{"id":48868,"date":"2026-09-18T19:37:09","date_gmt":"2026-09-18T16:37:09","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=48868"},"modified":"2026-09-19T00:16:11","modified_gmt":"2026-09-18T21:16:11","slug":"como-gerar-mensagens-personalizadas-com-o-redator-ia","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/br\/como-gerar-mensagens-personalizadas-com-o-redator-ia\/","title":{"rendered":"Como gerar mensagens personalizadas com o Redator IA"},"content":{"rendered":"<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"165\" data-end=\"274\">Este guia mostra como criar introdu\u00e7\u00f5es de e-mail, quebra-gelos e follow-ups a partir dos dados dos prospects.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-oglc-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48766 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-oglc-2.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-oglc-2.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-oglc-2-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-oglc-2-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-oglc-2-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-oglc-2-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<p><!-- Title: How to generate personalized messages with <strong>AI Writer<\/strong> --><\/p>\n<p><a href=\"#open-enrichment\">Abrir Enriquecimento<\/a><\/p>\n<p><a href=\"#pick-a-message-type\">Escolher tipo de mensagem<\/a><\/p>\n<p><a href=\"#set-up-a-prompt\">Configurar um prompt<\/a><\/p>\n<p><a href=\"#improve-your-prompt\">Melhorar seu prompt<\/a><\/p>\n<p><a href=\"#pick-an-ai-agent\">Selecionar um Agente de IA<\/a><\/p>\n<p><a href=\"#choose-a-column-for-results\">Escolha uma coluna para resultados<\/a><\/p>\n<p><a href=\"#generate-a-preview\">Gerar uma pr\u00e9-visualiza\u00e7\u00e3o<\/a><\/p>\n<p><a href=\"#check-your-token-balance\">Checar seu balan\u00e7o de tokens<\/a><\/p>\n<p><a href=\"#start-enrichment-and-view-results\">Come\u00e7ar enriquecimento e ver resultados<\/a><\/p>\n<p><a href=\"#use-the-messages-in-your-campaigns\">Usar as mensagens em suas campanhas<\/a><\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"997\" data-end=\"1076\"><strong data-start=\"997\" data-end=\"1018\">Antes de come\u00e7ar.<\/strong> Para usar o <strong>Redator IA<\/strong>, certifique-se de que voc\u00ea tem:<\/p>\n<p dir=\"auto\" data-start=\"1078\" data-end=\"1347\">1) <a class=\"decorated-link\" href=\"https:\/\/app.snov.io\/prospects\" target=\"_new\" rel=\"noopener\" data-start=\"1082\" data-end=\"1138\">Prospects em uma lista.<\/a> A ferramenta usa os dados existentes dos prospects como contexto, incluindo <a class=\"decorated-link\" href=\"https:\/\/snov.io\/knowledgebase\/br\/como-gerenciar-campos-personalizados-e-guias-de-dados\/\" data-start=\"1215\" data-end=\"1312\">campos personalizados<\/a> e dados de outros enriquecimentos.<\/p>\n<p dir=\"auto\" data-start=\"1349\" data-end=\"1526\">2) <a class=\"decorated-link\" href=\"https:\/\/snov.io\/knowledgebase\/br\/o-que-e-um-limite-de-tokens\/\" target=\"_new\" rel=\"noopener\" data-start=\"1353\" data-end=\"1448\">Tokens de enriquecimento.<\/a> Adquira pacotes de tokens em <a class=\"decorated-link\" href=\"https:\/\/app.snov.io\/account\/billing\" target=\"_new\" rel=\"noopener\" data-start=\"1478\" data-end=\"1525\">Cobran\u00e7a<\/a>.<\/p>\n<\/div>\n<\/div>\n<p>O <strong data-start=\"1530\" data-end=\"1543\">Redator IA<\/strong>\u00a0\u00e9 uma <a class=\"decorated-link\" href=\"https:\/\/snov.io\/knowledgebase\/br\/acoes-de-enriquecimento-na-snov-io\/\" data-start=\"1550\" data-end=\"1640\">ferramenta de enriquecimento<\/a> que escreve textos de prospec\u00e7\u00e3o a partir dos dados dos seus prospects. Ele pode escrever qualquer parte da sua prospec\u00e7\u00e3o: linhas de assunto, introdu\u00e7\u00f5es, icebreakers, corpos de e-mail e mensagens do LinkedIn.<\/p>\n<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"1853\" data-end=\"2123\">Preparar manualmente textos que pare\u00e7am baseados em uma pesquisa para centenas de leads leva horas. O <strong data-start=\"1955\" data-end=\"1968\">AI Writer<\/strong> faz isso para toda a sua lista em minutos. Adicione o resultado a uma campanha como vari\u00e1vel, e cada prospect receber\u00e1 sua pr\u00f3pria mensagem personalizada.<\/p>\n<p dir=\"auto\" data-start=\"2125\" data-end=\"2140\">Veja como usar:<\/p>\n<h3 id=\"open-enrichment\">Abrir Enriquecimento<\/h3>\n<p>Abra <a class=\"decorated-link\" href=\"https:\/\/app.snov.io\/prospects\" target=\"_new\" rel=\"noopener\" data-start=\"2178\" data-end=\"2231\">a lista de prospects<\/a> com a qual deseja trabalhar. Clique em <strong data-start=\"2271\" data-end=\"2305\">Enriquecer e ferramentas de IA<\/strong> e selecione <strong data-start=\"2318\" data-end=\"2344\">Gerar mensagens com IA<\/strong>.