{"id":39002,"date":"2026-10-16T18:00:00","date_gmt":"2026-10-16T15:00:00","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=39002"},"modified":"2026-10-23T17:52:21","modified_gmt":"2026-10-23T14:52:21","slug":"how-to-launch-your-first-linkedin-outreach-campaign","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-launch-your-first-linkedin-outreach-campaign\/","title":{"rendered":"How to launch your first LinkedIn outreach campaign"},"content":{"rendered":"

This guide walks you through the first steps of a LinkedIn outreach campaign in Snov.io: prepare your profile, connect and warm up your account, build your prospect list, and launch a sequence.<\/p>\n

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This article is part of the LinkedIn Automation guides. See all steps<\/a> to run LinkedIn outreach in Snov.io.<\/div>\n<\/div>\n

Each step links to a detailed guide, so you can go deeper when you need to.<\/p>\n

Snov.io campaigns let you combine email and LinkedIn actions in one sequence to reach prospects through both channels.<\/p>\n

Step 1. Prepare your LinkedIn profile<\/a><\/strong><\/p>\n

Step 2. Connect and warm up your account<\/a><\/strong><\/p>\n

Step 3. Build your prospect list<\/a><\/strong><\/p>\n

Step 4. Build and launch your sequence<\/a><\/strong><\/p>\n

Step 5. Monitor results and scale<\/a><\/strong><\/p>\n

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\"note\"<\/div>\n
Do not skip the safety steps, especially if this is your first time using automated LinkedIn outreach.<\/div>\n<\/div>\n

Step 1. Prepare your LinkedIn profile<\/strong><\/h2>\n

Optimize your LinkedIn profile<\/strong><\/h3>\n

Before starting automation, make sure your LinkedIn profile looks complete.<\/p>\n

New or empty profiles need extra preparation to avoid blocks or restrictions from LinkedIn. Fill in your profile, add a headline, include relevant experience, and update your About section.<\/p>\n

If your account has been inactive for a while, do some manual activity first: publish and comment on posts, and connect with people from your industry.<\/p>\n

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\"learn\"<\/div>\n
Profile optimization happens outside Snov.io, but it pays off in your outreach: prospects check your profile before they accept a request, so a complete profile gets more requests accepted. Learn more about how to improve your LinkedIn profile in our blog post<\/a>.<\/div>\n<\/div>\n

Check your SSI score<\/strong><\/h3>\n

Social Selling Index (SSI) is a LinkedIn score that shows how trustworthy your profile looks to LinkedIn and to the prospects you contact. It decides how many actions one profile can safely run each day. Snov.io shows the SSI of each connected account in your LinkedIn account settings. LinkedIn now offers the SSI metric only with Sales Navigator. If you use a free or Premium LinkedIn account, Snov.io shows your last known SSI score but can no longer update it. The recommended limits are based on that last score, so they may be out of date. If you set limits above the recommendation, watch your accepted requests and pending requests more closely.<\/p>\n

Check your score before you launch to see what volume one profile can handle:<\/p>\n

\n\n\n\n\n\n\n\n\n\n
SSI score<\/th>\nSafe daily limit per action<\/th>\nConnection requests per week (5 days)<\/th>\n<\/tr>\n<\/thead>\n
20 or lower<\/strong><\/td>\n10<\/td>\nabout 50<\/td>\n<\/tr>\n
21\u201330<\/strong><\/td>\n15<\/td>\nabout 75<\/td>\n<\/tr>\n
31\u201340<\/strong><\/td>\n20<\/td>\nabout 100<\/td>\n<\/tr>\n
41\u201350<\/strong><\/td>\n30<\/td>\nabout 150<\/td>\n<\/tr>\n
51\u201360<\/strong><\/td>\n40 (maximum recommended)<\/td>\nabout 200<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

With an SSI above 20 you can start with a regular starter volume. If your score is 20 or lower, keep to 10 actions per day and work on your profile and LinkedIn activity first. See the full recommendations in this guide<\/a>, and how to raise your score in the scaling guide<\/a>.<\/p>\n

Step 2. Connect and warm up your account<\/strong><\/h2>\n

Connect your LinkedIn account<\/strong><\/h3>\n

Snov.io supports LinkedIn accounts of any type: free, Premium, or Sales Navigator.<\/p>\n

Automation can work with a basic free account, while Sales Navigator gives you more advanced search filters for finding relevant contacts.<\/p>\n

Snov.io adds a location-based proxy to each LinkedIn account you connect. To set up your LinkedIn account safely, follow this guide<\/a>.<\/p>\n

Enable warm-up and set safe limits<\/strong><\/h3>\n

Enable warm-up mode so Snov.io increases your daily connection requests gradually. Read this guide<\/a> to set it up.<\/p>\n

Then set your daily limits based on your SSI score, or follow the limits for accounts without SSI tracking<\/a> if it isn't tracked. Recommended values are in this guide<\/a>.<\/p>\n

Step 3. Build your prospect list<\/strong><\/h2>\n

For LinkedIn outreach to stay safe and effective, your prospects should be relevant to the profile doing the outreach. Sending requests to unrelated contacts can be seen as spamming.<\/p>\n

Collect contacts for LinkedIn outreach<\/strong><\/h3>\n

Group contacts based on your campaign goal. There are a few tools in Snov.io you can use to collect and segment contact list:<\/p>\n