{"id":30604,"date":"2024-03-12T13:42:39","date_gmt":"2024-03-12T10:42:39","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=30604"},"modified":"2025-02-23T19:25:44","modified_gmt":"2025-02-23T16:25:44","slug":"how-to-add-a-one-click-unsubscribe-to-your-emails","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-add-a-one-click-unsubscribe-to-your-emails\/","title":{"rendered":"How to add a one-click unsubscribe to your emails"},"content":{"rendered":"<p><em><span style=\"font-weight: 400;\">In this article, you'll learn how to add an unsubscribe link <\/span><\/em><em><span style=\"font-weight: 400;\">to your email headers.<\/span><\/em><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#how-to-improve-deliverability-with-list-unsubscribe\"><strong>Why List-unsubscribe is good for your sender reputation \u2192<\/strong><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a href=\"#how-to-enable-one-click-unsubscribe\">How to enable one-click unsubscribe for an email campaign \u2192<\/a><\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a href=\"#how-does-list-unsubscribe-work\">How does List-unsubscribe work in the mailbox \u2192<\/a><\/strong><\/li>\n<\/ul>\n<p><a href=\"#faqs\"><strong>FAQs and troubleshooting \u2192<\/strong><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Providing recipients a quick and easy way to opt-out of campaigns is <\/span><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-prepare-for-googles-new-requirements-for-email-senders\/\"><span style=\"font-weight: 400;\">required by email providers such as Gmail and Yahoo!<\/span><\/a><span style=\"font-weight: 400;\"> for all bulk emails.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you comply with sender requirements, we have implemented the <\/span><b>List-Unsubscribe<\/b><span style=\"font-weight: 400;\"> option for email drip campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can add it to your emails automatically without any technical setup required on your part.<\/span><\/p>\n<h2 id=\"how-to-improve-deliverability-with-list-unsubscribe\"><strong>Why List-Unsubscribe is good for your sender reputation and deliverability<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The List-Unsubscribe is also known as a one-click unsubscribe and <\/span><span style=\"font-weight: 400;\">you might question the benefit of making it easier for recipients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there are four key reasons this functionality can actually work to your advantage.<\/span><\/p>\n<p><b>\u00a0--&gt; Benefit #1: Comply with the latest sender requirements<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Google's recent sender guidelines for bulk senders<\/span><span style=\"font-weight: 400;\"> require including List-Unsubscribe in the email headers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By doing so, you'll improve your rating among email providers and improve your sender reputation.<\/span><\/p>\n<p><b>--&gt; Benefit #2: Keep your recipient list clean<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It will help you make your list more targeted if uninterested leads opt out right away.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This way, you\u2019ll send follow-ups to leads who are interested in your offer and more likely to convert.<\/span><\/p>\n<p><b>--&gt; Benefit #3: Reduce spam complaints<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hiding your unsubscribe link, or making the opt out process difficult, will only result in more spam complaints.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If recipients can\u2019t find the unsubscribe option, they are more likely to mark your email as spam.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This could damage your sender reputation or even get you blacklisted.<\/span><\/p>\n<p><b>--&gt; Benefit #4: Improve your email score and deliverability<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Anti spam software checks email headers, and emails without them are more likely to be marked as spam.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your email's score will improve if it includes a List-Unsubscribe header.<\/span><\/p>\n<h2 id=\"how-to-enable-one-click-unsubscribe\"><strong>How to enable one-click unsubscribe for an email campaign<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">To enable one-click unsubscribe for your emails, go to your <\/span><a href=\"https:\/\/app.snov.io\/campaigns\/\"><span style=\"font-weight: 400;\">campaigns list<\/span><\/a><span style=\"font-weight: 400;\"> and open campaign settings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go to the <\/span><b>Sending options<\/b><span style=\"font-weight: 400;\"> step (3).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Scroll down to the <\/span><b>One-click unsubscribe <\/b><span style=\"font-weight: 400;\">section and enable the switch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once the feature is activated, Snov.io will automatically include the unsubscribe option in all emails sent from the campaign.<\/span><\/p>\n<div class=\"notification-block note\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase\/assets\/img\/ph_circle-wavy-warning.svg\" alt=\"note\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p>Note: This option does not apply to all campaigns in your account and must be enabled separately for each campaign.<\/p>\n<p>It can be enabled both during the creation of a campaign and after its launch, in editing mode.<\/p>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-image shadow aligncenter wp-image-30618\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/03\/one-click-unsub.png\" alt=\"How to enable one-click unsubscribe in Snov.io\" width=\"778\" height=\"434\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/03\/one-click-unsub.png 1345w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/03\/one-click-unsub-300x167.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/03\/one-click-unsub-1024x571.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/03\/one-click-unsub-768x428.png 768w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/p>\n<h2 id=\"how-does-list-unsubscribe-work\"><strong>How does List-Unsubscribe work in the mailbox<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The feature adds an unsubscribe option to the email header, next to the<\/span><b> From address <\/b><span style=\"font-weight: 400;\">at the top of the email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This link is a one-click unsubscribe, which means that the recipient won\u2019t have to confirm the action on a separate page.