{"id":45507,"date":"2026-03-23T13:20:27","date_gmt":"2026-03-23T10:20:27","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=45507"},"modified":"2026-03-23T14:06:57","modified_gmt":"2026-03-23T11:06:57","slug":"how-to-set-up-your-first-automated-email-campaign","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-set-up-your-first-automated-email-campaign\/","title":{"rendered":"How to set up your first automated email campaign"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Your first email campaign should get your message to the inbox and drive engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You'll learn a safer workflow that includes preparing domains and accounts for reliable delivery, building email sequences that drive engagement, personalizing messages at scale, and tracking what works.<\/span><\/p>\n<h2><b>Step 1. Set up domains and sender accounts<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Connect the email accounts you'll use for sending campaigns. Go to <\/span><a href=\"https:\/\/app.snov.io\/account\/email-account\" target=\"_blank\" rel=\"noopener\"><b>Email Accounts<\/b><\/a><span style=\"font-weight: 400;\"> \u2192 Click <\/span><b>Add email account<\/b><span style=\"font-weight: 400;\">.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-42590 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/01\/My-account-10-15-2025_10_53_AM.png\" alt=\"\" width=\"1440\" height=\"788\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/01\/My-account-10-15-2025_10_53_AM.png 1440w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/01\/My-account-10-15-2025_10_53_AM-300x164.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/01\/My-account-10-15-2025_10_53_AM-1024x560.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/01\/My-account-10-15-2025_10_53_AM-768x420.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><span style=\"font-weight: 400;\">Choose your provider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gmail or Microsoft:<\/b><span style=\"font-weight: 400;\"> Connect with direct sign-in (API connection)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Other providers:<\/b><span style=\"font-weight: 400;\"> Use SMTP\/IMAP settings<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you have multiple accounts ready, you can import them from a CSV file.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For best results, it's recommended to use dedicated sender accounts.\u00a0<\/span><\/p>\n<p><b>Here's why that matters:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Using accounts separate from your daily inbox gives you better control over volume, reputation, and troubleshooting. If something goes wrong with a campaign account, your personal email stays unaffected.<\/span><\/p>\n<p><b>For marketing teams:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you're sending to 500+ prospects, connect 2-3 sender accounts now. You'll use <\/span><b>Mailbox rotation<\/b><span style=\"font-weight: 400;\"> later to spread volume across them. Each account has its own daily limit, so more accounts = more capacity without pushing any single sender too hard.<\/span><\/p>\n<h2><b>Step 2. Check domain health\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A campaign should not start until the domain health check is clean. Before sending, make sure your domain is properly configured. Missing or broken DNS records hurt inbox placement badly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go to <\/span><a href=\"https:\/\/app.snov.io\/account\/email-account\" target=\"_blank\" rel=\"noopener\"><b>Email Accounts<\/b><\/a><span style=\"font-weight: 400;\"> \u2192 Click the sender account \u2192 Open <\/span><b>Domain health<\/b><span style=\"font-weight: 400;\"> in Optional settings.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-45510 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/domain-health.png\" alt=\"\" width=\"2304\" height=\"1334\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/domain-health.png 2304w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/domain-health-300x174.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/domain-health-1024x593.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/domain-health-768x445.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/domain-health-1536x889.png 1536w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/domain-health-2048x1186.png 2048w\" sizes=\"(max-width: 2304px) 100vw, 2304px\" \/><span style=\"font-weight: 400;\">You'll see a check for:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SPF<\/b><span style=\"font-weight: 400;\"> - Verifies your domain is allowed to send emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>DKIM<\/b><span style=\"font-weight: 400;\"> - Adds a digital signature to authenticate your emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>DMARC<\/b><span style=\"font-weight: 400;\"> - Tells receiving servers how to handle failed authentication<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>MX<\/b><span style=\"font-weight: 400;\"> - Routes incoming email correctly<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Fix any issues before moving forward. Snov.io shows you exactly what to do for each record.<\/span><\/p>\n<p><b>Why this matters:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Gmail and Outlook check these records before deciding inbox or spam. A clean health check means your emails have the best shot at reaching your audience. Think of DNS records like proper ID - without them, you're not getting through the door.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After fixing DNS records, go to <\/span><a href=\"https:\/\/app.snov.io\/deliverability\/#\/check\"><b>Deliverability Check<\/b><\/a><span style=\"font-weight: 400;\"> and run a test.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This simulates sending emails to real inboxes across Gmail, Outlook, and other providers. You'll see:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where emails landed (inbox vs spam)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inbox placement rate by provider<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Any remaining technical issues<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Domain health confirms your setup is correct. Deliverability check confirms your emails reach inboxes. Both matter before you launch.