{"id":47400,"date":"2026-08-01T17:41:53","date_gmt":"2026-08-01T14:41:53","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=47400"},"modified":"2026-09-22T20:01:59","modified_gmt":"2026-09-22T17:01:59","slug":"how-to-enrich-prospect-data-in-your-list","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-enrich-prospect-data-in-your-list\/","title":{"rendered":"How to enrich prospect data in your list"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">This guide shows how prospect enrichment works in your lists: how to start it, which tools are available, where to find your results once they're ready, and what you can do with enriched data next.<\/span><\/p>\n<p class=\"isSelectedEnd\"><a href=\"https:\/\/app.snov.io\/prospects\/\" target=\"_blank\" rel=\"noopener\">Enrichment in Snov.io<\/a> adds data needed to contact and write personalized messages for your prospects without manually researching every profile.<\/p>\n<ul>\n<li>Get verified email addresses, phone numbers, personal or company insights, ready to use in more relevant outreach<\/li>\n<li>Enrich pre-defined fields from data providers, request a specific insight found on the web, or compile a new one from your existing data<\/li>\n<li>Create emails and messages for the whole list based on the gained insights<\/li>\n<\/ul>\n<p><a href=\"#how-to-use-enrichment\">How to use Enrichment<\/a><\/p>\n<p><a href=\"#pick-action\">Pick action<\/a><\/p>\n<p><a href=\"#view-enriched-data\">View enriched data<\/a><\/p>\n<ul>\n<li><a href=\"#enriched-data-in-the-prospect-list\">View in prospect list<\/a><\/li>\n<li><a href=\"#view-full-data-in-bulk-columns\">View data in columns with multiple values<\/a><\/li>\n<li><a href=\"#extract-data-from-bulk-columns\">Extract data from bulk columns<\/a><\/li>\n<li><a href=\"#enriched-data-in-the-prospect-profile\">View in prospect profile<\/a><\/li>\n<\/ul>\n<p><a href=\"#manage-data-overwrite\">Manage data overwrite<\/a><\/p>\n<p><a href=\"#export-to-csv\">Export to CSV<\/a><\/p>\n<p><a href=\"#personalize-with-enriched-data\">Personalize campaigns with enriched data<\/a><\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p><strong>Before you start. <\/strong>To use any enrichment, make sure you have:<\/p>\n<p>&nbsp;<\/p>\n<p><strong>1) Prospects in a list.<\/strong> All enrichments need existing data to start. Add prospects to a list first, import from a file, or use <a href=\"https:\/\/app.snov.io\/database-search\" target=\"_blank\" rel=\"noopener\">Database Search<\/a>. Learn what data <a href=\"https:\/\/snov.io\/knowledgebase\/prospect-enrichment-actions\/\" target=\"_blank\" rel=\"noopener\">each action requires<\/a>.<\/p>\n<p><strong>2) Tokens.<\/strong> All enrichments cost <a href=\"https:\/\/app.snov.io\/account\/billing\" target=\"_blank\" rel=\"noopener\">tokens<\/a>, which are purchased separately from your plan credits. <a href=\"https:\/\/snov.io\/knowledgebase\/what-are-tokens-and-how-to-use-them\/\" target=\"_blank\" rel=\"noopener\">Learn more about tokens<\/a>.<\/p>\n<\/div>\n<\/div>\n<h2 id=\"how-to-use-enrichment\"><strong>How to use Enrichment<\/strong><\/h2>\n<p>Go to your\u00a0<a href=\"https:\/\/app.snov.io\/prospects\" target=\"_blank\" rel=\"noopener\">Prospects<\/a>\u00a0and choose the list you want to enrich. Click\u00a0<strong>Enrich &amp; AI tools<\/strong>\u00a0and choose the tool you need.<\/p>\n<p>You can start enrichment on selected prospects, a segment filtered by tags, or your entire list.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260918-qjid.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48851 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260918-qjid.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260918-qjid.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260918-qjid-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260918-qjid-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260918-qjid-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260918-qjid-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<h2 id=\"pick-action\"><strong>Pick action<\/strong><\/h2>\n<p>Depending on the data you need, choose the enrichment option.<\/p>\n<p>Click a link below to see what exact data you get with each option, or scroll down for setup steps and where to find your enriched data.<\/p>\n<ul>\n<li><a href=\"https:\/\/snov.io\/knowledgebase\/prospect-enrichment-actions\/#find-email-addresses\" target=\"_blank\" rel=\"noopener\">Get email addresses<\/a><\/li>\n<li><a href=\"https:\/\/snov.io\/knowledgebase\/prospect-enrichment-actions\/#find-phone-numbers\" target=\"_blank\" rel=\"noopener\">Find phone numbers<\/a><\/li>\n<li><a href=\"https:\/\/snov.io\/knowledgebase\/prospect-enrichment-actions\/#pull-linkedin-profile\" target=\"_blank\" rel=\"noopener\">Pull LinkedIn profile<\/a><\/li>\n<li><a href=\"https:\/\/snov.io\/knowledgebase\/prospect-enrichment-actions\/#get-company-details\" target=\"_blank\" rel=\"noopener\">Get company details<\/a><\/li>\n<li><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-enrich-prospect-data-using-ai-web-search\/\" target=\"_blank\" rel=\"noopener\">Fill out from web<\/a><\/li>\n<li><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-manage-prospect-data-using-ai\/\" target=\"_blank\" rel=\"noopener\">Clean and edit data<\/a><\/li>\n<li><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-generate-personalized-messages-with-ai-writer\/\" target=\"_blank\" rel=\"noopener\">Generate messages with AI<\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260918-qjsb.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48852 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260918-qjsb.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260918-qjsb.