{"id":48073,"date":"2026-08-08T01:55:29","date_gmt":"2026-08-07T22:55:29","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=48073"},"modified":"2026-08-08T01:55:29","modified_gmt":"2026-08-07T22:55:29","slug":"como-enriquecer-prospects-com-dados-da-web-usando-ia","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/br\/como-enriquecer-prospects-com-dados-da-web-usando-ia\/","title":{"rendered":"Como enriquecer prospects com dados da web usando IA"},"content":{"rendered":"<p>Este guia explica como usar o <strong data-start=\"261\" data-end=\"291\">Preencher com dados da web<\/strong>, uma ferramenta de enriquecimento da Snov.io que pesquisa na web para encontrar informa\u00e7\u00f5es e insights sobre v\u00e1rios prospects ao mesmo tempo. Neste guia:<\/p>\n<p><a href=\"#select-prospects\">Selecionar prospects e abrir a ferramenta<\/a><\/p>\n<p><a href=\"#write-your-prompt\">Escrever seu prompt<\/a><\/p>\n<p><a href=\"#add-data-variables\">Adicionar vari\u00e1veis de dados<\/a><\/p>\n<p><a href=\"#column-types\">Tipos de coluna (\u00fanica vs. m\u00faltipla)<\/a><\/p>\n<p><a href=\"#prompt-tips\">Dicas para criar prompts<\/a><\/p>\n<p><a href=\"#prompt-templates\">Modelos de prompts<\/a><\/p>\n<p><a href=\"#choose-ai-model\">Escolher o modelo de IA<\/a><\/p>\n<p><a href=\"#choose-column-for-results\">Escolher a coluna para os resultados<\/a><\/p>\n<p><a href=\"#manage-data-overwrite\">Gerenciar a substitui\u00e7\u00e3o de dados<\/a><\/p>\n<p><a href=\"#check-your-tokens\">Verificar seus tokens<\/a><\/p>\n<p><a href=\"#start-search\">Iniciar a pesquisa<\/a><\/p>\n<p><a href=\"#view-enriched-data\">Visualizar os dados enriquecidos<\/a><\/p>\n<p><a href=\"#next-steps\">Pr\u00f3ximos passos<\/a><\/p>\n<ul>\n<li><a href=\"#export-to-csv\">Exportar para CSV<\/a><\/li>\n<li><a href=\"#use-results-as-data-variables\">Usar os resultados como vari\u00e1veis de dados<\/a><\/li>\n<\/ul>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p>Antes de come\u00e7ar, certifique-se de ter:<\/p>\n<ol>\n<li data-section-id=\"frwn5r\" data-start=\"942\" data-end=\"1177\"><strong>Prospects em uma lista.<\/strong> O enriquecimento exige dados existentes (como Nome da empresa ou Dom\u00ednio). Adicione prospects a partir <a href=\"https:\/\/snov.io\/knowledgebase\/br\/como-importar-uma-lista-de-clientes-potenciais-para-a-sua-conta-do-snovio\/\">de um arquivo<\/a> ou use a <a href=\"https:\/\/app.snov.io\/database-search\">Pesquisa na Base de Dados<\/a>. <a href=\"https:\/\/snov.io\/knowledgebase\/br\/acoes-de-enriquecimento-na-snov-io\/\">Saiba quais dados iniciais cada a\u00e7\u00e3o exige<\/a>.<\/li>\n<li data-section-id=\"wbc1uq\" data-start=\"1179\" data-end=\"1305\"><strong>Tokens<\/strong>. Todos os enriquecimentos utilizam <a href=\"https:\/\/app.snov.io\/account\/billing\">tokens<\/a>, uma moeda separada dos cr\u00e9ditos do seu plano. <a href=\"https:\/\/snov.io\/knowledgebase\/br\/o-que-e-um-limite-de-tokens\/\">Saiba mais sobre os tokens<\/a>.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"1307\" data-end=\"1563\"><strong data-start=\"1309\" data-end=\"1339\">Preencher com dados da web<\/strong> \u00e9 um recurso de enriquecimento por IA da Snov.io que permite pesquisar qualquer informa\u00e7\u00e3o p\u00fablica sobre seus prospects e importar esses dados diretamente da web ou gerar novos insights com base nas informa\u00e7\u00f5es encontradas.<\/p>\n<h3><strong>Por que usar<\/strong><\/h3>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"1582\" data-end=\"1727\">Em vez de pesquisar manualmente cada prospect, a Snov.io faz isso para quantos prospects voc\u00ea precisar, sejam apenas alguns ou uma lista inteira.<\/p>\n<p data-start=\"1729\" data-end=\"1864\">Ao contr\u00e1rio de outros enriquecimentos, que oferecem pontos de dados fixos, na pesquisa na web voc\u00ea decide quais insights deseja obter.<\/p>\n<h3><strong>Como funciona<\/strong><\/h3>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"1884\" data-end=\"2032\">Escreva um prompt informando quais dados deseja encontrar. A Snov.io far\u00e1 a pesquisa e adicionar\u00e1 o resultado como uma coluna de dados na sua lista.<\/p>\n<h2 id=\"select-prospects\"><strong>Selecione os prospects e abra a ferramenta<\/strong><\/h2>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"2081\" data-end=\"2213\">Acesse <a href=\"https:\/\/app.snov.io\/prospects\"><strong data-start=\"2088\" data-end=\"2101\">Prospects<\/strong><\/a> e escolha a lista que deseja enriquecer. Selecione um ou mais prospects usando as caixas de sele\u00e7\u00e3o \u00e0 esquerda.