{"id":50587,"date":"2026-11-02T20:45:02","date_gmt":"2026-11-02T17:45:02","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=50587"},"modified":"2026-11-03T12:48:07","modified_gmt":"2026-11-03T09:48:07","slug":"enrichment-in-snov-io-mcp","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/enrichment-in-snov-io-mcp\/","title":{"rendered":"Enrichment &#038; AI tools in MCP"},"content":{"rendered":"<p>This guide shows how to run <a href=\"https:\/\/snov.io\/data-enrichment\" target=\"_blank\" rel=\"noopener\">data enrichment<\/a> on the prospects in your lists through your AI tool with <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-snov-io-mcp-with-your-ai-assistant\/\" target=\"_blank\" rel=\"noopener\">Snov.io MCP<\/a>. You check the cost, test a run, enrich the whole list, and save the results to columns.<\/p>\n<p><a href=\"#what-you-can-enrich\">What you can enrich<\/a><br \/>\n<a href=\"#enrich-a-list-through-mcp\">Enrich a list through MCP<\/a><br \/>\n<a href=\"#where-to-find-the-results\">Where to find the results<\/a><br \/>\n<a href=\"#next-steps\">Next steps<\/a><\/p>\n<div class=\"notification-block learn\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/fluent_chat-warning-16-regular.svg\" alt=\"learn\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">\n<p><strong>Before you start. <\/strong>To enrich prospects through MCP, make sure you have:<\/p>\n<p><strong>1. Snov.io connected to your AI tool.<\/strong> Follow <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-snov-io-mcp-with-your-ai-assistant\/\" target=\"_blank\" rel=\"noopener\">this guide<\/a> to connect it.<\/p>\n<p><strong>2. A prospect list that you own.<\/strong> Only the list owner can run enrichment.<\/p>\n<p><strong>3. Enrichment tokens.<\/strong> Check your balance in <strong>Billing<\/strong> or ask the assistant. Read <a href=\"https:\/\/snov.io\/knowledgebase\/what-are-tokens-and-how-to-use-them\/\" target=\"_blank\" rel=\"noopener\">this guide<\/a> to learn how tokens work.<\/p>\n<p><strong>4. Starting data for each prospect.<\/strong> A LinkedIn URL works best. A full name with a company name or domain also works.<\/p>\n<\/div>\n<\/div>\n<h2 id=\"what-you-can-enrich\"><strong>What you can enrich<\/strong><\/h2>\n<p>Describe the data you need in plain words. The assistant picks the matching enrichment tool in Snov.io.<\/p>\n<ul>\n<li><strong>Emails and phone numbers.<\/strong> Find contact details for the prospects in your list<\/li>\n<li><strong>LinkedIn profile details.<\/strong> Pull the full profile, plus publications, patents, honors and awards, recommendations, social activity, and similar profiles<\/li>\n<li><strong>Company details.<\/strong> Pull industry, size, location, description, specialities, funding, and similar companies<\/li>\n<li><strong>Web research.<\/strong> Ask your own question about each prospect and save the answer to a column. This is the <strong>Fill out from web<\/strong> tool, covered in <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-enrich-prospect-data-using-ai-web-search\/\" target=\"_blank\" rel=\"noopener\">this guide<\/a><\/li>\n<li><strong>Data cleanup.<\/strong> Fix or reformat values with a prompt, for example write locations as City, Country. This is the <strong>Clean and edit<\/strong> tool, covered in <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-manage-prospect-data-using-ai\/\" target=\"_blank\" rel=\"noopener\">this guide<\/a><\/li>\n<\/ul>\n<p>Each enrichment saves its results in columns of your list, the same way as enrichment in the app. To see these enrichments combined into complete workflows, read <a href=\"https:\/\/snov.io\/knowledgebase\/enrichment-workflows-in-snov-io-mcp\/\" target=\"_blank\" rel=\"noopener\">this guide<\/a>.<\/p>\n<h2 id=\"enrich-a-list-through-mcp\"><strong>Enrich a list through MCP<\/strong><\/h2>\n<p>The steps below show the recommended order of prompts for enriching lists with your AI tool via MCP.<\/p>\n<h3 id=\"step-1\"><strong>Check the price and your token balance<\/strong><\/h3>\n<p>Before a paid run, ask what the enrichment costs and how many tokens you have.<\/p>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">Check my token balance. How much would it cost to find phone numbers for every prospect in my list [List name]? Include the cheaper option.<\/div>\n<\/div>\n<div class=\"notification-block note\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/ph_circle-wavy-warning.svg\" alt=\"note\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\"><strong>Fill out from web<\/strong> charges tokens for each researched prospect, even if no public data is found.<\/div>\n<\/div>\n<p><!-- Screenshot to add: SCR-mcp-enrich-token-balance.png | AI chat showing the token balance and the cost estimate --><\/p>\n<h3 id=\"step-2\"><strong>Test the run on a few prospects<\/strong><\/h3>\n<p>Enrichment has no preview, so run it on three to five prospects first and review the results.<\/p>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">Run Fill out from web on 5 prospects in [List name]. For each one, find a recent public announcement and summarize it in one sentence. Save it to a new column called Recent news.<\/div>\n<\/div>\n<p><!