generate them based on the description you provided.<\/p>\n<p>In <strong>Steps 1<\/strong> and <strong>2<\/strong> of the <strong>ICP Generator<\/strong>, add as many details about your company and product as you can.<\/p>\n<p>Describe your main benefits, standout features, the problems and pain points you solve, and what makes you better than the competition.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-41738 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/08\/\u0410\u0406-Stuido_1.png\" alt=\"\" width=\"1208\" height=\"640\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/08\/\u0410\u0406-Stuido_1.png 1208w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/08\/\u0410\u0406-Stuido_1-300x159.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/08\/\u0410\u0406-Stuido_1-1024x543.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/08\/\u0410\u0406-Stuido_1-768x407.png 768w\" sizes=\"(max-width: 1208px) 100vw, 1208px\" \/><\/p>\n<p>List your <strong>unique selling points (USPs)<\/strong> in your product description in Snov.io.<\/p>\n<p>USP is what makes your product valuable \u2014 the area it excels in and its best features.<\/p>\n<ul>\n<li>Define what makes your product valuable to your potential prospects<\/li>\n<li>Along with your main selling points, mention less obvious ones that might give your offer a unique advantage<\/li>\n<li>Use USPs as the foundation for your offers \u2014 this will help you connect personalization to the lead\u2019s role and their specific pain points<\/li>\n<\/ul>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p>The clearer you define your USPs, the stronger your offer will be.<\/p>\n<p>You\u2019ll also add your <strong>USPs<\/strong> when writing your emails in <a href=\"https:\/\/app.snov.io\/ai-studio\" target=\"_blank\" rel=\"noopener\">AI Email Builder<\/a>. Based on your ICP, our AI will suggest you more selling points for your product.<\/p>\n<\/div>\n<\/div>\n<h3><strong>Create your ICPs manually<\/strong><\/h3>\n<p data-start=\"104\" data-end=\"211\">If you already know your customer details, you can add their profiles in the <a href=\"https:\/\/app.snov.io\/account\/product-and-icp\" target=\"_blank\" rel=\"noopener\">Products &amp; ICPs<\/a> section as well.<\/p>\n<p>To help you research your customers and create a buyer persona from scratch, we\u2019ve included a template with tips below.<\/p>\n<p><a href=\"#icp-template\">Go to ICP template --&gt;<\/a><\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p data-start=\"188\" data-end=\"229\"><strong data-start=\"188\" data-end=\"227\">If you\u2019re creating an ICP manually:<\/strong><\/p>\n<p data-start=\"232\" data-end=\"281\">- Describe your product\u2019s value in today\u2019s market<\/p>\n<p>- List your key selling points<\/p>\n<p data-start=\"317\" data-end=\"378\">- Identify the companies and prospects who need your solution<\/p>\n<p data-start=\"381\" data-end=\"422\">- Define their main pain points and goals<\/p>\n<p data-start=\"425\" data-end=\"498\">- Build your offer by matching their pain points with your selling points<\/p>\n<\/div>\n<\/div>\n<h3 id=\"create-icp-using-ai\" data-start=\"46\" data-end=\"111\"><strong>Create ICPs using AI Buyer Persona Generator<\/strong><\/h3>\n<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:a2d0d541-131b-4cb6-abc0-a2e2b2f5e912-86\" data-testid=\"conversation-turn-174\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"6557967b-0c1a-4575-8593-fbb8375b95f8\" data-message-model-slug=\"gpt-5\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p data-start=\"142\" data-end=\"278\">If you want quick new ideas for segments to target, validate your research, or simply save time on manual work, use the <strong>AI option<\/strong>.<\/p>\n<p data-start=\"280\" data-end=\"452\">Our <strong>ICP Generator <\/strong>helps you get a deep understanding of who your potential customers might be. It provides complete profiles with all the key information included.<\/p>\n<p data-start=\"53\" data-end=\"251\" data-is-last-node=\"\" data-is-only-node=\"\">In <strong data-start=\"35\" data-end=\"45\">Step 3 <\/strong>on the <a href=\"https:\/\/app.snov.io\/account\/product-and-icp\" target=\"_blank\" rel=\"noopener\">Products &amp; ICPs<\/a> page, choose the option <strong>Generate ICPs<\/strong>.<\/p>\n<p data-start=\"53\" data-end=\"251\" data-is-last-node=\"\" data-is-only-node=\"\">Based on your company and product information, Snov.io\u2019s AI generates 8 detailed customer profiles. You can use them as-is or edit to fit your strategy.<\/p>\n<p data-start=\"53\" data-end=\"251\" data-is-last-node=\"\" data-is-only-node=\"\">The more precise and complete your company and product description is, the more accurate ICPs the AI will deliver. Even small details can make a difference.<\/p>\n<p data-start=\"53\" data-end=\"251\" data-is-last-node=\"\" data-is-only-node=\"\">After updating the product description, re-generate the ICP. Each new generation adds one additional profile once the first is complete.