<\/p>\n<p data-start=\"2215\" data-end=\"2339\">Clique no bot\u00e3o <strong data-start=\"2231\" data-end=\"2245\">Enriquecer<\/strong>, no canto superior direito, e escolha <strong data-start=\"2284\" data-end=\"2314\">Preencher com dados da web<\/strong> na lista de ferramentas.<br \/>\n<a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jcks.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-47997 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jcks.png\" alt=\"\" width=\"2032\" height=\"1094\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jcks.png 2032w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jcks-300x162.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jcks-1024x551.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jcks-768x413.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jcks-1536x827.png 1536w\" sizes=\"(max-width: 2032px) 100vw, 2032px\" \/><\/a><\/p>\n<h3><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jbxw.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-47996 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jbxw.png\" alt=\"\" width=\"2032\" height=\"1094\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jbxw.png 2032w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jbxw-300x162.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jbxw-1024x551.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jbxw-768x413.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jbxw-1536x827.png 1536w\" sizes=\"(max-width: 2032px) 100vw, 2032px\" \/><\/a><\/h3>\n<h2 id=\"write-your-prompt\"><strong>Escreva seu prompt<\/strong><\/h2>\n<p>Descreva quais dados voc\u00ea deseja encontrar.<\/p>\n<div class=\"notification-block note\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/ph_circle-wavy-warning.svg\" alt=\"note\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"2409\" data-end=\"2538\">Esta ferramenta pesquisa conte\u00fados p\u00fablicos dispon\u00edveis na web, mas n\u00e3o faz rastreamento nem extra\u00e7\u00e3o completa de dados de sites.<\/p>\n<\/div>\n<\/div>\n<h3 id=\"add-data-variables\"><strong>Adicione vari\u00e1veis de dados<\/strong><\/h3>\n<p>Para iniciar a pesquisa, seu prompt deve fazer refer\u00eancia aos dados que j\u00e1 existem na sua lista. As vari\u00e1veis da a\u00e7\u00e3o <strong data-start=\"2690\" data-end=\"2720\">Preencher com dados da web<\/strong> definem quais informa\u00e7\u00f5es a IA utilizar\u00e1 como base para cada pesquisa.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jxav.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-47998 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jxav.png\" alt=\"\" width=\"2032\" height=\"1094\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jxav.png 2032w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jxav-300x162.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jxav-1024x551.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jxav-768x413.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jxav-1536x827.png 1536w\" sizes=\"(max-width: 2032px) 100vw, 2032px\" \/><\/a><\/p>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"2793\" data-end=\"2888\">Para inserir uma vari\u00e1vel, clique no \u00edcone <strong data-start=\"2836\" data-end=\"2843\">{ }<\/strong> no canto inferior esquerdo ou digite <code data-start=\"2881\" data-end=\"2887\">{{}}<\/code>.<\/p>\n<p data-start=\"2890\" data-end=\"2962\">As vari\u00e1veis adicionadas corretamente aparecem como etiquetas coloridas.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jxqy.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-47999 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jxqy.png\" alt=\"\" width=\"2032\" height=\"1094\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jxqy.png 2032w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jxqy-300x162.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jxqy-1024x551.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jxqy-768x413.