{"id":46484,"date":"2026-05-06T18:58:45","date_gmt":"2026-05-06T15:58:45","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=46484"},"modified":"2026-05-22T11:52:18","modified_gmt":"2026-05-22T08:52:18","slug":"how-to-launch-your-first-cold-outreach-campaign","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-launch-your-first-cold-outreach-campaign\/","title":{"rendered":"How to launch your first cold outreach campaign"},"content":{"rendered":"<p>This guide shows how to prepare and launch your first cold outreach campaign in Snov.io without hurting deliverability.<\/p>\n<p>You\u2019ll follow the full setup flow: prepare sender accounts, warm them up, build a targeted prospect list, write your sequence, launch the campaign, and monitor early results before scaling.<\/p>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">\n<nav class=\"table-of-contents\"><a href=\"#set-up-your-domains-and-mailboxes\">Set up domains and mailboxes<\/a><\/nav>\n<nav class=\"table-of-contents\"><a href=\"#warm-up-your-mailboxes\">Add accounts to warm-up<\/a><br \/>\n<a href=\"#prepare-mailbox-settings\">Prepare mailbox settings<\/a><br \/>\n<a href=\"#build-a-targeted-prospect-list\">Build a targeted prospect list<\/a><br \/>\n<a href=\"#write-your-email-copy\">Write email copy<\/a><\/nav>\n<nav class=\"table-of-contents\"><a href=\"#test-email-copy-and-placement\">Test inbox placement<\/a><br \/>\n<a href=\"#create-your-campaign\">Create a sequence<\/a><br \/>\n<a href=\"#launch-the-campaign-and-monitor-results\">Launch and monitor results<\/a><br \/>\n<a href=\"#prioritize-prospects-by-sentiment\">Filter prospects by engagement<\/a><\/nav>\n<\/div>\n<\/div>\n<h2 id=\"set-up-your-domains-and-mailboxes\"><strong>Set up domains and mailboxes<\/strong><\/h2>\n<p>Your first campaign starts with the right sending setup. This is the foundation for deliverability and long-term outreach results.<\/p>\n<p>Keep your setup simple at first. Use 2\u20133 sender domains, with up to 5 mailboxes per domain.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">With <strong>2 domains<\/strong> and <strong>5 mailboxes per domain<\/strong>, a limit of <strong>10 campaign emails<\/strong> per mailbox per day lets you contact around <strong>100 prospects per day<\/strong>. After about a month of careful ramp-up, you can increase the volume if your deliverability and reply rates stay healthy.<\/div>\n<\/div>\n<p>Go to <a href=\"https:\/\/app.snov.io\/account\/email-account\" target=\"_blank\" rel=\"noopener\">Email Accounts<\/a>, click <strong>Add email account<\/strong>, and choose how you want to connect your mailboxes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-46931 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-22-2026_10_09_AM-1.png\" alt=\"\" width=\"1680\" height=\"845\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-22-2026_10_09_AM-1.png 1680w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-22-2026_10_09_AM-1-300x151.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-22-2026_10_09_AM-1-1024x515.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-22-2026_10_09_AM-1-768x386.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-22-2026_10_09_AM-1-1536x773.png 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/><\/p>\n<h3 id=\"connect-your-existing-accounts\"><strong>Connect your existing accounts<\/strong><\/h3>\n<p>You can connect mailboxes you already use:<\/p>\n<ul>\n<li><strong>Google Workspace or Microsoft Outlook:<\/strong> use direct sign-in for a faster API connection<\/li>\n<li><strong>Other providers:<\/strong> connect through SMTP\/IMAP<\/li>\n<\/ul>\n<h3 id=\"purchase-done-for-you-mailboxes\"><strong>Purchase done-for-you mailboxes<\/strong><\/h3>\n<p>If you don\u2019t have sender accounts ready, you can buy <a href=\"https:\/\/app.snov.io\/account\/email-account\/set-up-mailbox\/dfy-google\" target=\"_blank\" rel=\"noopener\">done-for-you mailboxes<\/a> in Snov.io. You can use them together with your existing accounts. Warm them up in advance so you have ready-to-use senders when you need to scale.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-46531 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-07-2026_01_39_PM.png\" alt=\"\" width=\"1680\" height=\"838\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-07-2026_01_39_PM.png 1680w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-07-2026_01_39_PM-300x150.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-07-2026_01_39_PM-1024x511.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-07-2026_01_39_PM-768x383.