{"id":47380,"date":"2026-06-26T18:51:33","date_gmt":"2026-06-26T15:51:33","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=47380"},"modified":"2026-08-26T10:23:13","modified_gmt":"2026-08-26T07:23:13","slug":"prospect-enrichment-actions","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/prospect-enrichment-actions\/","title":{"rendered":"Enrichment actions in Snov.io"},"content":{"rendered":"<p>This guide covers the enrichment tools available in Snov.io: what each one does, what data it needs to run, what you get back, and how tokens are charged.<\/p>\n<p>Enrichment in Snov.io adds more data to your prospect profiles, so you can personalize outreach without manually researching every prospect.<\/p>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">We'll update this guide as we add more enrichment options. Check our <a href=\"https:\/\/snov.io\/release-notes\" target=\"_blank\" rel=\"noopener\">release notes<\/a> to stay updated.<\/div>\n<\/div>\n<p><a href=\"#pull-linkedin-profile\">Pull LinkedIn profile<\/a><\/p>\n<p><a href=\"#find-phone-numbers\">Find phone numbers<\/a><\/p>\n<p><a href=\"#get-company-details\">Get company details<\/a><\/p>\n<p><a href=\"#fill-out-from-web\">Fill out from web<\/a><\/p>\n<p><a href=\"#clean-and-edit\">Clean and edit data<\/a><\/p>\n<p><a href=\"#find-email-addresses\">Find email addresses<\/a><\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<div class=\"paragraph\">\n<p dir=\"ltr\"><strong>Before you start<\/strong>, make sure you have:<\/p>\n<p>1. Prospects with some existing data: see <a href=\"https:\/\/snov.io\/knowledgebase\/prospect-data-in-snov-io\/\" target=\"_blank\" rel=\"noopener\">types of prospect data in Snov.io<\/a><\/p>\n<p>2. Enough <a href=\"https:\/\/snov.io\/knowledgebase\/what-are-tokens-and-how-to-use-them\/\" target=\"_blank\" rel=\"noopener\">tokens<\/a> to run enrichments: cost and charging rules vary by tool<\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"font-claude-response-body break-words whitespace-normal\"><strong>How to use Enrichment<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Go to your<\/span> <a href=\"https:\/\/app.snov.io\/prospects\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Prospects<\/span><\/a><span style=\"font-weight: 400;\"> and choose the list you want to enrich. Click <strong>Enrich &amp; AI tools<\/strong> and choose the tool you need.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can start enrichment on selected prospects, a segment filtered by tags, or your entire list.<\/span><\/p>\n<p>See the <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-enrich-prospect-data-in-your-list\/\" target=\"_blank\" rel=\"noopener\">full guide<\/a> on how enrichment works in lists.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p class=\"font-claude-response-body break-words whitespace-normal\">Each enrichment action requires specific initial data on the prospect profile. For enriching imported lists, follow these best practices:<\/p>\n<p>1. Email should be a business email<\/p>\n<p>2. Company domain works better than company name<\/p>\n<p>3. Use LinkedIn profile URL if you don't have email address or company details<\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260818-qlng.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-48268 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260818-qlng.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260818-qlng.png 1920w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260818-qlng-300x169.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260818-qlng-1024x576.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260818-qlng-768x432.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260818-qlng-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<h2 id=\"pull-linkedin-profile\"><strong>Pull LinkedIn profile<\/strong><\/h2>\n<p class=\"font-claude-response-body break-words whitespace-normal\">Enrich your prospects with professional details from their LinkedIn profiles.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal\">To start, open your <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/app.snov.io\/prospects\" target=\"_blank\" rel=\"noopener\">prospect list<\/a>, click <strong>Enrich &amp; AI tools<\/strong>, and select <strong>Pull LinkedIn profile<\/strong>.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/linkedin-insights.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48375 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/linkedin-insights.png\" alt=\"\" width=\"1440\" height=\"900\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/linkedin-insights.png 1440w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/linkedin-insights-300x188.