{"id":47380,"date":"2026-06-26T18:51:33","date_gmt":"2026-06-26T15:51:33","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=47380"},"modified":"2026-09-23T19:12:42","modified_gmt":"2026-09-23T16:12:42","slug":"prospect-enrichment-actions","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/prospect-enrichment-actions\/","title":{"rendered":"Enrichment actions in Snov.io"},"content":{"rendered":"<p>This guide covers the enrichment tools available in Snov.io: what each one does, what data it needs to run, what you get back, and how tokens are charged.<\/p>\n<p><a href=\"https:\/\/app.snov.io\/prospects\/\" target=\"_blank\" rel=\"noopener\">Enrichment in Snov.io<\/a>\u00a0adds data needed to contact and write personalized messages for your prospects without manually researching every profile.<\/p>\n<p><a href=\"#find-email-addresses\">Get email addresses<\/a><\/p>\n<p><a href=\"#find-phone-numbers\">Find phone numbers<\/a><\/p>\n<p><a href=\"#pull-linkedin-profile\">Pull LinkedIn profile<\/a><\/p>\n<p><a href=\"#get-company-details\">Get company details<\/a><\/p>\n<p><a href=\"#fill-out-from-web\">Fill out from web<\/a><\/p>\n<p><a href=\"#clean-and-edit\">Clean and edit data<\/a><\/p>\n<p><a href=\"#generate-messages-with-ai\">Generate messages with AI<\/a><\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<div class=\"paragraph\">\n<p dir=\"ltr\"><strong>Before you start<\/strong>, make sure you have:<\/p>\n<p>1. Prospects with some existing data: see <a href=\"https:\/\/snov.io\/knowledgebase\/prospect-data-in-snov-io\/\" target=\"_blank\" rel=\"noopener\">types of prospect data in Snov.io<\/a><\/p>\n<p>2. Enough <a href=\"https:\/\/snov.io\/knowledgebase\/what-are-tokens-and-how-to-use-them\/\" target=\"_blank\" rel=\"noopener\">tokens<\/a> to run enrichments: cost and charging rules vary by tool<\/p>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"font-claude-response-body break-words whitespace-normal\"><strong>How to use Enrichment<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Go to your<\/span> <a href=\"https:\/\/app.snov.io\/prospects\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Prospects<\/span><\/a><span style=\"font-weight: 400;\"> and choose the list you want to enrich. Click <strong>Enrich &amp; AI tools<\/strong> and choose the tool you need.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can start enrichment on selected prospects, a segment filtered by tags, or your entire list.<\/span><\/p>\n<p>See the <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-enrich-prospect-data-in-your-list\/\" target=\"_blank\" rel=\"noopener\">full guide<\/a> on how enrichment works in lists.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p class=\"font-claude-response-body break-words whitespace-normal\">Each enrichment action requires specific initial data on the prospect profile. For enriching imported lists, follow these best practices:<\/p>\n<p>1. Email should be a business email<\/p>\n<p>2. Company domain works better than company name<\/p>\n<p>3. Use LinkedIn URL if you don't have email address or company details<\/p>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260918-qjsb.png\" alt=\"\" width=\"1552\" height=\"914\" \/><\/p>\n<h2 id=\"find-email-addresses\"><strong>Get email addresses<\/strong><\/h2>\n<p>To start, open your <a href=\"https:\/\/app.snov.io\/prospects\" target=\"_blank\" rel=\"noopener\">prospect list<\/a>, click <strong>Enrich &amp; AI tools<\/strong>, and select <strong>Get email addresses<\/strong>.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260923-maui.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48989 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260923-maui.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260923-maui.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260923-maui-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260923-maui-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260923-maui-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260923-maui-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<h3><strong>What it's for<\/strong><\/h3>\n<p>This tool finds verified email addresses for prospects in your list.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Use this tool to add contact emails for imported lists, or for <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-li-prospect-finder-chrome-extension\/\" target=\"_blank\" rel=\"noopener\">prospects collected from LinkedIn<\/a> who don't have one yet.<\/div>\n<\/div>\n<div>Regular email searches in other <a href=\"https:\/\/app.snov.io\/finder-tools\" target=\"_blank\" rel=\"noopener\">Finder tools<\/a> use your plan's <a href=\"https:\/\/snov.io\/knowledgebase\/what-is-a-credit\/\" target=\"_blank\" rel=\"noopener\">credits<\/a>, while the <strong>Get email addresses<\/strong> tool uses <a href=\"https:\/\/snov.io\/knowledgebase\/what-are-tokens-and-how-to-use-them\/\" target=\"_blank\" rel=\"noopener\">tokens<\/a>.