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260918-qjsb-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260918-qjsb-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260918-qjsb-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260918-qjsb-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<h2><strong>Choose prospects to enrich<\/strong><\/h2>\n<p>After selecting the data you need, choose which prospects to enrich. The dropdown at the bottom of the sidebar gives you these options:<\/p>\n<ul>\n<li><strong>Selected prospects:<\/strong> only the prospects you manually checked<\/li>\n<li><strong>Current page:<\/strong> all prospects shown on the page you're viewing<\/li>\n<li><strong>List:<\/strong> all prospects in the list<\/li>\n<\/ul>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-mybs.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48390 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-mybs.png\" alt=\"\" width=\"1440\" height=\"900\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-mybs.png 1440w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-mybs-300x188.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-mybs-1024x640.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-mybs-768x480.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/p>\n<h2><strong>Check your token balance<\/strong><\/h2>\n<p dir=\"ltr\">The total cost shown is the estimated maximum. It depends on the enrichment you're running and your list size.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p><strong>Token charging varies by enrichment tool.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Tools that pull data from Snov.io's database or our data partners, like Find email addresses, Pull LinkedIn profile, and Get company details, charge only for successful results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI enrichments charge for every prospect. See how each tool charges tokens in the<\/span><a href=\"https:\/\/snov.io\/knowledgebase\/what-are-tokens-and-how-to-use-them\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">tokens guide<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<\/div>\n<\/div>\n<p dir=\"ltr\">Before starting, make sure you have enough tokens. Get more tokens from <a href=\"https:\/\/app.snov.io\/account\/billing\" target=\"_blank\" rel=\"noopener\">Billing<\/a> settings.<\/p>\n<p dir=\"ltr\"><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-mxos.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48389 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-mxos.png\" alt=\"\" width=\"1440\" height=\"900\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-mxos.png 1440w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-mxos-300x188.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-mxos-1024x640.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-mxos-768x480.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/p>\n<h2><strong>Start the enrichment<\/strong><\/h2>\n<p>Click <strong>Enrich<\/strong> to start the data search. When the \"in progress\" icon disappears, your data is ready and you can view it.<\/p>\n<p>The time it takes depends on your list size and the enrichment you're running.<\/p>\n<h2 id=\"view-enriched-data\"><strong>View enriched data<\/strong><\/h2>\n<p>Snov.io automatically creates new fields and columns to store enriched data.<\/p>\n<p>You can view the new data directly in the prospect list or by opening prospects' profiles.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><strong>Data stays with the prospect.<\/strong> If you move leads to another list, the data transfers with them, so you can reorganize them freely during outreach.<\/div>\n<\/div>\n<h3 id=\"enriched-data-in-the-prospect-list\"><strong>View in prospect list<\/strong><\/h3>\n<p>Each enrichment adds one new column to your list. Scroll right to find it by name. All the enriched data is stored inside that column.<\/p>\n<p>Click the link in the prospect's row to open the full data pop-up.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><strong>Column display:<\/strong> Adjust which columns are shown or hidden in your list if some are empty. Click the column display settings at the top right and show or hide columns.<\/div>\n<\/div>\n<div><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-lkri.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48957 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-lkri.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-lkri.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-lkri-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-lkri-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-lkri-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-lkri-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/div>\n<p>Here are examples of the columns added after enrichment:<\/p>\n<h4><strong>Main profile data (LinkedIn)<\/strong><\/h4>\n<p>LinkedIn data enrichment results<span style=\"font-weight: 400;\"> are stored in the <\/span><strong>Main profile details\u00a0<\/strong>column.<\/p>\n<p><span style=\"font-weight: 400;\">It contains the full set of LinkedIn data: current job position, experience, skills, company info, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The pop-up shows all enriched fields, depending on the provider.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-kwyg.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48952 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-kwyg.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-kwyg.