{"id":42093,"date":"2025-09-08T09:45:30","date_gmt":"2025-09-08T06:45:30","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=42093"},"modified":"2025-11-14T17:45:54","modified_gmt":"2025-11-14T14:45:54","slug":"how-to-enable-plain-text-for-email-warm-up","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-enable-plain-text-for-email-warm-up\/","title":{"rendered":"How to enable plain text emails in warm-up"},"content":{"rendered":"<p>In this article, you\u2019ll learn how plain text improves warm-up and how to enable it to strengthen your sender reputation.<\/p>\n<p data-start=\"309\" data-end=\"416\">Sending plain text emails means there is no HTML code and only simple text is sent. After <a href=\"https:\/\/snov.io\/email-warm-up\" target=\"_blank\" rel=\"noopener\">warming up an email<\/a> in plain text, providers will trust your emails more, improving deliverability.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p data-start=\"71\" data-end=\"104\"><strong data-start=\"71\" data-end=\"102\">What does \u201cplain text\u201d mean<\/strong><\/p>\n<p data-start=\"106\" data-end=\"307\">Plain text emails can\u2019t include images, links, or styled elements, which makes them appear safer. They look more like personal, manually written emails, which helps build reputation more effectively.<\/p>\n<\/div>\n<\/div>\n<p data-start=\"69\" data-end=\"106\"><strong data-start=\"69\" data-end=\"104\">How plain text works in warm-up<\/strong><\/p>\n<p data-start=\"108\" data-end=\"214\">To enable plain text mode, open the settings of an <a href=\"https:\/\/app.snov.io\/deliverability\/#\/warm-up\" target=\"_blank\" rel=\"noopener\">existing warm-up or create a new one<\/a>.<\/p>\n<p data-start=\"52\" data-end=\"89\"><strong data-start=\"52\" data-end=\"87\">Plain text mode by content type<\/strong><\/p>\n<ul data-start=\"91\" data-end=\"417\">\n<li data-start=\"91\" data-end=\"257\">\n<p data-start=\"93\" data-end=\"257\"><strong data-start=\"93\" data-end=\"118\">AI-generated content:<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"93\" data-end=\"257\">Plain text is enabled by default with AI-generated emails. If you turn on the <strong data-start=\"172\" data-end=\"198\">Custom tracking domain<\/strong> option, the content type automatically switches to HTML.<\/p>\n<p data-start=\"93\" data-end=\"257\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-42096 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/09\/New-warm-up-campaign-09-09-2025_01_08_PM.png\" alt=\"\" width=\"1440\" height=\"788\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/09\/New-warm-up-campaign-09-09-2025_01_08_PM.png 1440w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/09\/New-warm-up-campaign-09-09-2025_01_08_PM-300x164.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/09\/New-warm-up-campaign-09-09-2025_01_08_PM-1024x560.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/09\/New-warm-up-campaign-09-09-2025_01_08_PM-768x420.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<ul data-start=\"91\" data-end=\"417\">\n<li data-start=\"259\" data-end=\"417\">\n<p data-start=\"261\" data-end=\"417\"><strong data-start=\"261\" data-end=\"282\">Specific content:<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"261\" data-end=\"417\">The emails you add in specific content are in HTML mode by default, and plain text is disabled. To enable plain text, scroll down and toggle <strong data-start=\"392\" data-end=\"411\">Plain text mode<\/strong> on.<\/p>\n<p data-start=\"261\" data-end=\"417\">Even if your template already contains only text, enable plain text mode anyway. It changes the technical properties so providers recognize the email as fully plain text without formatting.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">If you use Specific content with a template that includes images, links, or styled elements, these won\u2019t appear in the final email. To warm up a styled email, don\u2019t use plain text mode.<\/div>\n<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-42097 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/09\/New-warm-up-campaign-09-09-2025_01_09_PM.png\" alt=\"\" width=\"1440\" height=\"788\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/09\/New-warm-up-campaign-09-09-2025_01_09_PM.png 1440w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/09\/New-warm-up-campaign-09-09-2025_01_09_PM-300x164.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/09\/New-warm-up-campaign-09-09-2025_01_09_PM-1024x560.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/09\/New-warm-up-campaign-09-09-2025_01_09_PM-768x420.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/div>\n<p data-start=\"61\" data-end=\"117\"><strong data-start=\"61\" data-end=\"115\">Plain text mode and Custom tracking domain warm-up<\/strong><\/p>\n<p>Plain text supports only text. Adding a link with your tracking domain changes the email to HTML. If you want to warm up in plain text, keep custom tracking domain warm-up disabled.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Plain text mode and custom tracking domain warm-up cannot be active at the same time. If you enable one, the other will automatically switch off. To use both, set them up in separate warm-ups.<\/div>\n<\/div>\n<div>\n<p><strong>Related articles:<\/strong><\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-warm-up-custom-tracking-domain\/\" target=\"_blank\" rel=\"noopener\">How to warm up a custom tracking domain<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In this article, you\u2019ll learn how plain text improves warm-up and how to enable it to strengthen your sender reputation. Sending plain text emails means there is no HTML code and only simple text is sent. After warming up an email in plain text, providers will trust your emails more, improving deliverability. What does \u201cplain [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[746],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/42093"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=42093"}],"version-history":[{"count":11,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/42093\/revisions"}],"predecessor-version":[{"id":43257,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/42093\/revisions\/43257"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=42093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=42093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=42093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}