{"id":33592,"date":"2024-09-19T09:05:25","date_gmt":"2024-09-19T06:05:25","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=33592"},"modified":"2026-02-01T15:44:58","modified_gmt":"2026-02-01T12:44:58","slug":"how-to-use-email-analytics-tool-to-monitor-your-campaigns","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-use-email-analytics-tool-to-monitor-your-campaigns\/","title":{"rendered":"How to use email analytics tool to monitor your campaigns"},"content":{"rendered":"
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In this article, you\u2019ll learn how to set up Google Postmaster to monitor email sending metrics.<\/p>\n<\/div>\n<\/div>\n

Snov.io already <\/span>tracks key metrics<\/span><\/a> to help you monitor engagement and campaign results. For deeper insights, tools from email providers like Google can offer additional data for analysis.<\/span><\/p>\n

Postmaster is Google's email analytics tool made to help senders understand the quality of their <\/span>cold email campaigns<\/span><\/a> and follow Google's guidelines.<\/span><\/p>\n

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\"note\"<\/div>\n
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What Postmaster does and why use it:<\/p>\n<\/div>\n<\/div>\n

It tracks the emails you send to personal Gmail mailboxes and provides data on important metrics such as spam rate, sender reputation, email authentication, and delivery errors. Monitoring this data helps you identify aspects of your campaigns that need improvement.<\/span><\/p>\n

Before you begin, here's what you need to know to decide if it's right for you:<\/span><\/p>\n

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  1. Google Postmaster provides data only for emails sent to <\/span>personal Gmail accounts<\/b> (that end in @gmail.com or @googlemail.com). It doesn\u2019t include data for emails sent to corporate mailboxes and prospects\u2019 business emails on Google Workspace. <\/span>Keep this in mind if you mainly reach your target audience through business emails.<\/li>\n
  2. Your domain must send enough emails daily to collect data from, at least 50-100 emails per day to Gmail users. <\/span>Even if the rest of your recipients use different mailboxes, Postmaster data can help improve your email score with other providers as well.<\/li>\n
  3. You don't need to use Google as your email provider to access Postmaster, but you need to have a Google account.<\/span><\/li>\n<\/ol>\n

    How to set up Postmaster for Gmail accounts<\/strong><\/h2>\n

    Step 1: Add your sender domain to Postmaster<\/strong><\/h3>\n

    To start setting up Postmaster, log in to <\/span>https:\/\/postmaster.google.com<\/span><\/a> \u2192<\/span><\/p>\n

    Add the domain you use for sending emails by clicking the <\/span>Add (+)<\/b> icon in the bottom right. In the pop-up window, enter your domain address.<\/span><\/p>\n

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    \"learn\"<\/div>\n
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    Your domain is the part after the @ symbol in your email address, which is the same as your company's website address.<\/p>\n<\/div>\n<\/div>\n

    View your <\/span>email accounts connected to Snov.io \u2192<\/span><\/a><\/p>\n

    \"\"<\/p>\n

    Step 2: Verify domain ownership<\/strong><\/h3>\n

    You can add a domain from any provider, but if your domain is from Google (purchased through Google Workspace), verification isn't needed.\u00a0<\/span><\/p>\n

    To add your domain to Postmaster, you need to <\/span>verify ownership<\/span><\/a> through your domain's DNS settings. This is done by adding a new TXT record to the DNS settings. This step happens at your domain registrar.<\/span><\/p>\n

    Log in to your domain\u2019s admin account (on your registrar\u2019s website) and find the DNS settings. This is where you add and update DNS records.<\/span><\/p>\n

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    \"tip\"<\/div>\n
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    How to identify your domain registrar:<\/p>\n<\/div>\n<\/div>\n

    If you're unsure of your domain registrar, you can find this information in the <\/span>deliverability test<\/span><\/a> results. Follow these steps:<\/span><\/p>\n

    Start a new test or open the details of a previous test. In the results section, open the <\/span>Domain Health<\/b> tab and select <\/span>Domain WHOIS Information<\/b>.<\/p>\n

    Here, you'll see your domain's details, including the registrar's name and its website (Registrar URL)<\/strong>.<\/span><\/p>\n

    \"\"<\/p>\n

    In the <\/span>Postmaster<\/b> settings, copy the \"TXT record\" value provided by Google. This value is unique to your account.<\/span><\/p>\n

    \"\"<\/p>\n

    Next, return to your registrar, add a new DNS record, and select the <\/span>TXT<\/b> type. Paste the copied value and save the record. <\/span><\/p>\n

    For example, if your domain provider is <\/span>Namecheap<\/span><\/a>, do the following:<\/span><\/p>\n

    Log in to your <\/span>Namecheap<\/b> account. Choose the <\/span>Domain List<\/b> in the left menu. Click <\/span>Manage<\/b> next to the domain you want to add to Postmaster. Switch to the <\/span>Advanced DNS<\/b> tab.<\/span><\/p>\n

    Click <\/span>Add new record<\/b> and choose the <\/span>TXT<\/b> type. <\/span>Put @ (or your domain name) in the <\/span>Host<\/b> field. Put the TXT record from Postmaster in the <\/span>Value<\/b> field.<\/span><\/p>\n

    \"\"<\/p>\n

    After updating the DNS, return to Postmaster and click <\/span>Verify<\/b>. If you see an error or the TXT record isn\u2019t found, ensure it's added correctly and wait, as domain settings may take time to update.<\/span><\/p>\n

    \"\"<\/p>\n

    Once the domain status shows as <\/span>Verified<\/b>, the process is complete.<\/span><\/p>\n

    Step 3: Review email metrics in Postmaster<\/strong><\/h3>\n

    After completing the previous step, you can start monitoring email data for the added domain.<\/span><\/p>\n

    Keep this in mind before reviewing the metrics:<\/span><\/p>\n