<\/p>\n<div class=\"notification-block note\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/ph_circle-wavy-warning.svg\" alt=\"note\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">When working in <a href=\"https:\/\/app.snov.io\/ai-studio\" target=\"_blank\" rel=\"noopener\">AI Studio's Email Builder<\/a>, you can choose either your custom ICPs or AI-generated ones to generate personalized email drafts.<\/div>\n<\/div>\n<p data-start=\"53\" data-end=\"251\" data-is-last-node=\"\" data-is-only-node=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-41740 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/08\/My-products-ICPs-08-18-2025_04_21_PM.png\" alt=\"\" width=\"1440\" height=\"788\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/08\/My-products-ICPs-08-18-2025_04_21_PM.png 1440w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/08\/My-products-ICPs-08-18-2025_04_21_PM-300x164.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/08\/My-products-ICPs-08-18-2025_04_21_PM-1024x560.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/08\/My-products-ICPs-08-18-2025_04_21_PM-768x420.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">\n<p><b>Example ICP (AI-generated):<\/b><\/p>\n<p><b>Name:<\/b><span style=\"font-weight: 400;\"> Scaling SaaS; <\/span><b>Industry:<\/b><span style=\"font-weight: 400;\"> B2B SaaS, Technology; <\/span><b>Location:<\/b><span style=\"font-weight: 400;\"> US &amp; Canada; <\/span><b>Job title:<\/b><span style=\"font-weight: 400;\"> Head of Sales; <\/span><b>Company size:<\/b><span style=\"font-weight: 400;\"> Mid-size businesses (50\u2013250 employees); <\/span><b>Pain points: <\/b><b><\/b><span style=\"font-weight: 400;\">Difficulty in sourcing high-quality leads; <\/span><span style=\"font-weight: 400;\">High bounce rates affecting email campaign performance; <\/span><span style=\"font-weight: 400;\">Manual and time-consuming outreach setup<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div>\n<div>\n<div>\n<h3 id=\"icp-template\" data-start=\"88\" data-end=\"261\"><strong>ICP template: Default fields for manual creation<\/strong><\/h3>\n<p data-start=\"65\" data-end=\"161\">An <strong>ICP <\/strong>includes data points such as industry, job title, company size, and common pain points.<\/p>\n<p data-start=\"163\" data-end=\"228\" data-is-last-node=\"\" data-is-only-node=\"\">Define these key characteristics in a question-and-answer format.<\/p>\n<p data-start=\"163\" data-end=\"228\" data-is-last-node=\"\" data-is-only-node=\"\">Proceed to <strong>Step 3<\/strong> of the <strong>ICP Generator <\/strong>on the <a href=\"https:\/\/app.snov.io\/account\/product-and-icp\" target=\"_blank\" rel=\"noopener\">Products &amp; ICPs<\/a> page\u00a0and fill in the fields manually.<\/p>\n<p data-start=\"163\" data-end=\"228\" data-is-last-node=\"\" data-is-only-node=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-41734 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/08\/My-products-ICPs-08-18-2025_11_50_AM.png\" alt=\"\" width=\"1440\" height=\"788\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/08\/My-products-ICPs-08-18-2025_11_50_AM.png 1440w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/08\/My-products-ICPs-08-18-2025_11_50_AM-300x164.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/08\/My-products-ICPs-08-18-2025_11_50_AM-1024x560.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/08\/My-products-ICPs-08-18-2025_11_50_AM-768x420.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">\n<div class=\"notification-block__text\"><strong>Example ICP:<\/strong><\/div>\n<div>\n<p data-start=\"106\" data-end=\"186\">After completing the template below, you\u2019ll have a detailed profile like this:<\/p>\n<p>Data Analyst Joe\/ United States \/ Computer Software \/ 10\u201350 employees \/ uses Salesforce \/ struggling with data accuracy and reporting speed<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"overflow-x: auto; padding: 1px;\">\n<table style=\"width: 95%; border-collapse: collapse; font-family: sans-serif; table-layout: fixed; border: 1px solid #b3d9ff; height: 96px;\">\n<thead>\n<tr style=\"height: 48px;\">\n<th style=\"padding: 12px; text-align: left; background-color: #e6f2ff; border: 1px solid #b3d9ff; width: 37.7049%; height: 48px;\">What to define\/Question<\/th>\n<th style=\"padding: 12px; text-align: left; background-color: #e6f2ff; border: 1px solid #b3d9ff; width: 21.6629%; height: 48px;\">ICP field<\/th>\n<th style=\"padding: 12px; text-align: left; background-color: #e6f2ff; border: 1px solid #b3d9ff; width: 40.398%; height: 48px;\">Tip<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"padding: 12px; border: 1px solid #b3d9ff; width: 37.7049%; text-align: center;\">\n<p data-start=\"53\" data-end=\"192\">How would you name this ICP?<\/p>\n<\/td>\n<td style=\"padding: 12px; border: 1px solid #b3d9ff; width: 21.6629%;\"><b>Name<\/b><\/td>\n<td style=\"padding: 12px; border: 1px solid #b3d9ff; width: 40.398%;\"><span style=\"font-weight: 400;\">Give each ICP a defining and relatable character.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It helps step into their shoes and see them as real people\/companies with specific pain points\/goals.