{"id":497,"date":"2024-10-28T11:02:11","date_gmt":"2024-10-28T08:02:11","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=497"},"modified":"2025-02-23T19:26:01","modified_gmt":"2025-02-23T16:26:01","slug":"how-to-schedule-your-drip-campaign","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-schedule-your-drip-campaign\/","title":{"rendered":"How to add or change a schedule for campaigns"},"content":{"rendered":"\r\n<p>This guide shows you how to create and apply sending schedules for <a href=\"https:\/\/snov.io\/cold-email\" target=\"_blank\" rel=\"noopener\">cold email<\/a> automation, <a href=\"https:\/\/snov.io\/linkedin-automation-tools\" target=\"_blank\" rel=\"noopener\">LinkedIn automation<\/a>, and email warm-ups.<\/p>\r\n<p>Timing is important for improving engagement with your emails and ensuring you reach recipients at the right time.<\/p>\r\n<p>When you set up a campaign or <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-start-warming-up-your-mailbox-with-snov-io\/\" target=\"_blank\" rel=\"noopener\">add your mailbox to a warm-up<\/a>, you can choose a schedule to decide when the campaign will be active. This allows you to specify the days and hours for sending emails and performing LinkedIn actions.<\/p>\r\n<ul>\r\n<li><a href=\"#manage\">Create new schedules<\/a><\/li>\r\n<li><a href=\"#edit\">Edit or delete existing schedules<\/a><\/li>\r\n<li><a href=\"#add-to-campaign\">Add schedule to a new campaign<\/a><\/li>\r\n<li><a href=\"#change\">Change schedule in active campaigns<\/a><\/li>\r\n<li><a href=\"#check\">Check campaign schedule<\/a><\/li>\r\n<li><a href=\"#warm-up campaign\">Add schedule to a warm-up<\/a>\u00a0<\/li>\r\n<li><a href=\"#FAQs\">FAQs and recommendations<\/a><\/li>\r\n<\/ul>\r\n<h2 id=\"manage\"><strong>Create new schedules<\/strong><\/h2>\r\n<p>You can create and edit schedules for campaigns on the <a href=\"https:\/\/app.snov.io\/campaigns#\/schedule\" target=\"_blank\" rel=\"noopener\">Schedules<\/a> page.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35072 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-YGHsbrsCoWNdPQ94et53.png\" alt=\"\" width=\"1920\" height=\"911\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-YGHsbrsCoWNdPQ94et53.png 1920w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-YGHsbrsCoWNdPQ94et53-300x142.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-YGHsbrsCoWNdPQ94et53-1024x486.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-YGHsbrsCoWNdPQ94et53-768x364.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-YGHsbrsCoWNdPQ94et53-1536x729.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\r\n<p>To create a new schedule, click <strong>+Create schedule<\/strong> button and choose schedule parameters in the pop-up window.<\/p>\r\n<ul>\r\n<li>\r\n<p><strong>Time zone:<\/strong> Select a time zone that matches the location of your recipients.<\/p>\r\n<\/li>\r\n<li>\r\n<p><strong>Days\/Hours:<\/strong> Choose the days of the week and the specific hours when your campaign will be active.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<div class=\"notification-block learn\">\r\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\r\n<div class=\"notification-block__text\">\r\n<p>We recommend using schedules consistent with your recipient's working hours for better engagement.<\/p>\r\n<\/div>\r\n<\/div>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35073 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-nPJdz8FtqtkQacFZgZqu.png\" alt=\"\" width=\"1920\" height=\"911\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-nPJdz8FtqtkQacFZgZqu.png 1920w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-nPJdz8FtqtkQacFZgZqu-300x142.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-nPJdz8FtqtkQacFZgZqu-1024x486.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-nPJdz8FtqtkQacFZgZqu-768x364.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-nPJdz8FtqtkQacFZgZqu-1536x729.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\r\n<h3 id=\"edit\">Edit or delete existing schedules<\/h3>\r\n<p>You can change the settings of an existing schedule if you need to. To do this, click the edit icon and update the details.<\/p>\r\n<div class=\"notification-block tip\">\r\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\r\n<div class=\"notification-block__text\">\r\n<p>If the schedule is used in other campaigns, any changes you make will also apply to those campaigns, and they will follow the updated schedule.<\/p>\r\n<\/div>\r\n<\/div>\r\n<p>To delete a schedule, click the delete icon next to it. You can't delete a schedule that is being used in at least one campaign.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35075 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-A4zPnmWUF9WyeDiCCw5K.png\" alt=\"\" width=\"1920\" height=\"911\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-A4zPnmWUF9WyeDiCCw5K.png 1920w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-A4zPnmWUF9WyeDiCCw5K-300x142.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-A4zPnmWUF9WyeDiCCw5K-1024x486.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-A4zPnmWUF9WyeDiCCw5K-768x364.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-A4zPnmWUF9WyeDiCCw5K-1536x729.