<\/span><\/p>\n<p><b>Add a custom tracking domain (optional but recommended):<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you plan to track opens or clicks, set up a custom tracking domain now in the sender settings. Using your own domain instead of Snov.io's shared domain improves deliverability. Takes a few minutes, worth it for any campaign where you need performance data.<\/span><\/p>\n<h2><b>Step 3. Warm up\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Email providers watch new accounts closely. If a brand-new account suddenly sends 100 emails a day, it looks like spam. Warming up builds sending activity and trust gradually.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go to <\/span><a href=\"https:\/\/app.snov.io\/deliverability\/#\/warm-up\" target=\"_blank\" rel=\"noopener\"><b>Email Warm-up<\/b><\/a><span style=\"font-weight: 400;\"> \u2192 <\/span><a href=\"https:\/\/app.snov.io\/deliverability\/#\/warm-up\/editor\/0\/general\" target=\"_blank\" rel=\"noopener\"><b>Add mailbox<\/b><\/a><span style=\"font-weight: 400;\"> \u2192 Select your accounts \u2192 Choose a warm-up strategy.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-45511 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/New-warm-up-campaign.png\" alt=\"\" width=\"1767\" height=\"1334\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/New-warm-up-campaign.png 1767w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/New-warm-up-campaign-300x226.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/New-warm-up-campaign-1024x773.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/New-warm-up-campaign-768x580.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/New-warm-up-campaign-1536x1160.png 1536w\" sizes=\"(max-width: 1767px) 100vw, 1767px\" \/><b>For new accounts:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use gradual warm-up<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run for 2-4 weeks before launching campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start with 5-10 emails\/day, let it increase gradually<\/span><\/li>\n<\/ul>\n<p><b>For existing accounts:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run warm-up for 1-2 weeks to strengthen reputation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Especially important if the account was inactive for a while<\/span><\/li>\n<\/ul>\n<p><b>Why you can't skip this:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Launching too early hurts both immediate deliverability and long-term ROI. You might get low open rates not because your subject line is weak, but because emails landed in spam. Warm-up prevents this by building positive history before real prospects see your message.<\/span><\/p>\n<p><b>Keep it running:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">After campaigns start, keep warm-up active at lower volume (10-20 emails\/day). This maintains reputation between sends.<\/span><\/p>\n<p><b>Tip:<\/b><span style=\"font-weight: 400;\"> Use the same schedule for warm-up that you'll use for campaigns. If campaigns send Monday-Friday 9-5, set warm-up the same way. Consistent patterns look natural.<\/span><\/p>\n<h2><b>Step 4. Pick optimal daily sending limits\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Control how many emails each account can send per day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go to <\/span><a href=\"https:\/\/app.snov.io\/account\/email-account\" target=\"_blank\" rel=\"noopener\"><b>Email Accounts<\/b><\/a><span style=\"font-weight: 400;\"> \u2192 Click the needed account<\/span> <span style=\"font-weight: 400;\">\u2192 <\/span><b>Daily sending limit<\/b><span style=\"font-weight: 400;\"> in Optional settings.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-45513 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/daily-sending-limit.png\" alt=\"\" width=\"2304\" height=\"1334\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/daily-sending-limit.png 2304w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/daily-sending-limit-300x174.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/daily-sending-limit-1024x593.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/daily-sending-limit-768x445.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/daily-sending-limit-1536x889.png 1536w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/daily-sending-limit-2048x1186.png 2048w\" sizes=\"(max-width: 2304px) 100vw, 2304px\" \/><b>Starting limits:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New accounts (under 1 year): 20-30 emails\/day<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accounts with history: 40-50 emails\/day<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mature accounts: Up to 75 emails\/day (but start lower)<\/span><\/li>\n<\/ul>\n<p><b>Why limits protect you:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">These aren't arbitrary restrictions. Email providers have internal limits too. Send too much too fast, they flag you as spam. Starting conservatively and increasing gradually is safer than starting high and dealing with deliverability problems later.<\/span><\/p>\n<p><b>For marketing teams:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If your campaign needs to reach 500 people and you have one sender at 30\/day, that's 17 days total. Feels slow, but it's better than burning your account with 500 emails in one day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Scale by adding more accounts (Step 5), not by pushing one account harder.<\/span><\/p>\n<p><b>Campaign-level limits (optional):<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When setting up your campaign, you can also add a campaign-level daily limit in <\/span><a href=\"https:\/\/app.snov.io\/campaigns\/new\/create\/0\/sequence?_gl=1*1lreq2e*_gcl_aw*R0NMLjE3Njc4NzI3ODIuQ2owS0NRaUF5UDNLQmhEOUFSSXNBQUpMbm5ibHlvQXpfOUt5cFVsMHlnZlNpamJiT0JrUlFwWG8yLVFYZktjbXAzTXJhaHl2MHYwRzZ5NGFBdG55RUFMd193Y0I.*_gcl_au*MTIyNjcwNzc3Ni4xNzY5NjE2NzIyLjE5MTIxMTMyNzMuMTc3MzkwOTg3Ni4xNzczOTA5ODc1*FPAU*NDM2OTM3NDA4LjE3Njk1OTM5MzQ.*_ga*MTUzOTI0NDczMi4xNzU0MDQxNTQ1*_ga_BNRTCNFP5Y*czE3NzM5MDAwMDIkbzE2MSRnMSR0MTc3MzkxMDU4NCRqNDgkbDEkaDEzNjMxMDU2Ng..*_fplc*Z0xBVWJ5MDcyWEZTNk5SQURUY1prTjlpbnJlYnptS1IwaGRTSHEwMjVNZG5kUU9LVG1jTWk4JTJCTnJZU0JIT0xTJTJGamhhSTVXSzl0UVRwRTBzT2Q1UFZ4dHBLbGFFJTJCbkx4aUNsNU9TSzVVQ3drQiUyRnFGcGdxQjI5a1htSktwQ0ElM0QlM0Q.*_ga_TKFKTRN012*czE3NzM5MDk4NzEkbzU0NSRnMSR0MTc3MzkxMDU4NSRqNDYkbDAkaDA\"><b>Sending options<\/b><\/a> <span style=\"font-weight: 400;\">\u2192 <\/span><b>Advanced settings<\/b><span style=\"font-weight: 400;\">. Useful for controlling pace of specific campaigns without changing mailbox limits.