{"id":42088,"date":"2025-09-08T09:36:44","date_gmt":"2025-09-08T06:36:44","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=42088"},"modified":"2025-11-14T17:44:52","modified_gmt":"2025-11-14T14:44:52","slug":"how-to-warm-up-custom-tracking-domain","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-warm-up-custom-tracking-domain\/","title":{"rendered":"How to warm up a custom tracking domain"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In this article, you\u2019ll learn how to automatically include your custom tracking domain to the <a href=\"https:\/\/snov.io\/email-warm-up\" target=\"_blank\" rel=\"noopener\">email warm-up<\/a> process.<\/span><\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><span style=\"font-weight: 400;\">Even with a custom tracking domain, using open and click tracking in email campaigns can lower deliverability, as providers may flag these emails as suspicious.<br \/>\nSnov.io recommends using tracking only when necessary for your sequence or reporting, and with a custom tracking domain. In all other cases, <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-track-open-rates-in-email-campaigns\/\" target=\"_blank\" rel=\"noopener\">disable tracking to protect your sender reputation.<\/a><\/span><\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">To improve deliverability and minimize the risks of tracking, warm up your custom tracking domain. In our <a href=\"https:\/\/app.snov.io\/deliverability\/#\/warm-up\" target=\"_blank\" rel=\"noopener\">Email Warm-up<\/a> tool, you can enable tracking domain warm-up as part of the automatic process.<\/span><\/p>\n<p><b>Custom tracking domain warm-up benefits<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Safer tracking:<\/b><span style=\"font-weight: 400;\"> Domain warm-up helps build trust for your tracking links and ensures they don\u2019t hurt deliverability when used in campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Better deliverability:<\/b><span style=\"font-weight: 400;\"> In campaigns that use warmed-up tracking domains for open or click tracking, emails look less suspicious to spam filters.<\/span><\/li>\n<\/ul>\n<p data-start=\"69\" data-end=\"115\"><strong data-start=\"69\" data-end=\"113\">How custom tracking domain warm-up works<\/strong><\/p>\n<p data-start=\"117\" data-end=\"306\">When you enable warm-up, Snov.io automatically adds a link with your tracking domain to the email content. The tracking domain URL is pulled from <a href=\"https:\/\/app.snov.io\/account\/email-account\" target=\"_blank\" rel=\"noopener\">the settings of the email account<\/a> being warmed up. By being included in the content, the link and the tracking domain gain positive reputation.<\/p>\n<h2><strong>How to enable custom tracking domain warm-up<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Custom domain warm-up requires the domain to be connected to your <\/span><a href=\"https:\/\/app.snov.io\/account\/email-account\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email account<\/span><\/a><span style=\"font-weight: 400;\">. Make sure it's added to the same account you want to warm up.<\/span><\/p>\n<p>Open the settings of <a href=\"https:\/\/app.snov.io\/deliverability\/#\/warm-up\" target=\"_blank\" rel=\"noopener\">an existing warm-up (or create a new one)<\/a>.<\/p>\n<p>For accounts already in warm-up, you don\u2019t need to create a new one \u2014 just edit the warm-up settings. After you enable this option, all emails sent during warm-up will include a link with your tracking domain.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">To enable domain warm-up, go to the <strong>Email content<\/strong> step in the warm-up settings, scroll down to the <strong>Custom tracking domain<\/strong> option, and toggle it on.<\/div>\n<\/div>\n<p data-start=\"228\" data-end=\"428\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-42101 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/09\/New-warm-up-campaign-09-09-2025_01_46_PM.png\" alt=\"\" width=\"1440\" height=\"788\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/09\/New-warm-up-campaign-09-09-2025_01_46_PM.png 1440w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/09\/New-warm-up-campaign-09-09-2025_01_46_PM-300x164.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/09\/New-warm-up-campaign-09-09-2025_01_46_PM-1024x560.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/09\/New-warm-up-campaign-09-09-2025_01_46_PM-768x420.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<p data-start=\"84\" data-end=\"126\"><strong data-start=\"84\" data-end=\"124\">Custom domain warm-up and plain text<\/strong><\/p>\n<p data-start=\"84\" data-end=\"126\">Plain text supports only text. Adding a tracking domain link turns the email into HTML. To warm up in plain text, keep custom tracking domain warm-up disabled.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Domain warm-up works in both AI-generated and Specific content types, but it can\u2019t be used together with <strong data-start=\"233\" data-end=\"252\">Plain text mode<\/strong> in the same warm-up. If you want to use both, set them up separately.<\/div>\n<\/div>\n<div>\n<p><strong>Related articles:<\/strong><\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-enable-plain-text-for-email-warm-up\/\" target=\"_blank\" rel=\"noopener\">How to enable plain text emails in warm-up<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this article, you\u2019ll learn how to automatically include your custom tracking domain to the email warm-up process. Even with a custom tracking domain, using open and click tracking in email campaigns can lower deliverability, as providers may flag these emails as suspicious. Snov.io recommends using tracking only when necessary for your sequence or reporting, [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[746],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/42088"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=42088"}],"version-history":[{"count":18,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/42088\/revisions"}],"predecessor-version":[{"id":43256,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/42088\/revisions\/43256"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=42088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=42088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=42088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}