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jxqy-1536x827.png 1536w\" sizes=\"(max-width: 2032px) 100vw, 2032px\" \/><\/a><\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"2964\" data-end=\"3085\"><strong data-start=\"2964\" data-end=\"2995\">Referencie qualquer coluna:<\/strong> voc\u00ea pode utilizar qualquer coluna existente, inclusive dados enriquecidos anteriormente.<\/p>\n<\/div>\n<\/div>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">Para obter mais dados sobre seus prospects e suas empresas, importe o perfil do LinkedIn e informa\u00e7\u00f5es da empresa usando as <a class=\"decorated-link\" href=\"https:\/\/snov.io\/knowledgebase\/br\/acoes-de-enriquecimento-na-snov-io\/\" rel=\"noopener\" data-start=\"3211\" data-end=\"3302\">ferramentas de enriquecimento<\/a><\/div>\n<\/div>\n<h3 id=\"column-types\"><strong>Tipos de coluna (\u00fanica vs. m\u00faltipla)<\/strong><\/h3>\n<p>Algumas colunas cont\u00eam mais de um registro ou valor por prospect, sendo consideradas colunas m\u00faltiplas.<\/p>\n<div class=\"notification-block note\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/ph_circle-wavy-warning.svg\" alt=\"note\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"3451\" data-end=\"3551\">Considere o tipo de coluna ao adicion\u00e1-la como vari\u00e1vel, pois isso afeta os dados que a IA receber\u00e1.<\/p>\n<\/div>\n<\/div>\n<p>No caso de colunas m\u00faltiplas (como o hist\u00f3rico profissional de um prospect), a pesquisa utilizar\u00e1 todos os dados da coluna. Para referenciar apenas um registro espec\u00edfico, extraia-o para uma coluna separada, manualmente ou em massa. <strong><a href=\"https:\/\/snov.io\/knowledgebase\/working-with-prospect-data\/\">Saiba mais sobre os tipos de coluna neste guia<\/a>.<\/strong><\/p>\n<h2 id=\"prompt-tips\"><strong>Dicas para criar prompts<\/strong><\/h2>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"3922\" data-end=\"3995\">O resultado depende da qualidade do prompt. Certifique-se de especificar:<\/p>\n<ul data-start=\"3997\" data-end=\"4381\">\n<li data-section-id=\"ukpmvc\" data-start=\"3997\" data-end=\"4157\"><strong>O n\u00edvel de detalhamento desejado:<\/strong> por exemplo, \"o resultado deve ter apenas uma frase\" ou \"responda com apenas uma palavra ou tr\u00eas palavras, sem explica\u00e7\u00f5es\".<\/li>\n<li data-section-id=\"1emz9y7\" data-start=\"4158\" data-end=\"4267\"><strong>O objeto da pesquisa:<\/strong> pe\u00e7a exatamente o que deseja encontrar, em vez de apenas \"not\u00edcias\" ou \"informa\u00e7\u00f5es\".<\/li>\n<li data-section-id=\"l26ys4\" data-start=\"4268\" data-end=\"4381\"><strong>Como processar os dados encontrados:<\/strong> informe quais insights deseja extrair, e n\u00e3o apenas quais dados pesquisar.<\/li>\n<\/ul>\n<h3 id=\"prompt-templates\"><strong>Modelos de prompts<\/strong><\/h3>\n<p>Veja algumas dicas de pesquisa para come\u00e7ar:<\/p>\n<p><strong>Em que eles est\u00e3o trabalhando?<\/strong><\/p>\n<p>Encontre o projeto ou iniciativa mais recente que {{Nome do prospect}} mencionou publicamente nos \u00faltimos tr\u00eas meses. Resuma, em uma frase, o que essa pessoa est\u00e1 desenvolvendo ou aprimorando.<\/p>\n<p><strong>Quais desafios eles est\u00e3o enfrentando?<\/strong><\/p>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"4680\" data-end=\"4864\">Pesquise publica\u00e7\u00f5es, entrevistas ou artigos p\u00fablicos em que {{Nome do prospect}} mencione um desafio ou dificuldade relacionado ao seu setor. Informe o problema espec\u00edfico mencionado.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-nklp.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48007 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-nklp.png\" alt=\"\" width=\"2032\" height=\"1094\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-nklp.png 2032w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-nklp-300x162.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-nklp-1024x551.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-nklp-768x413.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-nklp-1536x827.png 1536w\" sizes=\"(max-width: 2032px) 100vw, 2032px\" \/><\/a><\/p>\n<p><strong>Qual not\u00edcia recente pode torn\u00e1-los mais receptivos neste momento?<\/strong><\/p>\n<p>Encontre informa\u00e7\u00f5es sobre capta\u00e7\u00e3o de investimentos, lan\u00e7amentos de produtos, parcerias ou mudan\u00e7as na lideran\u00e7a da empresa {{URL da empresa}} nos \u00faltimos 90 dias. Identifique qual desses acontecimentos provavelmente aumenta a necessidade da empresa pela [sua solu\u00e7\u00e3o] e explique o motivo em uma frase.