{"id":43434,"date":"2025-11-30T13:08:06","date_gmt":"2025-11-30T10:08:06","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=43434"},"modified":"2026-03-18T13:57:42","modified_gmt":"2026-03-18T10:57:42","slug":"how-to-set-up-snov-io-clay-integration","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-set-up-snov-io-clay-integration\/","title":{"rendered":"How to set up Snov.io &#038; Clay integration"},"content":{"rendered":"<p><!--ARCADE EMBED START--><\/p>\n<div style=\"position: relative; padding-bottom: calc(48.4551% + 41px); height: 0px; width: 100%;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" title=\"(copy) Snov.io &amp; Clay \" src=\"https:\/\/demo.arcade.software\/eiqqrq2iEVzmxZBg0HWt?embed&amp;embed_mobile=tab&amp;embed_desktop=inline&amp;show_copy_link=true\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" loading=\"lazy\"><\/iframe><\/div>\n<p><!--ARCADE EMBED END--><br \/>\n<span style=\"font-weight: 400;\">In this guide, you\u2019ll learn how to integrate Snov.io with Clay for enrichment and outreach automation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The workflow we\u2019ll set up includes the following steps:<\/span><\/p>\n<p><a href=\"#find-and-enrich\"><b>Action 1.<\/b><span style=\"font-weight: 400;\"> Find and enrich prospects in Clay with Snov.io<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><a href=\"#add-prospects-to-list\"><b>Action 2.<\/b><span style=\"font-weight: 400;\"> Add prospects to a Snov.io list<\/span><\/a><\/p>\n<p><a href=\"#start-sequences\"><b>Action 3. <\/b><span style=\"font-weight: 400;\">Start a campaign in Snov.io<\/span><\/a><\/p>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">\n<p><span style=\"font-weight: 400;\">Before you start:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">1. <\/span>You can set up this workflow using a free <a href=\"https:\/\/app.snov.io\/register\" target=\"_blank\" rel=\"noopener\">Snov.io account<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">2. Your <a href=\"https:\/\/clay.com\" target=\"_blank\" rel=\"noopener\">Clay<\/a> plan should include access to Integrations.<\/span><\/p>\n<\/div>\n<\/div>\n<h2 id=\"find-and-enrich\"><strong>Action 1: Find and enrich prospects<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">When building Clay tables, select <\/span><b>Snov.io<\/b><span style=\"font-weight: 400;\"> as your data provider to enrich prospect data and find email addresses.<\/span><\/p>\n<h3><strong>Find prospects or upload data<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">To get started, prepare your table with prospects in <\/span><span style=\"font-weight: 400;\">Clay<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<ul>\n<li><b>Use the Find people option in Clay<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Add search filters on the right to find prospects that match your criteria.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you\u2019re done choosing filters, set the lead limit and continue to create a Clay table.<\/span><\/p>\n<ul>\n<li><b>Import your existing data from a CSV file<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For enrichment with Snovio, Clay accepts the following fields as inputs: LinkedIn URLs, email addresses, prospect names, and company domains.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43553 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-12-04-2025_03_59_PM.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-12-04-2025_03_59_PM.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-12-04-2025_03_59_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-12-04-2025_03_59_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-12-04-2025_03_59_PM-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/p>\n<h3><strong>Enrich prospects with Snov.io<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019ll use Clay's data points with Snovio\u2019s <\/span><b>Find email <\/b><span style=\"font-weight: 400;\">action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The data inputs required for this enrichment:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Full name:<\/strong> The prospect\u2019s first name and last name<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Company domain:<\/strong> The company's website<\/span><\/li>\n<\/ul>\n<p>Clay automatically provides these fields when you use it to find people, and Snovio can then enrich those profiles with a verified email address.<\/p>\n<p>Let\u2019s set up the email enrichment action. While in a Clay table, add a new column at the top:<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Select <b>Add enrichment<\/b>\u00a0<span class=\"notion-enable-hover\" data-token-index=\"3\">\u2192 <\/span>View all enrichments (at the bottom) \u2192 <strong>Integrations<\/strong> \u2192 search for <strong>Snovio<\/strong> <span class=\"notion-enable-hover\" data-token-index=\"5\">\u2192 choose <strong>Find email <\/strong><\/span>action.<\/div>\n<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43445 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_27_PM.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_27_PM.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_27_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_27_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_27_PM-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/div>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">\n<p>Clay supports multiple <span class=\"link-annotation-unknown-block-id-1101683055\">Snov.io<\/span> enrichment actions. Select another action based on your current needs and data:<!-- notionvc: 334b0bd4-1fe9-424a-99a1-112edc264d0c --><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">If you only have LinkedIn URLs \u2192 use <\/span><b>Enrich person from LinkedIn URL<\/b><\/li>\n<li>If you only have an email address \u2192 use <b>Enrich person from Email<\/b><\/li>\n<\/ul>\n<p>See full list of <a href=\"https:\/\/www.clay.com\/university\/guide\/snov-io-integration-overview\">Snovio actions in Clay<\/a> with inputs and outputs.