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/linkedin-insights-1024x640.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/linkedin-insights-768x480.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/p>\n<h3><strong>What it's for<\/strong><\/h3>\n<p>This action adds professional background information to your prospect profiles so you can personalize outreach and create stronger icebreakers.<\/p>\n<h3><strong>Initial data required<\/strong><\/h3>\n<p>The prospect's profile must include at least one of these data points to start enrichment. Prospects missing these fields will be skipped:<\/p>\n<ul>\n<li>First Name + Last Name + Company Domain<\/li>\n<li>First Name + Last Name + Email<\/li>\n<li>LinkedIn URL<\/li>\n<\/ul>\n<h3><strong>What data you get<\/strong><\/h3>\n<p>The data pulled depends on the enrichment option you select.<\/p>\n<p><strong>Main profile details <\/strong>option enriches the following fields:<\/p>\n<ul>\n<li><strong>Bio<\/strong> \u2014 LinkedIn summary\/about section<\/li>\n<li><strong>Connections &amp; followers<\/strong> \u2014 Number of LinkedIn connections and followers<\/li>\n<li><strong>External links<\/strong> \u2014 Portfolio, personal websites, and other linked URLs<\/li>\n<li><strong>Work experience<\/strong> \u2014 Current and previous positions, companies, and roles<\/li>\n<li><strong>Education<\/strong> \u2014 Universities, degrees, and fields of study<\/li>\n<li><strong>Certifications<\/strong> \u2014 Professional certifications and licenses<\/li>\n<li><strong>Courses<\/strong> \u2014 Completed courses listed on the profile<\/li>\n<li><strong>Volunteering<\/strong> \u2014 Volunteer activities and causes<\/li>\n<li><strong>Projects<\/strong> \u2014 Notable projects listed on the profile<\/li>\n<li><strong>Languages<\/strong> \u2014 Languages spoken by the prospect<\/li>\n<\/ul>\n<p><strong>Other fields <\/strong>option includes secondary data. Select these data points separately or as an addition to main profile details.<\/p>\n<ul>\n<li>Publications<\/li>\n<li>Patents<\/li>\n<li>Awards<\/li>\n<li>Recommendations<\/li>\n<li>Profile activity<\/li>\n<li>Similar profiles<\/li>\n<\/ul>\n<h3><strong>Tokens you spend<\/strong><\/h3>\n<ul>\n<li><strong>Main profile details:<\/strong> 1 token per prospect<\/li>\n<li><strong>Per extra field:<\/strong> 0.2 tokens per prospect<\/li>\n<\/ul>\n<h2 id=\"find-phone-numbers\"><strong>Find phone numbers<\/strong><\/h2>\n<p>Enrich your prospects with direct mobile numbers to reach them across multiple channels.<\/p>\n<p>To start, open your <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/app.snov.io\/prospects\" target=\"_blank\" rel=\"noopener\">prospect list<\/a>, click <strong>Enrich &amp; AI tools<\/strong>, and select <strong>Find phone numbers<\/strong>.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-find-phone-numbers-for-your-prospects\/\" target=\"_blank\" rel=\"noopener\">See step-by-step guide<\/a> on using phone number enrichment.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260825-llrb.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48376 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260825-llrb.png\" alt=\"\" width=\"1440\" height=\"900\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260825-llrb.png 1440w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260825-llrb-300x188.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260825-llrb-1024x640.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260825-llrb-768x480.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/p>\n<h3><strong>What it's for<\/strong><\/h3>\n<p>This action adds phone numbers to your prospect profiles so you have complete contact information for email, LinkedIn, and phone outreach.<\/p>\n<h3><strong>Initial data required<\/strong><\/h3>\n<p>The prospect's profile must include at least one of these data points. Prospects missing these will be skipped:<\/p>\n<ul>\n<li>First Name + Last Name + Company domain or name<\/li>\n<li>First Name + Last Name + Email<\/li>\n<li>LinkedIn profile URL<\/li>\n<\/ul>\n<h3><strong>What data you get<\/strong><\/h3>\n<p>Direct mobile number \u2014 added to the <strong>Phone number<\/strong> field.<\/p>\n<h3><strong>Tokens you spend<\/strong><\/h3>\n<p>10 tokens per prospect if the phone number is found.<\/p>\n<h2 id=\"get-company-details\"><strong>Get company details<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">This action enriches your prospects with detailed information about their companies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To start, open your <\/span><a href=\"https:\/\/app.snov.io\/prospects\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">prospect list<\/span><\/a><span style=\"font-weight: 400;\">, click <\/span><b>Enrich &amp; AI tools<\/b><span style=\"font-weight: 400;\">, and select <\/span><b>Get company details<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/company-details.