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-45515 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/campaign-limits-advanced.png\" alt=\"\" width=\"2304\" height=\"1334\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/campaign-limits-advanced.png 2304w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/campaign-limits-advanced-300x174.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/campaign-limits-advanced-1024x593.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/campaign-limits-advanced-768x445.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/campaign-limits-advanced-1536x889.png 1536w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/campaign-limits-advanced-2048x1186.png 2048w\" sizes=\"(max-width: 2304px) 100vw, 2304px\" \/><\/p>\n<h2><b>Step 5. Use mailbox rotation to scale volume<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Need to reach more people faster? Add more sender accounts and distribute volume across them.<\/span><\/p>\n<p><b>How it works:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Mailbox rotation spreads sends evenly. If you have 3 accounts at 30 emails\/day each, your total capacity is 90 emails\/day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go to campaign <\/span><a href=\"https:\/\/app.snov.io\/campaigns\/new\/create\/0\/sequence?_gl=1*1lreq2e*_gcl_aw*R0NMLjE3Njc4NzI3ODIuQ2owS0NRaUF5UDNLQmhEOUFSSXNBQUpMbm5ibHlvQXpfOUt5cFVsMHlnZlNpamJiT0JrUlFwWG8yLVFYZktjbXAzTXJhaHl2MHYwRzZ5NGFBdG55RUFMd193Y0I.*_gcl_au*MTIyNjcwNzc3Ni4xNzY5NjE2NzIyLjE5MTIxMTMyNzMuMTc3MzkwOTg3Ni4xNzczOTA5ODc1*FPAU*NDM2OTM3NDA4LjE3Njk1OTM5MzQ.*_ga*MTUzOTI0NDczMi4xNzU0MDQxNTQ1*_ga_BNRTCNFP5Y*czE3NzM5MDAwMDIkbzE2MSRnMSR0MTc3MzkxMDU4NCRqNDgkbDEkaDEzNjMxMDU2Ng..*_fplc*Z0xBVWJ5MDcyWEZTNk5SQURUY1prTjlpbnJlYnptS1IwaGRTSHEwMjVNZG5kUU9LVG1jTWk4JTJCTnJZU0JIT0xTJTJGamhhSTVXSzl0UVRwRTBzT2Q1UFZ4dHBLbGFFJTJCbkx4aUNsNU9TSzVVQ3drQiUyRnFGcGdxQjI5a1htSktwQ0ElM0QlM0Q.*_ga_TKFKTRN012*czE3NzM5MDk4NzEkbzU0NSRnMSR0MTc3MzkxMDU4NSRqNDYkbDAkaDA\"><b>Sending options<\/b><\/a><span style=\"font-weight: 400;\"> \u2192 Add multiple senders \u2192 Enable <\/span><b>Mailbox rotation<\/b><span style=\"font-weight: 400;\">.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-45516 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/mailbox-rotation.png\" alt=\"\" width=\"2304\" height=\"1334\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/mailbox-rotation.png 2304w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/mailbox-rotation-300x174.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/mailbox-rotation-1024x593.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/mailbox-rotation-768x445.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/mailbox-rotation-1536x889.png 1536w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/mailbox-rotation-2048x1186.png 2048w\" sizes=\"(max-width: 2304px) 100vw, 2304px\" \/><span style=\"font-weight: 400;\">Snov.io distributes sends automatically so no single account hits its limit while others sit idle.<\/span><\/p>\n<p><b>Why this is safer:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Scaling with more accounts beats pushing individual accounts to maximum. You also get redundancy - if one account has issues, the campaign continues through others.<\/span><\/p>\n<p><b>Keep it balanced:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Aim for 3-5 mailboxes per domain. Need more volume? Add accounts on additional domains rather than loading 10+ onto one domain.<\/span><\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p><strong>Don't have more accounts?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">You can purchase pre-configured domains and mailboxes through Snov.io's DFY (Done-for-you mailboxes) service. They come with DNS records already set up and are ready for warm-up.<\/span><\/p>\n<\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">Open the <\/span><a href=\"https:\/\/app.snov.io\/account\/email-account\"><span style=\"font-weight: 400;\">Email Accounts<\/span><\/a><span style=\"font-weight: 400;\"> section. Click <\/span><b>Add email account<\/b><span style=\"font-weight: 400;\"> and choose the <\/span><b>Done-for-you mailboxes <\/b><span style=\"font-weight: 400;\">option.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-42465 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/09\/My-account-10-07-2025_12_42_PM.png\" alt=\"\" width=\"1440\" height=\"788\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/09\/My-account-10-07-2025_12_42_PM.png 1440w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/09\/My-account-10-07-2025_12_42_PM-300x164.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/09\/My-account-10-07-2025_12_42_PM-1024x560.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2025\/09\/My-account-10-07-2025_12_42_PM-768x420.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/p>\n<h2><b>Step 6. Build a simple automated sequence<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Start simple: one main email plus 1-2 follow-ups.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go to <\/span><a href=\"https:\/\/app.snov.io\/campaigns\/new\/create\/0\/sequence\"><b>Campaigns<\/b><\/a><span style=\"font-weight: 400;\"> \u2192 <\/span><strong>+<\/strong><b> New campaign<\/b><span style=\"font-weight: 400;\"> \u2192 Add your first <\/span><b>Email<\/b><span style=\"font-weight: 400;\"> step.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Add a <\/span><b>Delay<\/b><span style=\"font-weight: 400;\"> (waiting period before next step).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Add your follow-up email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Repeat if you want a second follow-up: Email \u2192 Delay \u2192 Email.<\/span><\/p>\n<p><b>Delay timing:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">First follow-up: 2-3 days after initial email<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Second follow-up: 3-4 days after first<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This gives prospects time to see and respond without feeling bombarded.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-45517 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/campaign-sequence.png\" alt=\"\" width=\"2304\" height=\"1334\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/campaign-sequence.png 2304w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/campaign-sequence-300x174.