<\/span><\/p>\n<p>For example: <strong data-start=\"59\" data-end=\"72\">Busy Drew<\/strong>, <strong data-start=\"74\" data-end=\"89\">Startup Sam<\/strong>, <strong data-start=\"91\" data-end=\"110\">Retention Riley, Scaling SaaS<\/strong><\/td>\n<\/tr>\n<tr style=\"height: 24px;\">\n<td style=\"padding: 12px; border: 1px solid #b3d9ff; width: 37.7049%; height: 24px; text-align: center;\"><span style=\"font-weight: 400;\">What countries or cities should you target?<\/span><\/p>\n<p>What countries and cities have purchasing potential?<\/td>\n<td style=\"padding: 12px; border: 1px solid #b3d9ff; width: 21.6629%; height: 24px;\"><b>Location<\/b><\/td>\n<td style=\"padding: 12px; border: 1px solid #b3d9ff; width: 40.398%; height: 24px;\"><span style=\"font-weight: 400;\">Analyze areas where you already get conversions. Prioritize the countries where your revenue comes from today.<\/span><\/p>\n<p>Then explore new regions with strong buying potential. Consider local factors like purchasing power, regulations, and economic conditions to fine-tune your targeting.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 37.7049%; text-align: center;\"><span style=\"font-weight: 400;\">\u00a0In what industries is your product most relevant to use?<\/span><\/p>\n<p>Define markets where your product delivers the most value (SaaS, Computer Software, Finance?)<\/td>\n<td style=\"padding: 12px; border: 1px solid #b3d9ff; width: 21.6629%; height: 24px;\"><b>Industry<\/b><\/td>\n<td style=\"padding: 12px; border: 1px solid #b3d9ff; width: 40.398%; height: 24px;\">\n<article class=\"text-token-text-primary w-full focus:outline-none scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-WEB:a2d0d541-131b-4cb6-abc0-a2e2b2f5e912-71\" data-testid=\"conversation-turn-144\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"8e9fa229-9902-481a-8cca-b0f3598fd83a\" data-message-model-slug=\"gpt-5\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light markdown-new-styling\">\n<p data-start=\"29\" data-end=\"202\" data-is-last-node=\"\" data-is-only-node=\"\">In your offer, mention specific challenges or trends in that market and show how your solution brings unique benefits, innovations, and how it solves the challenges.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\"><\/div>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 12px; border: 1px solid #b3d9ff; width: 37.7049%; text-align: center;\">What size of companies need your product and will benefit most?<\/p>\n<p><span style=\"font-weight: 400;\">Define employee count (10-50, 50\u2013200 employees)<\/span><\/td>\n<td style=\"padding: 12px; border: 1px solid #b3d9ff; width: 21.6629%;\"><b>Company size<\/b><\/td>\n<td style=\"padding: 12px; border: 1px solid #b3d9ff; width: 40.398%;\">Adjust your pitch for startups\/small companies, mid-sized businesses, and enterprises.<\/p>\n<p>Emphasize scalability for growing companies and efficiency for larger ones.<\/p>\n<p><span style=\"font-weight: 400;\">Consider how your pricing fits with their budget. Align your offer with the processes typical of that company size.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 12px; border: 1px solid #b3d9ff; width: 37.7049%; text-align: center;\"><span style=\"font-weight: 400;\">Who in the company is responsible for solving the problem?<\/span><\/p>\n<p>Who in the company faces the problem your product solves?<\/p>\n<p><span style=\"font-weight: 400;\">Define your target roles and decision-making level (<\/span><span style=\"font-weight: 400;\">Marketing Manager, <\/span>CTO, Head of Sales)<\/td>\n<td style=\"width: 21.6629%;\"><b>\u00a0 Job title<\/b><\/td>\n<td style=\"padding: 12px; border: 1px solid #b3d9ff; width: 40.398%;\"><span style=\"font-weight: 400;\">Outline possible roles who influence or make the buying decision.<\/span><\/p>\n<p>In smaller companies, you may need to reach both the CEO and the end user. In larger companies, managers and department leads are often more responsive than C-level but still have strong influence.<\/td>\n<\/tr>\n<tr>\n<td style=\"padding: 12px; border: 1px solid #b3d9ff; width: 37.7049%; text-align: center;\">What\u2019s frustrating your prospects enough that they\u2019ll pay you to fix it?<\/p>\n<p>What\u2019s stopping them from reaching their goals or improving results \u2014 and how can you solve it?<\/p>\n<p>Define common needs and challenges.<\/td>\n<td style=\"padding: 12px; border: 1px solid #b3d9ff; width: 21.6629%;\"><b>Pain points<\/b><\/td>\n<td style=\"padding: 12px; border: 1px solid #b3d9ff; width: 40.398%;\">Knowing pain points will help you segment and personalize campaigns by position. Different roles in the company have different goals, pains, and ways of achieving them.<\/p>\n<p data-start=\"99\" data-end=\"164\">Make your offers stronger by matching your selling points to their pain points.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div style=\"overflow-x: auto; padding: 1px;\">\n<div><\/div>\n<\/div>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p>When you\u2019re done with the basic filters, add more specific characteristics to enrich your ICP.