{"id":33739,"date":"2024-09-25T09:32:35","date_gmt":"2024-09-25T06:32:35","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=33739"},"modified":"2025-02-23T14:17:11","modified_gmt":"2025-02-23T11:17:11","slug":"how-to-set-up-a-dedicated-ip-address-for-sending-emails","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-set-up-a-dedicated-ip-address-for-sending-emails\/","title":{"rendered":"How to set up a dedicated IP address for sending emails"},"content":{"rendered":"

By default, your email account uses a shared IP address provided by your email service. This article explains how to set up a dedicated IP for sending <\/span>cold email<\/span><\/a> campaigns.<\/span><\/p>\n

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What is the risk of using a shared IP:<\/p>\n<\/div>\n<\/div>\n

A shared IP is an address assigned by providers to many users, meaning they all send emails from the same server. The reputation of a shared IP depends on the sending practices of all its users.<\/span><\/p>\n

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Why use dedicated IP:<\/p>\n<\/div>\n<\/div>\n

The dedicated IP is your personal email server\u2019s address. Its main benefit is full control of your sender reputation, as only your actions shape it. This way, you don\u2019t risk deliverability if the shared IP gets a bad rating.<\/span><\/p>\n

Keep in mind that dedicated IP addresses aren't necessary for everyone.<\/strong><\/p>\n

A shared IP is for you if:<\/b><\/p>\n

If you send a small volume of emails (fewer than a few hundred per day), it's more effective to use a shared IP. Your daily sending limit changes, and you send campaigns with different schedules and list sizes.<\/span><\/p>\n

A shared IP doesn't always have a bad rating. In some cases, it could be better to use a shared IP with a good score rather than starting with a new IP that has no reputation data yet.<\/span><\/p>\n

A dedicated IP is for you if:<\/b><\/p>\n

You\u2019re a bulk sender consistently sending more than a thousand emails per day. But, keep in mind that it will need a lengthy warm-up period, between 4 to 8 weeks, to build its reputation.<\/span><\/p>\n

Dedicated IP vs shared IP address:<\/b><\/p>\n\n\n\n\n\n\n\n\n
<\/td>\nDedicated IP<\/span><\/td>\nShared IP<\/span><\/td>\n<\/tr>\n
Email reputation<\/b><\/td>\nYour reputation is entirely in your hands, as it directly depends on your own sending practices.<\/span><\/td>\nYou're relying on the collective reputation of all senders sharing the same IP, which can be unstable if others send low-quality emails.<\/span><\/td>\n<\/tr>\n
Deliverability<\/b><\/td>\nYou have control over the quality of the emails you send from that IP address. It will be easier to detect and fix issues that affect it.<\/span><\/td>\nDeliverability can change based on the current rating of the shared IP your provider assigns to you.<\/span><\/td>\n<\/tr>\n
Risk of IP blacklisting<\/b><\/td>\nThe risk is lower because it depends only on your actions.<\/span><\/td>\nThe risk is higher because another user can cause a shared IP to be blacklisted, which will impact you as well.<\/span><\/td>\n<\/tr>\n
Setup<\/b><\/td>\nRequires extra expenses, setup and warm-up.<\/span><\/td>\nNo setup or maintenance is needed, but you still have to keep an eye on the sender score of your IPs.<\/span><\/td>\n<\/tr>\n
Email volume required<\/b><\/td>\nProviders often require a consistently high daily volume to justify using a dedicated IP.<\/span><\/td>\nThere are no minimum volume requirements. If you send targeted campaigns, your email volume can be as low as 50 to 100 emails per day.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

If you\u2019ve decided to set up a dedicated IP, here\u2019s what to do next:<\/span><\/p>\n

Step 1: Get a dedicated IP address<\/strong><\/h2>\n

Some ESPs do offer dedicated IP addresses, but they have requirements on who is eligible to have one. They often offer it only to senders with high volumes (as much as 100,000 emails per month). This is because they want good senders to remain on shared IPs to contribute to their reputation.<\/span><\/p>\n

Below are some examples of email providers:<\/span><\/p>\n

Zoho:<\/b> Provides a dedicated IP address<\/span><\/a> for senders who send more than 100,000 emails per month or 50,000 per week.<\/span><\/p>\n

Google Workspace:<\/b> Google doesn\u2019t provide dedicated IPs for sending emails. But, if you get a dedicated IP from your domain provider, you can configure Google Workspace to send emails through that IP.<\/span><\/p>\n

In Google, this is called an outbound gateway \u2013 you add the IP address as a host in the Google Workspace settings. In this setup, the emails you send from Gmail will be routed through that IP address rather than a shared one.<\/span><\/p>\n

Read the official Google documentation for detailed instructions: <\/span>Set up an outbound mail gateway<\/span><\/a> \u2192<\/span><\/p>\n

Microsoft (Outlook):<\/b> Offers a dedicated IP<\/span><\/a>, but you must meet specific eligibility criteria and apply to use it.<\/span><\/p>\n

Sendgrid:<\/b>\u00a0 <\/span>Provides a dedicated IP<\/span><\/a> for high-volume senders.<\/span><\/p>\n