<\/div>\n<p><\/br><\/p>\n<div><\/div>\n<h3><strong>Providers<\/strong><\/h3>\n<div>\n<p>The <strong>Get email addresses<\/strong> tool works with the following data providers:<\/p>\n<\/div>\n<ul>\n<li><strong>Zeliq<\/strong> (5 tokens per email found)<\/li>\n<li><strong>Wiza<\/strong> (5 tokens per email found)<\/li>\n<\/ul>\n<p>Providers with the same token cost generally have a similar search success rate and coverage.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><strong>One provider per search:<\/strong> Enrichment doesn't work as a waterfall. You pick one provider for each search, and if it finds nothing, try another provider.<\/div>\n<\/div>\n<h3><strong>Initial data required<\/strong><\/h3>\n<p>Here's the data you need on each prospect to start a search (applies to any provider):<\/p>\n<ul>\n<li>LinkedIn URL, or<\/li>\n<li>First Name, Last Name, and company domain or name<\/li>\n<\/ul>\n<h3><strong>What data you get<\/strong><\/h3>\n<ul>\n<li dir=\"ltr\"><strong>Email<\/strong>: A verified business email address added to the <strong>Email<\/strong> column<\/li>\n<\/ul>\n<h2 id=\"find-phone-numbers\"><strong>Find phone numbers<\/strong><\/h2>\n<p>Enrich your prospects with direct mobile numbers to reach them across multiple channels.<\/p>\n<p>To start, open your <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/app.snov.io\/prospects\" target=\"_blank\" rel=\"noopener\">prospect list<\/a>, click <strong>Enrich &amp; AI tools<\/strong>, and select <strong>Find phone numbers<\/strong>.<\/p>\n<p>See the <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-find-phone-numbers-for-your-prospects\/\" target=\"_blank\" rel=\"noopener\">step-by-step guide<\/a> on using phone number enrichment.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260921-phbz.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48925 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260921-phbz.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260921-phbz.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260921-phbz-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260921-phbz-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260921-phbz-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260921-phbz-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<h3><strong>What it's for<\/strong><\/h3>\n<p>This tool adds phone numbers to your prospect profiles so you have complete contact information for email, LinkedIn, and phone outreach.<\/p>\n<h3><strong>Providers<\/strong><\/h3>\n<p>The <strong>Find phone numbers<\/strong> tool works with the following data providers:<\/p>\n<ul>\n<li><strong>Wiza<\/strong> (10 tokens per number found)<\/li>\n<li><strong>Zeliq<\/strong> (22 tokens per number found)<\/li>\n<\/ul>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">A higher token cost means the provider has <strong>wider coverage<\/strong> and a better chance of finding the correct number.<\/div>\n<\/div>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><strong>One provider per search:<\/strong> Phone enrichment doesn't work as a waterfall. You pick one provider for each search, and if it finds nothing, try another provider.<\/div>\n<\/div>\n<h3><strong>Initial data required<\/strong><\/h3>\n<p>Here's the data you need on each prospect to start a search (applies to any provider):<\/p>\n<ul>\n<li>LinkedIn URL, or<\/li>\n<li>First Name, Last Name, and company domain or name, or<\/li>\n<li>First Name, Last Name, and email<\/li>\n<\/ul>\n<h3><strong>What data you get<\/strong><\/h3>\n<ul>\n<li><strong>Phone number<\/strong>: A direct mobile number added to the <strong>Phone number<\/strong> column<\/li>\n<\/ul>\n<h2 id=\"pull-linkedin-profile\"><strong>Pull LinkedIn profile<\/strong><\/h2>\n<p>Enrich your prospects with professional details from their LinkedIn profiles.<\/p>\n<p>To start, open your <a class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"https:\/\/app.snov.io\/prospects\" target=\"_blank\" rel=\"noopener\">prospect list<\/a>, click <strong>Enrich &amp; AI tools<\/strong>, and select <strong>Pull LinkedIn profile<\/strong>.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260921-qlyt.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48932 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260921-qlyt.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260921-qlyt.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260921-qlyt-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260921-qlyt-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260921-qlyt-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260921-qlyt-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<h3><strong>What it's for<\/strong><\/h3>\n<p>This tool adds professional background information to your prospect profiles so you can personalize outreach and create stronger icebreakers.