<\/p>\n<\/div>\n<\/div>\n<p data-start=\"107\" data-end=\"291\"><strong data-start=\"107\" data-end=\"130\">Specialty or niche:<\/strong><\/p>\n<p data-start=\"107\" data-end=\"291\">What is the company\u2019s specialization? Can your solution address the unique needs of their niche? Define the segment where your product creates the most value.<\/p>\n<p data-start=\"251\" data-end=\"439\" data-is-last-node=\"\" data-is-only-node=\"\"><strong>Tech stack (software or tools in use):<\/strong><\/p>\n<p data-start=\"251\" data-end=\"439\" data-is-last-node=\"\" data-is-only-node=\"\">If possible, check what tools or platforms your prospect already uses (Salesforce, HubSpot, AWS). Look for your chance there \u2014 are they unhappy with any part of their stack? Show how your product can fit in, replace, or improve what they have.<\/p>\n<p data-start=\"251\" data-end=\"439\" data-is-last-node=\"\" data-is-only-node=\"\">Highlight easy integrations and smooth migration to reduce objections and speed up adoption.<\/p>\n<p data-start=\"331\" data-end=\"592\"><strong data-start=\"594\" data-end=\"618\">Goals\/KPIs: <\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t just focus on pain points \u2014 define your lead\u2019s goals too. Ask: What results do they want to improve in their daily work?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What long-term objectives are they aiming for? To make your solution more compelling and show clear, measurable value, align your pitch with their KPIs.<\/span><\/p>\n<p data-start=\"94\" data-end=\"430\"><strong data-start=\"94\" data-end=\"135\">Revenue: <\/strong><\/p>\n<p data-start=\"94\" data-end=\"430\">Consider whether a company is fast-growing, established, or in decline. Fast-growing businesses often need scalable solutions quickly, while established ones look for stability and efficiency. Adjust your offer to fit their stage and show how your product supports their current priorities.<\/p>\n<\/div>\n<div>\n<h3 id=\"create-icp-from-existing-customers\"><strong>Create ICP from existing customers<\/strong><\/h3>\n<p>Another approach is to build an ICP based on real customer data. This ensures your targeting is tied to past success but may limit new potential sales opportunities.<br \/>\n<!-- Read More (inline styles only, WordPress safe) --><\/p>\n<details style=\"border: 1px solid rgba(15,23,42,0.08); border-radius: 14px; background: #fff; box-shadow: 0 6px 18px rgba(16,24,40,.07); margin: 1rem 0; overflow: hidden;\" open=\"open\">\n<summary style=\"cursor: pointer; list-style: none; display: flex; align-items: center; justify-content: space-between; padding: 14px 16px; font-weight: 600; color: #0f172a; background: linear-gradient(0deg, rgba(123,97,255,0.04), rgba(123,97,255,0.04));\">Read more: click to expand\/close<span style=\"color: #7b61ff; font-weight: bold;\" aria-hidden=\"true\">\uff0b<\/span><\/summary>\n<div style=\"padding: 14px 16px 16px; color: #0f172a; line-height: 1.6; border-top: 1px solid rgba(15,23,42,0.06);\">\n<h4 style=\"margin: .25rem 0 .5rem; font-size: 1rem;\"><strong>Analyze your existing customer base<\/strong><\/h4>\n<p style=\"margin: .25rem 0 .5rem;\">Find out which companies and roles are already using your product. Find similarities in job titles, industries, company sizes, and locations. It will help you target more similar prospects.<\/p>\n<ul style=\"margin: .25rem 0 1rem 1.25rem; color: #6b7280;\">\n<li>Who benefits most from your service?<\/li>\n<li>What job titles and roles do they hold?<\/li>\n<li>What problems do they face that your offer solves?<\/li>\n<li>What industries are they in?<\/li>\n<li>What size companies do they work at?<\/li>\n<li>Where are they located?<\/li>\n<\/ul>\n<h4 style=\"margin: .25rem 0 .5rem; font-size: 1rem;\"><strong>Analyze your best closed deals<\/strong><\/h4>\n<p style=\"margin: .25rem 0 .5rem;\">Review your best clients and closed deals. Focus on those with high revenue, long retention, or strong usage.<\/p>\n<ul style=\"margin: .25rem 0 1rem 1.25rem; color: #6b7280;\">\n<li>Identify why they chose your solution<\/li>\n<li>Pinpoint their pain points and challenges at the time of purchase<\/li>\n<li>If possible, find out how your solution improved their KPIs<\/li>\n<li>Define the exact problems you solved<\/li>\n<\/ul>\n<h4 style=\"margin: .25rem 0 .5rem; font-size: 1rem;\"><strong>Ask your customers for interviews and reviews<\/strong><\/h4>\n<p style=\"margin: .25rem 0 .5rem;\">Interview your customers to find out their pains and goals. Learn how your solution helped them and which problems it solved.<\/p>\n<\/div>\n<\/details>\n<h3><b>Additional tips to define ICP<\/b><\/h3>\n<p>In addition to the standard approach, there are alternative strategies to define your ICP that can reveal new opportunities and refine your targeting.<\/p>\n<p><!