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-07-2026_01_39_PM-1536x766.png 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/><\/p>\n<h2 id=\"add-accounts-to-warm-up\"><strong>Add accounts to warm-up<\/strong><\/h2>\n<p>Start warm-up right after connecting your accounts. Both existing accounts and done-for-you mailboxes need warm-up before campaigns.<\/p>\n<div class=\"notification-block note\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/ph_circle-wavy-warning.svg\" alt=\"note\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Make sure you have available warm-up slots. You can check it in the <a href=\"https:\/\/app.snov.io\/account\/billing\" target=\"_blank\" rel=\"noopener\">Billing<\/a> settings. The number of email accounts you can warm up at the same time <a href=\"https:\/\/snov.io\/knowledgebase\/warm-up-slots-and-warm-up-volume-limits\/\" target=\"_blank\" rel=\"noopener\">depends on your plan<\/a>.<\/div>\n<\/div>\n<p>You can start warm-up in two ways: quick launch or manual configuration with advanced settings.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Use quick launch to start warm-up in one click for one or multiple accounts at once. We\u2019ll automatically select the optimal preset for each account based on recent activity.<\/div>\n<\/div>\n<p>Click the quick launch button under <strong>Warm-up<\/strong> for a specific account.<\/p>\n<p><strong>To launch warm-up in bulk:<\/strong><\/p>\n<p>In the <a href=\"https:\/\/app.snov.io\/account\/email-account\" target=\"_blank\" rel=\"noopener\">Email Accounts<\/a> list, select accounts with checkboxes on the right, and click <strong>Start warm-up<\/strong> in the top panel.<\/p>\n<p>To review progress or adjust warm-up settings, go to the <a href=\"https:\/\/app.snov.io\/deliverability\/#\/warm-up\" target=\"_blank\" rel=\"noopener\">Email Warm-up<\/a> dashboard.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-46533 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-07-2026_01_51_PM.png\" alt=\"\" width=\"1680\" height=\"838\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-07-2026_01_51_PM.png 1680w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-07-2026_01_51_PM-300x150.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-07-2026_01_51_PM-1024x511.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-07-2026_01_51_PM-768x383.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-07-2026_01_51_PM-1536x766.png 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/><\/p>\n<h3 id=\"recommended-warm-up-presets\"><strong>Recommended warm-up presets<\/strong><\/h3>\n<p>For new or low-activity accounts:<\/p>\n<p><strong>Progressive<\/strong> strategy: gradual ramp-up during the first month.<\/p>\n<ul>\n<li>Starts with 2 emails on the first day<\/li>\n<li>Increases by 2 emails per day<\/li>\n<li>Ramps up to the warm-up goal: <strong>40 emails\/day<\/strong><\/li>\n<\/ul>\n<p>For active accounts already used in outreach for more than a month:<\/p>\n<p><strong>Steady<\/strong> strategy: fixed daily warm-up to maintain deliverability. Sends the same number of warm-up emails every day: <strong>10 emails\/day<\/strong> recommended.<\/p>\n<h2 id=\"prepare-mailbox-settings\"><strong>Prepare mailbox settings<\/strong><\/h2>\n<p>Before you use any mailbox in a campaign, check the sender settings that affect deliverability.<\/p>\n<p>Go to <a href=\"https:\/\/app.snov.io\/account\/email-account\" target=\"_blank\" rel=\"noopener\">Email Accounts<\/a>, click <strong>Edit<\/strong> next to a mailbox, then scroll to <strong>Optional settings<\/strong>.<\/p>\n<h3 id=\"control-daily-sending-limits\"><strong>Control daily sending limits<\/strong><\/h3>\n<p>When you connect a mailbox, Snov.io applies safe campaign limits based on your provider to help you avoid spam filters.<\/p>\n<ul>\n<li>15 emails per day for Gmail accounts<\/li>\n<li>5 emails per day for Microsoft accounts<\/li>\n<\/ul>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Sending limits directly affect deliverability. A safe total limit is around 50 emails per day per mailbox.<\/div>\n<\/div>\n<div>Do not use the full daily limit for campaign emails right away. Even after your campaign starts, keep warm-up running.<\/div>\n<div><\/div>\n<div>Here's how to split the limit between campaign emails and warm-up emails:<\/div>\n<p><strong>First week of outreach:<\/strong><\/p>\n<ul>\n<li>10 campaign emails per day<\/li>\n<li>40 warm-up emails per day<\/li>\n<\/ul>\n<p><strong>Each following week:<\/strong><\/p>\n<p>Increase campaign sending gradually and monitor deliverability.