{"id":35842,"date":"2024-12-09T15:27:35","date_gmt":"2024-12-09T12:27:35","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=35842"},"modified":"2026-01-18T15:00:44","modified_gmt":"2026-01-18T12:00:44","slug":"how-to-become-a-verified-sender-with-bimi","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-become-a-verified-sender-with-bimi\/","title":{"rendered":"How to become a verified sender with BIMI"},"content":{"rendered":"

This article explains how to set up BIMI for your domain to improve your sender reputation and email deliverability.<\/p>\n

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What is BIMI:<\/p>\n

BIMI (Brand Indicators for Message Identification) is an email authentication standard that verifies your sender identity and adds your company's logo next to your emails.<\/p>\n<\/div>\n<\/div>\n

The recipients on Gmail and Google Workspace will see a blue \"verified\"<\/strong> tick next to your sender\u2019s name in your emails, indicating that you're a verified sender.<\/p>\n

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Before you start implementing BIMI<\/strong>, consider this to decide if it\u2019s right for you: BIMI is meant mainly for big companies and bulk senders using email automation to reach a broad audience, like an existing client list. It offers fewer advantages for cold email outreach based on 1-on-1 communication.<\/p>\n

1)<\/strong> You must be the owner of the domain where you plan to implement BIMI. You'll need to update the domain\u2019s DNS settings.<\/p>\n

2)<\/strong> BIMI works only for emails that pass DMARC authentication. You'll need to set up or update your DMARC record.<\/p>\n

3)<\/strong> To enable BIMI at Gmail, you will need a Verified Mark Certificate (VMC). This is a digital certificate that proves your legal rights to use logos in emails.<\/p>\n

4)<\/strong> BIMI only works with email clients that support it, such as Gmail. In other email clients that don\u2019t support it, your logo may not be displayed.<\/p>\n<\/div>\n<\/div>\n

How BIMI affects deliverability:<\/b><\/p>\n

BIMI can give your emails a boost in every important aspect: better sender reputation \u2192 more emails reaching the inbox \u2192 increased trustworthiness for your sender account \u2192 higher engagement.<\/p>\n

1) Better sender reputation<\/b><\/p>\n

BIMI increases your sender reputation and email score when your emails are checked by spam filters.<\/span><\/p>\n

2) Better email engagement<\/b><\/p>\n

The recipients who use email clients that support BIMI will see your company's logo next to your emails in their inbox instead of a generic avatar. <\/span>This adds extra trust to your emails \u2014 recipients are more likely to open an email from a trusted sender.\u00a0<\/span><\/p>\n

3) Better domain and email security<\/b><\/p>\n

BIMI works in combination with SPF, DKIM, and DMARC records to protect your sender domain from unauthorized use, such as spoofing or phishing.<\/p>\n

How to set up BIMI for your domain<\/strong><\/span><\/h2>\n

Step 1: Add DMARC policy<\/strong><\/h2>\n

BIMI only works for emails that pass the DMARC<\/strong> check \u2013 a policy that determines what to do with emails that haven\u2019t passed authentication. <\/span>Make sure your DMARC policy is set to either <\/span>quarantine<\/b> or <\/span>reject<\/b> for BIMI to function properly.<\/span><\/p>\n

To check your current DMARC record status, go to your<\/span> email accounts list<\/span><\/a> and open settings of the account where you want to add BIMI. <\/span>Scroll down to the <\/span>Optional settings<\/b> and select <\/span>Domain health<\/b>. <\/span>Once the check is finished, you'll see the status of your DMARC<\/strong> record, along with other domain records. A \u201cvalid\u201d status means it\u2019s set up properly, but you may need to adjust its settings.<\/span><\/p>\n

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Update your current DMARC settings as shown below, or create a new record if you don\u2019t have one yet. This is a good reason to do it if you\u2019ve skipped it before \u2013 this will improve the security of your emails.<\/span><\/p>\n

Required DMARC settings:<\/b><\/p>\n

To support BIMI, your DMARC policy <\/span>(p)<\/b> must be set to either <\/span>reject<\/b> or <\/span>quarantine<\/b>.<\/span><\/p>\n

Here\u2019s an example of a correct DMARC record value for BIMI: <\/span>v=DMARC1; p=reject; rua=<\/span>mailto:your@snov.io<\/span><\/a><\/p>\n