Companies implementing a structured sales process increase revenue, performance, and forecasting accuracy. Learn more about the 7-step sales process your…
An email blacklist is a database of domains and IP addresses blocked as suspected of spamming. Its purpose is to…
Business email is the main way of communication with chief executives, customers, sponsors, suppliers, and partners. Find out what a…
Name dropping is a sales tactic where you mention famous brands you know or worked with to make a good…
A BASHO email is a type of a highly personalized cold email usually addressed to decision-makers with an aim of…
Opt-in means that a person permits a company to send emails to them, for example, by signing up at a…
A demo is a trial version or sample of a digital product. It's usually spread among users who might be…
A cold email is an initial email you send to a potential customer without prior contact. Here's how to create…
Call to action (CTA) is a statement intended to persuade visitors to perform a certain action. Here's how you can…
Click-through rate, also known as CTR, is the ratio of clicks on a specific link to the number of total…
Triggers are used for different purposes and are in particular demand in online marketing campaigns. Find out how they work,…
Forecasting is a part of the sales and market analysis that helps predict future sales, trends, numbers, and characteristics in…
A drip campaign, or drip marketing, is using a series of pre-planned, automated emails to clients and prospects to encourage…
AIDA is a highly effective copywriting formula that focuses on a specific consumer, resulting in a more personal and individual…