{"id":48875,"date":"2026-10-20T18:20:27","date_gmt":"2026-10-20T15:20:27","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=48875"},"modified":"2026-10-20T19:09:42","modified_gmt":"2026-10-20T16:09:42","slug":"how-to-maintain-list-health-with-re-verification","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-maintain-list-health-with-re-verification\/","title":{"rendered":"How to re-verify emails in Enrichment"},"content":{"rendered":"<p>This guide explains how to re-verify outdated emails in your prospect list with the Email (re)verification enrichment tool.<\/p>\n<p><a href=\"#which-lists-need-re-verification\">Which lists need re-verification<\/a><\/p>\n<p><a href=\"#how-to-verify-or-re-verify-in-enrichment\">How to verify or re-verify in Enrichment<\/a><\/p>\n<p><a href=\"#build-the-re-verification-habit\">Build the re-verification habit<\/a><\/p>\n<ul>\n<li><a href=\"#important-prospects\">Re-verify important prospects<\/a><\/li>\n<li><a href=\"#lists\">Re-verify lists<\/a><\/li>\n<\/ul>\n<p><a href=\"#filter-emails-by-verification-date-with-mcp\">Filter prospects with MCP<\/a><\/p>\n<p><a href=\"#next-steps\">Next steps<\/a><\/p>\n<p><span style=\"font-weight: 400;\">A prospect list loses accuracy over time. Your prospects change jobs, companies deactivate old addresses, and an email verified as valid three months ago can bounce when your next sequence goes out. <\/span><\/p>\n<div class=\"notification-block note\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/ph_circle-wavy-warning.svg\" alt=\"note\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><span style=\"font-weight: 400;\">To launch campaigns with fresh email statuses, so your sender reputation doesn't suffer from bounce rates, verify lists with <\/span><a href=\"https:\/\/app.snov.io\/prospects\" target=\"_blank\" rel=\"noopener\">Email (re)verification enrichment tool<\/a><span style=\"font-weight: 400;\">. <\/span><\/div>\n<\/div>\n<h2 id=\"which-lists-need-re-verification\"><strong>Which lists need re-verification<\/strong><\/h2>\n<p>Re-verify a list before you send if any of these points apply:<\/p>\n<p><strong>The list was last verified more than 30 days ago<\/strong><\/p>\n<p>A month is long enough for some emails to change. Re-check them before they bounce. 30 days a practical re-check point.<\/p>\n<p><strong>Reusing a list from an earlier campaign<\/strong><\/p>\n<p>Its emails were checked for that campaign, and some may have become invalid since.<\/p>\n<p><strong>Bounce rate is rising in your <a href=\"https:\/\/app.snov.io\/campaigns\/reports\" target=\"_blank\" rel=\"noopener\">campaign reports<\/a><\/strong><\/p>\n<p>Outdated emails often cause this. Re-verifying finds potential bounces before you resume sending.<\/p>\n<p><strong>You imported the list<\/strong><\/p>\n<p>Imported contacts often have an unknown or outdated verification status, so a fresh check shows which emails are safe to send.<\/p>\n<p><strong>You built the list over several months<\/strong><\/p>\n<p>Its emails were verified at different times, so statuses vary in age. Re-verifying gives the whole list one current status.<\/p>\n<p><strong>You're about to send a large or important batch<\/strong><\/p>\n<p>A high bounce rate may damage your campaign results or even make it pause automatically, so check the list first.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p>If you are unsure, check the list for an alert: <a href=\"https:\/\/snov.io\/\" target=\"_blank\" rel=\"noopener\">Snov.io<\/a> compares previous verification dates and shows a banner on lists that contain potentially outdated emails.<\/p>\n<\/div>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-50046\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-reverify-outdated-emails-banner.png\" alt=\"Prospect list with a banner warning that 42 emails may be outdated and a Verify emails button\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-reverify-outdated-emails-banner.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-reverify-outdated-emails-banner-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-reverify-outdated-emails-banner-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-reverify-outdated-emails-banner-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-reverify-outdated-emails-banner-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/p>\n<h2 id=\"how-to-verify-or-re-verify-in-enrichment\"><b>How to verify or re-verify in Enrichment<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Go to the <\/span><a href=\"https:\/\/app.snov.io\/prospects\"><span style=\"font-weight: 400;\">Prospect list<\/span><\/a><span style=\"font-weight: 400;\"> with the prospects you want to check. <\/span><span style=\"font-weight: 400;\">Click <\/span><b>Enrich &amp; AI tools <\/b><span style=\"font-weight: 400;\">and select <strong>Verify email addresses<\/strong>.<\/span><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261019-qfpm.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-49897 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261019-qfpm.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261019-qfpm.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261019-qfpm-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261019-qfpm-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261019-qfpm-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261019-qfpm-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<h3 id=\"step-1-pick-a-provider\"><b>Step 1. Pick a provider<\/b><\/h3>\n<p>Verification is accurate with any provider. Choose a provider based on what quotas you have on <a href=\"https:\/\/app.snov.io\/account\/billing\" target=\"_blank\" rel=\"noopener\">your account balance<\/a>:<\/p>\n<ul>\n<li><a href=\"https:\/\/snov.io\/\" target=\"_blank\" rel=\"noopener\">Snov.io<\/a> uses <a href=\"https:\/\/snov.io\/knowledgebase\/what-is-a-credit\/\" target=\"_blank\" rel=\"noopener\">credits<\/a>. Each successful check costs <a href=\"https:\/\/snov.io\/knowledgebase\/email-verification-credits\/\" target=\"_blank\" rel=\"noopener\">1 credit<\/a>.<\/li>\n<li><strong>Bouncer<\/strong> and <strong>Million Verifier<\/strong> use <a href=\"https:\/\/snov.io\/knowledgebase\/what-are-tokens-and-how-to-use-them\/\" target=\"_blank\" rel=\"noopener\">enrichment tokens<\/a>. Each successful check costs <a href=\"https:\/\/snov.io\/knowledgebase\/what-are-tokens-and-how-to-use-them\/\" target=\"_blank\" rel=\"noopener\">0.5 token<\/a>.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-49599\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261013-nsdi.