Marketing Strategies

Sales acceleration

Sales acceleration involves optimizing and smoothing the sales process for enhanced efficiency. Here's a precise guide on how to make…

1 year ago

Account development representative (ADR)

An account development representative (ADR) is a member of the sales team responsible for identifying and qualifying new opportunities for…

4 years ago

Critical questions

Sales critical questions are open-ended questions sales reps commonly use during cold calls to make a better contact and build…

5 years ago

Ramp-up

Ramp-up is a massive increase in the production of products or services that a company sells, usually due to entering…

5 years ago

Puppy dog close

Puppy dog close is a sales technique allowing prospects to test the product or service for several days before making…

5 years ago

Name dropping

Name dropping is a sales tactic where you mention famous brands you know or worked with to make a good…

5 years ago

Business development representative (BDR)

A business development representative (BDR) is a member of the sales team whose duty is drawing new business opportunities to…

5 years ago

Clawback

A clawback means that funds previously assigned to an employee must be returned to an employer. Here are examples of…

5 years ago

Closing ratio

Closing ratio, or a close rate, is a measure of your sales team’s efficiency. It shows the proportion of closed…

5 years ago

Gatekeeper

A gatekeeper in business is a person who can grant or block access to key decision-makers. Find out how get…

5 years ago

Emotional sale

Emotional sale refers to marketing that uses emotions to make prospects notice, share, and buy your company’s product or service.…

5 years ago

Time kills all deals

The most efficient sales are performed fast. Once you lose momentum, time kills all deals. Here is how to force…

5 years ago

Sound bite

A sound bite is a short, catchy piece of video, audio, or speech chosen to give the essence of what…

5 years ago

Sales pitch

A sales pitch is a short sales presentation aimed to convince a new or existing customer to close a sale.…

5 years ago

Sandbagging

Sandbagging is a tactic of diminishing the expectations of a business's strengths and core expertise to generate greater-than-expected results. Here…

5 years ago

Sales call

A sales call is a pre-arranged face-to-face meeting between a salesperson and prospect. Here's how to make a sales call.

5 years ago

Inside sales

Inside selling is the process of selling products remotely by making phone calls and sending emails, as opposed to going…

5 years ago

Direct selling

Direct selling is the selling of products in a non-retail setting, for example, at home, online, or other venues that…

5 years ago

Cold call

Cold calls are unsolicited sales calls to prospects who don’t know the company. Here’s how to cold call effectively.

5 years ago

Warm call

A warm call is contact made with a prospect who is already aware of your company, product, or service in…

5 years ago

Conversion rate optimization

Conversion rate optimization is the process of improving the percentage of visitors to your website that convert (aka the conversion…

5 years ago

Forecasting

Forecasting is a part of the sales and market analysis that helps predict future sales, trends, numbers, and characteristics in…

5 years ago