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/campaign-sequence-1024x593.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/campaign-sequence-768x445.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/campaign-sequence-1536x889.png 1536w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/campaign-sequence-2048x1186.png 2048w\" sizes=\"(max-width: 2304px) 100vw, 2304px\" \/><\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p><strong>Sequence stops automatically on reply:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">By default, when a prospect replies, Snov.io automatically stops sending them follow-ups. You don't need to do anything - the system removes them from the sequence as soon as they respond.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This prevents the awkward situation where someone replies to your first email but still receives your follow-ups.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can change this setting in campaign <\/span><b>Sending options<\/b><span style=\"font-weight: 400;\"> \u2192 <\/span><b>Campaign duration<\/b><span style=\"font-weight: 400;\"> \u2192 <\/span><b>Stop for those who reply<\/b><span style=\"font-weight: 400;\"> if you want follow-ups to continue even after replies (not recommended for most cases).<\/span><\/p>\n<\/div>\n<\/div>\n<p><b>Why follow-ups matter:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Follow-ups significantly increase response rates. Many people miss the first email, are busy when they see it, or need a reminder. A second or third touchpoint often gets the reply the first didn't.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But more isn't always better for first campaigns. Start with 2-3 emails total, see how your audience responds, adjust for next time.<\/span><\/p>\n<p><b>Keep one clear goal:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">One campaign should push one action:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click to a landing page or resource<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Register for an event or webinar<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Download a guide or whitepaper<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Schedule a demo or call<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Learn about a product launch<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Single goal = easier to measure and improve.<\/span><\/p>\n<p><b>Marketing use cases:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product launches<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Feature announcements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Event\/webinar invitations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content distribution (ebooks, guides, case studies)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seasonal campaigns<\/span><\/li>\n<\/ul>\n<h2><b>Step 7. Add a sending schedule and sending hours<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Control when emails are sent. Timing affects engagement and consistency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go to <\/span><a href=\"https:\/\/app.snov.io\/campaigns\/schedule\"><b>Schedules<\/b><\/a><span style=\"font-weight: 400;\"> \u2192 <\/span><b>Create schedule<\/b><span style=\"font-weight: 400;\"> \u2192 Choose recipient timezone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Select active days and hours:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Days:<\/b><span style=\"font-weight: 400;\"> Usually Monday-Friday for B2B<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hours:<\/b><span style=\"font-weight: 400;\"> 9 AM - 5 PM in recipient's timezone<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Save, then apply this schedule in campaign <\/span><b>Sending options <\/b><span style=\"font-weight: 400;\">(step 3).<\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-45512 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/schedule-sending.png\" alt=\"\" width=\"2067\" height=\"1421\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/schedule-sending.png 2067w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/schedule-sending-300x206.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/schedule-sending-1024x704.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/schedule-sending-768x528.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/schedule-sending-1536x1056.png 1536w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/schedule-sending-2048x1408.png 2048w\" sizes=\"(max-width: 2067px) 100vw, 2067px\" \/><\/p>\n<p><b>Why timing matters:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Emails at 2 AM Saturday get buried. Emails at 10 AM Tuesday get seen and opened. Schedules also make your sending pattern look natural and human, which helps deliverability.<\/span><\/p>\n<p><b>Reuse schedules:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Once created, reuse across multiple campaigns. Saves time, keeps patterns consistent.<\/span><\/p>\n<h2><b>Step 8. Personalize with variables and placeholders<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Basic personalization makes emails perform better. You don't need complex customization to see results.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-45518 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/variable.png\" alt=\"\" width=\"2304\" height=\"1334\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/variable.png 2304w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/variable-300x174.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/variable-1024x593.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/variable-768x445.