{"id":8680,"date":"2023-01-17T14:35:23","date_gmt":"2023-01-17T11:35:23","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=8680"},"modified":"2025-02-23T19:11:04","modified_gmt":"2025-02-23T16:11:04","slug":"how-to-send-a-b-testing-campaigns","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/how-to-send-a-b-testing-campaigns\/","title":{"rendered":"How to create an A\/B testing campaign"},"content":{"rendered":"

In this guide, you'll learn how to A\/B test changes in email content and track performance of different content variations.<\/p>\n

A\/B testing helps to compare the effectiveness of different email content versions so you can choose the most well-performing template.\u00a0<\/span><\/p>\n

You can test the subject line<\/a>, shorter\/longer emails, the value proposition, media\/visuals, the type of call to action, the level of personalization.<\/p>\n

Add A\/B test to your sequence<\/strong><\/h2>\n

A\/B testing campaigns test different versions of a single email in your sequence.<\/p>\n

To add A\/B testing variants to your email, g<\/span>o to a sequence editor. <\/a><\/span>Add an email element to the sequence and click Add A\/B test\u00a0<\/b>below.<\/p>\n

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Note: <\/strong><\/span>You can add up to 15 test variations to each email step in your sequence. In each variant, change the element of your email (subject line, content, text, call to action<\/a>) that you want to test.<\/span><\/p>\n

How A\/B testing campaigns work<\/strong><\/h2>\n

An A\/B test is similar to running a straightforward campaign, with the exception that instead of sending a defined email template, each email step will randomly select a variant among added ones and evenly distribute among recipients.<\/span><\/p>\n

It is possible to add variants to each email step, but keep in mind that each step will choose a variant randomly.<\/span><\/p>\n

The subject line of the follow-up emails will be the same as the first email of the sequence to keep the conversation in one thread.<\/span><\/p>\n

To ensure your A\/B tests are meaningful:<\/p>\n