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-image shadow aligncenter wp-image-30621\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/03\/unsubscribe-in-gmail.png\" alt=\"List-Unsubscribe in Gmail\" width=\"778\" height=\"383\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/03\/unsubscribe-in-gmail.png 1600w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/03\/unsubscribe-in-gmail-300x148.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/03\/unsubscribe-in-gmail-1024x504.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/03\/unsubscribe-in-gmail-768x378.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/03\/unsubscribe-in-gmail-1536x756.png 1536w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">After the recipient clicks on it, here\u2019s what happens:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Their status is changed to <\/span><b>Unsubscribed<\/b><span style=\"font-weight: 400;\">, which means that they won\u2019t receive follow-up emails from this campaign or any other campaign they were in.<\/span><\/p>\n<div class=\"notification-block attention\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase\/assets\/img\/quill_warning.svg\" alt=\"attention\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p>Important: Using this feature doesn\u2019t replace the regular unsubscribe link, which should still be included in the body of your email, usually at the bottom.<\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-add-an-unsubscribe-link-to-your-email-drip-campaign-emails\/\"><b>Read about adding unsubscribe links to emails \u2192<\/b><\/a><\/p>\n<h2><b>What\u2019s next:<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you have the List-Unsubscribe option in your emails, take next steps to improve your deliverability with best practices.<\/span><\/p>\n<p><strong><a href=\"https:\/\/app.snov.io\/deliverability#\/check\">Check your deliverability here \u2192<\/a><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Make sure to check out the following help articles for even more tips on deliverability:<\/span><\/p>\n<p><strong>Best practices: <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-avoid-spam-filters\/\">How to avoid spam filters \u2192<\/a><\/strong><\/p>\n<p><strong>Best practices: <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-increase-reply-rate-with-email-best-practices\/\">How to get more replies \u2192<\/a><\/strong><\/p>\n<h2 id=\"faqs\"><b>FAQs<\/b><b><\/b><\/h2>\n<p><b>1. When will the one-click unsubscribe requirement be enforced?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Gmail will require <a href=\"https:\/\/support.google.com\/a\/answer\/14229414?sjid=46215219959271095-EU#zippy=%2Cdo-all-messages-require-one-click-unsubscribe\" target=\"_blank\" rel=\"noopener\">a one-click unsubscribe in the email header from June 1, 2024<\/a>. Snov.io automatically inserts this option in your campaign emails. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You only need to enable it in campaign settings.\u00a0<\/span><\/p>\n<p><strong>2. Why the unsubscribe link doesn't appear in my email headers even though I enabled it?<\/strong><\/p>\n<p>Snov.io automatically inserts a one-click unsubscribe link into the email headers, but in some emails, the link might not appear.<\/p>\n<p>This is because email providers decide whether or not to display it to the recipient.<\/p>\n<p>Usually, this happens when the email isn\u2019t classified as a bulk email, but rather as a regular email that doesn't need a List-Unsubscribe.<\/p>\n<p><span style=\"font-weight: 400;\">If you want to make sure the feature is enabled, you can also access your email header information manually.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Gmail, open the dropdown menu at the top right and choose the \"Show original\" option.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the email\u2019s technical details, search for the \"List-Unsubscribe\" tag in the email headers using Ctrl+F combination. If it's there, it means the feature was activated.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-image shadow aligncenter wp-image-30779\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/03\/email-headers.jpg\" alt=\"\" width=\"778\" height=\"447\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/03\/email-headers.jpg 1647w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/03\/email-headers-300x172.jpg 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/03\/email-headers-1024x588.jpg 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/03\/email-headers-768x441.jpg 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/03\/email-headers-1536x882.jpg 1536w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/p>\n<p><b>3. Will the List-Unsubscribe option increase my Unsubscribed rate?<\/b><\/p>\n<p>Even though more recipients might unsubscribe, this also boosts overall engagement rates, as you won't be sending more follow-ups to unengaged leads and save up your email sending volume.<\/p>\n<p><i><span style=\"font-weight: 400;\">If you have a question that we haven't covered, feel free to reach out to our Customer Care team. You can contact us at help@snov.io or through live chat. We're here to assist you!<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this article, you&#8217;ll learn how to add an unsubscribe link to your email headers. Why List-unsubscribe is good for your sender reputation \u2192 How to enable one-click unsubscribe for an email campaign \u2192 How does List-unsubscribe work in the mailbox \u2192 FAQs and troubleshooting \u2192 Providing recipients a quick and easy way to opt-out [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1980],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/30604"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=30604"}],"version-history":[{"count":0,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/30604\/revisions"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=30604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=30604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=30604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}