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/variable-1536x889.png 1536w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/variable-2048x1186.png 2048w\" sizes=\"(max-width: 2304px) 100vw, 2304px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In the email editor, click <\/span><b>Variable<\/b><span style=\"font-weight: 400;\"> \u2192 Choose which field to insert:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">First name<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Last name<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Company name<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Job title<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Custom fields<\/span><\/li>\n<\/ul>\n<p><strong>Tip: <\/strong><strong>Custom fields<\/strong> let you store any additional data beyond default fields. Use them to create up to <strong>30 custom fields<\/strong> for personalization:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Opener sentences<\/b><span style=\"font-weight: 400;\"> tailored to each prospect's situation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Intent signals<\/b><span style=\"font-weight: 400;\"> like recent funding, hiring activity, or product launches<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Industry-specific stats<\/b><span style=\"font-weight: 400;\"> or metrics relevant to their role<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use cases<\/b><span style=\"font-weight: 400;\"> matching their company size or vertical<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pain points<\/b><span style=\"font-weight: 400;\"> identified during research<\/span><\/li>\n<li><b>Custom greetings<\/b><span style=\"font-weight: 400;\"> or <\/span><b>qualifying questions<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Variables<\/strong> appear as placeholders like <\/span><span style=\"font-weight: 400; font-family: terminal, monaco, monospace;\">{{First Name}}<\/span><span style=\"font-weight: 400;\">. When sending, Snov.io replaces them with actual data.<\/span><\/p>\n<p><b>Example:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Instead of: \"Hi there,\"<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Use: \"Hi <span style=\"font-family: terminal, monaco, monospace;\">{{First Name}}<\/span>,\"<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of: \"I wanted to share this with your team.\"<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Use: \"I wanted to share this with the team at<span style=\"font-family: terminal, monaco, monospace;\"> {{Company}}.<\/span>\"<\/span><\/p>\n<p><b>Set fallback behavior:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In campaign settings, choose what happens when data is missing:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use default text (\"Hi there\" instead of \"Hi <span style=\"font-family: terminal, monaco, monospace;\">{{First Name}}<\/span>\")<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Skip the prospect entirely<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This prevents awkward \"Hi<span style=\"font-family: terminal, monaco, monospace;\"> {{First Name}},\"<\/span> emails.<\/span><\/p>\n<p><b>Why it works:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">People respond better to emails that feel relevant. Personalization signals you've done research, not just blasting everyone the same message.<\/span><\/p>\n<p><b>For marketing campaigns:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">First name and company name are usually enough for launches, events, and announcements. More complex personalization (specific pain points, recent activity, custom fields) makes sense for nurture campaigns or highly-targeted segments.<\/span><\/p>\n<h2><b>Step 9. Draft the email in AI Studio, then simplify it for performance<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Focus on clarity, relevance, and action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use <\/span><b>Snov.io's <\/b><a href=\"https:\/\/app.snov.io\/ai-studio\" target=\"_blank\" rel=\"noopener\"><b>AI Studio<\/b><\/a> <span style=\"font-weight: 400;\">to generate drafts. Choose your product, audience, and value points - it generates versions to customize.<\/span><\/p>\n<p><b>Subject line:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Determines whether emails get opened.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep it short: 5-8 words ideal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make it specific and relevant. Avoid generic \"Checking in\" or \"Following up.\"<\/span><\/p>\n<p><b>Good examples:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\"New feature: [Feature Name] is live\"<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\"You're invited: [Event Name] on [Date]\"<\/span><\/li>\n<\/ul>\n<p><b>Email body:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Start with why this matters to the recipient. Don't start with who you are - start with the benefit.<\/span><\/p>\n<p><b>Structure:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Opening (1-2 sentences):<\/b><span style=\"font-weight: 400;\"> Why this is relevant to them<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Body (2-3 short paragraphs):<\/b><span style=\"font-weight: 400;\"> What you're offering, how it helps<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Call-to-action (1-2 sentences):<\/b><span style=\"font-weight: 400;\"> What you want them to do, with clear link\/button<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Closing:<\/b><span style=\"font-weight: 400;\"> Simple signature<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Keep paragraphs short - 2-3 sentences. Use line breaks for scannability.<\/span><\/p>\n<p><b>One clear CTA:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Don't give five options. Pick one action:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\"Register for the webinar\"<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\"Download the guide\"<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\"Book a 15-minute call\"<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\"See the new feature\"<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Make it obvious and easy to find.<\/span><\/p>\n<p><b>Why simple works better:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Your prospects are busy, scanning inboxes quickly. If they can't immediately tell what you want or why it matters, they move on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have a draft, simplify it. Best-performing marketing emails:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get to the point faster<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use shorter sentences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have fewer distractions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make the CTA impossible to miss<\/span><\/li>\n<\/ul>\n<h2><b>Step 10. Optimize the email for deliverability<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing emails often get too heavy - too much HTML, too many images. This hurts deliverability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Snov.io\u2019s email content guides point to a few simple limits that keep the first campaign safer<\/span><b>.