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48377 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/company-details.png\" alt=\"\" width=\"1440\" height=\"900\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/company-details.png 1440w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/company-details-300x188.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/company-details-1024x640.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/company-details-768x480.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/p>\n<h3><strong>What it's for<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Get a full company profile for each prospect so you can determine whether the company matches your ICP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Review how the company positions itself, its size, funding history, and areas of specialization. See which affiliated and similar companies are linked to it. Use this data for ICP validation and tailoring your offer.<\/span><\/p>\n<h3><strong>Initial data required<\/strong><\/h3>\n<p>To start enrichment, you need<span style=\"font-size: 16px;\"> certain data. E<\/span>ach prospect must have <strong>at least one<\/strong> of these fields on their profile:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Company domain<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Company name<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Company LinkedIn URL<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If none of these fields are filled, the prospect cannot be enriched.<\/span><\/p>\n<h3 class=\"paragraph\" dir=\"auto\"><strong>What data you get<\/strong><\/h3>\n<div class=\"paragraph\" dir=\"auto\">Company enrichment adds the following fields as new columns in your prospect list. In the prospect profile, this data appears in the Additional info section below native and custom fields.<\/div>\n<ul>\n<li>\n<div class=\"paragraph\" dir=\"auto\"><strong>Company location<\/strong>: Headquarters city, state\/region, and country<\/div>\n<\/li>\n<li>\n<div class=\"paragraph\" dir=\"auto\"><strong>Company industry<\/strong>: Primary industry, such as Computer Software or Financial Services<\/div>\n<\/li>\n<li>\n<div class=\"paragraph\" dir=\"auto\"><strong>Company type<\/strong>: Business type, such as Privately Held, Public Company, or Partnership<\/div>\n<\/li>\n<li>\n<div class=\"paragraph\" dir=\"auto\"><strong>Company size<\/strong>: Employee count range, such as 51\u2013200 or 201\u2013500<\/div>\n<\/li>\n<li>\n<div class=\"paragraph\" dir=\"auto\"><strong>Company social followers<\/strong>: Number of followers on the company's LinkedIn page<\/div>\n<\/li>\n<li>\n<div class=\"paragraph\" dir=\"auto\"><strong>Company slogan<\/strong>: Tagline or headline from LinkedIn<\/div>\n<\/li>\n<li>\n<div class=\"paragraph\" dir=\"auto\"><strong>Company about us<\/strong>: Full company description from LinkedIn<\/div>\n<\/li>\n<li>\n<div class=\"paragraph\" dir=\"auto\"><strong>Company Crunchbase URL<\/strong>: Link to the company's Crunchbase profile<\/div>\n<\/li>\n<li>\n<div class=\"paragraph\" dir=\"auto\"><strong>Company LinkedIn URL<\/strong>: Link to the company's LinkedIn page<\/div>\n<\/li>\n<li>\n<div class=\"paragraph\" dir=\"auto\"><strong>Company specialities<\/strong>: Areas the company specializes in, such as SaaS, lead generation, or email marketing<\/div>\n<\/li>\n<li>\n<div class=\"paragraph\" dir=\"auto\"><strong>Similar companies<\/strong>: Companies with a similar industry and size<\/div>\n<\/li>\n<li>\n<div class=\"paragraph\" dir=\"auto\"><strong>Affiliated companies<\/strong>: Subsidiary or parent companies linked to the main company<\/div>\n<\/li>\n<li>\n<div class=\"paragraph\" dir=\"auto\"><strong>Company funding<\/strong>: Funding rounds, amounts, and investors from Crunchbase<\/div>\n<\/li>\n<\/ul>\n<h3><strong>Tokens you spend<\/strong><\/h3>\n<p><b>1 token per prospect <\/b><span style=\"font-weight: 400;\">for the full set of company data.<\/span><\/p>\n<h2 id=\"fill-out-from-web\"><strong>Fill out from web<\/strong><\/h2>\n<p>To start, open your <a href=\"https:\/\/app.snov.io\/prospects\" target=\"_blank\" rel=\"noopener\">prospect list<\/a>, click <strong>Enrich &amp; AI tools<\/strong>, and select <strong>Fill out from web<\/strong>.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/web-search.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48378 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/web-search.png\" alt=\"\" width=\"1440\" height=\"900\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/web-search.png 1440w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/web-search-300x188.