<\/p>\n<ul>\n<li>Add 5 emails to campaign sending<\/li>\n<li>Remove 5 emails from warm-up<\/li>\n<\/ul>\n<p>To update limits in bulk, go to <a href=\"https:\/\/app.snov.io\/account\/email-account\" target=\"_blank\" rel=\"noopener\">Email Accounts<\/a>, select one or more mailboxes with checkboxes, then click <strong>Edit \u2192 Daily sending limit<\/strong>. In the left-side panel, enter the campaign limit in <strong>Messages per day<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-46932 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-22-2026_10_13_AM.png\" alt=\"\" width=\"1680\" height=\"845\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-22-2026_10_13_AM.png 1680w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-22-2026_10_13_AM-300x151.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-22-2026_10_13_AM-1024x515.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-22-2026_10_13_AM-768x386.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-22-2026_10_13_AM-1536x773.png 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/><\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Warm-up emails don\u2019t appear in the sending limit in Email Accounts, where only campaign emails are counted. Still, warm-up emails are real emails. They count toward the total daily volume your mailbox sends.<\/div>\n<\/div>\n<div>\n<h3 id=\"add-a-custom-tracking-domain\"><strong>Add a custom tracking domain<\/strong><\/h3>\n<p>If you plan to track opens or clicks, set up a custom tracking domain. This makes tracking safer and reduces the risk that email providers will flag your emails as suspicious.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-46934 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-22-2026_10_19_AM.png\" alt=\"\" width=\"1680\" height=\"845\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-22-2026_10_19_AM.png 1680w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-22-2026_10_19_AM-300x151.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-22-2026_10_19_AM-1024x515.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-22-2026_10_19_AM-768x386.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-22-2026_10_19_AM-1536x773.png 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/><\/p>\n<\/div>\n<h3 id=\"check-sender-health\"><strong>Check sender health<\/strong><\/h3>\n<p>After your sender accounts are connected, check their technical health before starting warm-up.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Fix any detected issues before starting warm-up. If DNS records are missing or incorrect, they may affect the warm-up process and future campaign performance.<\/div>\n<\/div>\n<p><strong>What to do in Snov.io:<\/strong><\/p>\n<p>Go to the <strong>Domain Health<\/strong> tab and run a test for each sender account you plan to use.<\/p>\n<p>Check these results:<\/p>\n<ul>\n<li><strong>Domain Health:<\/strong> aim for 100%<\/li>\n<li><strong>DNS records:<\/strong> make sure SPF, DKIM, DMARC, MX, and CNAME are configured correctly<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-46933 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-22-2026_10_18_AM.png\" alt=\"\" width=\"1680\" height=\"845\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-22-2026_10_18_AM.png 1680w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-22-2026_10_18_AM-300x151.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-22-2026_10_18_AM-1024x515.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-22-2026_10_18_AM-768x386.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-account-05-22-2026_10_18_AM-1536x773.png 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/><\/p>\n<h2 id=\"build-a-targeted-prospect-list\"><strong>Build a targeted prospect list<\/strong><\/h2>\n<p>Your first campaign should not start with a large list.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">At this stage, your goal is to validate your sending setup, targeting, and message. Start with one clear ICP and one segment.<\/div>\n<\/div>\n<h3 id=\"define-your-icp\"><strong>Define your ICP<\/strong><\/h3>\n<p>Choose one customer profile and one value angle for the campaign.<\/p>\n<p>Go to <a href=\"https:\/\/app.snov.io\/account\/product-and-icp\" target=\"_blank\" rel=\"noopener\">Products &amp; ICPs<\/a> and enter your product description. Snov.io will suggest possible customer profiles you can use for targeting.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-46935 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-products-ICPs-05-22-2026_10_29_AM.png\" alt=\"\" width=\"1680\" height=\"845\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-products-ICPs-05-22-2026_10_29_AM.png 1680w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-products-ICPs-05-22-2026_10_29_AM-300x151.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-products-ICPs-05-22-2026_10_29_AM-1024x515.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-products-ICPs-05-22-2026_10_29_AM-768x386.