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-nkya.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48008 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-nkya.png\" alt=\"\" width=\"2032\" height=\"1094\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-nkya.png 2032w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-nkya-300x162.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-nkya-1024x551.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-nkya-768x413.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-nkya-1536x827.png 1536w\" sizes=\"(max-width: 2032px) 100vw, 2032px\" \/><\/a><\/p>\n<h2 class=\"PDq2pG_selectionAnchorContainer\" data-section-id=\"hrcdx8\" data-start=\"5243\" data-end=\"5268\">Escolha o modelo de IA<\/h2>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"5270\" data-end=\"5324\">Selecione o provedor de IA que ser\u00e1 usado na pesquisa:<\/p>\n<ul data-start=\"5326\" data-end=\"5395\">\n<li data-section-id=\"1ipy72g\" data-start=\"5326\" data-end=\"5348\"><strong data-start=\"5328\" data-end=\"5338\">OpenAI<\/strong> (ChatGPT)<\/li>\n<li data-section-id=\"13939z5\" data-start=\"5349\" data-end=\"5370\"><strong data-start=\"5351\" data-end=\"5361\">Google<\/strong> (Gemini)<\/li>\n<li data-section-id=\"1owx10n\" data-start=\"5371\" data-end=\"5395\"><strong data-start=\"5373\" data-end=\"5386\">Anthropic<\/strong> (Claude)<\/li>\n<\/ul>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"5397\" data-end=\"5495\">Recomendamos o <strong data-start=\"5412\" data-end=\"5430\">Gemini 3.1 Pro<\/strong>, do Google, como a melhor op\u00e7\u00e3o para tarefas de pesquisa na web.<\/p>\n<\/div>\n<\/div>\n<h1><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jbgf.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-47995 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jbgf.png\" alt=\"\" width=\"2032\" height=\"1094\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jbgf.png 2032w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jbgf-300x162.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jbgf-1024x551.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jbgf-768x413.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-jbgf-1536x827.png 1536w\" sizes=\"(max-width: 2032px) 100vw, 2032px\" \/><\/a><\/h1>\n<h2 id=\"choose-column-for-results\"><strong>Escolha a coluna para os resultados\u00a0<\/strong><\/h2>\n<p>Select a column to store the enriched data.<\/p>\n<ul>\n<li><strong>Salvar os resultados em uma nova coluna<\/strong><\/li>\n<\/ul>\n<p>Na maioria dos casos, voc\u00ea precisar\u00e1 criar uma nova coluna para armazenar dados exclusivos.<\/p>\n<ul>\n<li><strong>Salvar os resultados em uma coluna existentn<\/strong><\/li>\n<\/ul>\n<p>Escolha uma coluna existente caso esteja enriquecendo novos prospects na mesma lista. Se ela j\u00e1 contiver dados de pesquisas anteriores, voc\u00ea poder\u00e1 mant\u00ea-los ou atualiz\u00e1-los usando a op\u00e7\u00e3o de substitui\u00e7\u00e3o.<\/p>\n<h1><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-liuo.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48001 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-liuo.png\" alt=\"\" width=\"2032\" height=\"1094\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-liuo.png 2032w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-liuo-300x162.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-liuo-1024x551.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-liuo-768x413.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-liuo-1536x827.png 1536w\" sizes=\"(max-width: 2032px) 100vw, 2032px\" \/><\/a><\/h1>\n<h3 id=\"manage-data-overwrite\"><strong>Gerencie a substitui\u00e7\u00e3o de dados<\/strong><\/h3>\n<p>Se voc\u00ea escolher uma coluna existente, utilize a op\u00e7\u00e3o Substituir para decidir se manter\u00e1 ou atualizar\u00e1 os dados anteriores.<\/p>\n<ul>\n<li data-section-id=\"oual21\" data-start=\"6165\" data-end=\"6302\"><strong data-start=\"6167\" data-end=\"6210\">Substituir linhas existentes desativado<\/strong> (padr\u00e3o): ignora prospects que j\u00e1 possuem dados preenchidos por enriquecimentos anteriores.<\/li>\n<li data-section-id=\"1envan4\" data-start=\"6303\" data-end=\"6400\"><strong data-start=\"6305\" data-end=\"6345\">Substituir linhas existentes ativado<\/strong>: substitui os dados existentes pelos novos resultados.