-- Screenshot to add: SCR-mcp-enrich-test-run.png | AI chat running a test enrichment on 5 prospects --><\/p>\n<h3 id=\"step-3\"><strong>Run the enrichment for the whole list<\/strong><\/h3>\n<p>If the test results look right, ask for the same enrichment on all prospects in the list. The run continues in the background.<\/p>\n<div class=\"notification-block tip\">\n<div class=\"notification-block__icon\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/themes\/knowledgebase-n\/assets\/img\/academicons_ideas-repec.svg\" alt=\"tip\" width=\"32\" height=\"32\" \/><\/div>\n<div class=\"notification-block__text\">Prospects that already have a result in the column are skipped, so repeating a run does not charge them twice.<\/div>\n<\/div>\n<h3 id=\"step-4\"><strong>Check the progress<\/strong><\/h3>\n<p>Only one AI enrichment can run on a list at a time, so wait for the current run to finish before you start the next one.<\/p>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">Is the enrichment finished?<\/div>\n<\/div>\n<h3 id=\"step-5\"><strong>Review the results<\/strong><\/h3>\n<p>Ask for the results of a few prospects, or for a summary across the list. Prospects with no usable answer stay empty in the column.<\/p>\n<p><!-- Screenshot to add: SCR-mcp-enrich-review-results.png | AI chat summarizing the enrichment results --><\/p>\n<h3 id=\"step-6\"><strong>Extract the values you need into separate columns<\/strong><\/h3>\n<p>LinkedIn profile and company enrichments save many values in one bulk column. This step extracts data from that column into a single column, such as the current job title, company name, or industry. Extracting values does not spend tokens. Read <a href=\"https:\/\/snov.io\/knowledgebase\/prospect-data-in-snov-io\/\" target=\"_blank\" rel=\"noopener\">this guide<\/a> to learn more about prospect data in Snov.io.<\/p>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">Copy the current job title and the company industry of each prospect into separate columns.<\/div>\n<\/div>\n<p>Then use the new columns as variables in campaign emails and LinkedIn messages. Read <a href=\"https:\/\/snov.io\/knowledgebase\/how-to-enrich-prospect-data-using-ai-web-search\/#use-results-as-data-variables\" target=\"_blank\" rel=\"noopener\">this guide<\/a> to see how.<\/p>\n<h2 id=\"where-to-find-the-results\"><strong>Where to find the results<\/strong><\/h2>\n<p>Open your list in <a href=\"https:\/\/app.snov.io\/prospects\" target=\"_blank\" rel=\"noopener\">Prospects.<\/a> The new enriched columns appear in your list on the right.<\/p>\n<p><!-- Screenshot to add: SCR-mcp-enrich-list-columns.png | Prospect list with the enrichment columns --><\/p>\n<h3 id=\"next-steps\"><strong>Next steps<\/strong><\/h3>\n<ul>\n<li>Combine these enrichments into complete workflows, such as finding contact details or researching companies, in <a href=\"https:\/\/snov.io\/knowledgebase\/enrichment-workflows-in-snov-io-mcp\/\" target=\"_blank\" rel=\"noopener\">this guide<\/a><\/li>\n<li>Run the same enrichments in the app with the <strong>Enrich &amp; AI tools<\/strong> menu, and compare every enrichment action and its cost in <a href=\"https:\/\/snov.io\/knowledgebase\/prospect-enrichment-actions\/\" target=\"_blank\" rel=\"noopener\">this guide<\/a><\/li>\n<\/ul>\n<div class=\"notification-block note-gray\">\n<div class=\"notification-block__text\">\n<h3><strong>Related articles<\/strong><\/h3>\n<p><a href=\"https:\/\/snov.io\/knowledgebase\/how-to-use-snov-io-mcp-with-your-ai-assistant\/\" target=\"_blank\" rel=\"noopener\">How to integrate Snov.io with AIs via MCP<\/a><br \/>\n<a href=\"https:\/\/snov.io\/knowledgebase\/enrichment-workflows-in-snov-io-mcp\/\" target=\"_blank\" rel=\"noopener\">Enrichment workflows in Snov.io MCP<\/a><br \/>\n<a href=\"https:\/\/snov.io\/knowledgebase\/prospect-enrichment-actions\/\" target=\"_blank\" rel=\"noopener\">Enrichment &amp; AI tools in Snov.io<\/a><br \/>\n<a href=\"https:\/\/snov.io\/knowledgebase\/how-to-enrich-prospect-data-using-ai-web-search\/\" target=\"_blank\" rel=\"noopener\">How to enrich prospects using AI Web Search<\/a><br \/>\n<a href=\"https:\/\/snov.io\/knowledgebase\/how-to-manage-prospect-data-using-ai\/\" target=\"_blank\" rel=\"noopener\">How to manage your prospect data using AI enrichment<\/a><br \/>\n<a href=\"https:\/\/snov.io\/knowledgebase\/what-are-tokens-and-how-to-use-them\/\" target=\"_blank\" rel=\"noopener\">What are enrichment tokens<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This guide shows how to run data enrichment on the prospects in your lists through your AI tool with Snov.io MCP. You check the cost, test a run, enrich the whole list, and save the results to columns. What you can enrich Enrich a list through MCP Where to find the results Next steps Before [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3312,3073],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/50587"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=50587"}],"version-history":[{"count":8,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/50587\/revisions"}],"predecessor-version":[{"id":50622,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/50587\/revisions\/50622"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=50587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=50587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=50587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}