<\/p>\n<h3><strong>Providers<\/strong><\/h3>\n<p>The <strong>Pull LinkedIn profile<\/strong> tool works with the following data providers:<\/p>\n<p><strong>Snov.io<\/strong> (1 token per prospect)<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Pulls data from our database, updated monthly. It's faster on large lists and more affordable.<\/div>\n<\/div>\n<p>Choose it when you need a quick prospect overview and don't plan outreach right away.<\/p>\n<p><strong>Generect<\/strong> (4 tokens per prospect)<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Pulls data from LinkedIn in real time, so it's up to date at the moment you run the enrichment. Costs more, but adds more data points.<\/div>\n<\/div>\n<p>Choose it when you need the latest data for outreach you plan to send right away.<\/p>\n<h3><strong>Initial data required<\/strong><\/h3>\n<p>The data needed to start a search depends on the provider:<\/p>\n<p><strong>Snov.io:<\/strong><\/p>\n<ul>\n<li>LinkedIn URL, or<\/li>\n<li>First Name, Last Name, and company domain, or<\/li>\n<li>First Name, Last Name, and email<\/li>\n<\/ul>\n<p><strong>Generect:<\/strong><\/p>\n<ul>\n<li>LinkedIn URL, or<\/li>\n<li>Email<\/li>\n<\/ul>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Generect searches by LinkedIn URL first. If a prospect has only an email, Snov.io first finds their LinkedIn URL in its database, so the search is more likely to succeed.<\/div>\n<\/div>\n<h3><strong>What data you get<\/strong><\/h3>\n<p>The data you get depends on the provider.<\/p>\n<h4>Snov.io<\/h4>\n<p>Some prospects may have fewer fields, depending on the data available.<\/p>\n<p>The default <strong>Main profile details<\/strong> include:<\/p>\n<ul>\n<li><strong>Bio<\/strong>: the About section of the LinkedIn profile<\/li>\n<li><strong>Connections &amp; followers<\/strong>: number of LinkedIn connections and followers<\/li>\n<li><strong>External links<\/strong>: portfolio, personal websites, and other linked URLs<\/li>\n<li><strong>Work experience<\/strong>: current and previous positions, companies, and roles<\/li>\n<li><strong>Education<\/strong>: universities, degrees, and fields of study<\/li>\n<li><strong>Certifications<\/strong>: professional certifications and licenses<\/li>\n<li><strong>Courses<\/strong>: completed courses listed on the profile<\/li>\n<li><strong>Volunteering<\/strong>: volunteer activities and causes<\/li>\n<li><strong>Projects<\/strong>: notable projects listed on the profile<\/li>\n<li><strong>Languages<\/strong>: languages the prospect speaks<\/li>\n<\/ul>\n<p><strong>Other fields<\/strong> covers secondary data. Select these data points on their own or alongside <strong>Main profile details<\/strong>:<\/p>\n<ul>\n<li>Publications<\/li>\n<li>Patents<\/li>\n<li>Awards<\/li>\n<li>Recommendations<\/li>\n<li>Profile activity<\/li>\n<li>Similar profiles<\/li>\n<\/ul>\n<h4>Generect<\/h4>\n<p>Generect returns 30+ data points per prospect, saved to a single <strong>Main profile details (Generect)<\/strong> column.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Generect returns profile data only. It doesn't return email addresses or phone numbers. Use <strong>Get email addresses<\/strong> and <strong>Find phone numbers<\/strong> to find them.<\/div>\n<\/div>\n<p>Inside the column, the data is grouped into categories:<\/p>\n<ul>\n<li><strong>Person<\/strong>: full name, headline, profile summary, industry, gender, and nationality<\/li>\n<li><strong>Location<\/strong>: full location, plus city, state, and country<\/li>\n<li><strong>Current position<\/strong>: job title, start date, job location, whether the prospect still works there, and number of active roles<\/li>\n<li><strong>Company<\/strong>: name, industry, website, LinkedIn URL, location, and description of the current employer<\/li>\n<li><strong>Experience<\/strong>: current and past roles, each with its company details<\/li>\n<li><strong>Skills<\/strong>: the full list of skills from the profile<\/li>\n<li><strong>Links<\/strong>: LinkedIn and Sales Navigator URLs, personal website, number of connections, and profile indicators (Premium, OpenLink, job seeker, retired)<\/li>\n<li><strong>Meta<\/strong>: LinkedIn ID and a flag that shows whether the full profile was pulled<\/li>\n<li><strong>Other fields<\/strong>: education, past companies and job titles, and career start dates<\/li>\n<\/ul>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-enrich-prospect-data-in-your-list\/#view-enriched-data\" target=\"_blank\" rel=\"noopener\">Learn how to view and work with this data<\/a>, including how to save any field to its own column in your list.<\/div>\n<\/div>\n<h2 id=\"get-company-details\"><strong>Get company details<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">This action enriches your prospects with detailed information about their companies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To start, open your <\/span><a href=\"https:\/\/app.snov.io\/prospects\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">prospect list<\/span><\/a><span style=\"font-weight: 400;\">, click <\/span><b>Enrich &amp; AI tools<\/b><span style=\"font-weight: 400;\">, and select <\/span><b>Get company details<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260921-qouu.