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/web-search-1024x640.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/web-search-768x480.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/p>\n<h3><strong>What it's for<\/strong><\/h3>\n<p>Research prospects based on the publicly available data.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Unlike other tools that return a fixed set of fields, <strong>Web Search<\/strong> lets you ask for specific data using a prompt.<\/div>\n<\/div>\n<h3><strong>Initial data required<\/strong><\/h3>\n<p>Your prompt must reference existing data (at least one column) via <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-variables-in-ai-enrichment-tools\/\" target=\"_blank\" rel=\"noopener\">enrichment variable<\/a>.<\/p>\n<p>Here's what you can use as a search context:<\/p>\n<ul>\n<li>Prospect name<\/li>\n<li>Company name or domain<\/li>\n<li>Any previously enriched column<\/li>\n<\/ul>\n<p>Prospects with empty values in the referenced column will be skipped.<\/p>\n<h3><strong>What data you get<\/strong><\/h3>\n<p>Specify the data you want to search for in your prompt. Find events, interviews, or company blog posts, and extract insights from them.<\/p>\n<p>You also control how the found data is processed. For example: a one-sentence summary of a prospect's latest public project, or a prospect's pain point, generated from a public interview.<\/p>\n<p>The enrichment result is saved to a column you create.<\/p>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\"><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-enrich-prospect-data-using-ai-web-search\/\" target=\"_blank\" rel=\"noopener\">See detailed guide<\/a> on using AI Web Search.<\/div>\n<\/div>\n<h3><strong>Tokens you spend<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Depends on the AI model you select, and may vary based on your search prompt. Complex tasks with multiple<\/span><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-variables-in-ai-enrichment-tools\/\"> <span style=\"font-weight: 400;\">data variables<\/span><\/a><span style=\"font-weight: 400;\"> may charge more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When setting up the enrichment, you can check the exact price of each AI model and the total cost for the enrichment.<\/span><\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><span style=\"font-weight: 400;\"><strong>Web Search <\/strong>charges tokens for every prospect included, even if no public data is found. Prospects updated with new data through <strong>Overwrite<\/strong> also cost tokens.<\/span><\/div>\n<\/div>\n<h2 id=\"clean-and-edit\"><strong>Clean and edit data<\/strong><\/h2>\n<p>To start, open your <a href=\"https:\/\/app.snov.io\/prospects\" target=\"_blank\" rel=\"noopener\">prospect list<\/a>, click <strong>Enrich &amp; AI tools<\/strong>, and select <strong>Clean and edit data<\/strong>.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/clean-and-edit-data.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48379 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/clean-and-edit-data.png\" alt=\"\" width=\"1440\" height=\"900\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/clean-and-edit-data.png 1440w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/clean-and-edit-data-300x188.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/clean-and-edit-data-1024x640.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/clean-and-edit-data-768x480.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/p>\n<h3><strong>What it's for<\/strong><\/h3>\n<p>Use it to clean up imported details or extract the data points you need from already <a href=\"https:\/\/snov.io\/knowledgebase\/prospect-data-in-snov-io\/\" target=\"_blank\" rel=\"noopener\">enriched bulk fields<\/a>.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><strong>Clean and edit<\/strong> tool organizes and reformats the data your list already contains, using instructions in your prompt.<\/div>\n<\/div>\n<p>Here's what you can use it for:<\/p>\n<ul>\n<li><strong>Extract specific data from a larger field: <\/strong>get a company name from a website URL, or the last funding round from a company funding field<\/li>\n<li><strong>Convert one data type into another: <\/strong>get a website URL from a company name<\/li>\n<li><strong>Clean up data to a usable format: <\/strong>remove extra suffixes or symbols from company and prospect names<\/li>\n<li><strong>Summarize data from multiple columns: <\/strong>combine work experience and education into a summary<\/li>\n<\/ul>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\"><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-manage-prospect-data-using-ai\/\" target=\"_blank\" rel=\"noopener\">See detailed guide<\/a> on managing your data using AI.