{"id":37905,"date":"2025-03-07T10:41:15","date_gmt":"2025-03-07T07:41:15","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=37905"},"modified":"2026-03-19T15:01:42","modified_gmt":"2026-03-19T12:01:42","slug":"sentiment-analysis-and-how-to-deal-with-negative-replies","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/sentiment-analysis-and-how-to-deal-with-negative-replies\/","title":{"rendered":"Sentiment analysis and how to deal with negative replies"},"content":{"rendered":"
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This article explains how to use Sentiment analysis to improve your interest level, what to do with negative replies and how to influence prospects' decision-making.<\/p>\n<\/div>\n<\/div>\n

Why you get negative replies<\/b><\/a><\/p>\n

How to get value from negative responses<\/b><\/a><\/p>\n

Convert negative replies to deals<\/b><\/a><\/p>\n

Learn from negative feedback<\/b><\/a><\/p>\n

In sales and cold outreach, reply rate is often used as a key metric to measure engagement. However, while a high reply rate seems like a success, it doesn't always lead to positive results, especially if many of those replies are negative.\u00a0<\/span><\/p>\n

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You may have a reply rate of 30%, but all of those can be \"Unsubscribe\" or \"Not interested.\"<\/p>\n<\/div>\n<\/div>\n

Reply rate<\/b> is about the <\/span>quantity <\/b>of responses, while <\/span>sentiment <\/b>is about the <\/span>quality <\/b>of those responses. And while the first one shows <\/span>if<\/b> people are engaging, the latter reveals <\/span>how <\/b>interested they are in your offer. Both are important for the effectiveness of your campaign.<\/span><\/p>\n

This is where Snov.io\u2019s Sentiment analysis feature comes in.\u00a0<\/span><\/p>\n

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What is Sentiment analysis for?<\/strong><\/p>\n

Sentiment analysis examines the reply content and determines if its main sentiment is positive, negative or neutral.<\/p>\n

It helps to identify interested prospects from those who are not. You can score prospects based on the tone of their replies and their mood of responses.<\/p>\n

You can focus on those with the highest potential to convert into customers while not wasting time and resources on less promising leads.<\/p>\n<\/div>\n<\/div>\n

Manual interest level assignment is available on all plans. To enable automatic analysis with AI, <\/span>upgrade to the Pro 5K plan or higher<\/span><\/a>. After the upgrade, we will automatically evaluate all replies from the last 30 days across all your campaigns.<\/span><\/p>\n

You can see a prospect's interest level in various places within your Snov.io workflow: in the prospect\u2019s profile, in the Recipients list and CRM.\u00a0<\/span><\/p>\n

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The interest level is determined based on the mood of prospect\u2019s reply and includes three levels:<\/p>\n

Interested<\/strong>: the prospect shows curiosity or a desire to continue communication<\/p>\n

Maybe<\/strong>: the prospect shows doubt or uncertainty but still has the potential for conversion<\/p>\n

Not interested<\/strong>: the prospect's mood indicates that the offer isn\u2019t for them or that the timing isn\u2019t right<\/p>\n<\/div>\n<\/div>\n

Learn how <\/span>Sentiment analysis<\/b> works in Snov.io<\/span><\/a><\/p>\n

Learn more about Snov.io <\/span>cold outreach tools<\/b> <\/a><\/p>\n

What is a negative reply<\/b><\/h2>\n

A negative reply typically refers to responses like \u201cNo,\u201d \u201cUnsubscribe\u201d or \u201cNot interested.\u201d\u00a0<\/span><\/p>\n

While these are still responses, they generally indicate that the lead is unlikely to convert. Such responses suggest it's time to change your strategy or move on to more promising prospects, as continuing to push such contacts further may not bring positive results.<\/span><\/p>\n

Why you get negative replies<\/b><\/h2>\n

Negative responses are all too common during cold outreach, but understanding the <\/span>reasons <\/b>behind them can help you improve the results. Here are some common ones:<\/span><\/p>\n