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261013-nsdi.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261013-nsdi-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261013-nsdi-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261013-nsdi-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261013-nsdi-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/p>\n<h3 id=\"step-2-choose-which-emails-to-verify\"><b>Step 2. Choose which emails to verify<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Choose which emails to include in this run.<\/span><\/p>\n<p><strong>All emails or primary emails<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">If a prospect has more than one email, select <\/span><b>Only verify the first one <\/b><span style=\"font-weight: 400;\">or <\/span><b>Verify all addresses<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Verify the first email in most cases, because campaigns use it by default.<\/div>\n<\/div>\n<p>If you set a campaign to contact all emails, verify all of them.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-49600\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261013-nsnk.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261013-nsnk.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261013-nsnk-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261013-nsnk-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261013-nsnk-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261013-nsnk-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Under <b>Verify<\/b>, select to check unverified emails, or those verified 30+ days ago.<\/div>\n<\/div>\n<p>Snov.io selects the emails that need verification automatically, based on the filters you choose.<\/p>\n<p><b>Unverified emails<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Verifies emails that have never been checked. Use this option to verify only the prospects you added to an already verified list.<\/span><\/p>\n<p><b>Emails verified 30+ days ago<\/b><\/p>\n<p>Re-checks emails that were last verified in Snov.io more than 30 days ago.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-49601\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261013-nsrj.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261013-nsrj.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261013-nsrj-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261013-nsrj-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261013-nsrj-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261013-nsrj-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/p>\n<h3 id=\"step-3-choose-how-many-prospects-to-verify\"><b>Step 3. Choose how many prospects to verify<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Open the dropdown below and choose how many prospects to verify.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The number in brackets shows how many prospects each option covers.<\/span><\/p>\n<ul>\n<li><b>Selected:<\/b><span style=\"font-weight: 400;\"> verifies only the prospects you selected in the list. Use it to test the result on a few prospects first.<\/span><\/li>\n<li><b>This page:<\/b><span style=\"font-weight: 400;\"> verifies the prospects on the page you're viewing.<\/span><\/li>\n<li><b>Full list:<\/b><span style=\"font-weight: 400;\"> verifies every prospect in the list, including those on other pages.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261013-pywm.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-49898 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261013-pywm.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261013-pywm.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261013-pywm-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261013-pywm-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261013-pywm-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261013-pywm-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<h3 id=\"step-4-click-verify-emails\"><b>Step 4. Start verification<\/b><\/h3>\n<p>Before you start, check your credit or token balance in <a href=\"https:\/\/app.snov.io\/account\/billing\" target=\"_blank\" rel=\"noopener\">Billing<\/a>.<\/p>\n<p>Click <strong>Verify emails<\/strong> when your settings are ready. <a href=\"https:\/\/snov.io\/\" target=\"_blank\" rel=\"noopener\">Snov.io<\/a> verifies only the emails that match the settings you chose in Steps 2 and 3.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"notification-block note\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/ph_circle-wavy-warning.svg\" alt=\"note\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p>Verification charges only when an email gets a definitive status: green (valid) or red (invalid).<\/p>\n<\/div>\n<\/div>\n<p>Yellow statuses (catch-all or unknown) are not charged. Learn more about <a href=\"https:\/\/snov.io\/knowledgebase\/email-statuses\/\" target=\"_blank\" rel=\"noopener\">email statuses<\/a>.<\/p>\n<h3 id=\"step-5-check-verification-results\"><b>Step 5. Check verification results<\/b><\/h3>\n<p>Email addresses that were verified are marked with a status: green, yellow, or red. Learn more about <a href=\"https:\/\/snov.io\/knowledgebase\/email-statuses\/\" target=\"_blank\" rel=\"noopener\">what each status means<\/a>.<\/p>\n<p>If this was a re-verification, the status and the date verified update.<\/p>\n<p>Each verified email keeps a record of the provider that verified it and the verification date, so you can plan future re-verifications.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p>Re-verified lists have lower bounce rates, but even a green email can bounce if the mailbox is full or the owner blocked your domain or address.<\/p>\n<\/div>\n<\/div>\n<h2 id=\"build-the-re-verification-habit\"><b>Build the re-verification habit<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If an email was last verified 30 days ago or more, re-verify it before you send, because the earlier result may no longer be accurate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regular re-verification helps you avoid sending to emails that no longer exist and keeps your bounce rate low.<\/span><\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p>Make re-verification part of your pre-send routine for every campaign, not only after bounce rate rises.<\/p>\n<\/div>\n<\/div>\n<p><span style=\"font-weight: 400;\">Choose the way that fits what you're checking.<\/span><\/p>\n<h3 id=\"important-prospects\"><b>Re-verify important prospects<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Hover over the status icon next to an email to see its last verification date and the provider.