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-ppqu.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48750 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-ppqu.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-ppqu.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-ppqu-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-ppqu-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-ppqu-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-ppqu-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<h3 id=\"pick-a-message-type\"><strong>Escolher tipo de mensagem<\/strong><\/h3>\n<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"2473\" data-end=\"2567\">Escolha o tipo de texto de que precisa. Cada tipo define o objetivo e a estrutura da mensagem:<\/p>\n<ul>\n<li data-section-id=\"bmvkdi\" data-start=\"2569\" data-end=\"2624\"><strong data-start=\"2571\" data-end=\"2584\">One-liner<\/strong>: quebra-gelos, pontos de dor e perguntas<\/li>\n<li data-section-id=\"6j3ink\" data-start=\"2625\" data-end=\"2683\"><strong data-start=\"2627\" data-end=\"2641\">Introdu\u00e7\u00e3o<\/strong>: contexto antes da sua mensagem principal<\/li>\n<li data-section-id=\"1xetm47\" data-start=\"2684\" data-end=\"2768\"><strong data-start=\"2686\" data-end=\"2716\">Linha de assunto do e-mail<\/strong>: uma abertura personalizada para o campo de assunto<\/li>\n<li data-section-id=\"cgqbd\" data-start=\"2769\" data-end=\"2845\"><strong data-start=\"2771\" data-end=\"2790\">Corpo do e-mail<\/strong>: uma mensagem completa com sua oferta e call to action<\/li>\n<li data-section-id=\"w6n9lt\" data-start=\"2846\" data-end=\"2921\"><strong data-start=\"2848\" data-end=\"2872\">Follow-up por e-mail<\/strong>: uma mensagem para prospects que n\u00e3o responderam<\/li>\n<li data-section-id=\"1fhlyr3\" data-start=\"2922\" data-end=\"3097\"><strong data-start=\"2924\" data-end=\"2948\">Mensagem do LinkedIn<\/strong>: iniciadores de conversa ou observa\u00e7\u00f5es curtas <a class=\"decorated-link\" href=\"https:\/\/snov.io\/knowledgebase\/br\/como-usar-a-automacao-do-linkedin-da-snov-io\/\" target=\"_new\" rel=\"noopener\" data-start=\"2996\" data-end=\"3097\">para solicita\u00e7\u00f5es de conex\u00e3o<\/a><\/li>\n<\/ul>\n<div class=\"notification-block note\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/ph_circle-wavy-warning.svg\" alt=\"note\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Uma execu\u00e7\u00e3o de enriquecimento gera um tipo de mensagem. Repita o processo para cada tipo a fim de criar um texto completo, da introdu\u00e7\u00e3o aos follow-ups por e-mail ou LinkedIn.<\/div>\n<\/div>\n<h1><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-psko.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48751 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-psko.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-psko.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-psko-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-psko-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-psko-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260916-psko-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/h1>\n<h3 id=\"set-up-a-prompt\">Configure um prompt<\/h3>\n<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"3508\" data-end=\"3636\">O tipo de mensagem que voc\u00ea seleciona j\u00e1 faz parte do trabalho, mas ele precisa do seu prompt para entender o contexto completo.<\/p>\n<p dir=\"auto\" data-start=\"3638\" data-end=\"3814\">O <strong data-start=\"3640\" data-end=\"3653\">Redator IA<\/strong> usa os dados dos prospects que voc\u00ea adiciona ao prompt como vari\u00e1veis. Adicione uma ou mais vari\u00e1veis para fornecer o contexto necess\u00e1rio para gerar a mensagem.<\/p>\n<p><strong>Escolha os dados usados como contexto<\/strong><\/p>\n<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"3859\" data-end=\"3953\">Para adicionar uma vari\u00e1vel, clique no \u00edcone <strong data-start=\"3904\" data-end=\"3911\">{ }<\/strong> no prompt e selecione uma coluna no menu.<\/p>\n<p dir=\"auto\" data-start=\"3955\" data-end=\"4124\"><a class=\"decorated-link\" href=\"https:\/\/snov.io\/knowledgebase\/br\/como-usar-variaveis-em-ferramentas-de-enriquecimento-com-ia\/\" target=\"_new\" rel=\"noopener\" data-start=\"3955\" data-end=\"4046\">Cada vari\u00e1vel<\/a> busca dados da coluna selecionada. Insira apenas colunas que contenham dados.