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/My-products-ICPs-05-22-2026_10_29_AM-1536x773.png 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/><\/p>\n<h3 id=\"collect-prospects\"><strong>Collect prospects<\/strong><\/h3>\n<p>Use your ICP details to find prospects that match your target segment.<\/p>\n<p>Go to <a href=\"https:\/\/app.snov.io\/database-search\/prospects\" target=\"_blank\" rel=\"noopener\">Database Search<\/a>. Add filters such as job title, management level, department, industry, location, or company size. Save the best-matching prospects to your list.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-46936 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/Database-Search-05-22-2026_10_30_AM-1.png\" alt=\"\" width=\"1680\" height=\"845\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/Database-Search-05-22-2026_10_30_AM-1.png 1680w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/Database-Search-05-22-2026_10_30_AM-1-300x151.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/Database-Search-05-22-2026_10_30_AM-1-1024x515.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/Database-Search-05-22-2026_10_30_AM-1-768x386.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/Database-Search-05-22-2026_10_30_AM-1-1536x773.png 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/><\/p>\n<h3 id=\"check-list-health\"><strong>Check list health<\/strong><\/h3>\n<p>Before launching the campaign, make sure your list is safe to use. A healthy list has enough verified emails and a low share of risky addresses.<\/p>\n<p>Go to <a href=\"https:\/\/app.snov.io\/prospects\" target=\"_blank\" rel=\"noopener\">Prospects<\/a>, open your list, and check email statuses.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Remove risky addresses that can increase bounce rate or affect sender reputation.<\/div>\n<\/div>\n<ul>\n<li><strong>Unverifiable emails<\/strong> have a higher bounce risk. Use them carefully, in small batches, and monitor bounce rate closely<\/li>\n<li><strong>Invalid emails<\/strong> are excluded from campaigns automatically, but it\u2019s still better to keep your list clean<\/li>\n<\/ul>\n<p>If you imported the list from another source, <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-verify-your-list-for-outreach\/\" target=\"_blank\" rel=\"noopener\">verify all email addresses<\/a> before launch.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-46937 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/Prospects-05-22-2026_10_31_AM.png\" alt=\"\" width=\"1680\" height=\"845\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/Prospects-05-22-2026_10_31_AM.png 1680w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/Prospects-05-22-2026_10_31_AM-300x151.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/Prospects-05-22-2026_10_31_AM-1024x515.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/Prospects-05-22-2026_10_31_AM-768x386.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/Prospects-05-22-2026_10_31_AM-1536x773.png 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/><\/p>\n<h2 id=\"write-your-email-copy\"><strong>Write your email copy<\/strong><\/h2>\n<p>Your first sequence needs one initial email and 2\u20133 follow-ups. Write the copy before you build the campaign, so you can focus on setup and testing inside the campaign builder.<\/p>\n<h3 id=\"draft-emails-with-ai\"><strong>Draft emails with AI<\/strong><\/h3>\n<p>Use <a href=\"https:\/\/app.snov.io\/ai-studio\" target=\"_blank\" rel=\"noopener\">AI Studio<\/a> to create the first draft faster.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><strong>AI Studio<\/strong>\u00a0uses your product description and ICP profile to generate email copy. It also suggests unique selling points to offer the right value for your prospect's pain points.<\/div>\n<\/div>\n<p>Go to <a href=\"https:\/\/app.snov.io\/ai-studio\" target=\"_blank\" rel=\"noopener\">AI Studio<\/a>, generate a few draft options and choose the best version.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-46938 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/AI-Studio-05-22-2026_10_32_AM.png\" alt=\"\" width=\"1680\" height=\"845\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/AI-Studio-05-22-2026_10_32_AM.png 1680w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/AI-Studio-05-22-2026_10_32_AM-300x151.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/AI-Studio-05-22-2026_10_32_AM-1024x515.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/AI-Studio-05-22-2026_10_32_AM-768x386.