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48936 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260921-qouu.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260921-qouu.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260921-qouu-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260921-qouu-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260921-qouu-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/06\/SCR-20260921-qouu-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<h3><strong>What it's for<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Get a full company profile for each prospect so you can determine whether the company matches your ICP.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Review how the company positions itself, its size, funding history, and areas of specialization. See which affiliated and similar companies are linked to it. Use this data for ICP validation and tailoring your offer.<\/span><\/p>\n<h3><strong>Initial data required<\/strong><\/h3>\n<p>To start enrichment, a prospect must have at least one of these data points. Snov.io skips prospects that have none of them:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Company domain<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Company name<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Company LinkedIn URL<\/span><\/li>\n<\/ul>\n<h3 class=\"paragraph\" dir=\"auto\"><strong>What data you get<\/strong><\/h3>\n<div class=\"paragraph\" dir=\"auto\">Company enrichment adds the following fields as new columns in your prospect list. In the prospect profile, this data appears in the Additional info section below native and custom fields.<\/div>\n<ul>\n<li>\n<div class=\"paragraph\" dir=\"auto\"><strong>Company location<\/strong>: Headquarters city, state\/region, and country<\/div>\n<\/li>\n<li>\n<div class=\"paragraph\" dir=\"auto\"><strong>Company industry<\/strong>: Primary industry, such as Computer Software or Financial Services<\/div>\n<\/li>\n<li>\n<div class=\"paragraph\" dir=\"auto\"><strong>Company type<\/strong>: Business type, such as Privately Held, Public Company, or Partnership<\/div>\n<\/li>\n<li>\n<div class=\"paragraph\" dir=\"auto\"><strong>Company size<\/strong>: Employee count range, such as 51\u2013200 or 201\u2013500<\/div>\n<\/li>\n<li>\n<div class=\"paragraph\" dir=\"auto\"><strong>Company social followers<\/strong>: Number of followers on the company's LinkedIn page<\/div>\n<\/li>\n<li>\n<div class=\"paragraph\" dir=\"auto\"><strong>Company slogan<\/strong>: Tagline or headline from LinkedIn<\/div>\n<\/li>\n<li>\n<div class=\"paragraph\" dir=\"auto\"><strong>Company about us<\/strong>: Full company description from LinkedIn<\/div>\n<\/li>\n<li>\n<div class=\"paragraph\" dir=\"auto\"><strong>Company Crunchbase URL<\/strong>: Link to the company's Crunchbase profile<\/div>\n<\/li>\n<li>\n<div class=\"paragraph\" dir=\"auto\"><strong>Company LinkedIn URL<\/strong>: Link to the company's LinkedIn page<\/div>\n<\/li>\n<li>\n<div class=\"paragraph\" dir=\"auto\"><strong>Company specialities<\/strong>: Areas the company specializes in, such as SaaS, lead generation, or email marketing<\/div>\n<\/li>\n<li>\n<div class=\"paragraph\" dir=\"auto\"><strong>Similar companies<\/strong>: Companies with a similar industry and size<\/div>\n<\/li>\n<li>\n<div class=\"paragraph\" dir=\"auto\"><strong>Affiliated companies<\/strong>: Subsidiary or parent companies linked to the main company<\/div>\n<\/li>\n<li>\n<div class=\"paragraph\" dir=\"auto\"><strong>Company funding<\/strong>: Funding rounds, amounts, and investors from Crunchbase<\/div>\n<\/li>\n<\/ul>\n<h3><strong>Tokens you spend<\/strong><\/h3>\n<p><b>1 token per prospect <\/b><span style=\"font-weight: 400;\">for the full set of company data.<\/span><\/p>\n<h2 id=\"fill-out-from-web\"><strong>Fill out from web<\/strong><\/h2>\n<p>To start, open your <a href=\"https:\/\/app.snov.io\/prospects\" target=\"_blank\" rel=\"noopener\">prospect list<\/a>, click <strong>Enrich &amp; AI tools<\/strong>, and select <strong>Fill out from web<\/strong>.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/SCR-20260828-mvof.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48486 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/SCR-20260828-mvof.png\" alt=\"\" width=\"1564\" height=\"1094\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/SCR-20260828-mvof.png 1564w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/SCR-20260828-mvof-300x210.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/SCR-20260828-mvof-1024x716.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/SCR-20260828-mvof-768x537.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/SCR-20260828-mvof-1536x1074.png 1536w\" sizes=\"(max-width: 1564px) 100vw, 1564px\" \/><\/a><\/p>\n<h3><strong>What it's for<\/strong><\/h3>\n<p>Research prospects based on the publicly available data.