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p>Voc\u00ea pode basear a mensagem em qualquer dado personalizado ou enriquecido anteriormente. Isso inclui insights de <a class=\"decorated-link\" href=\"https:\/\/snov.io\/knowledgebase\/br\/acoes-de-enriquecimento-na-snov-io\/\" target=\"_new\" rel=\"noopener\" data-start=\"4350\" data-end=\"4434\">outros enriquecimentos<\/a> e do <a class=\"decorated-link\" href=\"https:\/\/snov.io\/knowledgebase\/br\/como-enriquecer-prospects-com-dados-da-web-usando-ia\/\" target=\"_new\" rel=\"noopener\" data-start=\"4440\" data-end=\"4547\">Preencher a partir da web<\/a>.<\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-mlca.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48757 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-mlca.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-mlca.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-mlca-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-mlca-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-mlca-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-mlca-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<h3 id=\"improve-your-prompt\">Melhore seu prompt<\/h3>\n<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"4667\" data-end=\"4736\">Adicione estes detalhes ao seu prompt para obter resultados melhores:<\/p>\n<ul data-start=\"4738\" data-end=\"5016\">\n<li data-section-id=\"w5u4gv\" data-start=\"4738\" data-end=\"4805\">Seu perfil de cliente ideal (ICP): para quem voc\u00ea est\u00e1 escrevendo<\/li>\n<li data-section-id=\"1f4dlya\" data-start=\"4806\" data-end=\"4870\">Seu produto: o que voc\u00ea oferece e seus principais diferenciais<\/li>\n<li data-section-id=\"xd2cdz\" data-start=\"4871\" data-end=\"4922\">Tom de voz: por exemplo, conversacional ou formal<\/li>\n<li data-section-id=\"1m7zvqj\" data-start=\"4923\" data-end=\"5016\">Call to action: o que voc\u00ea quer que o prospect fa\u00e7a em seguida, no caso de corpos de e-mail<\/li>\n<\/ul>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p>Pesquisas anteriores fornecem mais contexto para o<strong data-start=\"5180\" data-end=\"5193\">\u00a0Redator IA<\/strong> trabalhar. Use outras <a class=\"decorated-link\" href=\"https:\/\/snov.io\/knowledgebase\/br\/acoes-de-enriquecimento-na-snov-io\/\" target=\"_new\" rel=\"noopener\" data-start=\"5216\" data-end=\"5312\">ferramentas de Enriquecimento e IA<\/a> para encontrar pontos de dor ou um \u00e2ngulo de prospec\u00e7\u00e3o primeiro e, depois, use esses insights como contexto para mensagens mais personalizadas.<\/p>\n<\/div>\n<\/div>\n<p>Para reutilizar o prompt na sua pr\u00f3xima lista, clique em <strong data-start=\"5516\" data-end=\"5538\">Salvar como modelo<\/strong>. Seus prompts salvos ficam na aba <strong data-start=\"5573\" data-end=\"5584\">Templates.<\/strong><\/p>\n<h1><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-jwya.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48741 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-jwya.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-jwya.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-jwya-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-jwya-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-jwya-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-jwya-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/h1>\n<h3 id=\"pick-an-ai-agent\">Escolha um agente de IA<\/h3>\n<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"5711\" data-end=\"5764\">Selecione <strong data-start=\"5721\" data-end=\"5731\">Google<\/strong> ou <strong data-start=\"5735\" data-end=\"5745\">OpenAI<\/strong> como agente de IA.<\/p>\n<div class=\"notification-block note\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/ph_circle-wavy-warning.svg\" alt=\"note\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"5877\" data-end=\"5960\">Recomendamos o <strong data-start=\"5892\" data-end=\"5918\">Gemini 3.1 Pro Preview<\/strong> para obter a melhor qualidade de escrita.<\/p>\n<\/div>\n<\/div>\n<h1><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-jwnh.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48740 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-jwnh.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-jwnh.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-jwnh-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-jwnh-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-jwnh-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-jwnh-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/h1>\n<h3 id=\"choose-a-column-for-results\">Escolha uma coluna para os resultados<\/h3>\n<p>Em <strong data-start=\"6103\" data-end=\"6123\">Salvar na coluna<\/strong>, escolha onde armazenar as mensagens geradas. Voc\u00ea pode salv\u00e1-las em uma coluna existente ou criar uma nova.