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/AI-Studio-05-22-2026_10_32_AM-1536x773.png 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/><\/p>\n<h3 id=\"optimize-email-content\"><strong>Optimize email content<\/strong><\/h3>\n<p>Here are a few best practices to follow to make sure your emails land in the inbox:<\/p>\n<p><strong>For the first email:<\/strong><\/p>\n<ul>\n<li>Avoid images<\/li>\n<li>Avoid links<\/li>\n<li>Avoid attachments<\/li>\n<li>Use plain text when possible<\/li>\n<\/ul>\n<p>For follow-ups, use no more than one extra element per email if needed, such as one link or one image.<\/p>\n<p><strong>Recommended email length:<\/strong><\/p>\n<ul>\n<li>Subject line: around 5\u20136 words<\/li>\n<li>First email: 50\u2013100 words<\/li>\n<li>Follow-ups: 20\u201350 words<\/li>\n<\/ul>\n<h2 id=\"test-email-copy-and-placement\"><strong>Test inbox placement<\/strong><\/h2>\n<p>After your email copy is ready, run a deliverability test to check how the actual message performs in inbox placement.<\/p>\n<p>Here, you\u2019re testing the email content itself: the subject line, body copy, links, formatting, spam score, and inbox placement.<\/p>\n<p>The test can also show sender-related risks, such as Sender IP score and blacklist status, but the main goal at this stage is to check how your email copy performs.<\/p>\n<ul>\n<li><strong>Sender IP score:<\/strong> shows the health of IP addresses used by your provider<\/li>\n<li><strong>Blacklist status:<\/strong> shows whether your domain or sender IP is on any blacklist<\/li>\n<\/ul>\n<p><strong>What to do in Snov.io:<\/strong><\/p>\n<p>Go to <a href=\"https:\/\/app.snov.io\/deliverability\/#\/check\" target=\"_blank\" rel=\"noopener\">Deliverability Check<\/a>, insert your email copy, and run the test.<\/p>\n<p><strong>Check these results:<\/strong><\/p>\n<ul>\n<li><strong>Spam score:<\/strong> make sure the email does not trigger spam filters<\/li>\n<li><strong>Spam words:<\/strong> remove or rewrite risky wording<\/li>\n<li><strong>Inbox placement:<\/strong> check whether the email lands in inbox, spam, or promotions<\/li>\n<li><strong>Provider-level results:<\/strong> review Gmail and Outlook separately, since each provider may treat the same email differently<\/li>\n<\/ul>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">If the email lands in spam for some providers, simplify the copy. Remove links, images, attachments, heavy formatting, or overly promotional wording. Then run the test again before launch.<\/div>\n<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-46940 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/Deliverability-check-05-22-2026_10_39_AM.png\" alt=\"\" width=\"1680\" height=\"845\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/Deliverability-check-05-22-2026_10_39_AM.png 1680w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/Deliverability-check-05-22-2026_10_39_AM-300x151.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/Deliverability-check-05-22-2026_10_39_AM-1024x515.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/Deliverability-check-05-22-2026_10_39_AM-768x386.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/Deliverability-check-05-22-2026_10_39_AM-1536x773.png 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/><\/div>\n<h2 id=\"create-your-campaign\"><strong>Create a sequence<\/strong><\/h2>\n<p>Your first campaign does not need a complex flow. Start with a short sequence that helps you test your setup, understand what gets replies, and learn what to improve before scaling.<\/p>\n<p><strong>What to do in Snov.io:<\/strong><\/p>\n<p>Go to <strong>Campaigns \u2192 <\/strong><a href=\"https:\/\/app.snov.io\/campaigns\/new\" target=\"_blank\" rel=\"noopener\">Create a new campaign<\/a><strong> \u2192 Sequence<\/strong>.<\/p>\n<p>In the sequence builder, add steps from the right-side panel. You can also start with <a href=\"https:\/\/app.snov.io\/campaigns\/templates\" target=\"_blank\" rel=\"noopener\">sequence templates<\/a> and customize them for your offer.<\/p>\n<h3 id=\"build-a-basic-sequence\"><strong>Build a basic sequence<\/strong><\/h3>\n<p>For your first campaign, use a simple sequence.<\/p>\n<p><strong>Recommended structure:<\/strong><\/p>\n<ul>\n<li>1 initial email<\/li>\n<li>2\u20133 follow-ups<\/li>\n<li>2\u20133 days between follow-ups<\/li>\n<\/ul>\n<p>Write emails directly in the editor or use the templates you created in AI Studio.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">For the first campaign, avoid overcomplicating the flow. Add A\/B tests, behavioral triggers, and advanced conditions later, after you understand how a basic campaign performs.<\/div>\n<\/div>\n<div><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-46939 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/Templates-05-22-2026_10_33_AM.png\" alt=\"\" width=\"1680\" height=\"845\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/Templates-05-22-2026_10_33_AM.png 1680w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/Templates-05-22-2026_10_33_AM-300x151.