{"id":43476,"date":"2025-12-01T22:13:17","date_gmt":"2025-12-01T19:13:17","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=43476"},"modified":"2026-02-01T16:11:50","modified_gmt":"2026-02-01T13:11:50","slug":"como-configurar-a-integracao-entre-snov-io-e-clay","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/br\/como-configurar-a-integracao-entre-snov-io-e-clay\/","title":{"rendered":"Como configurar a integra\u00e7\u00e3o entre Snov.io e Clay"},"content":{"rendered":"<p><!--ARCADE EMBED START--><\/p>\n<div style=\"position: relative; padding-bottom: calc(48.4551% + 41px); height: 0px; width: 100%;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" title=\"(copy) Snov.io &amp; Clay \" src=\"https:\/\/demo.arcade.software\/eiqqrq2iEVzmxZBg0HWt?embed&amp;embed_mobile=tab&amp;embed_desktop=inline&amp;show_copy_link=true\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" loading=\"lazy\"><\/iframe><\/div>\n<p><!--ARCADE EMBED END--><br \/>\nNeste guia, voc\u00ea vai aprender a integrar a Snov.io ao Clay para realizar enriquecimento de dados e automa\u00e7\u00e3o de outreach.<\/p>\n<p><span style=\"font-weight: 400;\">O fluxo de trabalho que vamos configurar inclui as etapas abaixo:<\/span><\/p>\n<p><a href=\"#find-and-enrich\"><b>A\u00e7\u00e3o 1.<\/b><span style=\"font-weight: 400;\"> Encontrar e enriquecer prospects no Clay com a Snov.io<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><a href=\"#add-prospects-to-list\"><b>A\u00e7\u00e3o 2.<\/b><span style=\"font-weight: 400;\"> Adicionar prospects a uma lista na Snov.io<\/span><\/a><\/p>\n<p><a href=\"#start-sequences\"><b>A\u00e7\u00e3o 3. <\/b><span style=\"font-weight: 400;\">Iniciar uma campanha na Snov.io<\/span><\/a><\/p>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">\n<p><strong>Antes de come\u00e7ar:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">1.\u00a0<\/span>Voc\u00ea pode configurar este fluxo de trabalho usando uma <a href=\"https:\/\/app.snov.io\/register?_gl=1*ztpwwf*_gcl_aw*R0NMLjE3NjUzOTQwMDcuQ2p3S0NBaUEwZVRKQmhCYUVpd0EtUGEtaGN0bS1BbnN5Z0tNQ0RDUTdXbTB0Tm42c2JDOEk3aDhOaUFMdm5CeGVHS0hQR2R0Snhmak94b0NvTVFRQXZEX0J3RQ..*_gcl_au*MTgyNDkwMTQ3Mi4xNzU5ODUzMDg1LjU3NTYzMzk5Ny4xNzY0NTM0NTkzLjE3NjQ1MzQ1OTM.*FPAU*MTgyNDkwMTQ3Mi4xNzU5ODUzMDg1*_ga*MTk4MTYzODc5OS4xNzUyMDc2NTg4*_ga_BNRTCNFP5Y*czE3NjY1NzkzMjIkbzEzMCRnMSR0MTc2NjU4MTA2NCRqNjAkbDAkaDM1NjQ1OTIyOA..*_fplc*ZkR1YWNVaGtxaXRRQnM1YmRRdlUzTmRROWZ1dDFNVlY3dk1qdWlGUHBGWmZtRldYOHo2OEElMkZSUENMalB3ZVg1UENFSmg5NUJpZFFJZndWb3pvRGlFcE1zQ1VHbHdrQVI0NFRqTm1SMEpyanB0WCUyQjlNdkFKdzY5TnFrZ3lVQSUzRCUzRA..*_ga_TKFKTRN012*czE3NjY1NzkzMjIkbzQ2MCRnMSR0MTc2NjU3OTMzNiRqNDYkbDAkaDA.\">conta gratuita da <strong data-start=\"99\" data-end=\"112\">Snov.io<\/strong><\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">2. <\/span>Seu plano do <a href=\"https:\/\/clay.com\/\"><strong data-start=\"132\" data-end=\"140\">Clay<\/strong><\/a> deve incluir acesso \u00e0s <strong data-start=\"164\" data-end=\"179\">Integra\u00e7\u00f5es<\/strong>.<\/p>\n<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"e56f8dee-454a-4e5d-a5c6-51210b4932dd\" data-testid=\"conversation-turn-230\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"z-0 flex min-h-[46px] justify-start\"><\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"find-and-enrich\"><strong>A\u00e7\u00e3o 1: Encontrar e enriquecer prospects<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Ao montar tabelas no Clay, selecione a <strong>Snov.io como sua provedora de dados<\/strong> para enriquecer informa\u00e7\u00f5es dos prospects e encontrar endere\u00e7os de e-mail.<\/span><\/p>\n<h3><strong>Encontre prospects ou envie dados<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Para come\u00e7ar, prepare uma tabela com prospects no Clay.\u00a0<\/span><\/p>\n<ul>\n<li><b>Use a op\u00e7\u00e3o Encontrar pessoas no Clay<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Adicione filtros de busca no painel direito para encontrar prospects que atendam aos seus crit\u00e9rios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quando terminar de escolher os filtros, defina o limite de leads e prossiga para criar a tabela no Clay.<\/span><\/p>\n<ul>\n<li><b>Importe seus dados existentes a partir de um arquivo CSV<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Para enriquecimento com a Snov.io, o Clay aceita como entrada: URLs do LinkedIn, endere\u00e7os de e-mail, nomes de prospects e dom\u00ednios de empresas.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43446 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-11-30-2025_12_58_PM.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-11-30-2025_12_58_PM.