<\/div>\n<\/div>\n<h3><strong>Initial data required<\/strong><\/h3>\n<p>Your prompt must reference at least one existing column with data, added as an <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-variables-in-ai-enrichment-tools\/\" target=\"_blank\" rel=\"noopener\">enrichment variable<\/a>.<\/p>\n<p>You can reference any column in the list, including custom fields or columns added by other enrichment tools.<\/p>\n<h3><strong>What data you get<\/strong><\/h3>\n<p>The processed and updated data is saved to a separate enrichment column you choose, either a new one or an existing one.<\/p>\n<p>When you save results to a new column, your original data stays in the list.<\/p>\n<h3><strong>Tokens you spend<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Depends on the AI model you select, but the price is fixed regardless of the prompt.<\/span><\/p>\n<p>When setting up the enrichment, you can check the exact price of each AI model and the total cost for the enrichment.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><span style=\"font-weight: 400;\"><strong>Clean and edit<\/strong> charges only for newly generated or updated data.<\/span><\/div>\n<\/div>\n<h2 id=\"find-email-addresses\"><strong>Find email addresses<\/strong><\/h2>\n<p>To start, open your <a href=\"https:\/\/app.snov.io\/prospects\" target=\"_blank\" rel=\"noopener\">prospect list<\/a>, click <strong>Enrich &amp; AI tools<\/strong>, and select <strong>Get\u00a0email addresses<\/strong>.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260824-lpsf.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-48339 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260824-lpsf.png\" alt=\"\" width=\"1439\" height=\"674\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260824-lpsf.png 1439w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260824-lpsf-300x141.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260824-lpsf-1024x480.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260824-lpsf-768x360.png 768w\" sizes=\"(max-width: 1439px) 100vw, 1439px\" \/><\/a><\/p>\n<h3><strong>What it's for<\/strong><\/h3>\n<p>This tool finds verified email addresses for prospects in your list through Snov.io's data partners.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Use this enrichment to add contact emails for imported lists, or for <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-li-prospect-finder-chrome-extension\/\" target=\"_blank\" rel=\"noopener\">prospects collected from LinkedIn<\/a> who don't have one yet.<\/div>\n<\/div>\n<h3><strong>Initial data required<\/strong><\/h3>\n<p>The prospect's profile must include at least one of these data points to start enrichment. Prospects missing these will be skipped:<\/p>\n<ul>\n<li>First Name and Last Name<\/li>\n<li>Company domain or name<\/li>\n<li>LinkedIn profile URL<\/li>\n<\/ul>\n<h3><strong>What data you get<\/strong><\/h3>\n<p dir=\"ltr\">Verified business email address: added to the <strong>Email<\/strong> field.<\/p>\n<h3><strong>Tokens you spend<\/strong><\/h3>\n<p>5 tokens per email found.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Regular email searches in other <a href=\"https:\/\/app.snov.io\/finder-tools\" target=\"_blank\" rel=\"noopener\">Finder tools<\/a> use your plan's <a href=\"https:\/\/snov.io\/knowledgebase\/what-is-a-credit\/\" target=\"_blank\" rel=\"noopener\">credits<\/a>, and email enrichment uses <a href=\"https:\/\/snov.io\/knowledgebase\/what-are-tokens-and-how-to-use-them\/\" target=\"_blank\" rel=\"noopener\">tokens<\/a>.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This guide covers the enrichment tools available in Snov.io: what each one does, what data it needs to run, what you get back, and how tokens are charged. Enrichment in Snov.io adds more data to your prospect profiles, so you can personalize outreach without manually researching every prospect. We&#8217;ll update this guide as we add [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/47380"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=47380"}],"version-history":[{"count":44,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/47380\/revisions"}],"predecessor-version":[{"id":48521,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/47380\/revisions\/48521"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=47380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=47380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=47380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}