What changes when you turn off open tracking<\/a><\/p>\n How to make open tracking safer<\/a><\/p>\n When to turn open tracking on or off<\/a><\/p>\n Open tracking adds a small invisible image (a tracking pixel) to each email.<\/p>\n Each of these lowers the number of emails that reach the inbox, and fewer emails in the inbox means fewer replies.<\/p>\n Open tracking is off by default in new campaigns. If you keep it off, here is how it affects your outreach.<\/p>\n Your emails go out without the pixel and without a link to a tracking server. They look like regular emails written to one person, so spam filters have one less reason to flag them.<\/p>\n This helps most for new mailboxes and domains, which have no sending history yet.<\/p>\n Snov.io stops counting opens for the campaign, so the Email opens<\/strong> metric stays empty. Every other metric still works: sent emails, replies, bounces, unsubscribes, and interest level.<\/p>\n You lose less data than it seems, because open rates are not reliable. Privacy features in email apps and security scanners load the pixel before a person sees the email. These automatic opens raise your open rate, and Snov.io cannot always tell them apart from real ones.<\/p>\n Replies are a more accurate measure of interest. Track them for email and LinkedIn messages on the campaign statistics dashboard<\/a> and the Reports<\/a> dashboard. Sentiment analysis<\/a> marks the interest level of each reply for you.<\/p>\n The \"Opened email\" condition<\/a> needs open tracking. Without it, Snov.io cannot split recipients into those who opened and those who did not.<\/p>\n You can still build a sequence that reacts to prospects:<\/p>\n If your sequence depends on the \"Opened email\" condition, these steps lower the risk of tracking. They do not remove it.<\/p>\n 1) Set up a custom tracking domain<\/strong><\/p>\n A custom tracking domain replaces Snov.io's default tracking domain with a subdomain of your own, such as track.yourdomain.com<\/span>. The pixel then loads from a domain only you use, so other senders' activity does not affect it.<\/p>\n Create the subdomain on the domain you send from. Snov.io issues an SSL certificate for it automatically. Set it up with this guide<\/a>.<\/p>\n 2) Warm up the tracking domain<\/strong><\/p>\n A new tracking domain has no reputation, so providers treat it with caution. In Email Warm-up<\/a>, turn on the Custom tracking domain<\/strong> option. Warm-up emails then include a link with your tracking domain, and the domain builds a positive reputation. Learn how in this guide<\/a>.<\/p>\n 3) Turn on tracking only in campaigns that need it<\/strong><\/p>\n Open tracking is a campaign setting. Turn on Track opens<\/strong> only in campaigns where the sequence has an \"Opened email\" condition, and keep it off in all others.<\/p>\n 4) Keep click tracking off<\/strong><\/p>\n Click tracking changes every link in your email to a tracking link, which adds one more risk. Leave Track clicks<\/strong> off unless your sequence uses the \"Clicked on link\" condition.<\/p>\n 5) Plan the \"Yes\" flow for automatic opens<\/strong><\/p>\n Some recipients go to the \"Yes\" flow because a scanner loaded the pixel, not because they read the email. Write follow-ups in that flow so they work for someone who has not read the previous email. For example, skip lines such as \"I noticed you opened my last email.\"<\/p>\n To turn tracking on or off and check opens in your reports, see this guide<\/a>.<\/p>\n\n
Why open tracking hurts deliverability<\/strong><\/h2>\n
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<\/div>\nWhat changes when you turn off open tracking<\/strong><\/h2>\n
Deliverability<\/strong><\/h3>\n
Reports<\/strong><\/h3>\n
Sequence conditions<\/strong><\/h3>\n
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How to make open tracking safer<\/strong><\/h2>\n
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<\/p>\nWhen to turn open tracking on or off<\/strong><\/h2>\n
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\n \nOpen tracking<\/th>\n Choose it when<\/th>\n<\/tr>\n<\/thead>\n \n Off<\/strong> (recommended)<\/td>\n \n \n
\n On<\/strong><\/td>\n \n \n