<\/b><\/p>\n<p><b>Minimal HTML:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep formatting simple (bold, italics, headers)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid complex layouts with multiple columns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No background images or heavy CSS<\/span><\/li>\n<\/ul>\n<p><b>Limit images:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1-2 images maximum<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compress to 50-100 KB each<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Message should make sense if images don't load<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Avoid image-only emails with no text<\/span><\/li>\n<\/ul>\n<p><b>Watch total size:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep entire email under 102 KB<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Large emails get clipped by Gmail (\"View entire message\"), hurting engagement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">One uncompressed image can push you over<\/span><\/li>\n<\/ul>\n<p><b>Tracking (use strategically):<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Turn on <\/span><b>Track opens<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Track clicks<\/b><span style=\"font-weight: 400;\"> in <\/span><a href=\"https:\/\/app.snov.io\/campaigns\/new\/create\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sending options<\/span><\/a><span style=\"font-weight: 400;\"> only when you really need data:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Testing subject lines or content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Triggering actions based on engagement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Building reports for stakeholders<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tracking adds elements that can lower deliverability. If you don't need the data, leave it off.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-45519 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/tracking.png\" alt=\"\" width=\"2304\" height=\"1334\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/tracking.png 2304w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/tracking-300x174.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/tracking-1024x593.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/tracking-768x445.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/tracking-1536x889.png 1536w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/03\/tracking-2048x1186.png 2048w\" sizes=\"(max-width: 2304px) 100vw, 2304px\" \/><span style=\"font-weight: 400;\">If you use tracking, pair it with a custom tracking domain (Step 2). This reduces deliverability impact significantly.<\/span><\/p>\n<p><b>Plain text option:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For maximum deliverability, send plain text with no formatting. Plain text emails look simpler but often have best inbox placement.<\/span><\/p>\n<p><b>Note<\/b><span style=\"font-weight: 400;\">: Plain text disables images, clickable links, and all tracking.<\/span><\/p>\n<p><b>Why light emails win:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Heavy emails look like marketing spam to providers. Light emails look more like personal communication, improving inbox placement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For first campaigns, go simple. You can add design elements later once you've established good deliverability.<\/span><\/p>\n<h2><b>Step 11. Launch the campaign and monitor performance<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Once the campaign is active, track the metrics below to understand what's working.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Go to your campaign \u2192 <\/span><b>Statistics<\/b><span style=\"font-weight: 400;\"> tab.<\/span><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-36179 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/07\/Campaign-Statistics-12-23-2024_12_27_PM.png\" alt=\"\" width=\"1920\" height=\"911\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/07\/Campaign-Statistics-12-23-2024_12_27_PM.png 1920w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/07\/Campaign-Statistics-12-23-2024_12_27_PM-300x142.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/07\/Campaign-Statistics-12-23-2024_12_27_PM-1024x486.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/07\/Campaign-Statistics-12-23-2024_12_27_PM-768x364.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/07\/Campaign-Statistics-12-23-2024_12_27_PM-1536x729.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><b>Key metrics:<\/b><\/h3>\n<p><b>Sent:<\/b><span style=\"font-weight: 400;\"> Total emails delivered. Should increase daily according to limits and schedule.<\/span><\/p>\n<p><b>Open rate:<\/b><span style=\"font-weight: 400;\"> Percentage who opened tells you if the subject line works.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">30-50% = Strong<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">20-30% = Average, room to improve<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Under 20% = Check deliverability and subject<\/span><\/li>\n<\/ul>\n<p><b>Click rate:<\/b><span style=\"font-weight: 400;\"> Percentage who clicked a link tells you if message and CTA are compelling.<\/span><\/p>\n<p><b>Reply rate:<\/b><span style=\"font-weight: 400;\"> Percentage who replied. Most valuable for marketing - shows real engagement.<\/span><\/p>\n<p><b>Bounce rate:<\/b><span style=\"font-weight: 400;\"> Percentage that couldn't deliver. Keep under 5%.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Over 10% = poor list quality or weak sender reputation<\/span><\/li>\n<\/ul>\n<p><b>Campaign Overview:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Shows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prospects at each sequence stage<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total emails sent across all stages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send distribution across sender accounts<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Use this to confirm volume distributes evenly and sequence progresses as expected.<\/span><\/p>\n<p><b>Reports dashboard:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For broader view, go to <\/span><b>Reports<\/b><span style=\"font-weight: 400;\"> to see:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Performance trends across campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comparison between senders<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Overall account health<\/span><\/li>\n<\/ul>\n<p><b>Why metrics matter:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">They tell you what needs improvement. Low opens = subject line issue. Low clicks = offer or CTA unclear. Low replies = wrong audience targeting.