{"id":40531,"date":"2025-08-19T10:10:03","date_gmt":"2025-08-19T07:10:03","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=40531"},"modified":"2026-02-04T13:17:38","modified_gmt":"2026-02-04T10:17:38","slug":"how-to-define-icp-for-your-company-and-product","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-define-icp-for-your-company-and-product\/","title":{"rendered":"How to define ICP for your company and product"},"content":{"rendered":"<p><!--ARCADE EMBED START--><\/p>\n<div style=\"position: relative; padding-bottom: calc(56.5602% + 41px); height: 0px; width: 100%;\"><iframe src=\"https:\/\/demo.arcade.software\/tWb8wCR0KIjjQ1MU3zim?embed&embed_mobile=tab&embed_desktop=inline&show_copy_link=true\" title=\"Introduction to AI Buyer Persona Generator\" frameborder=\"0\" loading=\"lazy\" webkitallowfullscreen mozallowfullscreen allowfullscreen allow=\"clipboard-write\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" ><\/iframe><\/div>\n<p><!--ARCADE EMBED END--><br \/>\n<i><span style=\"font-weight: 400;\">In this guide, you\u2019ll learn how to create Ideal Customer Profiles (ICPs) based on your company and product details.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The key starting point for a successful outreach is defining your ideal customer profile. Accurate ICPs will help you identify potential leads for your business and generate personalized emails directly within your Snov.io workflow. There are three steps to generate your ICP:<\/span><\/p>\n<p><a href=\"#profile\"><b>Step 1: Add your company profile<\/b><\/a><\/p>\n<p><a href=\"#product\"><b>Step 2: Describe your product details<\/b><\/a><\/p>\n<p><a href=\"#icp\"><b>Step 3. Generate ICP<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Here's how to get started:<\/span><\/p>\n<h2 id=\"profile\"><b>Step 1: Add your company profile<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Go to <\/span><a href=\"https:\/\/app.snov.io\/account\/product-and-icp\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Account settings<\/span><\/a><span style=\"font-weight: 400;\"> and click the <\/span><b>Company profile and ICPs<\/b><span style=\"font-weight: 400;\"> tab to manage them. The <a href=\"https:\/\/app.snov.io\/account\/product-and-icp\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Products &amp; ICPs<\/a> section lets you add and store information about your products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Provide a detailed description of your company, as we\u2019ll use it to generate your Ideal Customer Profiles (ICPs). <\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-41834 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/08\/1.Add-ICP.png\" alt=\"\" width=\"2293\" height=\"1316\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/08\/1.Add-ICP.png 2293w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/08\/1.Add-ICP-300x172.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/08\/1.Add-ICP-1024x588.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/08\/1.Add-ICP-768x441.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/08\/1.Add-ICP-1536x882.png 1536w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/08\/1.Add-ICP-2048x1175.png 2048w\" sizes=\"(max-width: 2293px) 100vw, 2293px\" \/><span style=\"font-weight: 400;\">You can add the information in two ways:<\/span><\/p>\n<p><b>- Automatically <\/b><span style=\"font-weight: 400;\">(generated with AI)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enter your company\u2019s website. <\/span><span style=\"font-weight: 400;\">We\u2019ll start by checking the site and, if needed, pull extra data from other online sources.\u00a0<\/span><\/p>\n<p><b>-\u00a0 Manually<\/b><span style=\"font-weight: 400;\"> (fill in all required fields yourself)<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Product or service name:<\/b><span style=\"font-weight: 400;\"> This will be your product\u2019s profile in Snov.io and used by AI to generate ICPs and emails, so keep it specific.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Company name:<\/b><span style=\"font-weight: 400;\"> This is the name your company profile will have in Snov.io. Our AI will also use it, so make it specific and descriptive.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Company description: <\/b><span style=\"font-weight: 400;\">Use your company\u2019s marketing description, but go beyond slogans \u2014 add a personal touch to highlight what makes it truly unique.<\/span><\/li>\n<\/ul>\n<div class=\"notification-block note\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/ph_circle-wavy-warning.svg\" alt=\"note\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p><span style=\"font-weight: 400;\">For the most accurate ICP results, provide as much context and detail as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The way you describe your product will also shape the email drafts you create later in <a href=\"https:\/\/app.snov.io\/ai-studio\/\" target=\"_blank\" rel=\"noopener\">AI Email Builder<\/a>.<\/span><\/p>\n<\/div>\n<\/div>\n<h2 id=\"product\"><b>Step 2: Describe your product details<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In this step, you explain what you\u2019re offering \u2014 key features, benefits and what makes your product stand out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fill out these fields refine your future ICPs:<\/span><\/p>\n<ul>\n<li><b>Product or service description<\/b><span style=\"font-weight: 400;\">: Summarize what your product or service does, who it\u2019s for and how it helps your customers.