-- Read More (inline styles only, WordPress safe) --><\/p>\n<details style=\"border: 1px solid rgba(15,23,42,0.08); border-radius: 14px; background: #fff; box-shadow: 0 6px 18px rgba(16,24,40,.07); margin: 1rem 0; overflow: hidden;\" open=\"open\">\n<summary style=\"cursor: pointer; list-style: none; display: flex; align-items: center; justify-content: space-between; padding: 14px 16px; font-weight: 600; color: #0f172a; background: linear-gradient(0deg, rgba(123,97,255,0.04), rgba(123,97,255,0.04));\">Read more: click to expand\/close<span style=\"color: #7b61ff; font-weight: bold;\" aria-hidden=\"true\">\uff0b<\/span><\/summary>\n<div style=\"padding: 14px 16px 16px; color: #0f172a; line-height: 1.6; border-top: 1px solid rgba(15,23,42,0.06);\">\n<h4 style=\"margin: .25rem 0 .5rem; font-size: 1rem;\"><strong>Create secondary ICPs<\/strong><\/h4>\n<p style=\"margin: .25rem 0 .5rem;\">A secondary ICP is someone who may not be the end user but who can influence the purchase. These are assistants, advisors, or department leads, who can pass your offer to the real decision-makers and even pitch it internally.<\/p>\n<h4 style=\"margin: .25rem 0 .5rem; font-size: 1rem;\"><strong>Adjust existing ICPs<\/strong><\/h4>\n<p style=\"margin: .25rem 0 .5rem;\">As your business grows, your ideal customers can change, and new ICPs may emerge. Review your ICP every few months to ensure it still reflects your highest-value prospects. Review and update ICP when your product changes or adds new features.<\/p>\n<h4 style=\"margin: .25rem 0 .5rem; font-size: 1rem;\"><strong>Test and validate new ICPs<\/strong><\/h4>\n<p style=\"margin: .25rem 0 .5rem;\">Don\u2019t stop on one or two customer profiles. Give some attention to new market segments, run test campaigns on small lists to validate whether your assumptions work.<\/p>\n<\/div>\n<\/details>\n<h2 id=\"create-folders-and-lists\"><strong>Step 2: Create lists and folders for prospect organization<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Manage lists and prospects from the <\/span><a href=\"https:\/\/app.snov.io\/prospects\/\"><span style=\"font-weight: 400;\">Leads<\/span><\/a><span style=\"font-weight: 400;\"> page in your account.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Snov.io offers unlimited lead storage. If you have your own lead base, import your lists via CSV or sync directly from your CRM (Pipedrive or HubSpot) with <a href=\"https:\/\/app.snov.io\/account\/integrations\" target=\"_blank\" rel=\"noopener\">our native integrations<\/a>.<\/span><\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><b>Tip:<\/b><span style=\"font-weight: 400;\"> Create separate lists for each segment or ICP and organize them into folders for convenience. Keep one customer profile per list or folder. Never mix segments, or personalization becomes ineffective and more complicated.<\/span><\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35000 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/markuphero-iQKKVomuZLWGp7a5ctXL.png\" alt=\"\" width=\"1920\" height=\"1031\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/markuphero-iQKKVomuZLWGp7a5ctXL.png 1920w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/markuphero-iQKKVomuZLWGp7a5ctXL-300x161.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/markuphero-iQKKVomuZLWGp7a5ctXL-1024x550.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/markuphero-iQKKVomuZLWGp7a5ctXL-768x412.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/markuphero-iQKKVomuZLWGp7a5ctXL-1536x825.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h2 id=\"collect-leads\"><span style=\"font-size: 20pt;\"><strong>Step 3: Find prospects based on ICP<\/strong><\/span><\/h2>\n<p>Now for the practical part\u2014collect prospects that match your ICP.<\/p>\n<p><span style=\"font-weight: 400;\">Snov.io\u2019s <\/span><a href=\"https:\/\/app.snov.io\/finder-tools\"><span style=\"font-weight: 400;\">Finder<\/span><\/a><span style=\"font-weight: 400;\"> tools let you run targeted searches for people or companies, find prospects in bulk, or enrich lead data from spreadsheets.<\/span><\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><b>Optimal list size: <\/b><span style=\"font-weight: 400;\">Start with 100\u2013200 leads per list\/ICP or segment. This keeps your lists easily manageable and lets you adjust targeting before you scale to a higher volume.<\/span><\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">Our prospect data is sourced from LinkedIn, ensuring accuracy and up-to-date information. <\/span><span style=\"font-weight: 400;\">We enrich prospects with the key data points you need for basic personalization at scale.<\/span><\/p>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">Each lead profile includes the following fields: Name, Email, LinkedIn URL, Job Title, Location, Industry, Company Name, Company Website, HQ (company office) Phone Number.<\/div>\n<\/div>\n<div>\n<p data-start=\"29\" data-end=\"167\">The best way to prospect is with tools that allow filtered searches. Snov.io\u2019s <a href=\"https:\/\/app.snov.io\/finder-tools\" target=\"_blank\" rel=\"noopener\">Finder tools<\/a> do exactly that.<\/p>\n<h3 data-start=\"29\" data-end=\"167\"><strong><span style=\"font-size: 16pt;\">Database Search: use ICP details as search filters<\/span><\/strong><\/h3>\n<\/div>\n<p>Snov.io's Prospect <strong>Database Search<\/strong> is the easiest way to find leads according to your ICP.