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\r\n<p>\r\n\r\n\r\n\r\n<\/p>\r\n<h3 id=\"add-to-campaign\"><strong>Add schedule to a new campaign<\/strong><\/h3>\r\n\r\n\r\n\r\n\r\n\r\n<p>When <a href=\"https:\/\/app.snov.io\/campaigns\/new\" target=\"_blank\" rel=\"noopener\">creating a campaign<\/a>, add a schedule for it. You can add a schedule to all types of campaigns: email-only, LinkedIn-only, or multichannel campaigns that use both channels.<\/p>\r\n<p>To add schedule, go to the <strong>Sending options<\/strong> step in the campaign editor and <span style=\"font-weight: 400;\">find <strong>Schedule<\/strong> section.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Click <\/span><b>Choose schedule<\/b>. The menu will include the schedules you created earlier. Select the required one and click <strong>Apply<\/strong>.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35076 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-cOjfrZZ229QNhIlqqevt.png\" alt=\"\" width=\"1920\" height=\"911\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-cOjfrZZ229QNhIlqqevt.png 1920w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-cOjfrZZ229QNhIlqqevt-300x142.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-cOjfrZZ229QNhIlqqevt-1024x486.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-cOjfrZZ229QNhIlqqevt-768x364.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-cOjfrZZ229QNhIlqqevt-1536x729.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<h3 id=\"change\"><strong>Change schedule for active campaigns<\/strong><\/h3>\r\n<p>If your campaign already has a schedule and you want to adjust it or apply a new one, you can do this in editing mode. Click <strong>Edit<\/strong> in the campaign menu to access the campaign settings.<\/p>\r\n<p>Then, go to the <strong>Sending options<\/strong> step in the campaign editor and find the <strong>Schedule<\/strong> section.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35078 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-g7N4PWkqFJ0hnD4iHJ9g.png\" alt=\"\" width=\"1920\" height=\"911\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-g7N4PWkqFJ0hnD4iHJ9g.png 1920w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-g7N4PWkqFJ0hnD4iHJ9g-300x142.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-g7N4PWkqFJ0hnD4iHJ9g-1024x486.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-g7N4PWkqFJ0hnD4iHJ9g-768x364.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-g7N4PWkqFJ0hnD4iHJ9g-1536x729.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\r\n<p>From here, you have two options.<\/p>\r\n<p><strong>Edit current schedule:<\/strong><\/p>\r\n<p>If you know this schedule is only used in this campaign, you can adjust the timing. Click the <strong>Edit<\/strong> icon to make changes to the current schedule.<\/p>\r\n<p><strong>Create new schedule:<\/strong><\/p>\r\n<p>If you want to apply a new schedule, you can remove the current one and add a different one. Click the <strong>Delete<\/strong> icon to remove the existing schedule.<\/p>\r\n<p>Then, click <strong>Choose schedule<\/strong>. In the pop-up window, select a schedule from the list or click <strong>New schedule<\/strong> to create a completely new schedule for this campaign.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35083 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-3aBIC2GwLMoca0ok6QiB-1.png\" alt=\"\" width=\"1920\" height=\"911\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-3aBIC2GwLMoca0ok6QiB-1.png 1920w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-3aBIC2GwLMoca0ok6QiB-1-300x142.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-3aBIC2GwLMoca0ok6QiB-1-1024x486.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-3aBIC2GwLMoca0ok6QiB-1-768x364.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-3aBIC2GwLMoca0ok6QiB-1-1536x729.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\r\n<h3 id=\"check\"><strong>Check campaign schedule<\/strong><\/h3>\r\n<p>Scheduled campaigns show a clock icon next to their title\u2014hover over it to view details.<\/p>\r\n<p>Active campaigns will be on hold during times outside the allowed schedule. In the campaign details, you\u2019ll see the message \"On hold according to schedule.\"<\/p>\r\n<div class=\"notification-block learn\">\r\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\r\n<div class=\"notification-block__text\">\r\n<p>A scheduled campaign will only be active during the times you set, sending emails or <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-snov-io-linkedin-automation\/#add-linkedin-actions\" target=\"_blank\" rel=\"noopener\">performing LinkedIn actions<\/a>. Outside of those times, it will be on hold.<\/p>\r\n<\/div>\r\n<\/div>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35086 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-mle36o0IZ14byCHYvqpV.png\" alt=\"\" width=\"1920\" height=\"911\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-mle36o0IZ14byCHYvqpV.png 1920w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-mle36o0IZ14byCHYvqpV-300x142.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-mle36o0IZ14byCHYvqpV-1024x486.