<\/p>\n<\/div>\n<\/div>\n<h3 id=\"connect-snovio-to-clay\"><strong>Connect your Snov.io account to Clay<\/strong><\/h3>\n<p data-start=\"280\" data-end=\"376\">This step is optional, but required if you want to run the full workflow (including Action 2).<\/p>\n<p data-start=\"383\" data-end=\"535\">Clay lets you use your Snov.io plan credits for enrichment. To do this, connect your Snovio account in Clay and select it when setting up the action.<\/p>\n<p data-start=\"542\" data-end=\"642\">If you prefer to use Clay credits only, you can skip the connection and continue to field mapping.<\/p>\n<p data-start=\"649\" data-end=\"711\">Connecting your own Snovio account to Clay will allow you to:<\/p>\n<div class=\"notification-block note\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/ph_circle-wavy-warning.svg\" alt=\"note\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p><span style=\"font-weight: 400;\">- Use credits from your Snov.io plan for all Snov.io enrichments<\/span><\/p>\n<p><span style=\"font-weight: 400;\">- Add enriched prospects to your Snov.io list and send them into a campaign<\/span><\/p>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43447 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_PM.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_PM.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_PM-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">To set up direct integration, add your<\/span> <span style=\"font-weight: 400;\">Snov.io account via<\/span><span style=\"font-weight: 400;\"> API keys.<\/span><\/p>\n<p>Go to Snovio account: <a href=\"https:\/\/app.snov.io\/account\/api\" target=\"_blank\" rel=\"noopener\">Settings \u2192 API<\/a>; <span style=\"font-weight: 400;\">Copy your API <\/span><b>User ID<\/b><span style=\"font-weight: 400;\"> and <\/span><b>API Secret<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>Return to Clay: In the action settings \u2192\u00a0<strong>Add new account<\/strong>. <span style=\"font-weight: 400;\">Paste the API keys and authenticate.<\/span><\/p>\n<p>Choose your connected account from the dropdown.<span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43448 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_PM-1.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_PM-1.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_PM-1-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_PM-1-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_PM-1-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/p>\n<h3><strong>Map input columns<\/strong><\/h3>\n<p>Clay automatically maps the columns Snovio needs as inputs for enrichment. Check all required fields under <strong>Column mapping\u00a0<\/strong>in Clay.<\/p>\n<p>In our example, the required fields are the <strong>Full name<\/strong> and <strong>Company Domain<\/strong>.<\/p>\n<p><!-- notionvc: cb8e3a19-a542-4310-a691-de0f0104402b --><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43450 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_P.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_P.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_P-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_P-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_P-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/p>\n<h3><strong>Add output columns<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Next, select which<\/span><span style=\"font-weight: 400;\"> fields enriched by Snovio will be added back to your table.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In our example, the output fields are <\/span><b>Email<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Verification status<\/b><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">After you run the integration, the enriched data will appear in the corresponding columns.<\/span><\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><span style=\"font-weight: 400;\">If any row is empty in the required column, some prospects may fail to enrich. Check for missing input errors in the Clay table.<\/span><\/div>\n<\/div>\n<div><span style=\"font-weight: 400;\">With this part of the workflow completed, your Clay table is ready to sync prospects into<\/span> <span style=\"font-weight: 400;\">Snov.io<\/span><span style=\"font-weight: 400;\">.<\/span><\/div>\n<div><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43451 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29M.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29M.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29M-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29M-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29M-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/div>\n<h2 id=\"add-prospects-to-list\"><strong>Action 2: Add prospects from Clay to a Snov.io list<br \/>\n<\/strong><\/h2>\n<p>Now set up the main part of the integration: sending prospects from the Clay table to a <a class=\"notion-link-token notion-focusable-token notion-enable-hover\" tabindex=\"0\" href=\"https:\/\/snov.io\/\" rel=\"noopener noreferrer\" data-token-index=\"1\"><span class=\"link-annotation-unknown-block-id-1101683055\">Snov.io<\/span><\/a> list.<!-- notionvc: e3522480-2f1e-4a2f-a9b0-249be783cf8e --><\/p>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\"><span style=\"font-weight: 400;\">This action uses your own Snov.io account connected to Clay via the API keys (refer back to <a href=\"#connect-snovio-to-clay\">Connect your Snov.io account to Clay<\/a>).