<\/p>\n<p>There are a few customizable filters for precise results\u2014you can apply them in various combinations to get the desired results.<\/p>\n<p><strong>How to use it:<\/strong><\/p>\n<p>You enter key details like job position, location, industry, and skills\u2014we provide prospects that match the profile. All prospects from the database have pre-verified emails.<\/p>\n<div class=\"notes-post__content\">\n<div class=\"notes-post__content-item\">\n<div class=\"notes-post__content-item-blocks\">\n<div class=\"notes-post__content-item-block\">\n<p><a href=\"https:\/\/app.snov.io\/database-search\/prospects\" target=\"_blank\" rel=\"noopener\">Start Database Search.<\/a><\/p>\n<p><!--ARCADE EMBED START--><\/p>\n<div style=\"position: relative; padding-bottom: calc(56.59863945578232% + 41px); height: 0; width: 100%;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" title=\"Introduction to Database Search\" src=\"https:\/\/demo.arcade.software\/DKa78pwrWXuzdJ4qr0YH?embed&amp;embed_mobile=tab&amp;embed_desktop=inline&amp;show_copy_link=true\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" loading=\"lazy\"><\/iframe><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><strong><span style=\"font-size: 16pt;\">Bulk Domain Search: get emails from domains<\/span><\/strong><\/h3>\n<p>Using this tool, you can find prospects or email addresses on company domains in bulk.<\/p>\n<p><strong>How to use it:<\/strong><\/p>\n<p>On the <a href=\"https:\/\/app.snov.io\/finder-tools\" target=\"_blank\" rel=\"noopener\">Finder Tools<\/a> page, select <a href=\"https:\/\/app.snov.io\/url-emails\" target=\"_blank\" rel=\"noopener\">Bulk Domain Search<\/a>.<\/p>\n<p>Upload a CSV file with domains. You can search up to <strong>20,000 domains per search<\/strong>. To get prospects that match your ICP, add keywords to the job position and location filters.<\/p>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">\n<p>Remember: when we mention Prospects, we're referring to enriched profiles with pre-verified emails. In tools like Domain Search and Bulk Domain Search, you also have the option to find Emails Only. These emails still require verification.<\/p>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34995 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/Snov-io-10-29-2024_09_01_AM.png\" alt=\"\" width=\"1920\" height=\"1031\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/Snov-io-10-29-2024_09_01_AM.png 1920w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/Snov-io-10-29-2024_09_01_AM-300x161.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/Snov-io-10-29-2024_09_01_AM-1024x550.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/Snov-io-10-29-2024_09_01_AM-768x412.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/Snov-io-10-29-2024_09_01_AM-1536x825.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><strong>Don't have domains to upload? We have a solution:<\/strong><\/p>\n<p>Use <a href=\"https:\/\/app.snov.io\/database-search\/companies\" target=\"_blank\" rel=\"noopener\">Company Database Search<\/a> to find a list of companies filtered by industry, company size, and location.<\/p>\n<p>In the <a href=\"https:\/\/app.snov.io\/url-emails\" target=\"_blank\" rel=\"noopener\">Bulk Domain Search<\/a>, select the saved list of companies to find prospects from.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34996 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/Snov-io-10-29-2024_09_02_AM.png\" alt=\"\" width=\"1920\" height=\"1031\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/Snov-io-10-29-2024_09_02_AM.png 1920w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/Snov-io-10-29-2024_09_02_AM-300x161.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/Snov-io-10-29-2024_09_02_AM-1024x550.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/Snov-io-10-29-2024_09_02_AM-768x412.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/Snov-io-10-29-2024_09_02_AM-1536x825.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3><span style=\"font-size: 16pt;\">LinkedIn Prospect Finder extension: collect leads from LinkedIn<\/span><\/h3>\n<p>Our LinkedIn prospecting extension is the most efficient way to collect leads from LinkedIn.<\/p>\n<p><span style=\"font-weight: 400;\">You can try it even with a free LinkedIn account. <\/span><span style=\"font-weight: 400;\">Paid accounts (LinkedIn Premium or Sales Navigator) have extended search filters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">  <div class=\"lipf-cta\">\r\n    <div class=\"lipf-cta__inner\">\r\n      <div class=\"lipf-cta__col-1\">\r\n        <a href=\"https:\/\/chromewebstore.google.com\/detail\/li-prospect-finder\/mdhjhplkmldfjgoegbdmallcdhlecfcn\"\r\n           target=\"_blank\" class=\"btn-background-hover\">\r\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"27\" height=\"26\" fill=\"none\" viewBox=\"0 0 27 26\">\r\n            <path fill=\"#FCC11D\"\r\n                  d=\"M13.5 22.75c5.385 0 9.75-4.365 9.75-9.75s-4.365-9.75-9.75-9.75S3.75 7.615 3.75 13s4.365 9.75 9.75 9.75Z\"\/>\r\n            <path fill=\"#289B48\" d=\"M5.273 7.77A9.75 9.75 0 0 0 13.5 22.75l4.164-7.21\"\/>\r\n            <path fill=\"#E0392C\" d=\"M5.056 8.125a9.75 9.75 0 0 1 16.888 0H13.5l-4.164 7.414\"\/>\r\n            <path fill=\"#1A73E8\" stroke=\"#fff\" stroke-width=\"1.016\"\r\n                  d=\"M13.5 17.367a4.367 4.367 0 1 0 0-8.734 4.367 4.367 0 0 0 0 8.734Z\"\/>\r\n          <\/svg>\r\n          <span>Add to Chrome \u2013 It\u2019s Free<\/span>\r\n        <\/a>\r\n      <\/div>\r\n      <div class=\"lipf-cta__col-2\">\r\n        <picture>\r\n          <source srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/single\/LIPF-banner.webp\"\r\n                  type=\"image\/webp\">\r\n          <!