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What 44 Million Cold Emails Reveal: Snov.io’s Proprietary Research on Outreach

Get your free copy of The State of Cold Outreach: Insights from 44M+ Emails — the ultimate data-backed report that exposes what actually works in B2B cold outreach today.

Cold outreach is evolving fast and most teams are still stuck using outdated tactics. This exclusive Snov.io report breaks down real data from over 44 million cold emails and 865k LinkedIn requests, showing which strategies truly move the needle.

What’s inside

  • 📈 Real performance data from 798k+ campaigns
  • 💬 Plain-text vs. HTML — which format wins in 2025
  • ⚙️ Tracking myths debunked — why disabling tracking can double replies
  • 🧠 Gmail API vs. SMTP — the infrastructure showdown
  • 🤝 LinkedIn invites — when saying nothing says more

Because you can’t improve what you don’t measure. This report gives you concrete benchmarks, actionable takeaways and insights to help your team build higher-performing, trust-first outreach campaigns.

Download your free copy and start applying the findings to your next campaign today.

Victoria Koval

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