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-kwyg-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-kwyg-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-kwyg-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-kwyg-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<h4><strong>Company details<\/strong><\/h4>\n<p>Company data enrichment results<span style=\"font-weight: 400;\"> appear in the <\/span><strong>Company details\u00a0<\/strong>column.<\/p>\n<p><span style=\"font-weight: 400;\">The pop-up shows all enriched fields.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-kyqs.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48953 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-kyqs.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-kyqs.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-kyqs-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-kyqs-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-kyqs-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-kyqs-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<h3 id=\"view-full-data-in-bulk-columns\"><strong>View data in columns with multiple values<\/strong><\/h3>\n<p>Some enriched columns include multiple fields, like Profile details or Company details.<\/p>\n<p>These are <a href=\"https:\/\/snov.io\/knowledgebase\/prospect-data-in-snov-io\/#bulk-columns\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">bulk columns,<\/span><\/a><span style=\"font-weight: 400;\"> meaning all enriched fields and data points are grouped under one column.<\/span><\/p>\n<p>To open the full data of a bulk column, click the linked value in the column you need.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-kwyg.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48952 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-kwyg.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-kwyg.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-kwyg-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-kwyg-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-kwyg-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-kwyg-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Some fields also store more than one value per prospect.<\/p>\n<p>For example, <strong>Experience<\/strong>\u00a0stores each past job as a separate record, which further expands into additional fields like company, job title, etc.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-kzdy.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48954 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-kzdy.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-kzdy.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-kzdy-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-kzdy-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-kzdy-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-kzdy-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<p><strong>Company funding<\/strong> stores each funding round, which further contains data points like round date and sum.<\/p>\n<h3 id=\"extract-data-from-bulk-columns\"><strong>Extract data from bulk columns<\/strong><\/h3>\n<p>Bulk enrichment columns are a dataset you can export or feed to AI tools to find new insights or generate messages.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">To work with a specific field or a data point from a bulk column, move it into a separate column by clicking <strong>Add column\u00a0<\/strong>inside the full data pop-up.<\/div>\n<\/div>\n<div><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-lcan.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48955 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-lcan.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-lcan.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-lcan-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-lcan-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-lcan-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260922-lcan-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/div>\n<div><\/div>\n<div>Once in its own column, you can export it, or use it as an email variable or an enrichment variable in AI tools.<\/div>\n<div><\/div>\n<div><span style=\"font-weight: 400;\">For Campaigns, extract the specific field you need into a single column first, then use that column as a variable.<\/span><\/div>\n<p>Learn more in the <a href=\"https:\/\/snov.io\/knowledgebase\/prospect-data-in-snov-io\/#extract-data-from-bulk-columns\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Data fields and columns guide<\/span><\/a>.<\/p>\n<h3 id=\"enriched-data-in-the-prospect-profile\"><strong>View in prospect profile<\/strong><\/h3>\n<p>After enrichment, new data appears in each prospect's profile. Click a prospect's name to open the full profile.<\/p>\n<p>Look for the <strong>Additional info<\/strong> section below the native and custom fields.<\/p>\n<p>This is where all new details appear after each enrichment run, in chronological order.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-mwbw.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48386 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-mwbw.png\" alt=\"\" width=\"1440\" height=\"900\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-mwbw.png 1440w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-mwbw-300x188.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-mwbw-1024x640.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-mwbw-768x480.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><\/a><\/p>\n<h2 id=\"manage-data-overwrite\"><strong>Manage data overwrite<\/strong><\/h2>\n<p>When re-running enrichment on an existing list, you can choose whether to <strong>Overwrite existing rows<\/strong>, replacing data fields already filled from previous enrichments or imports.