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/Templates-05-22-2026_10_33_AM-1024x515.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/Templates-05-22-2026_10_33_AM-768x386.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/Templates-05-22-2026_10_33_AM-1536x773.png 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/><\/div>\n<p>In the sequence settings, there are a few ways to improve your email content for better deliverability and make it feel more personal to each recipient.<\/p>\n<p><strong>Enable plain text mode<\/strong><\/p>\n<p>In the email editor, switch to plain text to remove extra formatting. Plain text emails look more like a message from a real person and are less likely to trigger spam filters.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-46943 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/New-campaign-05-22-2026_10_58_AM.png\" alt=\"\" width=\"1680\" height=\"845\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/New-campaign-05-22-2026_10_58_AM.png 1680w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/New-campaign-05-22-2026_10_58_AM-300x151.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/New-campaign-05-22-2026_10_58_AM-1024x515.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/New-campaign-05-22-2026_10_58_AM-768x386.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/New-campaign-05-22-2026_10_58_AM-1536x773.png 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/><\/p>\n<p><strong>Add dynamic content<\/strong><\/p>\n<p>If your list includes different roles, industries, or seniority levels, use <strong>Dynamic content<\/strong> to send the right message to each segment without creating separate campaigns.<\/p>\n<p>In the email editor, open the <strong>Variables<\/strong> menu and choose <strong>Dynamic content<\/strong>. Select a condition, like job position, then write a text variant for each audience group. Snov.io will automatically send the right version to each contact.<\/p>\n<p><strong>Add Spintax<\/strong><\/p>\n<p>Use Spintax variables to randomize words and phrases across your emails so no two messages look exactly the same. This reduces the chance of being flagged as spam when sending at volume.<\/p>\n<p>In the email editor, open the <strong>Variables<\/strong> menu and select <strong>Spintax<\/strong> to add variants to any part of your copy.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-46944 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/New-campaign-05-22-2026_10_59_AM.png\" alt=\"\" width=\"1680\" height=\"845\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/New-campaign-05-22-2026_10_59_AM.png 1680w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/New-campaign-05-22-2026_10_59_AM-300x151.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/New-campaign-05-22-2026_10_59_AM-1024x515.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/New-campaign-05-22-2026_10_59_AM-768x386.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/New-campaign-05-22-2026_10_59_AM-1536x773.png 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/><\/p>\n<h3 id=\"add-multiple-sender-accounts\"><strong>Add sender accounts<\/strong><\/h3>\n<p>Use multiple sender accounts to automatically distribute emails across them. In <a href=\"https:\/\/app.snov.io\/campaigns\/new\">campaign settings<\/a>, go to <strong>Sending options<\/strong> and choose the email accounts you want to use.<\/p>\n<p>To increase volume, create new sender accounts and add them to mailbox rotation for safer scaling. Keep up to 5 mailboxes per domain, and only add accounts that are fully warmed up and within the recommended daily sending limit.<\/p>\n<h3 id=\"provider-matching\"><strong>Enable provider matching<\/strong><\/h3>\n<p>Provider matching helps send emails within the same provider ecosystem when possible.<\/p>\n<p>For example, Gmail senders can be matched with Gmail recipients, and Outlook senders with Outlook recipients.<\/p>\n<ul>\n<li>Use filters on the <a href=\"https:\/\/app.snov.io\/prospects\" target=\"_blank\" rel=\"noopener\">Prospects<\/a> page to check how many prospects use Gmail, Outlook, or other providers. Add sender accounts from at least two providers<\/li>\n<li>Go to <strong>Sending options \u2192 Advanced settings<\/strong> and enable <strong>Provider matching<\/strong><\/li>\n<\/ul>\n<h3 id=\"tracking\"><strong>Choose tracking options<\/strong><\/h3>\n<p>Open and click tracking can give you useful engagement data, but it may affect deliverability and is disabled by default.<\/p>\n<p>If you use tracking, you can <a href=\"https:\/\/snov.io\/knowledgebase\/how-triggers-work-in-drip-campaigns\/\" target=\"_blank\" rel=\"noopener\">add behavioral triggers to the sequence<\/a>. Conditions help you create separate paths for interested and unengaged prospects. For your first campaign, use them only if you already understand how the basic flow works.