<\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Ao gerar mensagens novamente para a mesma lista, selecione <strong data-start=\"6413\" data-end=\"6445\">Substituir linhas existentes<\/strong> para substituir as mensagens j\u00e1 armazenadas nessa coluna.<\/div>\n<\/div>\n<h1><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kbrj.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48742 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kbrj.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kbrj.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kbrj-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kbrj-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kbrj-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kbrj-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/h1>\n<h3 class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-section-id=\"f65x27\" data-start=\"6596\" data-end=\"6619\"><span role=\"text\"><strong data-start=\"6600\" data-end=\"6619\">Gere uma pr\u00e9via<\/strong><\/span><\/h3>\n<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"6621\" data-end=\"6728\">Clique em <strong data-start=\"6631\" data-end=\"6647\">Gerar pr\u00e9via<\/strong> para ver uma mensagem de exemplo gerada para um dos prospects usando seu prompt.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"6841\" data-end=\"6946\">Voc\u00ea pode gerar at\u00e9 10 pr\u00e9vias gratuitas. Edite o prompt e gere uma nova pr\u00e9via para refinar o resultado.<\/p>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kcjz.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48744 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kcjz.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kcjz.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kcjz-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kcjz-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kcjz-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kcjz-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<h3 id=\"check-your-token-balance\">Verifique seu saldo de tokens<\/h3>\n<p>Antes de iniciar o enriquecimento, certifique-se de que tem tokens suficientes verificando o <strong data-start=\"7169\" data-end=\"7184\">Custo total<\/strong> abaixo.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">O custo total \u00e9 uma estimativa para todos os prospects selecionados. A cobran\u00e7a final depende da complexidade do seu prompt e do modelo de IA escolhido.<\/div>\n<\/div>\n<p>Prompts mais longos, com v\u00e1rias vari\u00e1veis, usam mais tokens. Ap\u00f3s o enriquecimento, verifique os tokens gastos por prospect na aba <a class=\"decorated-link\" href=\"https:\/\/app.snov.io\/account\/usage\" target=\"_new\" rel=\"noopener\" data-start=\"7590\" data-end=\"7640\">Uso de tokens.<\/a><\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kdft.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48745 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kdft.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kdft.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kdft-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kdft-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kdft-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kdft-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<h3 id=\"start-enrichment-and-view-results\">Inicie o enriquecimento e veja os resultados<\/h3>\n<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"7786\" data-end=\"7923\">Na parte inferior da barra lateral, escolha quantos prospects deseja enriquecer: <strong data-start=\"7867\" data-end=\"7883\">Selecionados<\/strong>, <strong data-start=\"7885\" data-end=\"7900\">Esta p\u00e1gina<\/strong> ou <strong data-start=\"7904\" data-end=\"7922\">Lista completa<\/strong>.<\/p>\n<p dir=\"auto\" data-start=\"7925\" data-end=\"8021\">Certifique-se de que tem tokens suficientes para a quantidade selecionada e clique em <strong data-start=\"8011\" data-end=\"8020\">Gerar<\/strong>.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"8134\" data-end=\"8221\">Teste seu prompt em uma pequena sele\u00e7\u00e3o primeiro e, depois, enrique\u00e7a a lista completa.<\/p>\n<\/div>\n<\/div>\n<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"8223\" data-end=\"8390\">As mensagens geradas aparecer\u00e3o na coluna \u00e0 direita para cada prospect. Repita o processo com outros tipos de mensagem para criar uma sequ\u00eancia de prospec\u00e7\u00e3o completa.<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kebq.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48746 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kebq.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kebq.