<\/li>\n<\/ul>\n<h1><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-ljbt-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48010 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-ljbt-1.png\" alt=\"\" width=\"2032\" height=\"1094\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-ljbt-1.png 2032w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-ljbt-1-300x162.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-ljbt-1-1024x551.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-ljbt-1-768x413.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-ljbt-1-1536x827.png 1536w\" sizes=\"(max-width: 2032px) 100vw, 2032px\" \/><\/a><\/h1>\n<h2 id=\"check-your-tokens\"><strong>Verifique seus tokens<\/strong><\/h2>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"6428\" data-end=\"6650\">O custo em tokens depende do modelo de IA escolhido e do tamanho da lista. Certifique-se de ter tokens suficientes para cobrir o <strong data-start=\"6557\" data-end=\"6572\">Custo total<\/strong> exibido. Voc\u00ea pode adquirir mais tokens nas configura\u00e7\u00f5es de <a href=\"https:\/\/app.snov.io\/account\/billing\">Faturamento<\/a>.<\/p>\n<p><strong>Como a pesquisa na web \u00e9 cobrada:<\/strong><\/p>\n<ul>\n<li data-section-id=\"x8vgi9\" data-start=\"6690\" data-end=\"6822\">Os tokens s\u00e3o cobrados apenas para prospects enriquecidos com sucesso. Se nenhum dado for encontrado, nenhum token ser\u00e1 consumido.<\/li>\n<li data-section-id=\"rgvhkf\" data-start=\"6823\" data-end=\"6921\">Se voc\u00ea optar por n\u00e3o substituir dados existentes, os prospects ignorados n\u00e3o consumir\u00e3o tokens.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260805-plpc.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-47951 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260805-plpc.png\" alt=\"\" width=\"2032\" height=\"1094\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260805-plpc.png 2032w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260805-plpc-300x162.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260805-plpc-1024x551.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260805-plpc-768x413.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260805-plpc-1536x827.png 1536w\" sizes=\"(max-width: 2032px) 100vw, 2032px\" \/><\/a><\/p>\n<h3 id=\"start-search\"><strong>Iniciar a pesquisa<\/strong><\/h3>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"6945\" data-end=\"7001\">Clique em <strong data-start=\"6955\" data-end=\"6969\">Enriquecer<\/strong> para iniciar a pesquisa na web. Quando o \u00edcone de processamento desaparecer, seus dados estar\u00e3o prontos.<\/p>\n<h1><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-llcv.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48003 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-llcv.png\" alt=\"\" width=\"2032\" height=\"1094\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-llcv.png 2032w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-llcv-300x162.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-llcv-1024x551.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-llcv-768x413.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-llcv-1536x827.png 1536w\" sizes=\"(max-width: 2032px) 100vw, 2032px\" \/><\/a><\/h1>\n<h2 id=\"view-enriched-data\"><strong>Visualize os dados enriquecidos<\/strong><\/h2>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"7113\" data-end=\"7287\">Os dados encontrados aparecem na <a href=\"https:\/\/app.snov.io\/prospects\/\">lista de prospects<\/a>, na coluna escolhida para armazenar os resultados. Voc\u00ea pode mostrar ou ocultar colunas nas configura\u00e7\u00f5es de exibi\u00e7\u00e3o.<\/p>\n<h1><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-lnem.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48004 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-lnem.png\" alt=\"\" width=\"2032\" height=\"1094\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-lnem.png 2032w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-lnem-300x162.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-lnem-1024x551.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-lnem-768x413.