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-11-30-2025_12_58_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-11-30-2025_12_58_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-11-30-2025_12_58_PM-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/p>\n<h3><strong>Enrique\u00e7a prospects com a Snov.io<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Vamos usar os data points do Clay com a a\u00e7\u00e3o <strong>Encontrar e-mail<\/strong> da Snov.io.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Os dados necess\u00e1rios para este enriquecimento incluem:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Nome completo:<\/strong> nome e sobrenome do prospect<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Dom\u00ednio da empresa:<\/strong> dom\u00ednio do site da empresa<\/span><\/li>\n<\/ul>\n<p>O Clay fornece automaticamente esses campos quando voc\u00ea usa a fun\u00e7\u00e3o de encontrar pessoas, e a Snov.io consegue enriquecer esses perfis com um e-mail verificado.<\/p>\n<p>Para configurar a a\u00e7\u00e3o de enriquecimento, dentro de uma tabela do Clay adicione uma nova coluna (no topo):<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/>Selecione <strong>Adicionar enriquecimento<\/strong> \u2192 Ver todos os enriquecimentos (ao final) \u2192<br \/>\n<strong>Integra\u00e7\u00f5es<\/strong> \u2192 procure por <strong>Snov.io<\/strong> \u2192 escolha a a\u00e7\u00e3o <strong>Encontrar e-mail<\/strong><\/div>\n<div class=\"notification-block__text\"><\/div>\n<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43445 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_27_PM.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_27_PM.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_27_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_27_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_27_PM-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/div>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">\n<p>O Clay oferece diversas a\u00e7\u00f5es de enriquecimento da Snov.io. Selecione outra a\u00e7\u00e3o conforme sua necessidade e os dados dispon\u00edveis:<!-- notionvc: 334b0bd4-1fe9-424a-99a1-112edc264d0c --><\/p>\n<ul>\n<li>Caso voc\u00ea tenha apenas URLs do LinkedIn<b> \u2192 use Enriquecer pessoa a partir da URL do LinkedIn<\/b><\/li>\n<li>Caso voc\u00ea tenha apenas um endere\u00e7o de e-mail <b>\u2192 use Enriquecer pessoa a partir do e-mail<\/b><\/li>\n<\/ul>\n<p>Consulte a lista completa de <a href=\"https:\/\/www.clay.com\/university\/guide\/snov-io-integration-overview\">a\u00e7\u00f5es da Snov.io no Clay<\/a> com entradas e sa\u00eddas dispon\u00edveis.<\/p>\n<\/div>\n<\/div>\n<h3 id=\"connect-snovio-to-clay\"><strong>Conecte sua conta da Snov.io ao Clay<\/strong><\/h3>\n<p>Esta etapa \u00e9 opcional, mas recomendada se voc\u00ea deseja executar toda a integra\u00e7\u00e3o Snov.io \u00d7 Clay de ponta a ponta.<\/p>\n<p><span style=\"font-weight: 400;\">Voc\u00ea pode usar uma conta Snov.io gerenciada pelo Clay para realizar enriquecimentos (o Clay utiliza seus pr\u00f3prios cr\u00e9ditos para isso).<\/span><\/p>\n<div class=\"notification-block note\">\n<div class=\"notification-block__text\">\n<p><strong>Conectar sua pr\u00f3pria conta diretamente ao Clay permite:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u2022 Usar cr\u00e9ditos do seu plano da Snov.io para enriquecimentos<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2022 Acessar todas as integra\u00e7\u00f5es da Snov.io dentro do Clay, incluindo enriquecimentos e a a\u00e7\u00e3o de adicionar leads a uma campanha<\/span><\/p>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43447 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_PM.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_PM.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_PM-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Para configurar a integra\u00e7\u00e3o direta, adicione sua conta da Snov.io via API keys.<\/span><\/p>\n<p data-start=\"3338\" data-end=\"3418\">Acesse sua conta na Snov.io: <a href=\"https:\/\/app.snov.io\/account\/api\">Configura\u00e7\u00f5es \u2192 API<\/a>. Copie seu <strong>API User ID<\/strong> e <strong>API Secret<\/strong><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retorne ao Clay: nas configura\u00e7\u00f5es da a\u00e7\u00e3o \u2192 <strong>Adicionar nova conta<\/strong>. Cole as chaves da API e autentique.<\/span><\/p>\n<p>Escolha sua conta conectada no dropdown.<span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43448 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_PM-1.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_PM-1.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_PM-1-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_PM-1-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_PM-1-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/p>\n<h3><strong>Mapeie as colunas de entrada<\/strong><\/h3>\n<p>O Clay mapeia automaticamente as colunas necess\u00e1rias para a Snov.io fazer o enriquecimento. Verifique todos os campos obrigat\u00f3rios na se\u00e7\u00e3o <strong>Mapeamento de coluna.