{"id":30935,"date":"2024-04-08T09:43:10","date_gmt":"2024-04-08T06:43:10","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=30935"},"modified":"2025-02-23T19:25:48","modified_gmt":"2025-02-23T16:25:48","slug":"how-to-set-sending-priority-in-email-campaigns","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-set-sending-priority-in-email-campaigns\/","title":{"rendered":"How to set sending priority in email campaigns"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">After reading this article, you will learn how to prioritize sending for important campaigns and the new recipients in a sequence.<\/span><\/i><\/p>\n<p><strong><a href=\"#set-campaign-priority\">Campaign priority \u2192<\/a><\/strong><\/p>\n<p><strong><a href=\"#set-email-priority\">First-email priority \u2192<\/a><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">When sending multiple campaigns from one sender account, it's essential to manage them based on importance and your outreach strategy.<\/span><\/p>\n<p><strong>Why setting priority in campaigns is important:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Distribute the daily sending limit efficiently.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Determine the campaign order in which your campaigns are sent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prioritize first emails over follow-ups.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prevent campaigns from overlapping (sending at the same time).<\/span><\/li>\n<\/ul>\n<h2><b>Where to find priority settings<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To set priority settings, go to the <\/span><b>Sending options (3)<\/b><span style=\"font-weight: 400;\"> step in the <\/span><a href=\"https:\/\/app.snov.io\/campaigns\/new\/create\/0\/sequence\"><span style=\"font-weight: 400;\">campaign editor<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31473 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-62.jpg\" alt=\"\" width=\"1920\" height=\"1024\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-62.jpg 1920w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-62-300x160.jpg 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-62-1024x546.jpg 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-62-768x410.jpg 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-62-1536x819.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Scroll down to the <\/span><b>Advanced settings <\/b><span style=\"font-weight: 400;\">section.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31474 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-63.jpg\" alt=\"\" width=\"1920\" height=\"1024\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-63.jpg 1920w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-63-300x160.jpg 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-63-1024x546.jpg 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-63-768x410.jpg 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-63-1536x819.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p>Learn: You can change the advanced settings when creating a new sequence or editing the existing campaign.<\/p>\n<\/div>\n<\/div>\n<h2 id=\"set-campaign-priority\"><b>How to set Campaign priority<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If you're running multiple campaigns from one sender account, you can assign priorities based on their importance or urgency.<\/span><\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p>Use this option to prevent other campaigns from using up your daily sending limit, so there's enough left for important campaigns.<\/p>\n<\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">This method allows you to allocate the daily sending limit to the best-performing or most important campaigns and keeps them from sending at the same time.<\/span><\/p>\n<p>Additionally, you can set the limit allocated for the specific campaign by setting its daily sending limit.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31475 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-64.jpg\" alt=\"\" width=\"1920\" height=\"1024\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-64.jpg 1920w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-64-300x160.jpg 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-64-1024x546.jpg 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-64-768x410.jpg 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-64-1536x819.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Choose between <\/span><b>High<\/b><span style=\"font-weight: 400;\">, <\/span><b>Medium<\/b><span style=\"font-weight: 400;\"> or <\/span><b>Low<\/b><span style=\"font-weight: 400;\"> priority.<\/span><\/p>\n<p>Low priority means the campaign will start sending only after campaigns with higher priority have completed.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p>By default, the priority in all campaigns is set to Medium, which means they are equal.<\/p>\n<\/div>\n<\/div>\n<p>Remember to<span style=\"font-weight: 400;\"> set a priority parameter for each campaign using the same email account.<\/span><\/p>\n<h2 id=\"set-email-priority\"><b>How to set Sending priority<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Depending on your outreach strategy, you can choose which emails in your sequence will be given priority \u2013 first emails to new recipients or follow-ups.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Select one of the available options:<\/span><\/p>\n<h3><strong>Option 1: Prioritize follow-ups (default)<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When this option is enabled, the campaign will prioritize sending follow-ups over the first email.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31476 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-66.jpg\" alt=\"\" width=\"1920\" height=\"1024\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-66.jpg 1920w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-66-300x160.jpg 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-66-1024x546.jpg 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-66-768x410.jpg 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-66-1536x819.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p>Choose this option if you want to complete the campaign for all existing recipients before contacting new leads.<\/p>\n<\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">It means that the campaign will not contact new recipients until all follow-ups are sent. Only then it will start to send the first email to new recipients.<\/span><\/p>\n<p>The follow-ups will be sent at appropriate times as the sequence progresses, based on the triggers and delays included in it.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p>If your sequence includes multiple follow-up steps, the priority will be in effect until all follow-ups are sent.<\/p>\n<\/div>\n<\/div>\n<h3><strong>Option 2: Prioritize new recipients<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When this option is enabled, the campaign will prioritize sending <\/span><b>Email #1<\/b><span style=\"font-weight: 400;\"> over the other emails in the sequence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It means that follow-ups will not be sent until all recipients in the list have received the first email.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-31477 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-67.jpg\" alt=\"\" width=\"1920\" height=\"1024\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-67.jpg 1920w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-67-300x160.jpg 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-67-1024x546.jpg 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-67-768x410.jpg 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/04\/Snov-io-67-1536x819.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p>Apply this option if you prefer to contact new recipients faster and establish initial contact with more leads.<\/p>\n<\/div>\n<\/div>\n<p>In addition, you can set the daily limit for new recipients to manage how many new leads the campaign contacts each day.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p>New recipients are prospects who have been added to the campaign list but haven't received any emails yet.<\/p>\n<\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">After <\/span><b>Email #1<\/b><span style=\"font-weight: 400;\"> has been sent to all recipients, the campaign will continue to send follow-ups until the daily sending limit is reached.<\/span><\/p>\n<p><em>If you have a question that we haven't covered, feel free to reach out to our Customer Care team. You can contact us at <a href=\"mailto:help@snov.io\">help@snov.io<\/a> or through live chat. We're here to assist you!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After reading this article, you will learn how to prioritize sending for important campaigns and the new recipients in a sequence. Campaign priority \u2192 First-email priority \u2192 When sending multiple campaigns from one sender account, it&#8217;s essential to manage them based on importance and your outreach strategy. Why setting priority in campaigns is important: Distribute [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1980],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/30935"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=30935"}],"version-history":[{"count":0,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/30935\/revisions"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=30935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=30935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=30935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}