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Overwrite is off by default. Enrichment adds new fields for prospects who don't have them and fills in any empty fields. Existing data stays unchanged.<\/div>\n<\/div>\n<p><strong>Keep it off when:<\/strong><\/p>\n<ul>\n<li>Enriching the list for the first time<\/li>\n<li>You only want to update new prospects in an already-enriched list<\/li>\n<\/ul>\n<p><strong>Turn it on when:<\/strong><\/p>\n<ul>\n<li>You want to refresh an old list with the most recent data<\/li>\n<\/ul>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">When Overwrite is on, it replaces existing data in the same fields with new data.<\/div>\n<\/div>\n<div><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-lzvh.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48383 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-lzvh.png\" alt=\"\" width=\"2880\" height=\"1800\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-lzvh.png 2880w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-lzvh-300x188.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-lzvh-1024x640.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-lzvh-768x480.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-lzvh-1536x960.png 1536w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-lzvh-2048x1280.png 2048w\" sizes=\"(max-width: 2880px) 100vw, 2880px\" \/><\/a><\/div>\n<h2><strong>Next steps<\/strong><\/h2>\n<p>Once your prospects are enriched, here's how to use the new data.<\/p>\n<h3><strong>Work with enriched data in AI tools<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You can use the enriched columns or fields in AI tools:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">as context for generating or finding new insights<\/span><\/li>\n<li><span style=\"font-weight: 400;\">pull the specific data points from bulk columns<\/span><\/li>\n<li><span style=\"font-weight: 400;\">create messages from each prospect's data<\/span><\/li>\n<\/ul>\n<h3 id=\"export-to-csv\"><strong>Export to CSV<\/strong><\/h3>\n<p>Download enriched prospects to a file. In your <a href=\"https:\/\/app.snov.io\/prospects\" target=\"_blank\" rel=\"noopener\">prospect list<\/a>, click <strong>Export<\/strong> and select the enrichment fields you want to include.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-lwkv.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48382 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-lwkv.png\" alt=\"\" width=\"2880\" height=\"1800\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-lwkv.png 2880w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-lwkv-300x188.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-lwkv-1024x640.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-lwkv-768x480.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-lwkv-1536x960.png 1536w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260825-lwkv-2048x1280.png 2048w\" sizes=\"(max-width: 2880px) 100vw, 2880px\" \/><\/a><\/p>\n<h3 id=\"personalize-with-enriched-data\"><strong>Personalize campaigns with enriched data<\/strong><\/h3>\n<p dir=\"ltr\">Use enriched columns as <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-add-variables-to-emails\/\" target=\"_blank\" rel=\"noopener\">email variables<\/a> to insert each prospect's data into their outreach.<\/p>\n<p dir=\"ltr\">In the <a href=\"https:\/\/app.snov.io\/campaigns\/new\" target=\"_blank\" rel=\"noopener\">Campaigns<\/a> email step, click <strong>Variable<\/strong> and select any column for the subject line or body.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/image.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48692 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/image.png\" alt=\"\" width=\"1564\" height=\"1094\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/image.png 1564w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/image-300x210.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/image-1024x716.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/image-768x537.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/image-1536x1074.png 1536w\" sizes=\"(max-width: 1564px) 100vw, 1564px\" \/><\/a><\/p>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">\n<h3><strong>Related articles<\/strong><\/h3>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/prospect-enrichment-actions\/\" target=\"_blank\" rel=\"noopener\">Enrichment actions in Snov.io<\/a><\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-find-phone-numbers-for-your-prospects\/\" target=\"_blank\" rel=\"noopener\">How to enrich phone numbers<\/a><\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-enrich-your-data-via-snov-io-api\/\" target=\"_blank\" rel=\"noopener\">How to use Data Enrichment API<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This guide shows how prospect enrichment works in your lists: how to start it, which tools are available, where to find your results once they&#8217;re ready, and what you can do with enriched data next. Enrichment in Snov.io adds data needed to contact and write personalized messages for your prospects without manually researching every profile. [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3312],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/47400"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=47400"}],"version-history":[{"count":84,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/47400\/revisions"}],"predecessor-version":[{"id":48984,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/47400\/revisions\/48984"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=47400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=47400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=47400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}