<\/strong><\/p>\n<p data-start=\"3756\" data-end=\"3821\">No exemplo, os campos necess\u00e1rios s\u00e3o: Nome completo e Dom\u00ednio da empresa.<\/p>\n<p><!-- notionvc: cb8e3a19-a542-4310-a691-de0f0104402b --><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43450 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_P.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_P.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_P-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_P-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29_P-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/p>\n<h3><strong>Adicione colunas de sa\u00edda<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Escolha quais campos enriquecidos pela Snov.io ser\u00e3o adicionados \u00e0 sua tabela.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No exemplo, os campos de sa\u00edda s\u00e3o <strong>E-mail<\/strong> e <strong>Verifica\u00e7\u00e3o de status<\/strong>. Ap\u00f3s executar a integra\u00e7\u00e3o, os dados aparecer\u00e3o nas colunas correspondentes.<\/span><\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p>Se alguma linha estiver vazia em uma coluna obrigat\u00f3ria, alguns prospects podem falhar no enriquecimento. Verifique mensagens de erro de input dentro da tabela do Clay.<\/p>\n<p>Com esta parte conclu\u00edda, sua tabela est\u00e1 pronta para sincronizar prospects com a Snov.io.<\/p>\n<\/div>\n<\/div>\n<div><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43451 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29M.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29M.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29M-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29M-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_29M-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/div>\n<h2 id=\"add-prospects-to-list\"><strong>A\u00e7\u00e3o 2: Adicionar prospects do Clay a uma lista da Snov.io<br \/>\n<\/strong><\/h2>\n<p>Agora configure a parte principal da integra\u00e7\u00e3o: enviar prospects da tabela do Clay para uma lista da <a class=\"notion-link-token notion-focusable-token notion-enable-hover\" tabindex=\"0\" href=\"https:\/\/snov.io\/\" rel=\"noopener noreferrer\" data-token-index=\"1\"><span class=\"link-annotation-unknown-block-id-1101683055\">Snov.io<\/span><\/a>.\u00a0<!-- notionvc: e3522480-2f1e-4a2f-a9b0-249be783cf8e --><\/p>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\"><span style=\"font-weight: 400;\">Esta a\u00e7\u00e3o utiliza sua conta pr\u00f3pria da <a href=\"#connect-snovio-to-clay\">Snov.io conectada ao Clay via API keys<\/a>.<\/span><\/div>\n<\/div>\n<h3><strong>Use a a\u00e7\u00e3o Adicionar \u00e0 lista<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Crie uma nova coluna na tabela do Clay. Selecione <strong>Adicionar enriquecimento<\/strong> \u2192 pesquise por <strong>Adicionar prospect \u00e0 lista<\/strong> \u2192 escolha a a\u00e7\u00e3o da Snov.io.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43452 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_9_PM-1.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_9_PM-1.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_9_PM-1-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_9_PM-1-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_9_PM-1-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/p>\n<h3><strong>Escolha a lista de destino na Snov.io<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Precisamos de uma lista na Snov.io onde os leads do Clay ser\u00e3o salvos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Acesse <a href=\"https:\/\/app.snov.io\/prospects\">Prospects<\/a> na Snov.io e crie uma lista ou selecione uma existente. Volte ao Clay e a escolha no dropdown <strong>Lista<\/strong>.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43453 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_0_PM.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_0_PM.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_0_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_0_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_0_PM-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/p>\n<h3><strong>Mapeie colunas do Clay para campos da Snov.io<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Escolha quais campos ser\u00e3o enviados para a Snov.io ao sincronizar prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O Clay mapeia automaticamente os campos padr\u00e3o. Voc\u00ea tamb\u00e9m pode mapear outros campos da tabela para <a href=\"https:\/\/snov.io\/knowledgebase\/br\/como-gerenciar-campos-personalizados-e-guias-de-dados\/\">campos personalizados<\/a> da Snov.io.