{"id":527,"date":"2023-04-13T11:16:01","date_gmt":"2023-04-13T08:16:01","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=527"},"modified":"2026-02-02T13:14:51","modified_gmt":"2026-02-02T10:14:51","slug":"how-to-track-clicks-on-a-link-in-email-campaigns","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-track-clicks-on-a-link-in-email-campaigns\/","title":{"rendered":"How to track clicks on a link in email campaigns"},"content":{"rendered":"\r\n

In this article, you'll learn how to track clicks on links in your emails, how link tracking works, and how click rates are calculated.<\/p>\r\n

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Link tracking is a premium feature not included in the free trial plan. Upgrade to any paid plan<\/a> to track clicks and monitor engagement in your campaigns. You'll be able to see click statistics and create personalized follow-ups<\/a> for prospects who click links in your emails.<\/p>\r\n<\/div>\r\n<\/div>\r\n

By tracking links in your emails, you can see which prospects clicked and how many times. This also gives you access to the click rate, a key engagement metric that helps measure the effectiveness of your campaigns.<\/p>\r\n

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  1. How does link tracking work<\/a><\/strong><\/li>\r\n
  2. How to enable the link tracking option<\/a><\/strong><\/li>\r\n
  3. How to add tracked links to your email<\/a><\/strong><\/li>\r\n
  4. How click rates are calculated<\/a><\/strong><\/li>\r\n
  5. How to monitor your click rate<\/a><\/strong><\/li>\r\n
  6. How link tracking could harm email deliverability<\/a><\/strong><\/li>\r\n<\/ol>\r\n

    Go to FAQs \u21d2<\/a><\/strong><\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n

    How link tracking works<\/strong><\/h2>\r\n

    We add a tracking snippet that redirects to our tracking domain to your original link in order to track clicks. A tracking snippet is necessary to track a click and include it in your campaign statistics.<\/p>\r\n

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    \"learn\"<\/div>\r\n
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    Enabling link tracking changes the appearance of the original link by adding a tracking snippet. The tracking snippet will have a format such as https:\/\/s1681395843476.com\/track\/click\/v2-191026073.<\/p>\r\n<\/div>\r\n<\/div>\r\n

    When recipients click on a link, we register that click on our server and then immediately redirect them to the intended web address.<\/p>\r\n

    Generally, the recipient is hardly aware that the link is being tracked. However, if they hover over the link before clicking it, they can see a tracking snippet URL in the bottom left corner.<\/p>\r\n

    \"\"<\/p>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n

    How to enable the link tracking option<\/strong><\/h2>\r\n

    Link tracking is disabled by default in all email campaigns. To track the click rate, you can enable it in the tracking settings when setting up a new campaign or by editing your ongoing campaign.<\/p>\r\n

    To enable link tracking:<\/strong><\/p>\r\n

    In our campaign editor's Sending options<\/strong> step, locate the Tracking <\/strong>section and enable Track clicks <\/strong>option by checking the box.<\/p>\r\n

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    Note: <\/span><\/strong>We will automatically enable link tracking if you <\/span>add a conditional trigger<\/a> element to your email sequence.<\/span><\/div>\r\n

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    How to add tracked links to your email<\/h2>\r\n

    Tracked links can hurt your deliverability because spam filters notice when the link name and content don't match.<\/p>\r\n

    When including a tracked link in your email, it's important to anchor it to a text phrase. For example, instead of using direct links like https:\/\/snov.io\/blog\/, provide descriptive names like \"Click this link<\/a>\" or \"Check out our blog<\/a>\".<\/p>\r\n

    To add a tracked link:<\/strong><\/p>\r\n

    Highlight the part of the text in the email editor where you would like to insert a link.\u00a0<\/p>\r\n

    Click \"Insert\/edit link\"<\/strong> on the toolbar below.<\/p>\r\n

    Note: <\/span><\/strong>If you insert a direct link into your email, it cannot be tracked even with link tracking enabled. Always use anchored links to track them.\u00a0<\/span><\/div>\r\n

    \"\"<\/p>\r\n

    Insert the URL<\/strong> of the page that you want your recipients to visit.<\/p>\r\n

    Click the Save<\/strong> button.<\/p>\r\n

    \"\"<\/p>\r\n

    Note:<\/strong> Always use the \"Insert\/edit link\" button to add a tracked link into your email. To apply the tracking, you must repeat the process for every email in the sequence. If you copy and paste a tracked link from another email, the tracking function will be missing.<\/span><\/div>\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n

    How click rates are calculated<\/h2>\r\n

    To determine the click rate for an email campaign, the number of unique clicks (A)<\/strong> is divided by the number of emails delivered: emails sent (B)<\/strong> minus emails bounced (C)<\/strong>.<\/p>\r\n

    For example, if your campaign delivered 200 emails and there were 30 unique clicks, then the click rate would be 30 divided by 200 multiplied by 100%, which equals 15%.<\/p>\r\n

    To put it another way, the click rate is the percentage of recipients that have clicked at least one link in your campaign.\u00a0<\/p>\r\n

    How to monitor your click rate<\/h2>\r\n

    You can view the statistics report for your campaign to monitor the overall click rate.<\/p>\r\n