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-lnem-1536x827.png 1536w\" sizes=\"(max-width: 2032px) 100vw, 2032px\" \/><\/a><\/h1>\n<p>Esses dados tamb\u00e9m ficam dispon\u00edveis no perfil individual de cada prospect. Clique no nome do prospect para abrir seu perfil completo. Abaixo dos campos nativos e personalizados, voc\u00ea encontrar\u00e1 a se\u00e7\u00e3o <strong data-start=\"7492\" data-end=\"7518\">Informa\u00e7\u00f5es adicionais<\/strong>, que re\u00fane todos os dados enriquecidos.<\/p>\n<h1><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-lqsf.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48005 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-lqsf.png\" alt=\"\" width=\"2032\" height=\"1094\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-lqsf.png 2032w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-lqsf-300x162.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-lqsf-1024x551.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-lqsf-768x413.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-lqsf-1536x827.png 1536w\" sizes=\"(max-width: 2032px) 100vw, 2032px\" \/><\/a><\/h1>\n<h2 id=\"next-steps\"><strong>Pr\u00f3ximos passos<\/strong><\/h2>\n<p>Veja como usar seus dados ap\u00f3s enriquec\u00ea-los:<\/p>\n<h3 id=\"export-to-csv\"><strong>Exportar para CSV<\/strong><\/h3>\n<p class=\"PDq2pG_selectionAnchorContainer\" data-start=\"7603\" data-end=\"7716\">Na <a href=\"https:\/\/app.snov.io\/prospects\">lista de prospects<\/a>, clique em <strong data-start=\"7636\" data-end=\"7648\">Exportar<\/strong> e selecione os campos desejados para baixar os dados em um arquivo.<\/p>\n<h1><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-lsxe.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48006 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-lsxe.png\" alt=\"\" width=\"2032\" height=\"1094\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-lsxe.png 2032w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-lsxe-300x162.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-lsxe-1024x551.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-lsxe-768x413.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/08\/SCR-20260806-lsxe-1536x827.png 1536w\" sizes=\"(max-width: 2032px) 100vw, 2032px\" \/><\/a><\/h1>\n<h3 id=\"use-results-as-data-variables\"><strong>Usar os resultados como vari\u00e1veis de dados<\/strong><\/h3>\n<p>Os dados encontrados podem ser utilizados como vari\u00e1veis em outras a\u00e7\u00f5es, como <a href=\"https:\/\/snov.io\/knowledgebase\/br\/como-gerenciar-dados-de-prospects-usando-ia\/\"><strong data-start=\"7845\" data-end=\"7870\">limpar e editar dados<\/strong><\/a>, permitindo continuar enriquecendo suas informa\u00e7\u00f5es para a\u00e7\u00f5es de prospec\u00e7\u00e3o.<\/p>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">\n<h3><strong>Artigos relacionados<\/strong><\/h3>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/br\/acoes-de-enriquecimento-na-snov-io\/\">A\u00e7\u00f5es de enriquecimento na Snov.io<\/a><br \/>\n<a href=\"https:\/\/snov.io\/knowledgebase\/br\/como-enriquecer-os-dados-de-prospects-na-sua-lista\/\">Como enriquecer os dados de prospects na sua lista<\/a><br \/>\n<a href=\"https:\/\/snov.io\/knowledgebase\/br\/como-gerenciar-dados-de-prospects-usando-ia\/\" target=\"_blank\" rel=\"noopener\">Como gerenciar dados de prospects usando IA<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Este guia explica como usar o Preencher com dados da web, uma ferramenta de enriquecimento da Snov.io que pesquisa na web para encontrar informa\u00e7\u00f5es e insights sobre v\u00e1rios prospects ao mesmo tempo. Neste guia: Selecionar prospects e abrir a ferramenta Escrever seu prompt Adicionar vari\u00e1veis de dados Tipos de coluna (\u00fanica vs. m\u00faltipla) Dicas para [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[111],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/48073"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=48073"}],"version-history":[{"count":4,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/48073\/revisions"}],"predecessor-version":[{"id":48077,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/48073\/revisions\/48077"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=48073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=48073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=48073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}