<\/span><\/li>\n<\/ul>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p><b>Tip:<\/b><span style=\"font-weight: 400;\"> Use content from your homepage, product specs or internal documentation.<\/span><\/p>\n<\/div>\n<\/div>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Key features<\/b><span style=\"font-weight: 400;\">: List the core tools or functions your product offers.<\/span><\/li>\n<\/ul>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p><b>Tip<\/b><span style=\"font-weight: 400;\">: Besides feature names, describe the solution they provide and the results they help achieve. Sales presentations are usually a great resource for this. <\/span><\/p>\n<\/div>\n<\/div>\n<ul>\n<li><b>Benefits<\/b><span style=\"font-weight: 400;\">: Describe unique features that make your product stand out. Describe the specific pain points it addresses or improvements it delivers.<\/span><\/li>\n<\/ul>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p><b>Tip<\/b><span style=\"font-weight: 400;\">: Refer to your customer reviews, case studies and marketing emails for inspiration.<\/span><\/p>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40768 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/06\/2.ICP-add-product-details.png\" alt=\"\" width=\"1402\" height=\"1318\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/06\/2.ICP-add-product-details.png 1402w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/06\/2.ICP-add-product-details-300x282.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/06\/2.ICP-add-product-details-1024x963.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/06\/2.ICP-add-product-details-768x722.png 768w\" sizes=\"(max-width: 1402px) 100vw, 1402px\" \/><span style=\"font-weight: 400;\">Click <\/span><b>Next<\/b><span style=\"font-weight: 400;\"> to save the details.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you leave the page or click <\/span><b>Cancel<\/b><span style=\"font-weight: 400;\">, the company and product details you entered won\u2019t be saved. We\u2019ll need this info to generate your ICPs in the next step.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All your added products are listed on the <\/span><a href=\"https:\/\/app.snov.io\/account\/product-and-icp\" target=\"_blank\" rel=\"noopener\"><b>My Products &amp; ICPs<\/b><\/a><span style=\"font-weight: 400;\"> page. From here, you can add ICPs for each product.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40770 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/06\/3.-Add-ICP.png\" alt=\"\" width=\"1985\" height=\"982\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/06\/3.-Add-ICP.png 1985w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/06\/3.-Add-ICP-300x148.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/06\/3.-Add-ICP-1024x507.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/06\/3.-Add-ICP-768x380.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/06\/3.-Add-ICP-1536x760.png 1536w\" sizes=\"(max-width: 1985px) 100vw, 1985px\" \/><\/p>\n<h2 id=\"icp\"><b>Step 3. Generate ICP<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To generate your customer profiles automatically, choose your product and use it to create an ICP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Note: The first generation creates 8 ICPs. Each next one adds 1 more. You can generate up to 24 ICPs per product in total.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Click <\/span><b>Save<\/b><span style=\"font-weight: 400;\"> to add generated ICPs to the corresponding product. If you leave this page without saving, your current ICPs will be lost and you'll need to re-generate them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll need an ICP to generate emails in <\/span><a href=\"https:\/\/app.snov.io\/ai-studio\/\" target=\"_blank\" rel=\"noopener\"><b>AI Email Builder<\/b><\/a><span style=\"font-weight: 400;\">. Your saved profiles will be listed in each product\u2019s folder.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40771 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/06\/4.-Saved-ICPs.png\" alt=\"\" width=\"1987\" height=\"981\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/06\/4.-Saved-ICPs.png 1987w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/06\/4.-Saved-ICPs-300x148.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/06\/4.-Saved-ICPs-1024x506.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/06\/4.-Saved-ICPs-768x379.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/06\/4.