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Unlike other tools that return a fixed set of fields, <strong>Fill out from web<\/strong> lets you ask for specific data using a prompt.<\/div>\n<\/div>\n<h3><strong>Initial data required<\/strong><\/h3>\n<p>Your prompt must reference existing data (at least one column) via <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-variables-in-ai-enrichment-tools\/\" target=\"_blank\" rel=\"noopener\">enrichment variable<\/a>.<\/p>\n<p>Here's what you can use as a search context:<\/p>\n<ul>\n<li>Prospect name<\/li>\n<li>Company name or domain<\/li>\n<li>Any previously enriched column<\/li>\n<\/ul>\n<p>Prospects with empty values in the referenced column will be skipped.<\/p>\n<h3><strong>What data you get<\/strong><\/h3>\n<p>Specify the data you want to search for in your prompt. Find events, interviews, or company blog posts, and extract insights from them.<\/p>\n<p>You also control how the found data is processed. For example: a one-sentence summary of a prospect's latest public project, or a prospect's pain point, generated from a public interview.<\/p>\n<p>The enrichment result is saved to a column you create.<\/p>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\"><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-enrich-prospect-data-using-ai-web-search\/\" target=\"_blank\" rel=\"noopener\">See detailed guide<\/a> on using Fill out from web.<\/div>\n<\/div>\n<h3><strong>Tokens you spend<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Depends on the AI model you select, and may vary based on your search prompt. Complex tasks with multiple<\/span><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-variables-in-ai-enrichment-tools\/\"> <span style=\"font-weight: 400;\">data variables<\/span><\/a><span style=\"font-weight: 400;\"> may charge more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When setting up the enrichment, you can check the exact price of each AI model and the total cost for the enrichment.<\/span><\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><span style=\"font-weight: 400;\"><strong>Fill out from web <\/strong>charges tokens for every prospect included, even if no public data is found. Prospects updated with new data through <strong>Overwrite<\/strong> also cost tokens.<\/span><\/div>\n<\/div>\n<h2 id=\"clean-and-edit\"><strong>Clean and edit data<\/strong><\/h2>\n<p>To start, open your <a href=\"https:\/\/app.snov.io\/prospects\" target=\"_blank\" rel=\"noopener\">prospect list<\/a>, click <strong>Enrich &amp; AI tools<\/strong>, and select <strong>Clean and edit data<\/strong>.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/SCR-20260828-pfej.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48489 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/SCR-20260828-pfej.png\" alt=\"\" width=\"1564\" height=\"1094\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/SCR-20260828-pfej.png 1564w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/SCR-20260828-pfej-300x210.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/SCR-20260828-pfej-1024x716.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/SCR-20260828-pfej-768x537.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/05\/SCR-20260828-pfej-1536x1074.png 1536w\" sizes=\"(max-width: 1564px) 100vw, 1564px\" \/><\/a><\/p>\n<h3><strong>What it's for<\/strong><\/h3>\n<p>Use it to clean up imported details or extract the data points you need from already <a href=\"https:\/\/snov.io\/knowledgebase\/prospect-data-in-snov-io\/\" target=\"_blank\" rel=\"noopener\">enriched bulk fields<\/a>.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><strong>Clean and edit data<\/strong> organizes and reformats the data your list already contains, using instructions in your prompt.<\/div>\n<\/div>\n<p>Here's what you can use it for:<\/p>\n<ul>\n<li><strong>Extract specific data from a larger field: <\/strong>get a company name from a website URL, or the last funding round from a company funding field<\/li>\n<li><strong>Convert one data type into another: <\/strong>get a website URL from a company name<\/li>\n<li><strong>Clean up data to a usable format: <\/strong>remove extra suffixes or symbols from company and prospect names<\/li>\n<li><strong>Summarize data from multiple columns: <\/strong>combine work experience and education into a summary<\/li>\n<\/ul>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\"><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-manage-prospect-data-using-ai\/\" target=\"_blank\" rel=\"noopener\">See detailed guide<\/a> on managing your data using AI.<\/div>\n<\/div>\n<h3><strong>Initial data required<\/strong><\/h3>\n<p>Your prompt must reference at least one existing column with data, added as an <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-variables-in-ai-enrichment-tools\/\" target=\"_blank\" rel=\"noopener\">enrichment variable<\/a>.<\/p>\n<p>You can reference any column in the list, including custom fields or columns added by other enrichment tools.