<\/span><\/p>\n<p><b>For marketing teams:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Don't judge success in the first 24 hours. Give it 3-5 days minimum to see patterns, especially with multi-day delays.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your first campaign gives you a baseline. The goal isn't perfect numbers immediately - it's learning what works for your audience to improve the next campaign.<\/span><\/p>\n<h2><b>Step 12.\u00a0 Run deliverability checks regularly<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Deliverability isn't one-and-done, so make it part of your ongoing workflow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Go to <\/span><a href=\"https:\/\/app.snov.io\/deliverability\/#\/check\" target=\"_blank\" rel=\"noopener\"><b>Deliverability Check<\/b><\/a><span style=\"font-weight: 400;\"> \u2192 Run a test.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The test simulates sending to multiple providers and shows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where emails landed (inbox vs spam)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inbox placement rate by provider<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technical issues affecting delivery<\/span><\/li>\n<\/ul>\n<p><b>When to test:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-checked=\"false\" aria-level=\"1\"><span style=\"font-weight: 400;\">Before first campaign launch<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-checked=\"false\" aria-level=\"1\"><span style=\"font-weight: 400;\">After design or content changes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-checked=\"false\" aria-level=\"1\"><span style=\"font-weight: 400;\">After increasing volume or limits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-checked=\"false\" aria-level=\"1\"><span style=\"font-weight: 400;\">After adding\/removing tracking<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-checked=\"false\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you see sudden drop in opens<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-checked=\"false\" aria-level=\"1\"><span style=\"font-weight: 400;\">At least monthly for active campaigns<\/span><\/li>\n<\/ul>\n<p><b>Why this matters:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">You might have a placement problem, not a messaging problem. If the open rate is 15%, you could spend hours rewriting subject lines when the real issue is 60% of emails landing in spam.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check deliverability first, fix placement, then optimize messaging.<\/span><\/p>\n<p><b>For marketing teams:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Marketing campaigns get judged by opens and clicks. But those numbers only matter if emails reached inboxes first.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Low inbox placement = low engagement, no matter how good your copy is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regular checks catch problems early, before they hurt multiple campaigns.<\/span><\/p>\n<h2><b>Common mistakes to avoid<b><\/b><\/b><\/h2>\n<table style=\"width: 100%; border-collapse: collapse; font-family: Arial, sans-serif; font-size: 15px;\">\n<tbody>\n<tr>\n<th style=\"border: 2px solid #a78bfa; padding: 14px; text-align: left; background: #f5f3ff;\">Mistake<\/th>\n<th style=\"border: 2px solid #a78bfa; padding: 14px; text-align: left; background: #f5f3ff;\">Why it\u2019s wrong<\/th>\n<th style=\"border: 2px solid #a78bfa; padding: 14px; text-align: left; background: #f5f3ff;\">How to fix<\/th>\n<\/tr>\n<tr>\n<td style=\"border: 2px solid #a78bfa; padding: 14px;\"><span style=\"font-size: 12pt;\"><strong>Skipping warm-up\u00a0<\/strong><\/span><\/td>\n<td style=\"border: 2px solid #a78bfa; padding: 14px;\"><span style=\"font-size: 12pt;\">Launching with new accounts and no history. Sudden activity looks like spam and hurts reputation.<\/span><\/td>\n<td style=\"border: 2px solid #a78bfa; padding: 14px;\"><span style=\"font-size: 12pt;\">Warm up for 2\u20134 weeks first.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 2px solid #a78bfa; padding: 14px;\"><span style=\"font-size: 12pt;\"><strong>Starting with too much volume\u00a0<\/strong><\/span><\/td>\n<td style=\"border: 2px solid #a78bfa; padding: 14px;\"><span style=\"font-size: 12pt;\">Sending 50\u2013100\/day or blasting a large list on day one. New senders get blocked or flagged.<\/span><\/td>\n<td style=\"border: 2px solid #a78bfa; padding: 14px;\"><span style=\"font-size: 12pt;\">Start with 20\u201330\/day. Scale with more accounts, not higher limits.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 2px solid #a78bfa; padding: 14px;\"><span style=\"font-size: 12pt;\"><strong>Using heavy email designs\u00a0<\/strong><\/span><\/td>\n<td style=\"border: 2px solid #a78bfa; padding: 14px;\"><span style=\"font-size: 12pt;\">Large images, complex HTML and fancy layouts trigger filters and reduce deliverability.<\/span><\/td>\n<td style=\"border: 2px solid #a78bfa; padding: 14px;\"><span style=\"font-size: 12pt;\">Keep it simple. Minimal HTML, 1\u20132 small images max.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 2px solid #a78bfa; padding: 14px;\"><span style=\"font-size: 12pt;\"><strong>Ignoring domain health\u00a0<\/strong><\/span><\/td>\n<td style=\"border: 2px solid #a78bfa; padding: 14px;\"><span style=\"font-size: 12pt;\">Skipping DNS checks leads to poor inbox placement, even with good content.<\/span><\/td>\n<td style=\"border: 2px solid #a78bfa; padding: 14px;\"><span style=\"font-size: 12pt;\">Check domain health before every launch.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 2px solid #a78bfa; padding: 14px;\"><span style=\"font-size: 12pt;\"><strong>No sending schedule\u00a0<\/strong><\/span><\/td>\n<td style=\"border: 2px solid #a78bfa; padding: 14px;\"><span style=\"font-size: 12pt;\">Random send times look unnatural and lower engagement.<\/span><\/td>\n<td style=\"border: 2px solid #a78bfa; padding: 14px;\"><span style=\"font-size: 12pt;\">Send during recipient work hours.