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-mle36o0IZ14byCHYvqpV-768x364.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-mle36o0IZ14byCHYvqpV-1536x729.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\r\n<h3 id=\"warm-up campaign\"><strong>Add schedule to warm-up<\/strong><\/h3>\r\n<p>When <a href=\"https:\/\/app.snov.io\/deliverability\/#\/warm-up\/new\/settings\" target=\"_blank\" rel=\"noopener\">adding email accounts to warm-up<\/a>, you can also set a schedule to determine when the warm-up will be active.<\/p>\r\n<p>In the warm-up settings tab, find the <strong>Schedule<\/strong> section click <strong>Choose a schedule<\/strong>. You will see a list of schedules you created earlier. Select the desired schedule and click <strong>Apply<\/strong>, or create a new schedule specifically for the warm-up.<\/p>\r\n<p>If you start the warm-up without a schedule, it will run throughout the day at a natural pace, with intervals between emails.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35089 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-D8AzRKVQ5XbngT1KkMbJ.png\" alt=\"\" width=\"1920\" height=\"911\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-D8AzRKVQ5XbngT1KkMbJ.png 1920w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-D8AzRKVQ5XbngT1KkMbJ-300x142.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-D8AzRKVQ5XbngT1KkMbJ-1024x486.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-D8AzRKVQ5XbngT1KkMbJ-768x364.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-D8AzRKVQ5XbngT1KkMbJ-1536x729.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\r\n<p>To add or change a schedule for an already active warm-up, go to the <a href=\"https:\/\/app.snov.io\/deliverability\/#\/warm-up\" target=\"_blank\" rel=\"noopener\">Email warm-up<\/a> page and click <strong>Edit<\/strong> in the menu to open warm-up settings.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35085 wp-block-image shadow\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-VcedHDKm0zYn7kBBshza.png\" alt=\"\" width=\"1920\" height=\"911\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-VcedHDKm0zYn7kBBshza.png 1920w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-VcedHDKm0zYn7kBBshza-300x142.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-VcedHDKm0zYn7kBBshza-1024x486.png 1024w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-VcedHDKm0zYn7kBBshza-768x364.png 768w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/markuphero-VcedHDKm0zYn7kBBshza-1536x729.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\r\n<h2 id=\"FAQs\" class=\"global-title global-title-color-dark global-title-weight-bold global-title-size-m\"><strong>FAQs and recommendations<\/strong><\/h2>\r\n<p><strong>1. Can I use the same schedules for campaigns and warm-up?<\/strong><\/p>\r\n<p>Yes, it\u2019s even better if you choose a warm-up schedule that matches your usual email sending times for real campaigns. Regular activity on your email account makes the warm-up more effective.<\/p>\r\n<p><strong>2. How to schedule campaigns to avoid exceeding daily sending limit?<\/strong><\/p>\r\n<p>When using the same schedule, be careful not to exceed the daily sending limit for your account.<\/p>\r\n<p>Warm-up emails do not count towards the total sent in your <a href=\"https:\/\/app.snov.io\/account\/email-account\" target=\"_blank\" rel=\"noopener\">email account settings<\/a>. This total only includes emails from active campaigns and any test emails you send from those campaigns.<\/p>\r\n<p>However, warm-up emails do count towards the limits set by your email service provider. To avoid exceeding your email account\u2019s limit, consider it in when setting limits for both campaigns and warm-up.<\/p>\r\n<p><strong>3. How to schedule campaigns to achieve best results?<\/strong><\/p>\r\n<p>We recommend scheduling your sending hours to align with your recipients' working hours to ensure that your emails and LinkedIn activity get noticed.<\/p>\r\n<p>To protect your sender reputation, it's helpful to run a warm-up alongside your campaign. You can use the same schedule to keep the warm-up active while your campaign is running. This helps compensate the negative impact of sending cold emails, such as being marked as spam.<\/p>\r\n\r\n<div class=\"notification-block note-gray\">\r\n<div class=\"notification-block__text\">\r\n<p>Have more questions? Feel free to contact our support team via live chat or at help@snov.io.<\/p>\r\n<\/div>\r\n<\/div>\r\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>This guide shows you how to create and apply sending schedules for cold email automation, LinkedIn automation, and email warm-ups. Timing is important for improving engagement with your emails and ensuring you reach recipients at the right time. When you set up a campaign or add your mailbox to a warm-up, you can choose a [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1980],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/497"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=497"}],"version-history":[{"count":0,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/497\/revisions"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}