-Saved-ICPs-1536x758.png 1536w\" sizes=\"(max-width: 1987px) 100vw, 1987px\" \/><span style=\"font-weight: 400;\">The AI-generated ICP will include the following fields:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ICP name\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Location<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Job title<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Company size<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pain points<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Additional information<\/span><\/li>\n<\/ul>\n<details style=\"margin-bottom: 1em;\">\n<summary style=\"cursor: pointer; color: #6f2cac; font-weight: bold;\">ICP example \u2013 click to expand<\/summary>\n<div style=\"margin-top: 1em; padding-left: 1.2em;\">\n<p><strong>ICP name:<\/strong><br \/>\nDigital-first fashion retailer targeting Gen Z and Millennials<\/p>\n<p><strong>Industry:<\/strong><br \/>\nEcommerce \/ Fashion retail<\/p>\n<p><strong>Location:<\/strong><br \/>\nUnited Kingdom (primary), serving international markets<\/p>\n<p><strong>Job title:<\/strong><br \/>\nHead of Digital Marketing, Ecommerce Manager, Performance Marketing Lead, CRM Manager<\/p>\n<p><strong>Company size:<\/strong><br \/>\n500\u20132000 employees<\/p>\n<p><strong>Pain points:<\/strong><\/p>\n<ul>\n<li>Maintaining consistent brand voice across multiple international markets<\/li>\n<li>Standing out in a crowded, trend-driven market with short fashion cycles<\/li>\n<li>Reducing abandoned carts and increasing email campaign conversions<\/li>\n<li>Managing and scaling hyper-personalized customer communication<\/li>\n<li>Adapting quickly to changing consumer behavior and social media trends<\/li>\n<\/ul>\n<p><strong>Additional information:<\/strong><br \/>\nIdeal customer is a digital-native fashion brand focused on fast growth through online channels. They prioritize customer retention, influencer marketing and high-performing email campaigns. Open to AI tools that help them optimize messaging and automate personalization at scale.<\/p>\n<\/div>\n<\/details>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p><span style=\"font-weight: 400;\">Once you\u2019ve automatically generated ICPs, you can manually add the custom ICPs to <\/span><a href=\"https:\/\/snov.io\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Snov.io<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do that, click the <\/span><b>Add custom ICP<\/b><span style=\"font-weight: 400;\"> below and fill out all required fields yourself. <\/span><span style=\"font-weight: 400;\">You\u2019ll be able to use manually added ICPs for generating emails as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn more tips on how to create your ICP in <\/span><a href=\"https:\/\/snov.io\/knowledgebase\/define-your-icp-and-pack-prospect-lists\/\"><span style=\"font-weight: 400;\">this guide<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-40773 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/06\/5.-Generate-ICP.png\" alt=\"\" width=\"1997\" height=\"1324\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/06\/5.-Generate-ICP.png 1997w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/06\/5.-Generate-ICP-300x199.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/06\/5.-Generate-ICP-1024x679.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/06\/5.-Generate-ICP-768x509.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/06\/5.-Generate-ICP-1536x1018.png 1536w\" sizes=\"(max-width: 1997px) 100vw, 1997px\" \/><span style=\"font-weight: 400;\">Next, use your ICPs to automatically generate targeted emails. Go to <\/span><a href=\"https:\/\/app.snov.io\/ai-studio\/\" target=\"_blank\" rel=\"noopener\"><b>AI Studio<\/b><\/a><span style=\"font-weight: 400;\"> to create email drafts that show your unique value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use details from ICPs as filters for prospect search in our <\/span><a href=\"https:\/\/app.snov.io\/finder-tools\"><b>Finder<\/b><\/a><span style=\"font-weight: 400;\"> tools.<\/span><\/p>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">\n<h3><span style=\"font-weight: 400;\">Related articles:<\/span><\/h3>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-ai-studio-to-write-sales-emails\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">How to use AI Studio to write sales emails<\/span><\/a><\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-find-prospects-with-database-search\/\"><span style=\"font-weight: 400;\">How to find prospects with Database Search<\/span><\/a><\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/define-your-icp-and-pack-prospect-lists\/\"><span style=\"font-weight: 400;\">How to create ICP and find matching leads<\/span><\/a><\/p>\n<\/div>\n<\/div>\n<p><i><span style=\"font-weight: 400;\">If you have a question that wasn\u2019t answered here, don\u2019t hesitate to contact our Customer Care team. You can reach them at <\/span><\/i><b><i>help@snov.io<\/i><\/b><i><span style=\"font-weight: 400;\"> or through live chat.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this guide, you\u2019ll learn how to create Ideal Customer Profiles (ICPs) based on your company and product details. The key starting point for a successful outreach is defining your ideal customer profile. Accurate ICPs will help you identify potential leads for your business and generate personalized emails directly within your Snov.io workflow. There are [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1984],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/40531"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=40531"}],"version-history":[{"count":24,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/40531\/revisions"}],"predecessor-version":[{"id":44765,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/40531\/revisions\/44765"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=40531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=40531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=40531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}