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clique em <strong>Atualizar<\/strong> fields para carregar novos campos criados na sua conta da Snov.io.<\/span><\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><span style=\"font-weight: 400;\">Para enviar prospects \u00e0 Snov.io, <strong>Lista<\/strong> e <strong>E-mail<\/strong> s\u00e3o obrigat\u00f3rios. Se incluir LinkedIn URL, ser\u00e1 poss\u00edvel <a href=\"https:\/\/snov.io\/knowledgebase\/br\/como-usar-a-automacao-do-linkedin-da-snov-io\/\">usar a\u00e7\u00f5es do LinkedIn na sua sequ\u00eancia de campanha<\/a>.<\/span><\/div>\n<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43454 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_020_PM.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_020_PM.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_020_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_020_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_020_PM-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/div>\n<h3 id=\"qualify-prospects\"><strong>Qualifica\u00e7\u00e3o de prospects<\/strong><\/h3>\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"63b76fff-1076-4bb8-ba74-31c3a09bd2af\" data-testid=\"conversation-turn-34\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"6e23e50e-93a2-4a5e-b50f-947ecc2e7514\" data-message-model-slug=\"gpt-5-1\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words dark markdown-new-styling\">\n<p data-start=\"45\" data-end=\"244\">Para controlar quais prospects s\u00e3o enviados \u00e0 Snov.io, configure filtros autom\u00e1ticos no Clay.<\/p>\n<p data-start=\"45\" data-end=\"244\">Na sua tabela, v\u00e1 para <strong>Configura\u00e7\u00f5es de execu\u00e7\u00e3o<\/strong> \u2192 <strong>Executar apenas se<\/strong>. Adicione as condi\u00e7\u00f5es que definem um prospect qualificado.<\/p>\n<p data-start=\"246\" data-end=\"333\" data-is-last-node=\"\" data-is-only-node=\"\">Por exemplo, filtre pelo campo email status = Valid para enviar somente contatos verificados.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43455 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_31_PM.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_31_PM.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_31_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_31_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_31_PM-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/p>\n<h3><strong>Mapeie os campos de sa\u00edda<\/strong><\/h3>\n<p>Como esta etapa usa a API, a Snov.io retorna campos padr\u00e3o de status na resposta.<\/p>\n<p>Se voc\u00ea n\u00e3o quiser armazen\u00e1-los na tabela, deixe a se\u00e7\u00e3o vazia.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43456 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_030_PM.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_030_PM.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_030_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_030_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_030_PM-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/p>\n<h3><strong>Ative o workflow<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Antes de habilitar a integra\u00e7\u00e3o para a tabela inteira, execute um teste r\u00e1pido.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Escolha um prospect. Na coluna <strong>Adicionar \u00e0 lista<\/strong>, clique em <strong>Executar c\u00e9lula<\/strong>.<\/span><\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><b>Nota:<\/b><span style=\"font-weight: 400;\"> se sua lista de destino estiver ligada a uma campanha, os prospects entrar\u00e3o automaticamente na sequ\u00eancia.<\/span><\/div>\n<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43457 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025__30_PM.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025__30_PM.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025__30_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025__30_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025__30_PM-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/div>\n<p data-start=\"6335\" data-end=\"6444\">Depois disso, acesse Snov.io \u2192 <a href=\"https:\/\/app.snov.io\/prospects\">Prospects<\/a> \u2192 verifique se o novo prospect aparece com todos os campos mapeados.<\/p>\n<p><span style=\"font-weight: 400;\">Se estiver tudo correto, ative a integra\u00e7\u00e3o para a tabela inteira.<\/span><\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><b>Note:<\/b> Prospects sincronizados aparecem na Snov.io com status <strong>N\u00e3o-verificado<\/strong>. Adicione a qualifica\u00e7\u00e3o pelo status do e-mail no Clay antes de envi\u00e1-los. Veja <a href=\"#qualify-prospects\">Qualifica\u00e7\u00e3o de prospects<\/a> acima.