Firmographics are a collection of descriptive attributes used by B2B organizations to segment their target market and discover their ideal…
Ideal customer profile is a hypothetical description of a perfect customer that would benefit from your solution and provide you…
A head buyer is the final decision-maker for products, goods, and services a company is buying. Read more on head…
A prospect is a potential client who is in the market for your product and has the resources needed to…
Targeting is a marketing strategy that involves selecting specific personas or markets for specific content. Here are the most common…