<\/span><\/div>\n<\/div>\n<h3><strong>Use the Add to list action<\/strong><\/h3>\n<p>While in your Clay table, click <strong><span class=\"notion-enable-hover\" data-token-index=\"1\">Actions<\/span><\/strong> at the top right. Search for <strong><span class=\"notion-enable-hover\" data-token-index=\"3\">Add prospect to list <\/span><\/strong> \u2192 choose the <span class=\"notion-enable-hover\" data-token-index=\"7\">Snovio<\/span> option.<!-- notionvc: e778b15d-8d56-41f4-af25-e825e61cf961 --><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43452 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_9_PM-1.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_9_PM-1.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_9_PM-1-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_9_PM-1-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_9_PM-1-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/p>\n<h3><strong>Choose the target Snov.io list<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Next, we need a list in Snovio\u00a0where the leads from Clay will be saved.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go to<\/span> <a href=\"https:\/\/app.snov.io\/prospects\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Prospects<\/span><\/a><span style=\"font-weight: 400;\"> and create a list or choose the one you already have. <\/span><span style=\"font-weight: 400;\">Return to Clay and select it in the <\/span><b>List<\/b><span style=\"font-weight: 400;\"> dropdown.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43453 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_0_PM.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_0_PM.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_0_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_0_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_0_PM-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/p>\n<h3><strong>Map Clay columns to Snov.io fields<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Choose which fields will be imported to Snovio when syncing prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clay will auto-map the default fields. You can also map<\/span><span style=\"font-weight: 400;\"> other Clay fields you have to our<\/span>\u00a0<a href=\"https:\/\/snov.io\/knowledgebase\/how-to-manage-custom-fields-and-data-tabs\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">custom fields<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Click <\/span><b>Refresh fields<\/b><span style=\"font-weight: 400;\"> to pull up the newly created fields from your Snovio account.<\/span><\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><span style=\"font-weight: 400;\">To send prospects to Snov.io, <\/span><b>List<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Email<\/b><span style=\"font-weight: 400;\"> fields are required. With a LinkedIn URL field added, you can <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-snov-io-linkedin-automation\/\" target=\"_blank\" rel=\"noopener\">use LinkedIn actions in your sequence<\/a>.<\/span><\/div>\n<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43454 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_020_PM.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_020_PM.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_020_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_020_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_020_PM-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/div>\n<h3 id=\"qualify-prospects\"><strong>Qualify prospects<\/strong><\/h3>\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"63b76fff-1076-4bb8-ba74-31c3a09bd2af\" data-testid=\"conversation-turn-34\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"6e23e50e-93a2-4a5e-b50f-947ecc2e7514\" data-message-model-slug=\"gpt-5-1\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words dark markdown-new-styling\">\n<p data-start=\"45\" data-end=\"244\">To control which prospects are sent to Snov.io, set up automatic filters in Clay.<\/p>\n<p data-start=\"45\" data-end=\"244\">In your Clay table, go to <strong data-start=\"155\" data-end=\"185\" data-is-only-node=\"\">Run settings \u2192 Only run if<\/strong>. Add the conditions that define your qualified prospect.<\/p>\n<p data-start=\"246\" data-end=\"333\" data-is-last-node=\"\" data-is-only-node=\"\">For example, you can filter by email status = Valid to send only verified contacts to Snovio.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43455 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_31_PM.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_31_PM.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_31_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_31_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_31_PM-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/p>\n<h3><strong>Map output fields<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Because this workflow uses the API,<\/span> <span style=\"font-weight: 400;\">Snov.io<\/span><span style=\"font-weight: 400;\"> will return default status fields in the response.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you don\u2019t need this data stored in your table, leave the last section blank.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43456 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_030_PM.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_030_PM.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_030_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_030_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_030_PM-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/p>\n<h3><strong>Activate the workflow<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Before you enable the integration for the entire table, run a quick test.