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If it's more than 30 days old, click the <\/span><b>Verify email<\/b><span style=\"font-weight: 400;\"> icon next to the address. This re-verifies that one email without opening the full sidebar.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261019-pudj.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-49893 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261019-pudj.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261019-pudj.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261019-pudj-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261019-pudj-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261019-pudj-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261019-pudj-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<h3 id=\"lists\"><b>Re-verify lists<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Use <\/span><b>Verify email addresses<\/b> tool and <span style=\"font-weight: 400;\">select the option <\/span><b>Emails verified 30+ days ago<\/b>.<\/p>\n<p><span style=\"font-weight: 400;\">This re-checks only the emails which fit that by last verification date and skips the rest.<\/span><\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261019-pusg.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-49894 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261019-pusg.png\" alt=\"\" width=\"1552\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261019-pusg.png 1552w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261019-pusg-300x177.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261019-pusg-1024x603.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261019-pusg-768x452.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261019-pusg-1536x905.png 1536w\" sizes=\"(max-width: 1552px) 100vw, 1552px\" \/><\/a><\/p>\n<h2 id=\"filter-emails-by-verification-date-with-mcp\"><strong>Filter prospects with MCP<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">You can work with prospect lists through Snov.io MCP to filter them by verification date and see which emails need re-verification.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MCP connects your Snov.io account to any AI tool, such as Claude or ChatGPT. Read the <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-snov-io-mcp-with-your-ai-assistant\/\" target=\"_blank\" rel=\"noopener\">connection guide<\/a>.<\/span><\/p>\n<p>Ask your AI tool to show prospects by verification date, such as emails verified more than 30 days ago or within a date range you choose.<\/p>\n<p>Decide what to do with the prospects you find:<\/p>\n<ul>\n<li>Re-verify their emails<\/li>\n<li>Move them to your backlog list<\/li>\n<\/ul>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261019-pszq.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-49892 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261019-pszq.png\" alt=\"\" width=\"1118\" height=\"914\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261019-pszq.png 1118w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261019-pszq-300x245.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261019-pszq-1024x837.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2026\/10\/SCR-20261019-pszq-768x628.png 768w\" sizes=\"(max-width: 1118px) 100vw, 1118px\" \/><\/a><\/p>\n<h2 id=\"next-steps\"><strong>Next steps<\/strong><\/h2>\n<h3 id=\"step-1-check-list-health\"><b>Check list health<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Check these two things before you launch a campaign:<\/span><\/p>\n<p><b>Percentage of yellow emails<\/b><\/p>\n<p><span style=\"font-weight: 400;\">After verification, check the percentage of yellow (unverifiable) emails in your list. A high percentage raises the risk of bounces. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn how to read this number and what to do about it in our guide on <\/span><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-verify-your-list-for-outreach\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">verifying your email list before outreach<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Email age<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We recommend re-verifying emails that were last verified more than 30 days ago.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your team has its own rule for how many older emails are acceptable, follow that rule instead. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To find these emails quickly, filter your prospects by verification date with <\/span><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-snov-io-mcp-with-your-ai-assistant\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Snov.io MCP<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3 id=\"step-2-start-campaigns\"><b>Start outreach<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Launch a <a href=\"https:\/\/app.snov.io\/campaigns\" target=\"_blank\" rel=\"noopener\">Campaign<\/a> while your list is fresh.\u00a0<\/span><\/p>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">\n<h3 id=\"related-articles\"><b>Related articles<\/b><\/h3>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-verify-your-list-for-outreach\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">How to verify your email list before outreach and reduce bounces<\/span><\/a><\/p>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/email-statuses\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Email statuses explained<\/span><\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This guide explains how to re-verify outdated emails in your prospect list with the Email (re)verification enrichment tool. Which lists need re-verification How to verify or re-verify in Enrichment Build the re-verification habit Re-verify important prospects Re-verify lists Filter prospects with MCP Next steps A prospect list loses accuracy over time. Your prospects change jobs, [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3312],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/48875"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=48875"}],"version-history":[{"count":28,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/48875\/revisions"}],"predecessor-version":[{"id":50047,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/48875\/revisions\/50047"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=48875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=48875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=48875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}