<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"border: 2px solid #a78bfa; padding: 14px;\"><span style=\"font-size: 12pt;\"><strong>Not testing first\u00a0<\/strong><\/span><\/td>\n<td style=\"border: 2px solid #a78bfa; padding: 14px;\"><span style=\"font-size: 12pt;\">Launching without a test leads to broken links or errors at scale.<\/span><\/td>\n<td style=\"border: 2px solid #a78bfa; padding: 14px;\"><span style=\"font-size: 12pt;\">Send a test to yourself and check everything.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><b>What to do after your first campaign<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your first campaign is a learning experience. Use it to improve the next one.<\/span><\/p>\n<p><b>After 3-5 days:<\/b><\/p>\n<p><b>Review statistics:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which emails got the most opens?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which got the most clicks?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where did most people drop off?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What time saw the highest engagement?<\/span><\/li>\n<\/ul>\n<p><b>Read replies:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Even negative replies give information. Look for patterns:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not interested? (targeting issue)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Confused about the offer? (clarity issue)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Asking for more info? (message too vague)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interested but timing wrong? (nurture opportunity)<\/span><\/li>\n<\/ul>\n<p><b>Check deliverability:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If opens are low (under 20%), run the deliverability check. Make sure emails reach inboxes before changing anything else.<\/span><\/p>\n<p><b>Compare senders:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If using rotation, check <\/span><a href=\"https:\/\/app.snov.io\/campaigns\/reports\" target=\"_blank\" rel=\"noopener\"><b>Reports<\/b><\/a> <span style=\"font-weight: 400;\">to see if some senders performed better. Underperformers might need more warm-up or have reputation issues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you understand baseline, <\/span><b>test one thing at a time:<\/b><\/p>\n<p><b>Subject lines:<\/b><span style=\"font-weight: 400;\"> Try different styles with A\/B testing. Curiosity vs direct, short vs longer, question vs statement.<\/span><\/p>\n<p><b>Send timing:<\/b><span style=\"font-weight: 400;\"> Different days or times to see when the audience is most responsive.<\/span><\/p>\n<p><b>Sequence length:<\/b><span style=\"font-weight: 400;\"> If 3-email had drop-off after email 1, try 2 emails. If people are engaged through all 3, try adding fourth.<\/span><\/p>\n<p><b>Personalization depth:<\/b><span style=\"font-weight: 400;\"> If basic work, add more relevant details (job title, company size, industry pain points).<\/span><\/p>\n<p><b>Offer or CTA:<\/b><span style=\"font-weight: 400;\"> Test different actions (download vs demo, webinar vs consultation) to see what audience prefers.<\/span><\/p>\n<h2><b>A simple first-campaign workflow<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Use this as your first practical setup:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connect sender accounts in <\/span><a href=\"https:\/\/app.snov.io\/account\/email-account\"><b>Email Accounts<\/b><b><\/b><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check <\/span><a href=\"https:\/\/app.snov.io\/account\/email-account\"><b>Domain health<\/b><\/a><span style=\"font-weight: 400;\"> and fix DNS issues<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add a <\/span><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-set-up-your-custom-tracking-domain\"><b>custom tracking domain<\/b><\/a><span style=\"font-weight: 400;\"> if the campaign needs open or click tracking<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/app.snov.io\/deliverability\/#\/warm-up\"><b>Warm up<\/b><\/a><span style=\"font-weight: 400;\"> sender accounts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set mailbox-level sending limits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/app.snov.io\/campaigns\/new\/create\/0\/sequence\"><b>Create a short email sequence<\/b><\/a><span style=\"font-weight: 400;\"> with delays<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add personalization with variables<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Draft the copy in <\/span><a href=\"https:\/\/app.snov.io\/ai-studio\"><b>AI Studio<\/b><b><\/b><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simplify the design and keep the email light<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apply a <\/span><a href=\"https:\/\/app.snov.io\/campaigns\/schedule\"><b>schedule<\/b><b><\/b><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add more sender accounts if you need mailbox rotation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Launch and <\/span><a href=\"https:\/\/app.snov.io\/campaigns\/reports\"><b>monitor<\/b><\/a><span style=\"font-weight: 400;\"> sent volume, opens, and clicks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run<\/span> <a href=\"https:\/\/app.snov.io\/deliverability\/#\/check\"><b>deliverability checks<\/b><\/a> <span style=\"font-weight: 400;\">as you optimize<\/span><\/li>\n<\/ol>\n<p><em>If you have a question that we haven't covered, feel free to reach out to our Customer Care team. You can contact us at <strong>help@snov.io<\/strong> or through live chat. We're here to assist you!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your first email campaign should get your message to the inbox and drive engagement.\u00a0 You&#8217;ll learn a safer workflow that includes preparing domains and accounts for reliable delivery, building email sequences that drive engagement, personalizing messages at scale, and tracking what works. Step 1. Set up domains and sender accounts Connect the email accounts you&#8217;ll [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/45507"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=45507"}],"version-history":[{"count":11,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/45507\/revisions"}],"predecessor-version":[{"id":45527,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/45507\/revisions\/45527"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=45507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=45507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=45507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}