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pick one prospect. In the <\/span><b>Add to list<\/b><span style=\"font-weight: 400;\"> column for that row, click <\/span><b>Run cell<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><b>Note:<\/b><span style=\"font-weight: 400;\"> If your target Snovio list is already in a campaign, any new prospects added to this list will start the sequence automatically.<\/span><\/div>\n<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43457 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025__30_PM.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025__30_PM.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025__30_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025__30_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025__30_PM-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/div>\n<p><span style=\"font-weight: 400;\">After this, go to<\/span> <span style=\"font-weight: 400;\">Snov.io<\/span><span style=\"font-weight: 400;\"> \u2192<\/span> <a href=\"https:\/\/app.snov.io\/prospects\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Prospects<\/span><\/a> <b>\u2192<\/b><span style=\"font-weight: 400;\"> check if the new prospect is there with all mapped fields.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If everything looks correct, activate the integration for the whole table.<\/span><\/p>\n<h2 id=\"start-sequences\"><strong>Action 3: Start a campaign <\/strong><\/h2>\n<p>The final step in this workflow is to launch a campaign and start contacting your prospects.<\/p>\n<p>From your prospect list in Snov.io, click <strong data-start=\"197\" data-end=\"214\">Send campaign<\/strong> to <a href=\"https:\/\/app.snov.io\/campaigns\" target=\"_blank\" rel=\"noopener\">create a multichannel sequence<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43458 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Prospects-11-28-2025_02_31_PM.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Prospects-11-28-2025_02_31_PM.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Prospects-11-28-2025_02_31_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Prospects-11-28-2025_02_31_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Prospects-11-28-2025_02_31_PM-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Use one of <\/span><a href=\"https:\/\/app.snov.io\/campaigns\/templates\/campaign-all\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">campaign templates<\/span><\/a><span style=\"font-weight: 400;\"> or build your own sequence. <\/span><span style=\"font-weight: 400;\">Add emails and other steps in the <\/span><b>Campaign editor<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Snovio sequences can contain emails, LinkedIn actions, behavioral triggers, delay steps, and goals.<\/span><\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><span style=\"font-weight: 400;\">In <\/span><b>Step 2 (Prospects)<\/b><span style=\"font-weight: 400;\"> of the campaign builder, make sure the correct list is selected.<\/span><\/div>\n<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43459 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/New-campaign-11-28-2025_02_31_PM.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/New-campaign-11-28-2025_02_31_PM.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/New-campaign-11-28-2025_02_31_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/New-campaign-11-28-2025_02_31_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/New-campaign-11-28-2025_02_31_PM-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/div>\n<h2><strong>Automate the Clay &amp; Snovio workflow<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">To keep your Snov.io list updated with new prospects without manual work, set up Clay to run Snov.io actions automatically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the <\/span><b>Run settings<\/b><span style=\"font-weight: 400;\">, make sure the <\/span><b>Auto-update<\/b><span style=\"font-weight: 400;\"> is enabled in both <b>Find email<\/b> and <b>Add to list<\/b> actions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this workflow configured, the entire process runs automatically whenever new rows or prospects are added to your Clay table.<\/span><\/p>\n<div class=\"notification-block note\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/ph_circle-wavy-warning.svg\" alt=\"note\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p><strong>Snovio &amp; Clay workflow:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Prospect added in Clay \u2192 Enriched and verified by Snovio \u2192 Qualified based on your criteria \u2192 Added to your Snov.io list \u2192 Enters your active sequence.<\/span><\/p>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43462 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_31_PM-2.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_31_PM-2.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_31_PM-2-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_31_PM-2-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_31_PM-2-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this guide, you\u2019ll learn how to integrate Snov.io with Clay for enrichment and outreach automation. The workflow we\u2019ll set up includes the following steps: Action 1. Find and enrich prospects in Clay with Snov.io\u00a0 Action 2. Add prospects to a Snov.io list Action 3. Start a campaign in Snov.io Before you start: &nbsp; 1. [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/43434"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=43434"}],"version-history":[{"count":33,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/43434\/revisions"}],"predecessor-version":[{"id":45399,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/43434\/revisions\/45399"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=43434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=43434"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=43434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}