<\/p>\n<h3><strong>What data you get<\/strong><\/h3>\n<p>The processed and updated data is saved to a separate enrichment column you choose, either a new one or an existing one.<\/p>\n<p>When you save results to a new column, your original data stays in the list.<\/p>\n<h3><strong>Tokens you spend<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Depends on the AI model you select, but the price is fixed regardless of the prompt.<\/span><\/p>\n<p>When setting up the enrichment, you can check the exact price of each AI model and the total cost for the enrichment.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><span style=\"font-weight: 400;\"><strong>Clean and edit data<\/strong> charges only for newly generated or updated data.<\/span><\/div>\n<\/div>\n<h2 id=\"generate-messages-with-ai\"><strong>Generate messages with AI<\/strong><\/h2>\n<p>To start, open your <a href=\"https:\/\/app.snov.io\/prospects\" target=\"_blank\" rel=\"noopener\">prospect list<\/a>, click <strong>Enrich &amp; AI tools<\/strong>, and select <strong>Generate messages with AI<\/strong>.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-oglc-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48748 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-oglc-1.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-oglc-1.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-oglc-1-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-oglc-1-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-oglc-1-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-oglc-1-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<h3><strong>What it's for<\/strong><\/h3>\n<p>Use it to write outreach copy for your whole list, based on the data each prospect already has.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><strong>Generate messages with AI<\/strong> creates various message types, from the intro to follow-ups.<\/div>\n<\/div>\n<p>Here's what you can use it for:<\/p>\n<ul>\n<li>One-liners and icebreakers built on a prospect's pain point or a recent signal<\/li>\n<li>Intros and email subject lines that open a cold email<\/li>\n<li>Email bodies with your offer and call to action<\/li>\n<li>Follow-ups that re-engage prospects after no reply<\/li>\n<li>Short LinkedIn messages and connection requests<\/li>\n<\/ul>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\"><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-generate-personalized-messages-with-ai-writer\/\" target=\"_blank\" rel=\"noopener\">See detailed guide<\/a> on generating personalized messages with AI.<\/div>\n<\/div>\n<h3><strong>Initial data required<\/strong><\/h3>\n<p>Your prompt must reference at least one existing <a href=\"https:\/\/snov.io\/knowledgebase\/prospect-data-in-snov-io\/\" target=\"_blank\" rel=\"noopener\">column with data<\/a>, added as an <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-variables-in-ai-enrichment-tools\/\" target=\"_blank\" rel=\"noopener\">enrichment variable<\/a>.<\/p>\n<p>Use any data to personalize the message, including custom fields or columns added by other enrichment tools.<\/p>\n<h3><strong>What data you get<\/strong><\/h3>\n<p>A ready-to-send message for each prospect, saved to a separate column in your prospect list.<\/p>\n<p>You can then add that column <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-add-variables-to-emails\/\" target=\"_blank\" rel=\"noopener\">as a variable in your campaigns.<\/a><\/p>\n<h3><strong>Tokens you spend<\/strong><\/h3>\n<p>Depends on the AI model and how complex your prompt is: longer prompts with multiple variables use more tokens.<\/p>\n<p>When setting up the enrichment, you can check the estimated cost per prospect and the total cost.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><strong>Generate preview<\/strong> is free for up to 10 tries, so you can test the prompt on a real prospect before spending tokens on the whole list.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This guide covers the enrichment tools available in Snov.io: what each one does, what data it needs to run, what you get back, and how tokens are charged. Enrichment in Snov.io\u00a0adds data needed to contact and write personalized messages for your prospects without manually researching every profile. Get email addresses Find phone numbers Pull LinkedIn [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3312],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/47380"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=47380"}],"version-history":[{"count":65,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/47380\/revisions"}],"predecessor-version":[{"id":47382,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/47380\/revisions\/47382"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=47380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=47380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=47380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}