{"id":507,"date":"2022-10-17T11:06:51","date_gmt":"2022-10-17T08:06:51","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=507"},"modified":"2025-02-23T19:13:27","modified_gmt":"2025-02-23T16:13:27","slug":"how-to-add-an-unsubscribe-link-to-your-email-drip-campaign-emails","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-add-an-unsubscribe-link-to-your-email-drip-campaign-emails\/","title":{"rendered":"How to add unsubscribe link to your emails"},"content":{"rendered":"\r\n<p><em>This article covers how unsubscribe links work, and how to add them to your emails.<\/em><\/p>\r\n<p>You can add an unsubscribe link to emails sent out through your email campaign sequences and single emails sent from a prospect record.<\/p>\r\n<p>This link allows recipients to opt out of receiving further emails from you.<\/p>\r\n<p>Adding unsubscribe links can help you to comply with spam laws and reduce complaint rate by letting unengaged recipients opt out.<\/p>\r\n<h2>How to add an unsubscribe link<\/h2>\r\n\r\n\r\n\r\n\r\n\r\n<h3><strong>Add the link to each sequence email separately\u00a0<\/strong><\/h3>\r\n<p>When composing an email in your campaign, you can insert an unsubscribe link anywhere in the email text.\u00a0<\/p>\r\n<p>On the email text editor, find a toolbar at the top and click <strong>Unsubscribe<\/strong> <strong>link.<\/strong><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"shadow aligncenter wp-image-20486 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/2023-01-11_12-08-54.png\" alt=\"\" width=\"900\" height=\"418\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/2023-01-11_12-08-54.png 900w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/2023-01-11_12-08-54-300x139.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/11\/2023-01-11_12-08-54-768x357.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p>In the pop-up window, type in the text you want to link, like \"Unsubscribe me\".<\/p>\r\n<h3>Add the link to your signature<\/h3>\r\n<p>\r\n\r\n<\/p>\r\n<p>You can attach the unsubscribe link to your email signature so it will appear in every email sent from this email account.<\/p>\r\n<ul>\r\n<li>Go to the <a href=\"https:\/\/app.snov.io\/account#\/email-account\">Email Accounts<\/a> page<\/li>\r\n<li>Click the <strong>Edit<\/strong> button to open email settings page<\/li>\r\n<li>Scroll below to the signature editor and click <strong>Unsubscribe<\/strong> <strong>link<\/strong><\/li>\r\n<li>Type in the text you want\u00a0 to link<\/li>\r\n<li>Click <strong>Save Settings<\/strong><\/li>\r\n<\/ul>\r\n<p>\r\n\r\n<\/p>\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" class=\"shadow aligncenter wp-image-20540 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/2023-01-11_12-41-43.png\" alt=\"\" width=\"900\" height=\"364\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/2023-01-11_12-41-43.png 900w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/2023-01-11_12-41-43-300x121.png 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/2023-01-11_12-41-43-768x311.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\r\n<h2>How unsubscribe link works<\/h2>\r\n<p>Our software tracks whether a recipient clicks on the unsubscribe link inside any email.<\/p>\r\n<p>Upon clicking the link and confirming they want to unsubscribe, we will change their status from <strong>Active<\/strong> to <strong>Unsubscribed <\/strong>and stop sending any scheduled emails in all campaigns.\u00a0<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-block-image shadow aligncenter wp-image-24854 size-full\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/2023-05-18_11-30-33.jpg\" alt=\"\" width=\"1000\" height=\"484\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/2023-05-18_11-30-33.jpg 1000w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/2023-05-18_11-30-33-300x145.jpg 300w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2022\/10\/2023-05-18_11-30-33-768x372.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\r\n<p>Note:\u00a0<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n<p><strong>What happens if a recipient clicks the unsubscribe link:<\/strong><\/p>\r\n<ul>\r\n<li>all active and future sequences are stopped for this person<\/li>\r\n<li>their status changes from <strong>Active<\/strong> to <strong>Unsubscribed <\/strong>in the sequence they unsubscribed from<\/li>\r\n<li>their prospect profile gets <strong>Unsubscribed<\/strong> tag<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"733\" height=\"130\" class=\"wp-image-512\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2019\/09\/Unsubscribe-4-2.jpg\" alt=\"\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2019\/09\/Unsubscribe-4-2.jpg 733w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2019\/09\/Unsubscribe-4-2-300x53.jpg 300w\" sizes=\"(max-width: 733px) 100vw, 733px\" \/><\/figure>\r\n\r\n\r\n\r\n<p><strong>Note:<\/strong> When creating the campaign, if you choose the option <strong>Send to all emails<\/strong> (when one recipient has more than one email address) and the recipient unsubscribes from one of the email addresses, the campaign will stop <em>only<\/em> for the unsubscribed email address. Emails will continue for the rest of this recipient\u2019s emails.<\/p>\r\n\r\n\r\n\r\n<p>To start a new email campaign for a recipient who unsubscribed earlier, change their status from <strong>Unsubscribed to Active.<\/strong><\/p>\r\n\r\n\r\n\r\n<p>Here's how:<\/p>\r\n<ul>\r\n<li>Go to the <strong>Prospects <\/strong>list page<\/li>\r\n<li>Delete the <strong>Unsubscribed<\/strong> tag from the prospect profile<\/li>\r\n<\/ul>\r\n<p>To see an opt out rate and the number of unsubscribed recipients in a specific sequence:\u00a0<\/p>\r\n\r\n\r\n\r\n\r\n\r\n<ul>\r\n<li>Go to the campaign <strong>Statistics <\/strong>tab<\/li>\r\n<li>Click on the <strong>Unsubscribed<\/strong> block to see a detailed list of unsubscribers<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"731\" height=\"449\" class=\"wp-image-514\" src=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2019\/09\/Unsubscribe-6-2.jpg\" alt=\"\" srcset=\"https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2019\/09\/Unsubscribe-6-2.jpg 731w, https:\/\/snov.io\/knowledgebase\/wp-content\/uploads\/2019\/09\/Unsubscribe-6-2-300x184.jpg 300w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/><\/figure>\r\n<p><em>Have more questions? We\u2019re here to help at help@snov.io or live-support chat.<\/em><\/p>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>This article covers how unsubscribe links work, and how to add them to your emails. You can add an unsubscribe link to emails sent out through your email campaign sequences and single emails sent from a prospect record. This link allows recipients to opt out of receiving further emails from you. Adding unsubscribe links can [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1976],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/507"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=507"}],"version-history":[{"count":2,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/507\/revisions"}],"predecessor-version":[{"id":37445,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/507\/revisions\/37445"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}