![\"note\"](\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/ph_circle-wavy-warning.svg\")
<\/div>\nWhy Snovio recommends sending in plain text <\/strong><\/p>\n Plain text gives you an advantage in both deliverability and reply rates. Based on our data from 44M+ cold emails, plain text achieves a higher reply rate \u2014 1.30% vs. 1.08% for HTML.<\/p>\n<\/div>\n<\/div>\n Content:<\/p>\n When creating your email<\/a>, click the option in the top-right corner of the email editor to enable plain text mode.<\/p>\n Even if your email includes only text, enable plain text mode. This applies the correct content-type email header, so email providers recognize it as a true plain text message.<\/p>\n<\/div>\n<\/div>\n Some features aren\u2019t supported in plain text mode. Here\u2019s how plain text works with other elements in your emails.<\/p>\n Plain text mode means your emails are text-only. There is no formatting, no HTML design, no clickable elements, no images, and no tracking.<\/p>\n Your email content can\u2019t include any of these elements. Make sure to check your email appearance using the preview option before sending it.<\/p>\n When plain text mode is enabled, the email editor doesn\u2019t have formatting options.<\/p>\n Plain text emails don\u2019t support fonts, bold, italic, underlined text, bullet points, numbered lists. Only emojis are allowed.<\/p>\n Images and embedded YouTube videos can\u2019t be displayed. Any visuals added to the email will be removed when you switch to plain text mode.<\/p>\n You can still attach files, but they are often blocked by spam filters. Avoid sending attachments for a whole list. If needed, send a single message with an attachment directly from a prospect profile.<\/p>\n<\/div>\n<\/div>\n Plain text emails can\u2019t work together with open tracking. Opens won\u2019t be tracked for emails in plain text, even if the option is enabled in campaign settings.<\/p>\n Open tracking isn\u2019t really a limitation here \u2014 we don\u2019t recommend using it anyway, since it can negatively affect deliverability.<\/p>\n<\/div>\n<\/div>\n Plain text emails don\u2019t support using conditions<\/a>. If a condition is placed after a plain text email in your sequence, it won\u2019t be triggered.<\/p>\n You can still use conditions after steps that are set to HTML mode.<\/p>\n Here are the features that can be used together with plain text.<\/p>\n If your emails include tracking or links, these features can still work in plain text, but with a few important limitations.<\/p>\n Links you add to the email (including unsubscribe links) will appear as full URLs, not hidden under text.<\/p>\n For example, if you insert a CTA with text like Book a demo<\/a>, it will show the full clickable link:<\/p>\n \u201cBook a demo: [https:\/\/calendly.com\/d\/2y5-ybf-2q9<\/a>]\u201d<\/p>\n If you add your website, it will show the full address like this: \u201chttps:\/\/snov.io\/<\/a>\u201d<\/p>\n Tracked links will also show the full URL with your custom tracking domain<\/a> or the default tracking link. If the recipient clicks it, link clicks will still record into your statistics and reports<\/a>.<\/p>\n<\/div>\n<\/div>\n With plain text enabled, you can still use personalization in your emails.<\/p>\n Variables for prospect data, Spintax<\/a> for rotating text variants, and Dynamic content<\/a> for condition-based personalization \u2013 all these features can be used.<\/p>\n Each step in your sequence can use its own email type \u2014 HTML<\/strong> or Plain text<\/strong>.<\/p>\n You can switch to plain text in any email of the sequence, or keep the default HTML when needed.<\/p>\n Plain text<\/strong> improves deliverability. HTML<\/strong> gives you more functionality. Use a mix of both types to get the best results.<\/p>\n Start the sequence with a plain text first email for best deliverability \u2013 it\u2019s important that the first message gets into the inbox.\n
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How to enable plain text mode<\/strong><\/h2>\n
![\"learn\"](\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\")
<\/div>\n![\"How](\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/10\/New-campaign-10-28-2025_02_07_PM-2.png\")
<\/p>\nWhat doesn\u2019t work in plain text<\/strong><\/h2>\n
Text formatting<\/h3>\n
Image, videos, files<\/h3>\n
![\"tip\"](\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\")
<\/div>\nOpen tracking<\/h3>\n
<\/div>\nBehavioral triggers<\/h3>\n
What works in plain text mode<\/strong><\/h2>\n
Link tracking and unsubscribes<\/h3>\n
<\/div>\n![\"Link](\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/10\/New-campaign-10-28-2025_02_13_PM-300x164.png\")
<\/h3>\nPersonalization<\/h3>\n
![\"Personalization\"](\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/10\/New-campaign-10-28-2025_02_26_PM-300x164.png\")
<\/p>\nHow to use plain text emails effectively<\/strong><\/h2>\n
<\/div>\n
\nWhen sending follow-ups, you can switch to HTML if you need features like link tracking, conditions, or visuals.<\/p>\n<\/div>\n<\/div>\n![\"How](\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/10\/New-campaign-10-28-2025_02_29_PM-1-300x164.png\")
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