Mailgun:<\/b> Offers a dedicated IP for senders who are sending a minimum of 100,000 messages per month. <\/span>Read more \u2192<\/span><\/a><\/p>\n

Amazon SES: <\/b>Offers a dedicated IP for senders whose sending volume reaches hundreds of emails over a period of a few days. <\/span>Read more \u2192<\/span><\/a><\/p>\n

If your email service provider isn\u2019t on the list, get in touch with them to check if they provide this option.<\/span><\/p>\n

Step 2. Update domain settings<\/strong><\/h2>\n

After you get your IP address, you'll update your domain\u2019s DNS settings to connect it with the IP. This step is crucial for email authentication \u2013 it authorizes the new IP to send emails on behalf of your domain.<\/span><\/p>\n

Log in to your domain\u2019s admin account (on your registrar\u2019s website) and find the DNS settings. This is where you add and update DNS records.\u00a0<\/span><\/p>\n

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If you're unsure of your domain registrar, you can find this information in the deliverability test results. Follow these steps:<\/p>\n<\/div>\n<\/div>\n

Start a new test<\/a> or open the details of a previous test. In the results section, open the <\/span>Domain Health<\/b> tab and select <\/span>Domain WHOIS Information<\/b>.<\/span><\/p>\n

Here, you'll see your domain's details, including the registrar's name and its website (Registrar URL)<\/strong>.<\/span><\/p>\n

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What to configure in domain settings:<\/p>\n<\/div>\n<\/div>\n

1) A Record:<\/b><\/p>\n

In the DNS settings, add a new A Record<\/strong> by selecting \"A\" as the record type. In the <\/span>Hostname<\/b> field, enter \u201c@,\u201d which means your root domain address. In the <\/span>Value<\/b> field, enter your new IP address. This process links your domain to your dedicated IP.<\/span><\/p>\n

2) SPF Record:<\/b><\/p>\n

A Sender Policy Framework (SPF) specifies which email servers are allowed to send emails on behalf of the domain.<\/span><\/p>\n

To set up an SPF, create a new TXT record in your domain\u2019s DNS settings. To access DNS settings, log in to your domain hosting account and find the section where you add DNS records.<\/span><\/p>\n

For example, if your domain registrar is Namecheap, do the following:<\/strong><\/p>\n

Log in to your <\/span>Namecheap account<\/span><\/a>. Open the <\/span>Domain list<\/b> menu and click on the <\/span>Manage<\/b> button next to your domain. Go to the Advanced DNS tab.<\/span><\/p>\n

Click <\/span>Add<\/b> new record and choose <\/span>TXT<\/b> type.<\/span><\/p>\n

Put <\/span>@<\/strong> in the Host<\/strong> field. In the Value<\/strong> field, use this format: <\/span>v=spf1 ip4:111.222.33.444 ~all<\/span>, where <\/span>111.222.33.444<\/span> is your unique IP address.<\/span><\/p>\n

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If you already have an SPF record, it will contain the email servers that can send emails on behalf of your domain. You can update this record to add your dedicated IP or create a new one.<\/p>\n<\/div>\n<\/div>\n

But, do<\/strong> not to create multiple SPF records<\/strong> for the same domain. Instead, you should update the existing record by adding your new IP.<\/div>\n

For example, if you've used Google Workspace, the SPF record would look like this: <\/span>v=spf1 include:_spf.google.com ~all<\/span>. <\/span><\/p>\n

When you add your dedicated IP, it should be updated like this: <\/span>v=spf1 ip4:111.222.33.444 include:_spf.google.com ~all<\/span>.<\/span><\/p>\n

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Step 3: Warm-up new IP<\/strong><\/h2>\n

Once you get a dedicated IP, email providers and spam filters will see it as a \"new\" sender and may flag emails from it if you start sending too much right from the start.<\/span><\/p>\n

To get good deliverability, you need to build a reputation for it through a warm-up process. Snov.io helps you achieve that with the <\/span>email warm-up<\/span><\/a> tool.<\/span><\/p>\n

The recommended warm-up period for a new IP address is 4 to 8 weeks.<\/span><\/p>\n

Start an automatic warm-up process here \u2192<\/span><\/a><\/p>\n

Read tips for best warm-up results \u2192<\/span><\/a><\/p>\n

Step 4. Test the new IP address<\/strong><\/h2>\n

After completing the warm-up, run a deliverability test again to check your sender score. Remember, a dedicated IP isn't a magic solution to all the issues. Check other results of the deliverability test as well.<\/span><\/p>\n

Make sure to set up email authentication (SPF, DKIM, and DMARC) on your domain. Without it, a dedicated IP address won\u2019t be effective.<\/span><\/p>\n

If you have a question that we haven't covered, feel free to reach out to our Customer Care team. You can contact us at help@snov.io or through live chat. We're here to assist you!<\/p>\n","protected":false},"excerpt":{"rendered":"

By default, your email account uses a shared IP address provided by your email service. This article explains how to set up a dedicated IP for sending cold email campaigns. What is the risk of using a shared IP: A shared IP is an address assigned by providers to many users, meaning they all send […]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1928],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/33739"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=33739"}],"version-history":[{"count":0,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/33739\/revisions"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=33739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=33739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=33739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}