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kebq-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kebq-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kebq-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kebq-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<h2 id=\"use-the-messages-in-your-campaigns\">Use as mensagens nas suas campanhas<\/h2>\n<div class=\"flex max-w-full flex-col gap-4 grow AIPRM__conversation__response sm:AIPRM__conversation__response AIPRM__relative\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"27e12cd2-0387-4eff-be37-194b321cccad\" data-message-model-slug=\"gpt-5-6\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"fbskMG_root LR5Y_W_content markdown prose dark:prose-invert wrap-break-word w-full dark markdown-new-styling\">\n<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"8525\" data-end=\"8648\">As mensagens criadas com o <strong data-start=\"8552\" data-end=\"8565\">Redator IA<\/strong>\u00a0podem ser usadas como vari\u00e1veis em <a class=\"decorated-link\" href=\"https:\/\/app.snov.io\/campaigns\/new\" target=\"_new\" rel=\"noopener\" data-start=\"8601\" data-end=\"8647\">Campanhas<\/a>.<\/p>\n<p dir=\"auto\" data-start=\"8650\" data-end=\"8926\">Ao configurar uma sequ\u00eancia, clique em <strong data-start=\"8689\" data-end=\"8701\">Vari\u00e1vel<\/strong> no editor de e-mail e selecione a coluna que cont\u00e9m a mensagem que deseja usar. Voc\u00ea pode combinar mensagens do AI Writer com outras <a class=\"decorated-link\" href=\"https:\/\/snov.io\/knowledgebase\/br\/usando-variaveis-de-email-para-personalizacao\/\" target=\"_new\" rel=\"noopener\" data-start=\"8835\" data-end=\"8909\">vari\u00e1veis<\/a> no mesmo e-mail.<\/p>\n<ul data-start=\"8928\" data-end=\"9061\">\n<li data-section-id=\"3isu9y\" data-start=\"8928\" data-end=\"9017\">Mensagens de introdu\u00e7\u00e3o, one-liner e corpo do e-mail v\u00e3o no campo principal da mensagem<\/li>\n<li data-section-id=\"1eoea4y\" data-start=\"9018\" data-end=\"9061\">Linhas de assunto v\u00e3o no campo de assunto<\/li>\n<\/ul>\n<p dir=\"auto\" data-start=\"9063\" data-end=\"9146\" data-is-last-node=\"\" data-is-only-node=\"\">Depois de lan\u00e7ar a campanha, cada prospect receber\u00e1 sua pr\u00f3pria vers\u00e3o da mensagem.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"pointer-events-none -mb-px h-px w-full opacity-0\" aria-hidden=\"true\"><\/div>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kgkw.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-48747 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kgkw.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kgkw.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kgkw-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kgkw-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kgkw-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/09\/SCR-20260917-kgkw-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">\n<h3><strong>Artigos relacionados<\/strong><\/h3>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/br\/acoes-de-enriquecimento-na-snov-io\/\" target=\"_blank\" rel=\"noopener\">A\u00e7\u00f5es de enriquecimento na Snov.io<\/a><br \/>\n<a href=\"https:\/\/snov.io\/knowledgebase\/br\/como-enriquecer-prospects-com-dados-da-web-usando-ia\/\" target=\"_blank\" rel=\"noopener\">Como enriquecer prospects com dados da web e IA<\/a><br \/>\n<a href=\"https:\/\/snov.io\/knowledgebase\/br\/usando-variaveis-de-email-para-personalizacao\/\" target=\"_blank\" rel=\"noopener\">Usando vari\u00e1veis \u200b\u200bde e-mail para personaliza\u00e7\u00e3o<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Este guia mostra como criar introdu\u00e7\u00f5es de e-mail, quebra-gelos e follow-ups a partir dos dados dos prospects. Abrir Enriquecimento Escolher tipo de mensagem Configurar um prompt Melhorar seu prompt Selecionar um Agente de IA Escolha uma coluna para resultados Gerar uma pr\u00e9-visualiza\u00e7\u00e3o Checar seu balan\u00e7o de tokens Come\u00e7ar enriquecimento e ver resultados Usar as mensagens [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3318],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/48868"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=48868"}],"version-history":[{"count":6,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/48868\/revisions"}],"predecessor-version":[{"id":48885,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/48868\/revisions\/48885"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=48868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=48868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=48868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}