{"id":984,"date":"2026-04-30T09:01:00","date_gmt":"2026-04-30T06:01:00","guid":{"rendered":"https:\/\/snov.io\/knowledgebase\/?p=984"},"modified":"2026-05-01T12:01:52","modified_gmt":"2026-05-01T09:01:52","slug":"recipients","status":"publish","type":"post","link":"https:\/\/snov.io\/knowledgebase\/recipients\/","title":{"rendered":"What is a recipient limit"},"content":{"rendered":"

In this article, you'll learn how recipients are used in Snov.io to help you manage your outreach limits when you run campaigns.<\/span><\/p>\n

What is a recipient limit<\/a><\/strong><\/p>\n

How recipients are used in Campaigns<\/a><\/strong><\/p>\n

How recipients are used in LinkedIn Automation<\/a><\/strong><\/p>\n

Your recipient limit is the number of prospects you can contact through Email Campaigns, LinkedIn Automation, or Multichannel Campaigns, including both email and LinkedIn actions.<\/span><\/p>\n

You can check the number of Recipients<\/strong> included in your plan on the Billing<\/a> page.<\/span><\/p>\n

\"\"<\/p>\n

What is a recipient limit<\/strong><\/h2>\n

The limits in Snov.io automatically reset at the end of each billing period \u2014 every 30 days for monthly plans or every 360 days for annual plans.<\/p>\n

Track it using the Limits reset timer<\/strong> on the right. If you make a one-time upgrade for a month, your recipient limit will be available for 30 days starting from the day you purchase the plan.<\/p>\n

\n
\"note\"<\/div>\n
The recipient limit in Snov.io is designed to be cost-effective for both smaller and larger outreach volumes. If you're planning long-term outreach, annual plans reduce the total cost by 25% on any tier<\/a>.<\/div>\n<\/div>\n
Here's how many recipients are included with each of our plans.<\/div>\n
<\/div>\n
\n\n\n\n\n\n\n\n\n\n\n
Plan<\/th>\nRecipient limit<\/th>\n<\/tr>\n<\/thead>\n
Free<\/strong><\/td>\n100 recipients<\/td>\n<\/tr>\n
Starter<\/strong><\/td>\n5,000 recipients<\/td>\n<\/tr>\n
Pro S<\/strong><\/td>\n25,000 recipients<\/td>\n<\/tr>\n
Pro M<\/strong><\/td>\n50,000 recipients<\/td>\n<\/tr>\n
Pro L<\/strong><\/td>\n100,000 recipients<\/td>\n<\/tr>\n
Ultra<\/strong><\/td>\n200,000 recipients<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

How recipients are used in Snov.io Campaigns<\/strong><\/h2>\n

1 recipient is used when you send the first email or LinkedIn action to a prospect in a multichannel campaign. All follow-ups to that prospect during the same billing period are free.<\/p>\n

\n\n\n\n\n\n\n\n
Tool<\/th>\nHow to use<\/th>\nHow recipients are charged<\/th>\n<\/tr>\n<\/thead>\n
Multichannel Campaigns<\/a>
\n*available on all plans<\/em><\/td>\n		Send personalized outreach via email and LinkedIn to increase engagement and response rates.<\/p>\n

How to create and launch multichannel campaigns.<\/a><\/td>\n

1 recipient<\/strong> is used when you contact a prospect through email<\/strong> or LinkedIn actions<\/strong> in your campaigns.<\/p>\n

This charge applies only to the first email or LinkedIn action you send to that prospect.<\/p>\n

Any follow-up emails or LinkedIn actions to the prospect (in the same campaign or a different campaign) are free<\/strong> until the end of the current billing period.<\/p>\n

You can check your current billing period in your Billing settings<\/a>.<\/p>\n

Note:<\/strong> Sending a test email from Campaign settings also counts as using 1 recipient<\/strong>.<\/td>\n<\/tr>\n

Prospect's profile<\/a>
\n*available on all plans<\/em><\/td>\n		Reach out to a prospect via email or LinkedIn message right from their profile \u2014 your message will be saved in the communication history.<\/p>\n

How to send single emails and messages.<\/a><\/td>\n

1 recipient is counted when you send an email or LinkedIn message directly from a prospect's profile.<\/p>\n

This charge applies only to the first email or LinkedIn message you send to that prospect within the current billing period (30 days).<\/p>\n

All follow-up messages to the same prospect \u2014 whether sent from their profile, in a campaign, or in new campaigns \u2014 are free<\/strong> until the end of the billing period.<\/p>\n

If you've already contacted the prospect through a campaign this month, any additional emails or messages sent from their profile will also be free<\/strong> during the same billing period.<\/p>\n

If you're using LinkedIn Automation as a separate subscription<\/a>, sending a LinkedIn message directly from a prospect's profile does not use any recipients. Recipients are only charged if you send an email.<\/td>\n<\/tr>\n

LinkedIn Automation<\/a>
\n*available as a separate subscription<\/em><\/td>\n		Run LinkedIn sequences from connected profiles.<\/p>\n

How to create and launch LinkedIn sequences.<\/a><\/td>\n

Sequences with LinkedIn actions only do not use recipients.<\/p>\n

When you use LinkedIn Automation as a standalone subscription<\/a> without a plan, LinkedIn outreach is unlimited.<\/p>\n

Recipients are only charged when your campaign includes email steps.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

How recipients are used with LinkedIn Automation<\/strong><\/h2>\n

With a LinkedIn Automation subscription<\/a>, your account still includes 50 credits and 100 recipients for finding and contacting prospects via email. This lets you test multichannel campaigns that combine LinkedIn actions and emails.<\/p>\n

To collect prospects for LinkedIn campaigns, use the LI Prospect Finder extension<\/a> or LinkedIn Search<\/a> in the app.<\/p>\n

Select the Save without emails<\/strong> option in either tool. Prospects will be saved with their LinkedIn URLs, which are required for LinkedIn Automation<\/a>.<\/p>\n

Then, create a sequence that includes LinkedIn actions<\/a>, and no recipients will be charged.<\/p>\n

If you have questions, contact our Customer Care team at help@snov.io<\/a> or via live chat. We\u2019re here to help.<\/p>\n","protected":false},"excerpt":{"rendered":"

In this article, you’ll learn how recipients are used in Snov.io to help you manage your outreach limits when you run campaigns. What is a recipient limit How recipients are used in Campaigns How recipients are used in LinkedIn Automation Your recipient limit is the number of prospects you can contact through Email Campaigns, LinkedIn […]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"_links":{"self":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/984"}],"collection":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/comments?post=984"}],"version-history":[{"count":44,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/984\/revisions"}],"predecessor-version":[{"id":46340,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/posts\/984\/revisions\/46340"}],"wp:attachment":[{"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/media?parent=984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/categories?post=984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/snov.io\/knowledgebase\/wp-json\/wp\/v2\/tags?post=984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}