<\/p>\n<p>In <a href=\"https:\/\/app.snov.io\/campaigns\/new\" target=\"_blank\" rel=\"noopener\">campaign settings<\/a>, go to <strong>Sending options<\/strong> and choose what you want to track. If you enable open or click tracking, make sure you\u2019ve set up a <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-set-up-your-custom-tracking-domain\/\" target=\"_blank\" rel=\"noopener\">custom tracking domain<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-46941 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/New-campaign-05-22-2026_10_41_AM.png\" alt=\"\" width=\"1680\" height=\"845\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/New-campaign-05-22-2026_10_41_AM.png 1680w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/New-campaign-05-22-2026_10_41_AM-300x151.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/New-campaign-05-22-2026_10_41_AM-1024x515.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/New-campaign-05-22-2026_10_41_AM-768x386.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/New-campaign-05-22-2026_10_41_AM-1536x773.png 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/><\/p>\n<h3 id=\"sending-schedule\"><strong>Add sending schedule<\/strong><\/h3>\n<p>Send emails during your prospects\u2019 working hours. If your prospects are in different time zones, segment them by location and create separate campaigns with the right schedules.<\/p>\n<p>A good starting schedule is:<\/p>\n<ul>\n<li>2-hour sending window in the morning<\/li>\n<li>2-hour sending window in the afternoon<\/li>\n<\/ul>\n<p>Create schedule presets on the <a href=\"https:\/\/app.snov.io\/campaigns\/schedule\" target=\"_blank\" rel=\"noopener\">Schedules<\/a> page, then apply the right preset in <strong>Sending options<\/strong>.<\/p>\n<h3 id=\"stop-follow-ups-after-a-reply\"><strong>Stop follow-ups after a reply<\/strong><\/h3>\n<p>When a prospect replies, the sequence stops for that person automatically. If you contact multiple people from the same company, you can also stop follow-ups to everyone from that company after one person replies.<\/p>\n<p>In <a href=\"https:\/\/app.snov.io\/campaigns\/new\" target=\"_blank\" rel=\"noopener\">campaign settings<\/a>, go to <strong>Sending options \u2192 Campaign duration<\/strong> and turn on <strong>Stop after a company reply<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-46942 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/New-campaign-05-22-2026_10_43_AM.png\" alt=\"\" width=\"1680\" height=\"845\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/New-campaign-05-22-2026_10_43_AM.png 1680w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/New-campaign-05-22-2026_10_43_AM-300x151.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/New-campaign-05-22-2026_10_43_AM-1024x515.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/New-campaign-05-22-2026_10_43_AM-768x386.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/New-campaign-05-22-2026_10_43_AM-1536x773.png 1536w\" sizes=\"(max-width: 1680px) 100vw, 1680px\" \/><\/p>\n<h2 id=\"launch-the-campaign-and-monitor-results\"><strong>Launch and monitor results<\/strong><\/h2>\n<p>After launch, check your campaign metrics daily. Your early results show whether you can scale, pause, or adjust the campaign.<\/p>\n<p>Start with these metrics:<\/p>\n<ul>\n<li><strong>Reply rate:<\/strong> aim for 5\u201310%<\/li>\n<li><strong>Bounce rate:<\/strong> aim for 5% or lower<\/li>\n<\/ul>\n<h3 id=\"check-campaign-statistics\"><strong>Check campaign statistics<\/strong><\/h3>\n<p>Go to <a href=\"https:\/\/app.snov.io\/campaigns\/\" target=\"_blank\" rel=\"noopener\">Campaigns<\/a> to see a live summary of each active campaign. Open a campaign to view the full <strong>Statistics<\/strong> dashboard with sends, opens, replies, and bounces.<\/p>\n<p>You can also read the guide on <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-view-email-campaign-statistics\/\" target=\"_blank\" rel=\"noopener\">campaign metrics<\/a>.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><strong>Scale sending only when engagement is strong.<\/strong><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Before increasing volume, check your open rate, reply rate, and bounce rate. Adding more prospects to a campaign that isn't getting replies won't improve results.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">If engagement is low, pause the campaign and fix the issue first: review your lead targeting or email copy, and keep warm-up running while you make changes.