{"id":29316,"date":"2024-10-25T15:19:08","date_gmt":"2024-10-25T12:19:08","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=29316"},"modified":"2026-05-20T13:22:32","modified_gmt":"2026-05-20T10:22:32","slug":"set-up-a-converting-sequence-with-engaging-follow-ups","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/set-up-a-converting-sequence-with-engaging-follow-ups\/","title":{"rendered":"How to set up multi-channel outreach (email + LinkedIn)"},"content":{"rendered":"

Before you start, make sure your sender accounts are prepared.<\/a><\/p>\n

This guide explains how to build an outreach campaign across email and LinkedIn, personalize your messages, choose campaign settings, launch safely, and monitor results.<\/p>\n

\n
Build a sequence<\/a>
\nAdd content for email and LinkedIn messages<\/a>
\nAdd prospects<\/a>
\nConfigure campaign sending<\/a>
\nLaunch campaign<\/a>
\nMonitor results and replies<\/a>
\nReview general reports<\/a>
\nAnalyze replies and detect sentiment<\/a><\/div>\n<\/div>\n

To create a campaign, log in to your Snov.io account<\/a> and go to Campaigns.<\/a><\/p>\n

Build a sequence<\/strong><\/h2>\n

Snov.io lets you combine email and LinkedIn follow-ups in one sequence. This helps you create connected touchpoints across both channels without managing them separately.<\/p>\n

Multichannel outreach<\/strong><\/h3>\n

Create a sequence that uses email and LinkedIn as connected touchpoints to build familiarity and increase reply opportunities.<\/p>\n

For most sales sequences, use email as the primary channel. It\u2019s easier to scale with multiple sender accounts and works well for introducing your offer.<\/p>\n

Use LinkedIn as a supportive channel between email steps. Snov.io can automate these LinkedIn actions<\/a>: profile views, likes, follows, skill endorsements, connection requests, messages and InMails.<\/p>\n

LinkedIn can also work as the primary channel when your outreach depends on LinkedIn signals, such as recent profile activity, role changes, shared events, company news, mutual context, or comments and posts.<\/p>\n

Sequence structure<\/strong><\/h3>\n

Plan a sequence with 3\u20134 direct messages in total across email and LinkedIn. To get started quickly, use one of our pre-built multichannel templates<\/a>.<\/p>\n

Stage 1. Initial email<\/strong><\/p>\n

Email \u2192 Delay 1 day<\/p>\n

Start with email to introduce your offer and explain the value clearly.<\/p>\n

Stage 2. LinkedIn engagement<\/strong><\/p>\n

View LinkedIn profile \u2192 Delay 1 day \u2192 Like post or Follow profile<\/p>\n

Add 1\u20132 light LinkedIn actions between email steps to build familiarity with the prospect. You don\u2019t need to use every LinkedIn action in every sequence. Use skill endorsements only when they feel relevant and natural.<\/p>\n

Stage 3. Email follow-up + LinkedIn connection<\/strong><\/p>\n

Follow-up email \u2192 Delay 1 day \u2192 Send connection request \u2192 Delay 2\u20133 days \u2192 Condition: Connected on LinkedIn<\/p>\n

At this step, add a condition to check whether the prospect accepted your connection request and automatically route them to the most relevant follow-up channel.<\/p>\n

Stage 4. LinkedIn follow-up<\/strong><\/p>\n

If connected:<\/strong><\/p>\n

LinkedIn message \u2192 Delay 2\u20133 days \u2192 Final email follow-up<\/p>\n

Use the LinkedIn message as a light follow-up, not a second full pitch. A short, conversational message works best here.<\/p>\n

If not connected:<\/strong><\/p>\n

Final email follow-up \u2192 Delay 2\u20133 days \u2192 Optional InMail or stop sequence<\/p>\n

If the prospect doesn\u2019t accept your connection request, send a final email follow-up, then use InMail only as an optional last touchpoint.<\/p>\n

Replies are tracked across both channels. If a prospect replies by email or LinkedIn, the sequence stops automatically.<\/p>\n

Stage 5. Prioritization<\/strong><\/p>\n

Add a Goal step at the end of the sequence to segment prospects by engagement level and prioritize warm leads for manual follow-up.<\/p>\n

What to configure in your sequence<\/strong><\/h3>\n

Delays:<\/strong> Add pauses between steps so your outreach doesn\u2019t happen all at once. Use 2\u20133 days before direct follow-ups by email or LinkedIn message. Shorter delays of 1\u20132 days can work between lighter LinkedIn actions.<\/p>\n

Conditions:<\/strong> Use conditions to adjust the follow-up flow based on prospect behavior, such as LinkedIn connection status, connection degree, email opens, or clicks.<\/p>\n

Goal:<\/strong> Add a Goal step at the end of the sequence to segment prospects by engagement level and prioritize warm leads for manual follow-up.<\/p>\n

Write messages for email and LinkedIn<\/strong><\/h2>\n

Your sequence messages should be short, relevant, and easy to reply to. Use email to explain your offer clearly, and use LinkedIn messages as lighter touchpoints that continue the same conversation.<\/p>\n

Click the Email<\/strong> element to open the email editor. Besides adding your email text, you can use the editor to add variables, dynamic content, Spintax, media, a Calendly link, or AI-generated suggestions.<\/p>\n

Use the AI writing<\/strong> tool to draft email versions, improve your wording, adjust the tone, or create follow-ups based on your previous message. Always review AI-generated text before launch to make sure it fits your audience and offer. Read more about it.<\/a><\/p>\n

Email content recommendations<\/strong><\/h3>\n

Your email should quickly explain why you\u2019re reaching out and make it easy for the prospect to respond.<\/p>\n