{"id":47926,"date":"2026-08-05T13:37:38","date_gmt":"2026-08-05T10:37:38","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=47926"},"modified":"2026-09-02T12:28:29","modified_gmt":"2026-09-02T09:28:29","slug":"how-to-manage-prospect-data-using-ai","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-manage-prospect-data-using-ai\/","title":{"rendered":"How to manage your prospect data using AI enrichment"},"content":{"rendered":"

This guide teaches you how to update, organize and clean information in your lists using Clean and edit, an AI enrichment that transforms prospect data in bulk.<\/span><\/p>\n

Open Enrich & AI tools<\/a><\/p>\n

Write your prompt<\/a><\/p>\n

Add data variables<\/a><\/p>\n

Data tasks you can do<\/a><\/p>\n

Choose an AI model<\/a><\/p>\n

Create a column for results<\/a><\/p>\n

Check your tokens<\/a><\/p>\n

Start processing<\/a><\/p>\n

View and use your results<\/a><\/p>\n

Next steps<\/a><\/p>\n

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\"learn\"<\/div>\n
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Before you start, make sure you have:<\/p>\n

 <\/p>\n

1) Prospects in a list.<\/strong> Add prospects with source data. Import from a file or use Finder<\/a> and other enrichments<\/p>\n

2) Tokens.<\/strong> Data processing uses tokens<\/a>, purchased separately from your plan<\/p>\n<\/div>\n<\/div>\n

Update existing data into a format ready for outreach, or generate new insights based on what your list already contains.<\/p>\n

Snov.io's enrichment tool Clean and edit data<\/strong> handles data tasks automatically using AI.<\/p>\n

Here's how to use it:<\/p>\n

Open Enrich & AI tools<\/strong><\/h2>\n

Go to your<\/span> Prospects<\/span><\/a> and choose the list you want to enrich. Click Enrich & AI tools<\/strong> and choose Clean and edit data<\/strong>.<\/span><\/p>\n

You can start enrichment on selected prospects, a segment filtered by tags, or your entire list.<\/span><\/p>\n

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\"note\"<\/div>\n
Use Fill out from web<\/a> to collect new data from the web, then use the Clean and edit <\/strong>tool\u00a0to organize and reformat what you've found.<\/div>\n<\/div>\n
\"\"<\/a><\/div>\n

Write your prompt<\/strong><\/h2>\n

Describe what you want to do with the data or how you want to update it.<\/p>\n

Add data variables<\/strong><\/h3>\n

Variables in Clean and edit data<\/strong> action refer to existing columns and pull the data you want to manage.<\/p>\n

You can reference any data stored in your list, including previously enriched or generated fields. For example, results from Fill out from web<\/a>.<\/p>\n

To insert a variable, click the { }<\/strong> icon or type {{}}<\/strong>. Your prompt should contain at least one. Correctly added variables appear as colored tags.<\/p>\n

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\"tip\"<\/div>\n
If the column has multiple values (like a prospect's work experience), the AI pulls all its data, which can affect the final result. To reference specific information, it needs to be stored separately. Extract it to a separate column, manually or in bulk. Read how in this guide.<\/div>\n<\/div>\n
\"\"<\/a><\/div>\n

Data tasks you can do<\/strong><\/h3>\n

Here are some common tasks and use cases:<\/p>\n