{"id":48752,"date":"2026-09-17T13:43:49","date_gmt":"2026-09-17T10:43:49","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=48752"},"modified":"2026-09-18T18:31:32","modified_gmt":"2026-09-18T15:31:32","slug":"how-to-generate-personalized-messages-with-ai-writer","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-generate-personalized-messages-with-ai-writer\/","title":{"rendered":"How to generate personalized messages with AI Writer"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">This guide shows how to create email intros, icebreakers, and follow-ups from prospect's data.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-oglc-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48766 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-oglc-2.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-oglc-2.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-oglc-2-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-oglc-2-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-oglc-2-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-oglc-2-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<p><!-- Title: How to generate personalized messages with <strong>AI Writer<\/strong> --><\/p>\n<p><a href=\"#open-enrichment\">Open Enrichment<\/a><\/p>\n<p><a href=\"#pick-a-message-type\">Pick a message type<\/a><\/p>\n<p><a href=\"#set-up-a-prompt\">Set up a prompt<\/a><\/p>\n<p><a href=\"#improve-your-prompt\">Improve your prompt<\/a><\/p>\n<p><a href=\"#pick-an-ai-agent\">Pick an AI agent<\/a><\/p>\n<p><a href=\"#choose-a-column-for-results\">Choose a column for results<\/a><\/p>\n<p><a href=\"#generate-a-preview\">Generate a preview<\/a><\/p>\n<p><a href=\"#check-your-token-balance\">Check your token balance<\/a><\/p>\n<p><a href=\"#start-enrichment-and-view-results\">Start enrichment and view results<\/a><\/p>\n<p><a href=\"#use-the-messages-in-your-campaigns\">Use the messages in your campaigns<\/a><\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p><strong>Before you start. <\/strong>To use <strong>AI Writer<\/strong>, make sure you have:<\/p>\n<p>1) <a href=\"https:\/\/app.snov.io\/prospects\" target=\"_blank\" rel=\"noopener\">Prospects in a list.<\/a> It uses existing prospect data as context, including <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-manage-custom-fields-and-data-tabs\/\" target=\"_blank\" rel=\"noopener\">custom fields<\/a> and data from other enrichments<\/p>\n<p>2) <a href=\"https:\/\/snov.io\/knowledgebase\/what-are-tokens-and-how-to-use-them\/\" target=\"_blank\" rel=\"noopener\">Enrichment tokens.<\/a> Get token packages from <a href=\"https:\/\/app.snov.io\/account\/billing\" target=\"_blank\" rel=\"noopener\">Billing<\/a><\/p>\n<\/div>\n<\/div>\n<p><b>AI Writer<\/b><span style=\"font-weight: 400;\"> is an <\/span><a href=\"https:\/\/snov.io\/knowledgebase\/prospect-enrichment-actions\/\"><span style=\"font-weight: 400;\">enrichment tool<\/span><\/a><span style=\"font-weight: 400;\"> that writes outreach copy from your prospect's data. It can write any part of your outreach: subject lines, intros, icebreakers, email bodies, and LinkedIn messages.<\/span><\/p>\n<p><b><span style=\"font-weight: 400;\">Preparing copy that feels researched for hundreds of leads by hand takes hours. <\/span>AI Writer<\/b><span style=\"font-weight: 400;\"> does it for your whole list in minutes. Add the result to a campaign as a variable, and every prospect gets their own personalized message.<\/span><\/p>\n<p>Here's how to use it:<\/p>\n<h3 id=\"open-enrichment\"><strong>Open Enrichment<\/strong><\/h3>\n<p>Open <a href=\"https:\/\/app.snov.io\/prospects\" target=\"_blank\" rel=\"noopener\">the prospect list<\/a> you want to work with. Click <strong>Enrich &amp; AI tools<\/strong> and select <strong>Generate messages with AI<\/strong>.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-ppqu.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48750 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-ppqu.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-ppqu.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-ppqu-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-ppqu-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-ppqu-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-ppqu-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<h3 id=\"pick-a-message-type\"><strong>Pick a message type<\/strong><\/h3>\n<p>Choose the type of copy you need. Each type sets the goal and structure of the message:<\/p>\n<ul>\n<li><strong>One-liner<\/strong>: icebreakers, pain points, and questions<\/li>\n<li><strong>Intro<\/strong>: context before your main message<\/li>\n<li><strong>Email subject line<\/strong>: a personalized opening for the subject field<\/li>\n<li><strong>Email body<\/strong>: a complete message with your offer and call to action<\/li>\n<li><strong>Email follow-up<\/strong>: a message for prospects who did not reply<\/li>\n<li><strong>LinkedIn message<\/strong>: short conversation starters or notes <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-snov-io-linkedin-automation\/\" target=\"_blank\" rel=\"noopener\">for connection requests<\/a><\/li>\n<\/ul>\n<div class=\"notification-block note\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/ph_circle-wavy-warning.svg\" alt=\"note\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">One enrichment run generates one message type. Repeat it for each type to build a full copy, from the intro to follow-ups via email or LinkedIn.<\/div>\n<\/div>\n<h1><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-psko.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48751 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-psko.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-psko.