--suppress CheckImageSize -->\r\n          <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/single\/LIPF-banner.png\" alt=\"Browser image\"\r\n               width=\"421\" height=\"108\">\r\n        <\/picture>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n    <\/span><\/p>\n<p><b>How to use it:<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/chromewebstore.google.com\/detail\/li-prospect-finder\/mdhjhplkmldfjgoegbdmallcdhlecfcn?pli=1\" target=\"_blank\" rel=\"noopener\">Install the LIPF extension from Chrome Store<\/a> \u2192 <\/span><span style=\"font-weight: 400;\">Go to <\/span><a href=\"https:\/\/www.linkedin.com\/feed\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>Enter the prospect's job position you're looking for in the search bar, and select the <strong>People<\/strong> filter.<\/p>\n<p>Click the extension icon in the top-right corner. It can automatically search multiple pages of results\u2014you set the search limit based on how many prospects you need. To save prospects in bulk, select the <strong>Multipage search<\/strong> option.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34998 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-093343-mh.png\" alt=\"\" width=\"1659\" height=\"821\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-093343-mh.png 1659w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-093343-mh-300x148.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-093343-mh-1024x507.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-093343-mh-768x380.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-29-093343-mh-1536x760.png 1536w\" sizes=\"(max-width: 1659px) 100vw, 1659px\" \/><\/p>\n<p>Read about more ways <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-li-prospect-finder-chrome-extension\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">to collect leads on different LinkedIn pages.<\/span><\/a><\/p>\n<h3><span style=\"font-size: 16pt;\"><b>Native integrations: Transfer leads from or to your CRM<\/b><\/span><\/h3>\n<p>Snov.io's native integrations allow you to enable two-way data synchronization between your CRM and prospect lists in Snov.io.<\/p>\n<p>You can transfer your lead databases from the CRM to Snov.io or set up an automatic transfer of newly created leads in both directions\u2014from CRM to Snov.io and from Snov.io to CRM.<\/p>\n<p><a href=\"https:\/\/app.snov.io\/account\/integrations\"><span style=\"font-weight: 400;\">Go to Integrations.<\/span><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34997 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/Snov-io-10-29-2024_09_02_AM-1.png\" alt=\"\" width=\"1920\" height=\"1031\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/Snov-io-10-29-2024_09_02_AM-1.png 1920w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/Snov-io-10-29-2024_09_02_AM-1-300x161.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/Snov-io-10-29-2024_09_02_AM-1-1024x550.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/Snov-io-10-29-2024_09_02_AM-1-768x412.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/Snov-io-10-29-2024_09_02_AM-1-1536x825.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3><strong>Import from file: Add your own prospects<\/strong><\/h3>\n<p>You can also upload lead lists or emails you already have.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p>We offer unlimited data storage at no extra cost \u2013 you can create as many lists and upload as many prospects as required. The <strong>Import<\/strong> option in Snov.io supports <strong>.csv<\/strong> or <strong>.xls<\/strong> files with up to\u00a0<strong>100,000 rows<\/strong> of data.<\/p>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/06\/Snov-io-2024-06-07T100636.178.jpg\" loading=\"lazy\" \/><\/p>\n<h3 id=\"create-custom-fields\"><span style=\"font-size: 18pt;\"><strong>Create custom fields for personalization<\/strong><\/span><\/h3>\n<p>If you have any relevant information about your leads, you can use it to personalize your Snov.io campaigns.<\/p>\n<p>Add this information to a separate column in your CSV file. Each prospect in the file should have their own row with the custom data in that column.<\/p>\n<p>Using the file import, you can add this data in bulk to all prospects in your Snov.io list.