<\/div>\n<\/div>\n<h2 id=\"start-sequences\"><strong>A\u00e7\u00e3o 3: Iniciar uma campanha<\/strong><\/h2>\n<p>A etapa final \u00e9 lan\u00e7ar uma campanha e come\u00e7ar a contatar seus prospects.<\/p>\n<p>Na sua lista de prospects da Snov.io, clique em Enviar campanha para <a href=\"https:\/\/app.snov.io\/campaigns\">criar uma sequ\u00eancia multicanal<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43458 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Prospects-11-28-2025_02_31_PM.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Prospects-11-28-2025_02_31_PM.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Prospects-11-28-2025_02_31_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Prospects-11-28-2025_02_31_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Prospects-11-28-2025_02_31_PM-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/p>\n<p data-start=\"6903\" data-end=\"7023\">Use um dos <a href=\"https:\/\/app.snov.io\/campaigns\/templates\/campaign-all\">templates de campanha<\/a> ou crie sua pr\u00f3pria sequ\u00eancia. Adicione e-mails e outras etapas no <strong>editor de campanhas<\/strong>.<\/p>\n<p>As sequ\u00eancias da Snov.io podem incluir e-mails, a\u00e7\u00f5es no LinkedIn, gatilhos comportamentais, delays e metas.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><span style=\"font-weight: 400;\">No <strong>Passo 2 (Prospects)<\/strong> do editor, verifique se a lista correta est\u00e1 selecionada. Qualquer novo prospect adicionado \u00e0 lista entrar\u00e1 automaticamente na sequ\u00eancia.<\/span><\/div>\n<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43459 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/New-campaign-11-28-2025_02_31_PM.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/New-campaign-11-28-2025_02_31_PM.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/New-campaign-11-28-2025_02_31_PM-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/New-campaign-11-28-2025_02_31_PM-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/New-campaign-11-28-2025_02_31_PM-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/div>\n<h2><strong>Automatize o workflow Clay \u00d7 Snov.io<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Para manter sua lista atualizada sem esfor\u00e7o manual, configure o Clay para executar as a\u00e7\u00f5es da Snov.io automaticamente.<\/span><\/p>\n<p>Na <strong>Execu\u00e7\u00e3o de configura\u00e7\u00f5es<\/strong>, habilite o Auto-update tanto na a\u00e7\u00e3o <strong>Encontrar e-mail<\/strong> quanto em <strong>Adicionar \u00e0 lista<\/strong>.<\/p>\n<p><span style=\"font-weight: 400;\">Com isso, todo o processo roda automaticamente sempre que novas linhas ou prospects s\u00e3o adicionados \u00e0 tabela do Clay.<\/span><\/p>\n<div class=\"notification-block note\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/ph_circle-wavy-warning.svg\" alt=\"note\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p><strong>Resumo do workflow Snov.io \u00d7 Clay:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Prospect adicionado ao Clay \u2192 enriquecido e verificado pela Snov.io \u2192 qualificado de acordo com seus crit\u00e9rios \u2192 adicionado \u00e0 sua lista na Snov.io \u2192 entra automaticamente na sequ\u00eancia ativa.<\/span><\/p>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-43462 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_31_PM-2.png\" alt=\"\" width=\"1223\" height=\"684\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_31_PM-2.png 1223w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_31_PM-2-300x168.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_31_PM-2-1024x573.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/11\/Clay-Find-people-Table-11-28-2025_02_31_PM-2-768x430.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Neste guia, voc\u00ea vai aprender a integrar a Snov.io ao Clay para realizar enriquecimento de dados e automa\u00e7\u00e3o de outreach. O fluxo de trabalho que vamos configurar inclui as etapas abaixo: A\u00e7\u00e3o 1. Encontrar e enriquecer prospects no Clay com a Snov.io\u00a0 A\u00e7\u00e3o 2. Adicionar prospects a uma lista na Snov.io A\u00e7\u00e3o 3. Iniciar uma [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/43476"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=43476"}],"version-history":[{"count":7,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/43476\/revisions"}],"predecessor-version":[{"id":44683,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/43476\/revisions\/44683"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=43476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=43476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=43476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}