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-psko-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-psko-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-psko-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-psko-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/h1>\n<h3 id=\"set-up-a-prompt\"><strong>Set up a prompt<\/strong><\/h3>\n<p>The message type you select does part of the job, but it needs your prompt to understand the full context.<\/p>\n<p><strong>AI Writer<\/strong> uses prospect data you add to the prompt as variables. Add one or more variables to provide the context it needs to generate the message.<\/p>\n<p><strong>Choose the data used as context<\/strong><\/p>\n<p>To add a variable, click the <strong>{ }<\/strong> icon in the prompt and select a column from the menu.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-variables-in-ai-enrichment-tools\/\">Each variable<\/a> pulls data from the selected column. Insert only columns that contain data.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p>You can base the message on any custom or previously enriched data. This includes insights from <a href=\"https:\/\/snov.io\/knowledgebase\/prospect-enrichment-actions\/\">other enrichments<\/a> and <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-enrich-prospect-data-using-ai-web-search\/\">Fill out from web<\/a>.<\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-mlca.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48757 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-mlca.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-mlca.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-mlca-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-mlca-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-mlca-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-mlca-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<h3 id=\"improve-your-prompt\"><strong>Improve your prompt<\/strong><\/h3>\n<p>Add these details to your prompt for better results:<\/p>\n<ul>\n<li>Your ideal customer profile (ICP): who you are writing to<\/li>\n<li>Your product: what you offer and your main selling points<\/li>\n<li>Tone: for example, conversational or formal<\/li>\n<li>Call to action: what you want the prospect to do next (for email bodies)<\/li>\n<\/ul>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p>Earlier research gives <strong>AI Writer<\/strong> more context to work with. Use other <a href=\"https:\/\/snov.io\/knowledgebase\/prospect-enrichment-actions\/\" target=\"_blank\" rel=\"noopener\">Enrich &amp; AI tools<\/a> to find pain points or an outreach angle first, then use these insights as context for more personalized messages.<\/p>\n<\/div>\n<\/div>\n<p>To reuse the prompt for your next list, click <strong>Save as template<\/strong>. Your saved prompts are on the <strong>Templates<\/strong> tab.<\/p>\n<h1><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-jwya.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48741 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-jwya.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-jwya.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-jwya-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-jwya-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-jwya-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-jwya-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/h1>\n<h3 id=\"pick-an-ai-agent\"><strong>Pick an AI agent<\/strong><\/h3>\n<p>Select <strong>Google<\/strong> or <strong>OpenAI<\/strong> as the AI agent.<\/p>\n<div class=\"notification-block note\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/ph_circle-wavy-warning.svg\" alt=\"note\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">We recommend <strong>Gemini 3.1 Pro Preview<\/strong> for the best writing quality.<\/div>\n<\/div>\n<h1><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-jwnh.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48740 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-jwnh.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-jwnh.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-jwnh-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-jwnh-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-jwnh-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-jwnh-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/h1>\n<h3 id=\"choose-a-column-for-results\"><strong>Choose a column for results<\/strong><\/h3>\n<p>In <strong>Save to column<\/strong>, choose where to store the generated messages. You can save them to an existing column or create a new one.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">When generating messages again for the same list, select <strong>Overwrite existing rows<\/strong> to replace the messages already stored in that column.<\/div>\n<\/div>\n<h1><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kbrj.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48742 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kbrj.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kbrj.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kbrj-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kbrj-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kbrj-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kbrj-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/h1>\n<h3 id=\"generate-a-preview\"><strong>Generate a preview<\/strong><\/h3>\n<p>Click <strong>Generate preview<\/strong> to see a sample message generated for one of the prospects using your prompt.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">You can generate up to 10 free previews. Edit the prompt and generate a new preview to refine the result.<\/div>\n<\/div>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kcjz.