<\/p>\n<p>Go to your <a href=\"https:\/\/app.snov.io\/prospects\" target=\"_blank\" rel=\"noopener\">Prospects<\/a>\u00a0page and choose<strong> Import from file <\/strong>option.<\/p>\n<p>During the import, create new custom fields in Snov.io for the data from your file. Click on <strong>Add custom field<\/strong> and select the\u00a0<strong>Prospect\u00a0<\/strong>type.<\/p>\n<p>To upload data correctly, map the custom fields to the corresponding columns from your file. You can do this by dragging the fields to the appropriate headers in the import settings.<\/p>\n<p>Field mapping ensures that data from that columns in your file will be uploaded to the appropriate fields in the prospect profiles.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p><span style=\"font-weight: 400;\">You can create up to <strong>30<\/strong> custom fields. For each custom field, Snov.io will generate variables (placeholders). If the field name is \"Personalization\", Snov.io will automatically create a variable {{personalization}}. This variable can be inserted into your emails and LinkedIn messages to automatically add data from that field to the content.<\/span><\/p>\n<\/div>\n<\/div>\n<p>A few examples of custom fields you can create are:<\/p>\n<ol>\n<li>{{leads_pain_point}}<\/li>\n<li>{{leads_goal}}<\/li>\n<li>{{ice_breaker}}<\/li>\n<li>{{unique_intro}}<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-32004 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/06\/Import.jpg\" alt=\"\" width=\"1920\" height=\"1008\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/06\/Import.jpg 1920w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/06\/Import-300x158.jpg 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/06\/Import-1024x538.jpg 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/06\/Import-768x403.jpg 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/06\/Import-1536x806.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h2 id=\"verify-list\"><span style=\"font-size: 20pt;\"><strong>Step 4: Verify lists<\/strong><\/span><\/h2>\n<p>When you add prospects using our tools, email verification is included. If you upload email lists from other sources and are unsure about their quality, you can use the built-in <a href=\"https:\/\/snov.io\/email-verifier\" target=\"_blank\" rel=\"noopener\">Verifier<\/a>.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p>Snov.io uses a 7-step validation process -- expect up to 98% email verification accuracy.<\/p>\n<\/div>\n<\/div>\n<p>After verification, you'll see the prospects sorted by email status in the top right corner. Later, when creating campaigns, you'll decide which email statuses to add to your final recipient list.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-34999 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/markuphero-KqbFvTIhbGh6i1jycpI2.png\" alt=\"\" width=\"1920\" height=\"1031\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/markuphero-KqbFvTIhbGh6i1jycpI2.png 1920w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/markuphero-KqbFvTIhbGh6i1jycpI2-300x161.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/markuphero-KqbFvTIhbGh6i1jycpI2-1024x550.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/markuphero-KqbFvTIhbGh6i1jycpI2-768x412.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/10\/markuphero-KqbFvTIhbGh6i1jycpI2-1536x825.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h2><strong>What\u2019s next:<\/strong><\/h2>\n<p>Congratulations! You\u2019re one step closer to launching a successful outreach campaign. Let's move on to the next guide in this series: writing personalized emails that convey your offer's value effectively.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/must-have-ingredients-of-a-sales-email\/\" target=\"_blank\" rel=\"noopener\"><b>How to write a killer email copy.<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">If you feel like this article doesn't address something you can\u2019t figure out, email us at <\/span><a href=\"mailto:help@snov.io\"><span style=\"font-weight: 400;\">help@snov.io<\/span><\/a><span style=\"font-weight: 400;\">. Your feedback is very important to us!<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this guide, you\u2019ll learn how to define your ICP in Snov.io, build targeted prospect lists, enrich prospect data, and verify emails, so you create a pipeline of qualified leads. Step 1: Define your ICP Create ICP manually Create ICP using AI Buyer Persona Generator Create ICP from existing customers Step 2: Create folders and [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1932],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/29248"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=29248"}],"version-history":[{"count":132,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/29248\/revisions"}],"predecessor-version":[{"id":44766,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/29248\/revisions\/44766"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=29248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=29248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=29248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}