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Once engagement looks healthy, scale gradually:<\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Reply rate at 5% or higher<\/strong> \u2192 increase by +5 campaign emails per mailbox per week<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\"><strong>Reply rate below 5%<\/strong> \u2192 reduce the daily limit and review your targeting or copy before scaling again<\/li>\n<\/ul>\n<p id=\"monitor-replies-in-unibox\"><strong>Monitor replies in Unibox<\/strong><\/p>\n<p>When replies start coming in, you can manage communication from all your accounts in <a href=\"https:\/\/app.snov.io\/unibox\" target=\"_blank\" rel=\"noopener\">Unibox<\/a>.<\/p>\n<h3><strong>Check sender health<\/strong><\/h3>\n<p>After launch, use <a href=\"https:\/\/app.snov.io\/deliverability\/#\/check\" target=\"_blank\" rel=\"noopener\">Deliverability Check<\/a> as an ongoing monitoring tool.<\/p>\n<p>Run weekly tests for every sender account used in campaigns.<\/p>\n<ul>\n<li><strong>Inbox rate below 90%:<\/strong> reduce campaign emails for this account and increase warm-up<\/li>\n<li><strong>Spam rate of 10% or more:<\/strong> pause this sender and replace it with a warmed-up backup mailbox<\/li>\n<\/ul>\n<h2 id=\"prioritize-prospects-by-sentiment\"><strong>Filter prospects by engagement<\/strong><\/h2>\n<p>After your campaign starts getting engagement, focus on the prospects most likely to convert.<\/p>\n<p>Whether or not you use open or click tracking, you can always filter prospects by reply sentiment: interested, neutral, or not interested.<\/p>\n<p>Open your campaign and go to the <strong>Recipients<\/strong> tab. Use the <strong>Filter<\/strong> menu to find prospects who showed interest, then move them to a separate list, export to CSV, or create CRM deals directly.<\/p>\n<p>See the detailed guide on <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-export-recipient-data-from-campaigns\/\" target=\"_blank\" rel=\"noopener\">exporting recipient data from campaigns<\/a>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2024\/11\/Campaign-Recipients-12-24-2024_10_00_AM.png\" loading=\"lazy\" \/><\/p>\n<h2 id=\"next-steps-optimize-test-and-scale\"><strong>Next steps: Optimize your setup<\/strong><\/h2>\n<p>Not getting the replies you expected yet? That's completely normal \u2014 most campaigns need a few rounds of tweaking before they start converting. Here's what to look at first.<\/p>\n<p><strong>If the open rate is low:<\/strong><\/p>\n<ul>\n<li>Run <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-send-a-b-testing-campaigns\/\">A\/B tests<\/a> on subject lines or opening lines \u2014 change only one element at a time for a clean result<\/li>\n<li>Check your sending schedule: reaching prospects at the wrong time can mean your email gets buried and ignored<\/li>\n<\/ul>\n<p><strong>If the reply rate is low:<\/strong><\/p>\n<ul>\n<li>Revisit your email copy and test different angles \u2014 your message may not be connecting with the pain points of your current segment<\/li>\n<li>Review your prospect list and collect more leads that closely match your ICP<\/li>\n<\/ul>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">\n<h3 id=\"next-steps\"><strong>Learn more from our next guides:<\/strong><\/h3>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/setup-domains-and-accounts-for-multichannel-outreach\/\" target=\"_blank\" rel=\"noopener\">Set up a multichannel outreach<\/a><\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/linkedin-automation-best-practices\/\" target=\"_blank\" rel=\"noopener\">How to use LinkedIn outreach safely<\/a><\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-snov-io-linkedin-automation\/\" target=\"_blank\" rel=\"noopener\">Add LinkedIn actions to your outreach<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This guide shows how to prepare and launch your first cold outreach campaign in Snov.io without hurting deliverability. You\u2019ll follow the full setup flow: prepare sender accounts, warm them up, build a targeted prospect list, write your sequence, launch the campaign, and monitor early results before scaling. Set up domains and mailboxes Add accounts to [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/46484"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=46484"}],"version-history":[{"count":29,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/46484\/revisions"}],"predecessor-version":[{"id":46946,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/46484\/revisions\/46946"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=46484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=46484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=46484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}