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48744 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kcjz.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kcjz.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kcjz-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kcjz-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kcjz-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kcjz-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<h3 id=\"check-your-token-balance\"><strong>Check your token balance<\/strong><\/h3>\n<p>Before launching enrichment, make sure you have enough tokens by checking <strong>Total cost<\/strong> below.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Total cost is an estimate for all selected prospects. The final charge depends on how complex your prompt is and which AI model you choose.<\/div>\n<\/div>\n<p>Longer prompts with multiple variables use more tokens. After enrichment, check the tokens spent per prospect in the <a href=\"https:\/\/app.snov.io\/account\/usage\" target=\"_blank\" rel=\"noopener\">Token usage<\/a> tab.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kdft.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48745 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kdft.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kdft.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kdft-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kdft-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kdft-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kdft-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<h3 id=\"start-enrichment-and-view-results\"><strong>Start enrichment and view results<\/strong><\/h3>\n<p>At the bottom of the sidebar, choose how many prospects to enrich: <strong>Selected<\/strong>, <strong>This page<\/strong>, or <strong>Full list<\/strong>.<\/p>\n<p>Make sure you have enough tokens for the selected number, then click <strong>Generate<\/strong>.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Test your prompt on a small selection first, then enrich the full list.<\/div>\n<\/div>\n<p>The generated messages will appear in the column on the right for each prospect. Repeat the process with other message types to create a complete outreach sequence.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kebq.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48746 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kebq.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kebq.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kebq-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kebq-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kebq-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kebq-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<h2 id=\"use-the-messages-in-your-campaigns\"><strong>Use the messages in your campaigns<\/strong><\/h2>\n<p>Messages created with <strong>AI Writer<\/strong> can be used as variables in <a href=\"https:\/\/app.snov.io\/campaigns\/new\" target=\"_blank\" rel=\"noopener\">Campaigns<\/a>.<\/p>\n<p>When setting up a sequence, click <strong>Variable<\/strong> in the email editor and select the column containing the message you want to use. You can combine AI Writer messages with other <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-add-variables-to-emails\/\" target=\"_blank\" rel=\"noopener\">variables<\/a> in the same email.<\/p>\n<ul>\n<li>Intro, one-liner, and email body messages go in the main message field<\/li>\n<li>Subject lines go in the subject line field<\/li>\n<\/ul>\n<p>After you launch the campaign, each prospect receives their own version of the message.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kgkw.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48747 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kgkw.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kgkw.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kgkw-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kgkw-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kgkw-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kgkw-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">\n<h3><strong>Related articles<\/strong><\/h3>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/prospect-enrichment-actions\/\" target=\"_blank\" rel=\"noopener\">Enrich &amp; AI tools overview<\/a><br \/>\n<a href=\"https:\/\/snov.io\/knowledgebase\/how-to-enrich-prospect-data-using-ai-web-search\/\" target=\"_blank\" rel=\"noopener\">How to find insights using AI Web Search<\/a><br \/>\n<a href=\"https:\/\/snov.io\/knowledgebase\/how-to-add-variables-to-emails\/\" target=\"_blank\" rel=\"noopener\">Personalization variables in campaigns<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This guide shows how to create email intros, icebreakers, and follow-ups from prospect&#8217;s data. Open Enrichment Pick a message type Set up a prompt Improve your prompt Pick an AI agent Choose a column for results Generate a preview Check your token balance Start enrichment and view results Use the messages in your campaigns Before [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3312],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/48752"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=48752"}],"version-history":[{"count":21,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/48752\/revisions"}],"predecessor-version":[{"id":48848,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/48752\/revisions\/48848"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=48752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=48752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=48752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}